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Dynamics 365 Sales vs SAP CRM comparison

 
Comparison Buyer's Guide
Executive SummaryUpdated on Dec 19, 2024
Review summaries and opinions
We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 ROI
Sentiment score
8.2
Dynamics 365 Sales improved productivity, achieved ROI in 18 months, and enhanced reporting and forecasting capabilities with proper usage.
Sentiment score
6.6
Sales and revenue increased; operational efficiency justifies costs, but Salesforce suits large organizations more than smaller ones long-term.
Every solution claims to save time, money, and provide productivity savings.
Senior Manager at a tech vendor with 10,001+ employees
Our company reached the return on investment in just one and a half years after implementation, with improvements in productivity, efficiency, and overall outcomes.
VP Sales at Zelite Solution
 Customer Service
Sentiment score
7.3
Dynamics 365 Sales support is praised for response speed but faces criticism for ticket creation and timely assistance issues.
Sentiment score
7.0
Customer service is responsive and reliable, with 24/7 support, although customization and response times can vary.
My experience with them has been positive; they are always available to help when challenges arise during implementation.
VP Sales at Zelite Solution
The overall technical support of Microsoft deserves a rating of 10 out of 10.
Sr. Manager, TMT Business Consulting (Focused on B2B Tech Product cos.) at a security firm with 11-50 employees
I am satisfied with their response time and quality.
CRM administrator at a manufacturing company with 10,001+ employees
 Scalability Issues
Sentiment score
7.5
Dynamics 365 Sales scales efficiently for various user bases, though large data movements face API-related throughput challenges.
Sentiment score
8.1
SAP CRM excels in scalability, efficiently supporting numerous users and large data volumes while integrating various business functions.
Dynamics 365 Sales is more scalable compared to Salesforce.
VP Sales at Zelite Solution
We have a global deployment across our organization in approximately 180 countries through Microsoft Azure cloud.
Sr. Manager, TMT Business Consulting (Focused on B2B Tech Product cos.) at a security firm with 11-50 employees
Because of the API limits, the throughput is not good.
Senior Achitect at a tech services company with 1,001-5,000 employees
We handle a huge amount of data in our CRM without any problems.
CRM administrator at a manufacturing company with 10,001+ employees
 Stability Issues
Sentiment score
8.6
Dynamics 365 Sales is praised for stability and reliability, with users noting minimal issues and efficient critical information access.
Sentiment score
8.1
SAP CRM is stable and reliable, with occasional issues, but generally offers smooth operation and minimal downtime.
I usually do not face any bugs and would give it a high rating.
Digital Transformation Advisor at a consultancy with 11-50 employees
Its stability rate is 99.9998%, which is crucial as any instability could disrupt access to vital information.
VP Sales at Zelite Solution
It is definitely stable and scalable.
Senior Manager at a tech vendor with 10,001+ employees
 Room For Improvement
Dynamics 365 Sales struggles with usability and integration, needing enhancements in AI, tutorials, and streamlined features for better performance.
SAP CRM requires UI enhancements, better integration, real-time analytics, increased flexibility, and modern tech adoption for future growth.
When running in production, it is more suitable for mid-size and small companies, not for large-scale scenarios where you deploy a solution for a big company.
Senior Achitect at a tech services company with 1,001-5,000 employees
If Microsoft could provide direct integration, it would better support customers, especially in the Indian market.
VP Sales at Zelite Solution
The biggest challenge that people had was the simplicity that something like Salesforce offers, which Dynamics 365 Sales didn't really have.
Senior Manager at a tech vendor with 10,001+ employees
I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.
CRM administrator at a manufacturing company with 10,001+ employees
 Setup Cost
Dynamics 365 Sales offers robust features, generally priced at $150 monthly, with discounts, preferred by SMEs despite regional cost challenges.
SAP CRM is costly, targeting large enterprises, with high setup costs but competitive features; price cuts could increase appeal.
It is affordable, and what I've seen is a lot of SME customers, small and medium enterprises, tend to go with Dynamics 365 Sales over anything else, which indicates that it's more affordable than some other solutions in the market.
Senior Manager at a tech vendor with 10,001+ employees
The list price is $150 per user per month, though my company pays $105 per user per month for 20 users.
VP Sales at Zelite Solution
SAP CRM is not suitable for small companies because of the cost.
CRM administrator at a manufacturing company with 10,001+ employees
 Valuable Features
Dynamics 365 Sales offers robust lead management, Microsoft integration, automation, AI insights, customization, and enhances productivity with third-party flexibility.
SAP CRM provides customizable reporting, seamless ERP integration, real-time data, enhancing customer management and improving business processes globally.
In SAP, filling 20 fields required visiting 10 different pages sequentially, whereas now everything can be done on a single page.
Sr. Manager, TMT Business Consulting (Focused on B2B Tech Product cos.) at a security firm with 11-50 employees
This CRM system is more scalable than Salesforce, and its stability rate is 99.9998%.
VP Sales at Zelite Solution
A lot of customers are asking for integration with CoPilot, which is probably the biggest feature of all.
Senior Manager at a tech vendor with 10,001+ employees
If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.
CRM administrator at a manufacturing company with 10,001+ employees
 Categories and Ranking
Dynamics 365 Sales
Ranking in CRM
13th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
14
Ranking in other categories
No ranking in other categories
SAP CRM
Ranking in CRM
3rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
44
Ranking in other categories
Local Government CRM (2nd), Marketing Management (3rd)
 Mindshare comparison
As of November 2025, in the CRM category, the mindshare of Dynamics 365 Sales is 0.4%, up from 0.4% compared to the previous year. The mindshare of SAP CRM is 3.1%, down from 11.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
SAP CRM3.1%
Dynamics 365 Sales0.4%
Other96.5%
CRM
 Featured Reviews
reviewer2245296 - PeerSpot reviewer
Sr. Manager, TMT Business Consulting (Focused on B2B Tech Product cos.) at a security firm with 11-50 employees
Efficient and intuitive experience facilitates global sales collaboration and optimizes user engagement
Beyond what Dynamics 365 Sales currently provides, any improvement would require a combination of processes, changes, and user behavior modifications on our side coupled with the product. The product has launched numerous features, including AI capabilities, though I haven't found use for many of them. Reducing feature bloat would be beneficial, especially considering different organizational needs. In a federated B2B company, CRM usage is limited to fundamental fields. Performance improvements, such as reducing field loading time from three seconds to one second, don't significantly impact average users. In our B2B organization, which consists of numerous companies each generating several million dollars in revenue, teams only need 5-10 strong features. Additional features are primarily useful for central sales revenue operations teams handling reports and analysis. For average users in a B2B services organization, the current feature set is sufficient. Over the last few months, we have received many AI features and co-pilot integration into Teams. However, additional CRM features are not necessary for our usage.
FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.
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875,455 professionals have used our research since 2012.
 Top Industries
By visitors reading reviews
No data available
Manufacturing Company
12%
Computer Software Company
9%
Financial Services Firm
9%
University
8%
 Company Size
By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise27
 Questions from the Community
What do you like most about Dynamics 365 Sales?
It integrates well with other Microsoft products, enhancing sales workflow.
What needs improvement with Dynamics 365 Sales?
Beyond what Dynamics 365 Sales currently provides, any improvement would require a combination of processes, changes, and user behavior modifications on our side coupled with the product. The produ...
What is your primary use case for Dynamics 365 Sales?
Our organization uses Dynamics 365 Sales for global sales collaboration. Previously, CRM was being treated as Outlook, with everyone in the organization receiving it by default regardless of necess...
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
 Overview
 Sample Customers
Information Not Available
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about Dynamics 365 Sales vs. SAP CRM and other solutions. Updated: November 2025.
875,455 professionals have used our research since 2012.