The aim of this research is to evaluate the sustainability of pig farming with serasah system based on spiritual and cultural aspects in Kertek region, Wonosobo regency. The research was performed at six villages located in Kertek region,... more
The aim of this research is to evaluate the sustainability of pig farming with serasah system based on spiritual and cultural aspects in Kertek region, Wonosobo regency. The research was performed at six villages located in Kertek region, i.e : Candimulyo, Candiyasan, Kapencar, Pagerejo, Purbosono and Reco, with three steps activities : preparation, data collection and data analysis. The preparation step consists of collecting information from literature review required for starting this research. Data collection was conducted to gain primary data which is related to pig farming with serasah system by observation method, in depth interview and questioner survey to identify factors that having role on pig farming sustainability with serasah system. In depth interview is started by interviewing some informants of pig farmers which have farming with serasah system. The next step is analyzed each aspect from the obtained data. The result of sustainability of spiritual and cultural aspec...
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Feed certification is released by authorized third parties as external cues indicating that products have met standard quality. However, farmers do not always take certification as the main consideration in product selection because of... more
Feed certification is released by authorized third parties as external cues indicating that products have met standard quality. However, farmers do not always take certification as the main consideration in product selection because of insufficient knowledge or they are skeptical about certification. This research aims to analyze the effect of feed certification, company image, opinion leader, perceived product quality, customer trust, and satisfaction to layer farmers’ customer loyalty. Respondents were selected by using purposive sampling with the criteria that respondents were layer farmers with experience for at least 1 year and customers of concentrate or ready-made feed. Data were collected by using questionnaire and analyzed with the partial least square. Results show that feed certification influenced perceived product quality with β = 0.127 and p ≤ 0.1; then, company image and opinion leader influenced perceived product quality with, β = 0.690 and β = 0.157 at p ≤ 0.05. Per...
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The objective of this research is to identify the personal ity effect on job performance of high educational level staff in companies of livestock industry. Survey design was used in this study. Thirty respondents were selected by using... more
The objective of this research is to identify the personal ity effect on job performance of high educational level staff in companies of livestock industry. Survey design was used in this study. Thirty respondents were selected by using purposive sampl ing method; those were the ones who worked in companies of l ivestock industry, had at least diploma degree and had working experience 3-15 years. Data was col lected by individual interviews. Jackson Personal ity Index was used to measure personal ity variable and Workplace Behavior Questionnaire for perceptual measurement of job performance. Data was analyzed by using regression analysis. The result shows that regression coefficient was 0,64, R2 33,40% and significance level was 0,014. This result indicates that personal ity affect positively and significantly in order to develop job performance. Therefore, personality aspect should be included in recruitment process of high educational level staff.Keywords : personality, job perfor...
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This study aims for factors that affect customer loyalty in business to business poultry industry, specifically in the relationship between feed manufacturersand small scale chicken farming enterprises. There are great... more
This study aims for factors that affect customer loyalty in business to business poultry industry, specifically in the relationship between feed manufacturersand small scale chicken farming enterprises. There are great differentiatingcharacteristics between those two. Buyers consist of a large number of farmers that operatesmall scale enterprises, inheritingbusinesses for generations, and have limited knowledge of technical and business environments. While suppliers consist of few, butlarge and integrated firms with greaterbusiness advantages. This study used survey design to identify effects of customer perceived value, customer satisfaction,and customer trust toward supplier andcustomer loyalties. This research involved 131 small chicken farming enterprises in Special Province of Yogyakartaas respondents. Data analyses were conducted by structural equation model. The resut revealedthat costumer perceived value influencedcustomer satisfaction and customer trust toward supplier. How...
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This study intends to capture the household budget of livestock products consumption and its calorie consume in six provinces of Java Island in Indonesia. An empirical analysis is made by employing simple Engel model and the descriptive... more
This study intends to capture the household budget of livestock products consumption and its calorie consume in six provinces of Java Island in Indonesia. An empirical analysis is made by employing simple Engel model and the descriptive analysis. The result suggested that both household in urban and rural area spent their income for meat higher than that of egg and milk. In other words, as income increase consumption of meat responds much faster than consumption on egg and milk. The calories consume from meat, egg and milk consumption are still low, under government’s recommendation.
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We estimated qualityelasticity of livestock products foods consumption with respect to income over time. Household expenditure survey data were used in this study particularly household. Based on Engel’s framework, the basic analysis is... more
We estimated qualityelasticity of livestock products foods consumption with respect to income over time. Household expenditure survey data were used in this study particularly household. Based on Engel’s framework, the basic analysis is used to analyze the expenditureand quantity onlivestock products food demand. The result showed that income affected the expenditure and quantity demand of beef, chicken, egg, and milk. Estimation of expenditure, quantity, and quality elasticity showed that elasticities of these foods respecttohousehold income. Change of income and price is responsive to these food items. Thus, improve the quality of food consumption, particularly for high-value food e.g. animal protein food is important agenda.
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Kompetisi merupakan salah satu metode penyuluhan. Tujuan penelitian adalah mengukur pengetahuan peternak dalam memilih kambing perah setelah diterapkannya metode penyuluhan melalui kompetisi. Data diperoleh dari 34 peternak anggota... more
Kompetisi merupakan salah satu metode penyuluhan. Tujuan penelitian adalah mengukur pengetahuan peternak dalam memilih kambing perah setelah diterapkannya metode penyuluhan melalui kompetisi. Data diperoleh dari 34 peternak anggota kelompok Sukorejo I di Turi Sleman Yogyakarta yang menjadi peserta kompetisi. Pengetahuan peternak dievaluasi dengan menggunakan kuesioner yang berisi beberapa pertanyaan terkait karakteristik kambing perah yang baik (ukuran dan bentuk tubuh, kondisi ambing, sifat keibuan, karakter dan pengelolaan reproduksi). Pengumpulan data dilakukan sebelum dan setelah penerapan metode kompetisi dengan menghitung jumlah peternak yang memberikan jawaban benar terhadap karakteristik kambing perah yang baik. Hasil penelitian menunjukkan bahwa sebelum dan sesudah kompetisi, jumlah peternak yang menjawab benar terhadap pertanyaan yang berkaitan dengan karakteristik kambing perah yang baik adalah 70,91% dan 88,00% (ukuran dan bentuk tubuh), 48,86% dan 58,00% (kondisi ambing...
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Promotion is important in marketing. One such tool is the advertising campaign. Advertising is meant to inform, persuade, or remind. In order to achieve these objectives, the ad must be packaged properly in order for consumers to respond... more
Promotion is important in marketing. One such tool is the advertising campaign. Advertising is meant to inform, persuade, or remind. In order to achieve these objectives, the ad must be packaged properly in order for consumers to respond as expected. There are some things that need to be considered by marketers in advertising, among endorser and message framing. For functional food marketers, advertising is also an important thing. Functional food manufacturers need to inform customers and prospects about the product. This study was to analyze the use of message framing and source credibility appropriate use of functional food products in advertising. The research strategy used by the researchers is the experimental method. Categories experimental design used in this study is experimental lab. Factorial design experiments in this study are: 2x1 between subjects at the time of testing of hypotheses 1 and 2; 2x2 between subjects at the time of testing hypothesis 3, 4, 5; 2x2x2 between...
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A laboratory experiment examines the effect of advertisement, advertorial, Jurnal Ekonomi dan Bisnis Indonesia, Vol 22 No.1 Tahun 2007 and source of information on the adoption process of functional food. The treatment levels in this... more
A laboratory experiment examines the effect of advertisement, advertorial, Jurnal Ekonomi dan Bisnis Indonesia, Vol 22 No.1 Tahun 2007 and source of information on the adoption process of functional food. The treatment levels in this experiment were company advertisement, public advertisement, company advertorials and public advertorial. One hundred and ninety-nine research subjects were selected; those were the ones who served as decision makers in buying food for themselves or their families. The result shows that the audio visual advertisement only increases subjective knowledge whereas printed advertorial increases both subjective and objective knowledge. Besides, the study also demonstrates that advertorial increases both subjective and objective knowledge. However, this study shows that company advertisement can increase the effect of subjective knowledge as much as the advertorial. The study does not prove that the independent institutions increase stronger perceived persuasi...
Research Interests: Psychology and Persuasion
The aims of this research is to identify the effect of domestic and foreign branding towards consumer perceptions and attitudes, also country-of-origin (COO) information towards consumer attitudes. Product stimuli used in this research... more
The aims of this research is to identify the effect of domestic and foreign branding towards consumer perceptions and attitudes, also country-of-origin (COO) information towards consumer attitudes. Product stimuli used in this research was processed milk product. This research was held by factorial design and paper and pencil experiments are used as experiment tool. Eighty (80) males and 80 females of Gadjah Mada University students are used as respondent and then classified into four experiment groups which were domestic branding-domestic COO, domestic branding-foreign COO, foreign branding domestic COO and Foreign brandingforeign COO. The analysis method employed in the study was independent sample t-test dan regression analysis. The results indicated that effect of foreign branding, which was English branding, showed its positive effect better on consumer perceptions and attitudes of processed milk product. Consumer perception showed that foreign branded processed milk product ha...
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Label is one of the means of communication to convey product information to be easily understood by the consumers, food labeling in livestock processed products are prepared properly and clearly will make it more feasible for the... more
Label is one of the means of communication to convey product information to be easily understood by the consumers, food labeling in livestock processed products are prepared properly and clearly will make it more feasible for the consumers in choosing the desired product. The purpose of this study is to identify the profile of food labeling in livestock processed products based on age and gender as well as analyzing the types of food label information the types of information of food labels into consumer preferences, deciding factors in the behavior of reading food labels, and the level of consumer knowledge about food labeling. A total of 100 respondents participated in the study. The sampling method using judgmental sampling method with the criteria (1) buy livestock processed products in the last month; (2) male or female with over 18 years of age. Data analysis methods of descriptive statistics and regression.The result of the analysis shows that respondents with a group of 50 y...
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Merapi Mountain eruption has damaged farming activities including livestock farming, mostly caused by hot cloud of smoky ashes. This paper tries to describe the profiles of smallholder dairy farmer groups in Sleman Regency, Daerah... more
Merapi Mountain eruption has damaged farming activities including livestock farming, mostly caused by hot cloud of smoky ashes. This paper tries to describe the profiles of smallholder dairy farmer groups in Sleman Regency, Daerah Istimewa Yogyakarta Province (here after DIY Province) after the eruption. Field survey and focus group discussion were conducted to find the fact and the real situation of the farmers groups. Dairy farmers in group has colony housing for their cows together in a large dairy shed with individual responsibility on feeding and maintaining their cattle. Groups can purchase feed (concentrates) from cooperatives and sell to its members. Milk production from cows was sold to cooperative depend on its criteria and price. In order to recover after disaster, the three dairy farmers groups join GAPOKTAN to get assistance and funding from government for recovery after the disaster. GAPOKTAN help the groups in the population of their cattle, empowerment of the group, ...
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Objective: The objective of the research was to identify crises on layer poultry farms specifically in Yogyakarta Special Province during COVID-19 pandemic and investigate business resiliency management to be utilised by the farmers to... more
Objective: The objective of the research was to identify crises on layer poultry farms specifically in Yogyakarta Special Province during COVID-19 pandemic and investigate business resiliency management to be utilised by the farmers to deal with the situation.Methods: The research was conducted on Yogyakarta Special Province in April-October 2020 with qualitative approach method and data collection was taken using in depth interview method. Research respondents were 2 layer farmers who were also chairman of farmers association, namely Pinsar Petelur Nasional and 10 farmers purposively selected using snow-ball sampling method. Data collection was taken by face to face indepth and telephone interview and subsequently data was analysed descriptively and by using content analysis.Results: Layer poultry farmers of Yogyakarta Special Province had faced challenges on their business environment that was becoming business crisis source due to disease outbreaks, natural disasters, monetary cr...
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This study was conducted to identify the food labeling profile in animal-based food products based on consumers’ age and gender, consumers’ preference of the information provided in the label, consumers’ behavior in reading the label, and... more
This study was conducted to identify the food labeling profile in animal-based food products based on consumers’ age and gender, consumers’ preference of the information provided in the label, consumers’ behavior in reading the label, and consumers’ knowledge about food labeling. A total of 100 respondents participated in the study. The sampling was done by using judgmental sampling method with the following criteria: (1) respondent has bought animal-based food products within the last month of the study; (2) respondent’s age was over 18 years old. The data were analyzed descriptively and by using regression analysis. The results showed that female respondents and a group of 50 years or older respondents were used to read the food label frequently compared to other respondent groups. The type of information which considered as the most important was the expiration date, followed by product’s name, ingredients, halal status, nutritional value, product’s instruction for usage and its ...
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The objective of this research is to identify the effect of food label information on the adoption process of functional food. The laboratory experiments were conducted with specific and general food label as the experiment treatment. One... more
The objective of this research is to identify the effect of food label information on the adoption process of functional food. The laboratory experiments were conducted with specific and general food label as the experiment treatment. One hundred and ninety-nine subjects were selected; those were the ones who served as decision makers in buying food for themselves or their families. The data was analyzed with the compare means analysis which are paired samples test and independent samples test. The result shows that food label evidently increases subjective and objective knowledge. However, this study does not prove that specific food label with institution certification increases knowledge better than general food label. Consistently, perceive persuasion can not be strengthen by the institution certification in specific food label.
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The purpose of this research is to evaluate the level of sustainability of pig farming,under the serasah system in Wonosobo Regency, Indonesia. This research is conducted in six villages located in the District of Kertek, the six village... more
The purpose of this research is to evaluate the level of sustainability of pig farming,under the serasah system in Wonosobo Regency, Indonesia. This research is conducted in six villages located in the District of Kertek, the six village are Candimulyo, Candiyasan, Kapencar, Pagerejo, Purbosono, and Reco. The research’s activities are carried out in three phases: Preparation, data collection, and analysis. The preparation phase includes the collection of information from the reference sources required to initiate the research. The data collections’ phase, to obtain the primary data on theserasah system of pig farming, use the observation method, in-depth interviews and surveys via a questionnaire to identify the factors that contribute to the sustainability of pig farming within theserasah system. The in-depth interviews include talks with key figures in the villages’serasahpig farming system. The next stage is the processing of the data by analyzing every aspect of it. Based on the...
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Food consumption pattern in Indonesia has change. Consumption of animal protein food is increasing as income increase. Animal protein foods are come from fish products and livestock products. The aim of this study is to analyze household... more
Food consumption pattern in Indonesia has change. Consumption of animal protein food is increasing as income increase. Animal protein foods are come from fish products and livestock products. The aim of this study is to analyze household decision on animal protein food consumption based on socioeconomics determinant of the households. Household expenditure data were used in this study. Discrete choice model is used to measure household decision in consuming these foods. Socioeconomics determinants are measured by Binary Logistic regression to know the influence of these to the household’s decision. Marginal effect value from binary logistic regression analysis showed that households tend to increase consuming animal protein food from livestock products varies from 0.5 to 6.09 times associated to socioeconomic factors of the households. Further research need to analyze nutritional status of the household’s members.
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The aims of this research were to calculate marketing efficiency and to identify the information sources of cattle farmers who select direct or indirect channel of cattle selling. This study used a descriptive research design. Respondents... more
The aims of this research were to calculate marketing efficiency and to identify the information sources of cattle farmers who select direct or indirect channel of cattle selling. This study used a descriptive research design. Respondents in this research were determined by quota and judgmental sampling methods. Data were collected through observation and in-depth interviews. Data collected were analyzed descriptively. The results showed that 66.67% and 33.33% of farmers selected indirect channel and direct channel, respectively. Among the latter, all the farmers sold to butcher, inter-island traders, or end consumers on Muslim religious ceremony. Indirect channel farmers obtained 83.72% of producer’s share, while in the direct selling method farmers obtained the entire share. However, marketing efficiency of indirect marketing channel was better with 20.22 than the direct marketing channel with 29.70. Furthermore, in the direct marketing channel, most farmers received information f...
