Buying Intention

The research aims to produce batik product in accordance with the customers buying intention which has market oriented and to recognise the correlation model of marketing mix (product, price, promotion, distribution) with buying intention at the Industrial Center of Batik (SIB), Masaran District, Sragen, Indonesia.
This research uses exploratory methods and survey methods where two-hundred (200) consumers who understand the problem of batik are being the research samples.The study was conducted from January to August 2019. Data were documented and analyzed using conjoint analysis and SEM analysis.
The results showed that the batik products in Sragen Indonesia were very good in quality, the prices were affordable and cheap, the promotions were quite good and the distribution of Sragen batik was quite broad. There is a significant correlation between marketing mix (product, price, promotion and distribution) and market oriented consumer preferences.
It is concluded the product has a correlation of 0.493, price of 0.697, promotion of 0.546 and distribution of 0414 to market-oriented consumer buying intention.Batik products that consumers desire are characterized by: (1) Product variables: (a) fabric made from cotton; (b) feature patterned combination of modern-traditional; (c) washed not fade; (d) fabric size of 115 cm x 240 cm; (e) can last 3-5 years; (f) printed batik; (g) contrast color combinations; (h) brand to order; (i) made by a well-known businessman; (j) good quality and affordable prices; (2) Price variables, including: (a) selling price from Rp. 101,000 up to Rp. 250,000 per piece; (b) cash payment system; (c) giving a discount at the time of purchase; (d) lower prices than similar products sold in the market; (3) Promotional variables, including: (a) advertising on social media / internet and making sign boards; (b) sold in stores / boutiques and also uses marketing personnel; (c) actively participate in the event; (d) CSR activities; (e) advertising is widely known by the people of Indonesia; (4) Variable distribution, including: (a) sold at every store in all regencies / cities in Indonesia; (b) timely delivery of goods; (c) sales can be through online stores; (d) batik products are sold in stores / outlets outside Sragen City.

During 2020, in the time of the COVID-19 during and after lockdown. Governments are imposing lockdown and shutdown for all activities/services inside the country to reduce the spread of the previously mentioned pandemic including international flights. Major factories and manufacturers had stopped for months during the pandemic which led to having thousands of people with no salaries. Major companies resorted to work from home procedures whenever they can to keep the business going. This research will focus on the Online buying intention that eventually leads to buying behavior of Ready-made Garments in Egypt over the internet and social media, such as Facebook and Instagram to be specific. Readymade garment industry has started booming with the spread of e-commerce, especially with the influence of social media. Paper focuses on the area of greater Cairo and its resident customer segment of readymade garments, focusing on middle and upper social with minimum college education, who ...

During 2020, in the time of the COVID-19 during and after lockdown. Governments are imposing lockdown and shutdown for all activities/services inside the country to reduce the spread of the previously mentioned pandemic including international flights. Major factories and manufacturers had stopped for months during the pandemic which led to having thousands of people with no salaries. Major companies resorted to work from home procedures whenever they can to keep the business going. This research will focus on the Online buying intention that eventually leads to buying behavior of Ready-made Garments in Egypt over the internet and social media, such as Facebook and Instagram to be specific. Readymade garment industry has started booming with the spread of e-commerce, especially with the influence of social media. Paper focuses on the area of greater Cairo and its resident customer segment of readymade garments, focusing on middle and upper social with minimum college education, who ...

To better understand consumer behaviour and preferences for apparel shopping in Asia, we collected data through questionnaire surveys in China and Taiwan on three topics: online and offline shopping behaviours; product evaluative criteria; and fashion information sources. The study showed that women in both China and Taiwan shopped more frequently than men. Chinese consumers shopped more frequently online than did their Taiwanese counterparts. Both Chinese and Taiwanese consumers cited 'fit' and 'comfort' as the two most important evaluative criteria for clothing, while 'brand name' and 'country of origin' were the least important cues. Both Chinese and Taiwanese participants cited 'friends' as their most important fashion information source, with 'siblings' and 'parents' being the two least important sources. ARTICLE HISTORY

Consumer behavior and buying people has always been the focus of marketers and managers, and many factors that can affect this have been examined. Celebrities have been used in advertising because of their place among the people. The present study examines the impact of celebrities on different parts of the brand, advertising, corporate, as well as on social status. Collected data from questionnaires were analyzed with SPSS and Smart PLS software and correlation coefficient and path coefficients were used to confirm or reject the hypotheses. The results showed that celebrity endorsement has a positive and significant relationship with brand credibility, advertising credibility, corporate credibility and purchase intention. It was also shown that brand credibility and advertising credibility have no significant relationship with the intention to buy, but the credibility of the organization and gaining social status have a positive and significant relationship with buy intention. Brand credibility has a significant and positive relationship with social status as well as advertising credibility with the credibility of the corporation.

During 2020, in the time of the COVID-19 during and after lockdown. Governments are imposing lockdown and shutdown for all activities/services inside the country to reduce the spread of the previously mentioned pandemic including international flights. Major factories and manufacturers had stopped for months during the pandemic which led to having thousands of people with no salaries. Major companies resorted to work from home procedures whenever they can to keep the business going. This research will focus on the Online buying intention that eventually leads to buying behavior of Ready-made Garments in Egypt over the internet and social media, such as Facebook and Instagram to be specific. Readymade garment industry has started booming with the spread of e-commerce, especially with the influence of social media. Paper focuses on the area of greater Cairo and its resident customer segment of readymade garments, focusing on middle and upper social with minimum college education, who are also well-enabled with the needed resources to purchase products via the Internet. The primary data was collected through Customer Interviews that were conducted through online questionnaires that resulted in the observation of COVID-19 as a catalyst for online shopping intention as a determinant of behavior since 32.5 % of the respondents increased their buying frequency during the lockdown. The secondary data was collected through the review of previous researches, models and cases. Although the Online Buying Behavior is relatively a new phenomenon, the Buying behavior is quite rich with theories, a theoretical framework was proposed for the study of the online buying intention as a determinant of behavior that is based on Technology Acceptance Model (TAM) by Davis (1989) and 2 variables from Nayyar & Gupta (2011) along with 2 moderating variables which are eWOM & Psychological Factors and a mediating variable which is COVID-19.

Online shopping phenomena become the latest trend among youth because of its convenience. Most of the retailers focus their business on online shopping due to the large market potential of online shopping. Therefore, the present study tries to identify impact of perceived benefits, perceived trust, perceived usefulness and perceived quality factors on consumer buying intention. College students aged between 18 and 30 who pursue their studies in Ahmedabad were selected as the subjects of analysis. A Likert scale based structured questionnaire was used to collect the responses. Out of 670 youth respondents age groups between 18 to 30 targeted across the urban population of India and 648 valid Responses considered. Data analysis performs with smart PLS 3 software, in this research researcher validate the structural model with path analysis and significances derive through the bootstrapping. The researcher establishes the direct relationship as well as indirect relationship with mediating variables. Results show positive impact of perceived benefits, perceived trust, perceived usefulness and perceived quality factors on consumer buying intention.

Consumer behavior and factors affecting their buying behavior is one of the important issues in marketing and sales that many factors affect this process. Using celebrities as endorsers and their presence in advertisements is one of the effective factors in attracting customers. The present study investigated the effect of the apparent attractiveness of celebrities on the intention among young consumers. The answers of 410 Iranian young people, between 17 to 30 years, were collected and examined through the distribution of questionnaires on social networks. The Chi-Square test was used to examine the independence of the variables and the correlation coefficient was used to determine the type and direction of the relationship between the components. The results show that any physical attractiveness of celebrities is not significantly different in terms of gender between males and females and also showed that the physical attractiveness of celebrities has a positive and significant effect on the intention of young consumers to buy. The relationship between the questions and the type of celebrity impact on youth has also been investigated.

The domestic as well as global organic food market is experiencing a massive growth in recent years because of its multiple health benefits. Several studies focused on consumer perceptions towards organic food products in different contexts. However, in spite of the emergence of studies on this topic, the information about the key factors driving consumer intention to purchase, as well as their actual purchase behaviour, is still scarce. The aim of this research is to explore the key drivers of purchase intentions of organic food products, and develop a conceptual framework based on personal characteristics, motives, perceptions, subjective knowledge, reference groups, attitudes, perceived behavioural control, purchase intention, and actual buying behaviour. This extensive literature review has analysed thee top-quality poll of papers published in the past two decades. As a result, it contributes to a better understanding of this focal phenomenon by identifying the key drivers of consumers' intention to purchase organic food products. Furthermore, future research directions are provided, in order to extend the existing knowledge of consumer behaviour towards organic food products.

It is imperative for mall operators in China to gain insights into consumer shopping behaviours that will allow them to further develop their mall personalities, in order to better differentiate themselves from the competition. The overarching objective of the present study was two-fold: to increase our understanding about contemporary Chinese shoppers; and to examine the relationships among mall personality, fashion orientation, shopping value and mall patronage intention. This study presents the results of a research survey conducted in Wuhan, China. Partial Least Square Structural Equation Modeling (PLS SEM) was used to analyze the survey responses from 324 shopping mall patrons. The findings indicate that consumers' fashion orientation has a significant influence based on their perception of the shopping mall personality. The path model analysis revealed that consumers' perception of shopping value had the strongest effect on their shopping intentions at the mall.

Better life and two health are the permanent demands of humans and the use of healthier products has been considered more attention due to environmental challenges such as increasing ground temperature. The study aimed to investigate the role of knowledge and conditional value on consumer desire to buy green products. The data collection method is valid through a questionnaire, including three sections of demographic information, the value of knowledge and conditional value. Cronbach's alpha is a questionnaire of 0.844, and the number of respondents is 400 people who are adequate according to the Morgan table. The results are aligned with previous studies and showed that if green products are easily accessible, individuals tend to replace these products instead of other products. It also showed that people's willingness to get information about these products are noteworthy, and if there are incentive schemes such as subsidized price or subsidy prices for green products, people have a high tendency to buy these products. In general, people can be concluded that people tend to use and buy green products.

Purpose This study aims to predict ethical self-identity’s effect on consumer buying behavior of biodegradable bags. Moreover, a moderated mediation model is tested by analyzing the mediating role of attitude and the moderating role of religiosity to investigate buying behavior. Few studies have been conducted to explore moderated mediation to predict consumer behavior based on belief congruence and planned behavior theories, according to previous literature, indicating a literature gap in consumer behavior studies. Accordingly, the moderating role of religiosity in the relationship between ethical self-identity and purchase intention in the context of biodegradable bags was used to contribute to the consumer behavior literature. Design/methodology/approach The population of the study included literate consumers who are aware of biodegradable bags and keen to buy them. The data were collected from consumers of twin cities (Rawalpindi/Islamabad) via purposive sampling. The data were ...

Recognizing that high satisfaction leads to high customer loyalty, companies today are aiming for total customer satisfaction. This article explains relative impact of product quality, service quality and contextual experience on customer perceived value and intention to shop in the future. The data has been collected using a questionnaire from 205 customers of a national retailer chain. The relative importance of product quality, service quality and contextual experience on customer perceived value and thus on customer preference and future intentions was measured using multiple regression. Also, the contribution of perceived value to preference and thus on future buying intention was also measured. Structural Equation Model (SEM) using Amos 4 was used to find the overall fitness of the model. It was found that product quality, service quality and contextual experience have a major influence on customer perceived value.

The basic idea behind this study is to examine different aspects of consumers in relation with purchase of environmental friendly products. In addition to this we take ethics in business as mediating variable and see their effect on these relations. Survey research was conducted and the results reveal that there is a significant relationship between consumer ethics and green buying behavior. Attitude towards business and loyalty susceptibility have insignificant relationship with green buying intentions while all other variables have significant indirect effect on green buying intentions. Individualism and Question have significant total effect on green buying intention while all other variables have insignificant total effect on green buying intentions.