Fashion Management

The present study tries to spot the concept of movie-based promoting and quickly presents its development and prominence within the industry. The advancement within the film-based promoting business throughout the year. It's terribly basic lately that the brands and ranging media parts of films are obtainable within the pic theaters additionally as on the racks of outlets too in numerous styles of going with things. This paper plans to research the basic qualities of film connected promoting and to contemplate the various types of image exchange utilized by pic, their various form of appearances and their history and out the duty promoting plays among alternate devices that are accessible to advance the arrival of another film. This has prompted a problem, or, in different words will see item position as one thing negative. Item arrangement upgrades watchers' capability to understand brands and things within the wake of viewing a pic, whereas the positions are compatible or incongruent. This investigation appearance at however mark acknowledgment is delivered and the way harmoniousness of a state of affairs will influence cluster of onlooker's acknowledgment. In lightweight of this, a discourse analysis was semiconductor diode with inserted units comprising of 3 center gatherings wherever the creators continued from a semi-organized meeting guide. The examination's outcome was that 5 variables; irritation, familiarity, lack of pleasure, unnecessary and picture will have an effect on however mark acknowledgment is formed, see able of the results of the middle gatherings. The examination likewise led to arrangements that are compatible to the cluster of onlookers are acknowledged, whereas non-tolerating things are in congruent. A situation's compatibility is influenced by the components; hope and applicability, saw match and individual judgments, and plot association.

A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of Fashion Marketing has been revised and expanded to incorporate the major changes in the fashion industry since 2001. This ...

In today’s competition strategy, selecting the most proper supplier isone of the success factors of
companies. Supplier selection and associations with suppliers generate the most important decision problems of
companies. Because of this importance,great numbers of companies coming from different sectors both in Turkey
and in the rest of the world cooperate with suppliers by assigning their processes partially to them or cooperate
with suppliers providing the most proper inputs in order to minimize their costs and these companies target to
offer fast and high quality solutions totheir customers by benefiting the expertise of their suppliers. At this point,
selecting the right supplier which is expected to satisfy the demands of companies and their customers emerges as
an important issue. The objective of this paper is comprehending the criteria hierarchy and the priority considered
as base for selecting the suppliers and maintaining the relations with the existing suppliers. For that purpose, the
priority of supplier selection criteria, which is assigned by the companies, is tried to be determined by using fuzzy
pair-wise comparison.
Keywords:Fuzzy logic, supplier selection, clothing sector, fuzzy pair-wise comparison method, decision making

The present study attempts to identify the idea of movie-based promoting and quickly presents its development and prominence in the film industry. The advancements in the film-based marketing business throughout the years. It is very basic these days that the brands and varying media components of films are available in the movie theaters as well as on the racks of retailers too in different types of going with items. This paper plans to investigate the fundamental qualities of film related marketing and to consider the different sorts of picture exchange utilized by movie, their diverse type of appearances and their history and out the job promoting plays among alternate devices that are accessible to advance the arrival of another film.
This has prompted an issue, or, in other words can see item position as something negative. Item arrangement upgrades watchers' capacity to perceive brands and items in the wake of viewing a movie, while the positions can be compatible or incongruent. This investigation looks at how mark acknowledgment is delivered and how harmoniousness of a situation can influence group of onlooker’s acknowledgment. In light of this, a contextual analysis was led with inserted units comprising of three center gatherings where the creators continued from a semi-organized meeting guide. The examination's outcome was that five variables; irritation, familiarity, lack of excitement, unnecessary and iconic can affect how mark acknowledgment is created, in view of the consequences of the center gatherings. The examination likewise brought about arrangements that are compatible to the group of onlookers are acknowledged, while non-tolerating situations are incongruent. A situation's compatibility is influenced by the components; hope and pertinence, saw fit and individual judgments, and plot association.

Küreselleşmeyle  birlikte  yaşanan  değişimler,  günümüzde  işletmelerin  ekonomik  olduğu  kadar,  aynı  zamanda
sosyal  birer  misyonlarının  da  bulunduğu  gerçeğini  ortaya  koymuştur.  Kâr  eden  ve  sürekliliğini  sağlayan  bir
işletmeden toplum artık sosyal faydalar beklemekte, sahip olunanların ise geliştirilmesini istemektedir . Yükselen
rekabet ortamında ürün kalitesi, fiyat ve hizmet kalitesi gibi faktörlerin yanında kurum imajı da farklılığı getiren
unsur  ön  plana  çıkmaktadır.  Güçlü  ve  uzun  vadeli  bir  kurum  imajı  yaratılması  sosyal  sorumluluk  anlayışına
sahip bir işletme olunduğunu topluma göstermekten geçmektedir.  Bu çalışmanın amacı İzmir ilinde ikamet eden
tüketicilerin  gözünden  sosyal  sorumluluk  projelerinin  önemini  incelemek  ve  aynı  zamanda  bir  hazır  giyim
markası olan LCW firmasının bu alanda yürütmekte olduğu projelerin nasıl değerlendirildiğini anlamaktır.

In 2015 Zara has been considered one of the most successful clothing company in the world and his founder, Mauricio Ortega, is ranked as the fourth richest man in the world. In 1963 Ortega founded Zara, starting the production in one of the poorest areas in Spain for that time, Galicia 1. This incredible growth and progress has made Zara business model and strategy one of the most successful in the business world. Zara is a brand of Inditex group, the world's biggest retailing group which include also Massimo Dutti, Oysho, Pull and Bear, Stradivarius, Uterque and Bershka 2. The aim of this report is to analyze the most influential aspects that have made the internationalization strategy of Zara successful and to identify the limits and the opportunities of growth for Zara in the international scenario.

Internet banking has the potential to provide fast and reliable services to customers for which they are relatively happy. Due to the technological changes taking place all over the world, many institutions, including the banking sector have taken giant steps to move in tandem with these changes. In this light most banks, with GCB Bank, Ghana, not being an exception have introduced electronic banking in order to decongest the banking halls of customers who spend time unending in order to transact business. The purpose of this research was to assess the Contribution of Electronic Banking to Customer Satisfaction at GCB Bank-Koforidua, to this end some objectives were set for the study. These were: To assess the availability of electronic banking facilities at GCB Bank, Koforidua. To assess the knowledge and patronage of internet banking services by customers, to examine the effectiveness of the usage of electronic banking facilities, to examine the problem facing an internet banking in GCB Bank, Koforidua. This is a quantitative study that employed the use of questionnaires as the main tools for data collection. Data was collected from management, staff and customers of GCB Bank, Koforidua Branch. Findings from analysis of data revealed that though there was the existence of internet banking facilities of the bank, respondents of the study were not fully aware of the existence of such facilities. It was also found that the use of internet banking was quite expensive and that though the bank was utilizing the facility, customers were not fully patronizing them. It was concluded that internet banking brings efficiency in the operations of the bank. Finally, the study recommended that all branches of GCB Bank adopt internet banking facilities to help in effective banking operations and transactional purposes. To maximize the operations and potential of the bank management must endeavor to educate the customers about the existence of internet banking facilities since a few customers were aware of the existence of such facilities.

Nowadays, advertisements which emerge as one of the most significant marketing activities are usedefficiently by the enterprises.
Advertisement is a successful method for attracting consumer’s attention and increasing sales. Besides it provides an increase in brand
value and brand awareness which provide a significant contribution to enterprise performance. Clothing sector which has an important
role in Turkish economy involves successful enterprises. These enterprises frequentlyuse advertisement activities in order to be
successful and to be able to pronounce their differences from rivals to the consumers. This study aims to analyze the relationship
between advertisement and buying behavior. After that, the results of the survey which is conducted in the hinterland of İzmir province
are analyzed to determine the effects of advertisement on buying behavior of consumers in clothing sector.
Key Words:Advertisement, Consumer behaviors, Buying behavior, Clothing sector, Turkey.

Fast fashion refers to the strategy to respond to the latest fashion trends by short production and distribution lead times, limited supplies and rapid inventory turn rates. Research on fast fashion mostly investigates producers’ side, such as supply chain. This study, on the other hand, focuses on consumers’ side, a neglected dimension by previous studies on fast fashion. The aim of this study is to reveal the components of fast fashion consumption behaviour and to evaluate the impact of each component.

This study consists of three phases. In the first phase, an explorative study is designed to gather information on fast fashion consumers. Three focus group interviews are held with consumers with different fashion involvement levels – from high to low. In addition, the related literature on fast fashion and fashion consumption is reviewed. Consequently, eight components, which would directly or indirectly influence fast fashion consumption, are determined. These are appearance management, repeat visiting behavior, product use duration, interaction with social media, impulse buying, willingness to pay full price, hedonic consumption, and fashion involvement. Moreover, demographic characteristics (i.e. age, income, and gender) of consumers are distinguished as the other factors influencing fast fashion consumption behaviour.

In the second phase, a questionnaire evaluating these eight components is prepared and tested on a sample of eighty-seven respondents. The results demonstrate that these components significantly explain fast fashion consumption. In the following phase of the study, a revised form of the questionnaire consisting of eight components is distributed to a larger sample and statistically analysed by using LISREL programme for scale development.

After oil, fashion is the second most polluting industry to the environment. The majority of brands design four to six collections each year, with the average collection consisting of around thirty different fabrics. At present, over 100 billion garments are produced annually, with consumers purchasing an estimated 60 percent more clothing items compared to fifteen years ago and keeping them for only half as long. As consumers increasingly desire more sustainable garments, how can the fashion industry fully embrace sustainability? This field case study examines how both new and established fashion designers and brands can incorporate sustainable methods and principles at each stage of the product life cycle. The case study addresses areas including: designing with less waste and more consideration to the environment; sourcing sustainable textiles and ethical production; and providing prompts for creating a sustainable brand identity. Danielle Lara is a luxury fashion brand designing women's ready-to-wear and couture evening wear. Collections sell throughout the UK, Ireland, and internationally. In 2008, the brand was invited to exhibit at London Fashion Week as part of a design collective where they showcased an upcycled collection of one-of-a-kind and limited-edition evening dresses. Their designs were selected for the reuse of luxury fabrics that would otherwise be discarded, a concept that was unusual and quite unique at the time.

Fun fact: fashion is the second dirtiest industry after oil and gas. Worldwide fabric production and manufacturing produces 1.2 billion tons of ozone harming substances every year, more than global flights and sea deliveries combined. How ironic is it to relate "dirty" with "fashion", when the latter is all about creating beautiful garments, often termed as "wearable art"! William John "Bill" Cunningham Jr., a prominent American fashion photographer for The New York Times, once said, "Fashion is the armour to survive the reality of everyday life." Fast forward a few years, these words remain the same, but it is meaning has undoubtedly developed at a more deeper level! Where one really had to reinvent and revolutionie this industry, to truly help and "survive the reality of everyday life"-hence, giving birth to fashion sustainability. Through this article, I would like to shed some light on how the business of fashion became so unsustainable and how the practical design development rose as a reaction.

“Chi consuma oggi fa gesti autobiografici”. È con questo assunto che nasce questo lavoro di ricerca. In una società post(post)moderna e industrializzata, dove ormai sono andate disintegrandosi le strutture societarie tradizionali, l'individuo è impegnato in progetti identitari, nella costante definizione e ridefinizione della propria identità, tramite i rapporti sociali e il consumo. La propria identità, la propria esistenza ed essenza, sono ridefinite continuamente dalla narrazione che si fa di se stessi. Una narrazione che vede come strumenti prediletti i beni che si consumano, portatori di significati, valori e simbolismi di volta in volta diversi.
In uno scenario del genere, il processo di risignificazione identitaria coinvolge non solamente gli individui ma anche strutture più ampie, come le stesse aziende. Le esigenze di questo processo identitario sono diverse: da una parte, vi è la necessità di rispondere a un’esigenza funzionale e legata alla sopravvivenza stessa dell’azienda: volersi distinguere ed emergere, in qualche modo, in un panorama di profonda indifferenziazione, in una realtà dove il rumore di fondo è sempre più alto e dove differenziarsi diventa sempre più difficile. Costruire una propria identità, risponde, quindi, alla necessità di essere diversi, e essere capiti in quanto diversi.
Dall’altra parte, la narrazione permette all’azienda di capire il proprio posto nella società: capire chi si è, permette di proiettarsi verso il futuro e di stabilire una missione, un punto di arrivo. Narrarsi permette all’azienda di avere chiara questa missione, e di inserirsi culturalmente nel contesto socio-culturale di riferimento, apportando valore e significato alle esistenze dei pubblici interessati.
Il presente lavoro di ricerca si prefigge di indagare come questa narrazione avviene, in particolare, nel caso di una delle aziende italiane più influenti nel mondo della moda che, negli ultimi anni, è riuscita a cambiare profondamente, proprio grazie all’atto del narrarsi, la propria identità e il proprio corso esistenziale: Gucci. Uno storytelling, quello di Gucci, capace di comunicare e ri-definire l’identità stessa del marchio tramite un racconto pregno di valori artistici e culturali.
Nella prima parte della tesi sarà analizzata criticamente la principale letteratura già esistente sull’argomento che andremo a trattare. Sebbene, nello specifico, non vi sia letteratura che tratti precisamente ed esclusivamente l’argomento della ricerca, vi è comunque un’ampia mole di pubblicazioni che abbracciano trasversalmente le macro-tematiche costitutive della ricerca stessa. Andremo, quindi, ad indagare l’uso e l’utilità dello storytelling all’interno delle aziende; il ruolo sempre più centrale e funzionale dell’arte nell’industria della moda; gli effetti che l’arte ha poi sui consumatori, ma anche sui dipendenti stessi dell’azienda che ne fa “uso”.
Nella seconda parte dell’elaborato, verrà dato spazio al quadro teorico con cui si dovrà, auspicabilmente, “leggere” la ricerca stessa. Verrà, quindi, definito il capitale intangibile di un’impresa, e come essa può in qualche modo accrescerlo; sarà poi trattato il fenomeno dell’artificazione, analizzando le sue varie stratificazioni; si discuterà dei brand, di cosa dia loro valore e come essi possano diventare delle vere icone culturali; infine, si parlerà di storytelling, e di come la comunicazione narrativa può avvenire anche, e soprattutto, tramite l’uso delle immagini. La definizione di queste teorie sarà utile per meglio comprendere le ipotesi a cui questo elaborato vuol tentare di dare una risposta.
Nella terza parte della tesi, si entrerà nel vivo del lavoro di ricerca: dopo aver brevemente ma efficacemente esposto la metodologia di analisi adottata, sarà analizzato il caso studio di Gucci, utilizzando gli strumenti teorici e metodologici precedentemente esposti. Tramite l’analisi critica della comunicazione aziendale del marchio, si cercherà di dare una risposta al quesito di ricerca che ci siamo posti.
Infine, dopo aver discusso della teoria girardiana del desiderio mimetico applicata alla moda, tramite la lettura e interpretazione critica dei risultati di un questionario, si cercherà di comprendere se possa sussistere un legame tra la cultura personale, l’istruzione e l’interesse per l’arte e la considerazione “artistica” di Gucci. Inoltre, si indagherà sull’incidenza del meccanismo mimetico girardiano sui rispondenti.

After oil, fashion is the second most polluting industry to the environment. The majority of brands design four to six collections each year, with the average collection consisting of around thirty different fabrics. At present, over 100 billion garments are produced annually, with consumers purchasing an estimated 60 percent more clothing items compared to fifteen years ago and keeping them for only half as long. As consumers increasingly desire more sustainable garments, how can the fashion industry fully embrace sustainability? This field case study examines how both new and established fashion designers and brands can incorporate sustainable methods and principles at each stage of the product life cycle. The case study addresses areas including: designing with less waste and more consideration to the environment; sourcing sustainable textiles and ethical production; and providing prompts for creating a sustainable brand identity. Danielle Lara is a luxury fashion brand designing women's ready-to-wear and couture evening wear. Collections sell throughout the UK, Ireland, and internationally. In 2008, the brand was invited to exhibit at London Fashion Week as part of a design collective where they showcased an upcycled collection of one-of-a-kind and limited-edition evening dresses. Their designs were selected for the reuse of luxury fabrics that would otherwise be discarded, a concept that was unusual and quite unique at the time.

Since research shows Sri Lanka is an easily adaptable and easily merges in with different cultures all around the world. My study will protect some of the key elements of our tradition and its attire and also the study will create awareness and will allow a National and International out-reach in promulgating a Sri Lankan identity which will safeguard our heritage.
This important as it will help keep an anchor to generations ahead to be aware of our heritage and its elements and wear it in such manner that will show our identity without being too traditional. Therefore the importance of the study is to hold on to our heritage whilst moving along with the current trends.

Günümüzün rekabet stratejisinde işletmelerin en önemli başarı unsurlarından birisini, en uygun tedarikçi seçimi oluşturmaktadır. Tedarikçi seçimi ve tedarikçi ilişkileri her zaman işletmelerin en önemli karar sorunlarından birisini oluşturmuştur. Bu önemden dolayı, ülkemizde ve dünyada farklı sektörlerden pek çok firma tedarikçilerle çalışmakta, proseslerinin bir kısmını onlara devrederek veya girdilerini en uygun buldukları tedarikçilerden temin ederek maliyetlerini düşürmeyi, onların uzmanlıklarından faydalanarak müşterilerine daha hızlı ve daha kaliteli çözümler sunmayı hedeflemektedirler. Bu noktada, firma ve onun müşterilerinin taleplerini karşılayacak doğru tedarikçilerin seçimi önemli bir olgu olarak karşımıza çıkmaktadır. Bu çalışmanın amacı; hazır giyim firmalarının çalıştıkları tedarikçileri seçerken, mevcut tedarikçilerle olan ilişkilerini sürdürmede temel alınan kriterlere verdikleri önceliği ve kriter hiyerarşisini görmektir. Bu amaçla, tedarikçi seçiminde kullanılan kr...

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The design and development of the proposed Model Information Access Platform for SourceIt Advertising, which incorporates a computerised database and a GUI (Graphical User Interface) was carried out through a number of intricate tasks, each of which was of equal importance to the system’s delivery. Throughout each task of development, the processes were documented and are contained in the following report. The generalised tasks involved in this process were, Feasibility Study, Systems Analysis, Requirements Specification, Systems Design, Development, Testing and Implementation.

The Feasibility Study stage was preceded by an initial interview with the owner/operator of the company to gain general understanding of the organisation’s background as well as to determine the scope of the proposed system. Milestones and deliverables we set out and a project plan was put into place. Once this planning phase was complete, the Feasibility Study began, identifying/ highlighting the business options and the project sponsor. We also examined a Business case for the project and decided on a Go/No Go decision.

Once complete, the feasibility study led straight into the Systems Analysis stage where fact finding and documentation was carried out based on three main fact finding methods- Questionnaires, Interviews and Observation. At this point a much better understanding of the needs of the proposed system was gained, and SSADM (Structured Systems Analysis and Design Methodology) diagrams were created to outline the current system in place as well as the proposed system.

The Requirement Specification stage of the project documentation looked at three main areas, the identification of the functional requirements, non-functional requirements, and the business requirements, all based on the information gathered during the analysis stage.

At this point, with an understanding of all the requirements, the design stage commenced, consisting of a Logical systems specification, the systems Logical design as well as its physical design. The company’s data was normalised at this stage and a test plan was developed.

Next, followed the Development stage. Here the Database and GUI were actually coded and screen shots were taken during this process for documentation purposes.

Once development was complete, Testing began, including both white box and black box testing. This stage used the template of the test plan and compared the expected results of test data to actual results, and of course variations were documented.

Within the Implementation stage, which followed the development stage, an implementation plan was created as well as a training guide and a user guide for use of the system. A backup plan was also created here.

The entire report was concluded with an Evaluation which discussed the strengths and weaknesses of the system and identified the lessons learned. Here the objectives discovered in the interim part of the project were compared to the achievements made during the project to determine the true success of the project overall.

Song, C. S., & Kim, Y.-K. (2021). Predictors of consumers’ willingness to share personal information with fashion sales robots. Journal of Retailing and Consumer Services, 63, 102727.

This study investigates whether consumers' self-interests and social interactions predict their willingness to share their personal information with a fashion sales robot. The study develops hypotheses based upon the information sharing theory and tests them by building a decision tree predictive model. Using a video stimulus of a fashion sales robot, we conduct interviews, pretests, and main data collection (n = 464) in the United States. The results indicate that service quality, enjoyment, and usefulness, which reflect self-interest, and trust, which reflects social interaction, predict consumers' willingness to share personal information with the robots. These results suggest that fashion marketers should focus strategically on service quality and enjoyment when they adopt AI sales robots and use them as a medium to share information in customer service.

Internet banking has the potential to provide fast and reliable services to customers for which they are relatively happy. Due to the technological changes taking place all over the world, many institutions, including the banking sector have taken giant steps to move in tandem with these changes. In this light most banks, with GCB Bank, Ghana, not being an exception have introduced electronic banking in order to decongest the banking halls of customers who spend time unending in order to transact business. The purpose of this research was to assess the Contribution of Electronic Banking to Customer Satisfaction at GCB Bank-Koforidua, to this end some objectives were set for the study. These were: To assess the availability of electronic banking facilities at GCB Bank, Koforidua. To assess the knowledge and patronage of internet banking services by customers, to examine the effectiveness of the usage of electronic banking facilities, to examine the problem facing an internet banking ...

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Internet banking has the potential to provide fast and reliable services to customers for which they are relatively happy. Due to the technological changes taking place all over the world, many institutions, including the banking sector have taken giant steps to move in tandem with these changes. In this light most banks, with GCB Bank, Ghana, not being an exception have introduced electronic banking in order to decongest the banking halls of customers who spend time unending in order to transact business. The purpose of this research was to assess the Contribution of Electronic Banking to Customer Satisfaction at GCB Bank-Koforidua, to this end some objectives were set for the study. These were: To assess the availability of electronic banking facilities at GCB Bank, Koforidua. To assess the knowledge and patronage of internet banking services by customers, to examine the effectiveness of the usage of electronic banking facilities, to examine the problem facing an internet banking ...

Fashion designer selection with the method of GRA-based intuitionistic fuzzy multi-criteria decision making
Personnel selection is a decision making problem based on the determination of the most suitable individual in line with the determined criteria, as known. Particularly in the labor-intensive sectors, such as apparel, the choice of the right personnel is a crucial problem and plays a key role in continuing the life cycle of companies successfully. In this study, the fashion designer selection process is examined for the design departments which are one of the most important organs for the apparel companies. For this purpose, the most suitable designer was chosen for an apparel company operating in Izmir province. In order to fulfill the aim, criteria weights which play an active role in designer selection are obtained through AHP method, and intuitive fuzzy logic sets are utilized to enable the evaluations of the candidates by the experts according to the criteria. In the light of these data, the final choice was conducted with the method of grey relational analysis.
Keywords: apparel sector, designer selection, multiple attribute decision making, GRA

Fashion Marketing is a leading international text covering research interests across this global industry. It provides unique insights to this creative global industry covering:
*globalization
*fast fashion
*luxury fashion
*offshoring
*business-to-business
*forecasting
*sourcing
*supply chain management (demand management)
*new product development
*design management
*logistics
*range planning
*colour prediction
*market testing
*e-commerce
*strategy
This book is adopted throughout the world on Fashion marketing and Fashion management programmes,. It is also widely used on undergraduate and postgraduate courses in Fashion, Textiles, Apparel and Retailing Management. The book is a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments.

*Exciting new edition, fully revised and expanded to include hot new issues such as globalisation, luxury brands and increasingly complex supply chains
*Global focus with up-to-date case studies facilitating readers in gaining a greater understanding of the structure and complexity of the industry

Keywords: Fashion, Marketing, Globalization, Supply Chains,Fast Fashion, Branding, Luxury

Global markets and Global supplies; Supply chain strategies,
structures and relationships; The challenges of fashion buying and merchandising; Segmenting fashion consumers: Reconstructing the challenge of consumer complexity; Developing a research agenda for the internationalization of fashion retailing; Retail brand marketing in the fashion industry; Competitive marketing strategies of luxury fashion companies; Store environment of fashion retailers: A Hong Kong perspective; The process of trend development leading to a fashion season; Innovation management in creating new fashion; Consumers and their negative selves, and the implications for fashion marketing; Fashion retailer desired and perceived identity; Fashion E-tailing; The international flagship stores of luxury fashion retailers; The making and marketing of a trend; Approaches to doing research