Consumer

J.F. Kennedy once said: “Consumers, by definition, include us all.” Indeed, no matter where we look in the Croatian legal system, we come across a new consumer. Sometimes this is a consumer protected by lex generalis for consumer protection, the Consumer Protection Act. Another time it is a consumer protected by the Obligations Act or, more specifically, the Consumer Credit Act and even more specifically by the Mortgage Consumer Credit Act. If he pays for something he has bought, he is also a consumer protected by the Payment System Act, and if he has decided to travel around by means of a package travel arrangement, he is a consumer enjoying protection under the Act on Provision of Services in Tourism. The first part of this paper is devoted to legal development of the Croatian consumer protection law and presentation of consumer rights as guaranteed by the main source of consumer protection in Croatia, namely, by the Consumer Protection Act.

Product placements in entertainment media are increasing, particularly in content targeted to adolescents. This marketing communication tactic is examined in the context of media socialization and individual differences in brand consciousness. The relative influence of commercial media (TV, radio, movies, online) and perceived peer and parent brand consciousness on US adolescent brand consciousness is assessed, as well as differences in how low and high brand-conscious adolescents view product placements. Awareness, liking and perceived effects of product placements on self and others (third-person perception) were measured. Results of hierarchical multiple regression analyses show that movies and perceived parent and peer brand consciousness were positively related to adolescent brand consciousness. Those adolescents considered to be highly brand-conscious were also those who were most aware of and favourable towards product placements. All adolescents demonstrated third-person perception of media effects in that they considered others to be more influenced by product placements than themselves, with peers influenced more than friends. Highly brand-conscious teens perceived the greatest effects of product placements on their own and others’ buying behaviours, yet low brand-conscious teens revealed the largest gap in perceptions of impact on self vs. peers. The results are discussed in view of media effects; ramifications for marketers and public policy makers are also appraised.

The authors introduce emotional ability similarity to explain consumer satisfaction in interactions with frontline sales and service employees and other consumers beyond the effects of traditional relational variables in the similarity–attraction paradigm. Four studies examine how and why similar abilities for using emotional information between two people promote relational success in marketplace exchanges. We find that when interacting with others, consumers who exchange nonverbal information with their partners experience (dis)similarity in their emotional ability (EA). Similar dyads who rely on expressive (high-high EA pairs) or inexpressive (low-low EA pairs) emotion norms experience significantly greater satisfaction in their interactions than consumers with dissimilar norms (high-low EA pairs). Together, these findings advance the understanding of consumer relationships and satisfaction by establishing EA similarity as a new avenue for consumer research.

In spite of being the world’s most consumed meat, pork ranks only third in Brazil, with a consumption level much lower than that of poultry and beef. Although consumption of fresh pork meat has been increasing in recent years, 67.9% of the Brazilian pork consumption is based on processed pork products. Despite the chain’s many technological improvements in recent years, producers and industry are not yet focused on innovation nor on informing and captivating the new millennium’s consumer. Brazil is a country of continental dimensions and recent changes in the economic status of the population have created a favourable environment for the development of new pork products. This study investigates consumers’ eating habits, references and satisfaction using data collected from a survey among 482 consumers as part of the Q-PorkChains project in Brazil. Results indicate that consumers prefer fresh (not frozen) products and the supermarket is their preferred distribution channel. Pork prod...

Building on theoretical and empirical foundations in the consumer complaint behavior (CCB) literature, this study investigates outcomes and responsibilities for consumer complaints made to a governmental third-party organization. Using a content analysis of complaints made against insurance salespeople and companies, the present study explores the factors that lead to third-party complaints, including an analysis of specific practices and roles involved in sales and marketing strategy and implementation. In contrast to much of the research in CCB, this study examines actual complaint documentation, considers perspectives of each participant in the dispute, and assigns responsibility for the complaint situation. The results of this study suggest that the strategies developed by organizations, not salesperson practices, create the largest share of third-party complaints. This study provides impetus for marketers to reconsider the design of sales and marketing strategies and the role of salespeople and organizations in complaint situations.

The research aims to produce batik product in accordance with the customers buying intention which has market oriented and to recognise the correlation model of marketing mix (product, price, promotion, distribution) with buying intention at the Industrial Center of Batik (SIB), Masaran District, Sragen, Indonesia.
This research uses exploratory methods and survey methods where two-hundred (200) consumers who understand the problem of batik are being the research samples.The study was conducted from January to August 2019. Data were documented and analyzed using conjoint analysis and SEM analysis.
The results showed that the batik products in Sragen Indonesia were very good in quality, the prices were affordable and cheap, the promotions were quite good and the distribution of Sragen batik was quite broad. There is a significant correlation between marketing mix (product, price, promotion and distribution) and market oriented consumer preferences.
It is concluded the product has a correlation of 0.493, price of 0.697, promotion of 0.546 and distribution of 0414 to market-oriented consumer buying intention.Batik products that consumers desire are characterized by: (1) Product variables: (a) fabric made from cotton; (b) feature patterned combination of modern-traditional; (c) washed not fade; (d) fabric size of 115 cm x 240 cm; (e) can last 3-5 years; (f) printed batik; (g) contrast color combinations; (h) brand to order; (i) made by a well-known businessman; (j) good quality and affordable prices; (2) Price variables, including: (a) selling price from Rp. 101,000 up to Rp. 250,000 per piece; (b) cash payment system; (c) giving a discount at the time of purchase; (d) lower prices than similar products sold in the market; (3) Promotional variables, including: (a) advertising on social media / internet and making sign boards; (b) sold in stores / boutiques and also uses marketing personnel; (c) actively participate in the event; (d) CSR activities; (e) advertising is widely known by the people of Indonesia; (4) Variable distribution, including: (a) sold at every store in all regencies / cities in Indonesia; (b) timely delivery of goods; (c) sales can be through online stores; (d) batik products are sold in stores / outlets outside Sragen City.

While farmers' markets are a colourful addition to urban shopping, they are periodic, relatively expensive and provide for a very limited range of consumer requirements. In fact, they are the antithesis of supermarket ubiquity, price sensitivity, wide product/service range and extended opening hours. So, despite their small role in total food retail sales, why are they a growing presence and what do farmers' markets say about the consumer needs that supermarkets do not satisfy? This article reports the findings of a questionnaire-based survey of 391 farmers' market customers in five Scottish towns during 2006. Customers were seeking high quality food products, even if that meant premium prices, and put a particular value on direct transactions with the producer. Although these data have a specific geographic context, they have resonance for the growing schism between producer and customer in the UK and other countries.

This book falls within the limits of academic research, certified by the order of the Romanian Ministry of Education, no. 5766 / December 15, 2021. The book represents the author's doctoral thesis modified according to the format and requirements of a book. It went through the academic process of double peer review and was recommended for publication.

Obesity has been characterized as a disease. Strategies to change the incidence and prevalence of this disease include a focus on changing physical and social environments, over and above individual-level strategies, using a multilevel or systems approach. We focus our attention on evidence published between 2008 and 2013 on the effectiveness of interventions in nutrition environments, i.e., environmental interventions designed to influence the intake of healthful foods and amount of energy consumed. An overarching socioecological framework that has guided much of this research was used to characterize different types of environmental strategies. Intervention examples in each area of the framework are provided with a discussion of key findings and related conceptual and methodological issues. The emphasis in this review is on adults, but clearly this literature is only one part of the picture. Much research has been focused on child-specific interventions, including environmental in...

In 1899, MIT chemist Ellen H. Richards (1842-1911) instigated a series of annual "Lake Placid Conferences" (1899-1908) that became known as the foundation of the home economics movement. Richards's first interest was in improving the household's well-being by using sanitary and nutrition sciences, an objective that was passed on to the movement. However, by the 1920s, home economists rather identified their field of expertise as the "science of consumption," emphasizing the idea of "rational consumption." My aim in this article is to give an account of how this shift in focus came about, by telling the story of the home economics movement founded by Richards. I examine how the movement problematized consumption by highlighting its relationship, and perception of itself, regarding economics. I argue that the concept of consumption was central to the structuring of the movement from its beginning and allowed home economists to claim it as their field of expertise because, as they believed, economists were not addressing the issue.

Despite years of controversy, recent research demonstrated that, if goal-relevant, subliminal advertising can be feasible. To further elucidate the workings and limits of subliminal advertising, the present study examined the role of habits. Participants chose between two brands, one of which was subliminally primed. If neither brand was habitually consumed more frequently than the other, results from previous research were replicated. However, subliminally priming the more habitual brand did not increase brand choice. Remarkably, when the advertised brand was competing with a more habitual brand, priming increased choice for the primed brand at even the expense of the habitual choice.

During the war the situation of the some ''safety'' places is not exactly ''safe''. Providing people opportunity for producing their own foods is better than sending money or giving them usefulness materials is not exactly helping. However, helping people on their way as supporting them is the best way of helping. In example, If you want to send cheese to them you cannot know if they like that or will not sell it. But if you provide them all equipment of producing cheese, they can produce what they consume in Syria. They can also sell to other families.
Milking and producing milk products are not easy in Syria. The number of the cows, sheep and goat is not enough. There is no big farm. On the other hand, in some of places, families have enough animals compering with other places. But the equipment is not available. In this report, I've found out the animal numbers in Afrin (with sub-districts and villages) and what people consume as milk products (local cheese, yogurt etc.)

Análisis de los cinco grandes modelos publicitarios de análisis del consumidor: el racional (informativo-persuasivo), el conductista (publicidad mecanicista), el motivacionista (publicidad sugestiva), el modelo social (publicidad de integración) y el cognitivo (publicidad psico-lingüística)