- Sustainablity, Sustainable agriculture, Urban agriculture (Sustainable Urban Environments), Innovation Acceptance, Zero Waste, Zero Hunger, and 6 moreRural Development and agricultural Extension, Climate Change and Food Security, Smart Tourism and Smart City, Agricultural Economics, Agricultural marketing, and Agricultural Developmentedit
- I am a PhD research student studying consumers' behaviour toward bio-based products, at Agriculture and Food Developm... moreI am a PhD research student studying consumers' behaviour toward bio-based products, at Agriculture and Food Development Authority (Teagasc) and Ireland’s national bioeconomy research centre (BiOrbic) hosted by the University College Dublin (UCD) School of Architecture, Planning, and Environmental Policy.
My current research explores;
- Consumers' attitudes, awareness, and perceptions of bio-based products,
- Factors affecting consumers' consumption behaviour toward bio-based products,
- and The most important marketing tools cultivating bio-based product consumption. edit
Research Interests:
The main purpose of this study was to investigate effective factors on adopting technologies among trout fish farmers in Guilan province by Unified Theory of Acceptance and Use of Technology (UTAUT). Statistical population of this... more
The main purpose of this study was to investigate effective factors on adopting technologies among trout fish farmers in Guilan province by Unified Theory of Acceptance and Use of Technology (UTAUT). Statistical population of this research contained of all managers of trout fish farms of Guilan province (N=170) that base on limitation of structural equation modeling in determining sample size, 97 of them were chosen as a sample. Study tool was contained Vankatesh and et al. information technology questionnaire in six items. To obtain validity of questionnaire; content, face, convergent and discriminant validity were used. As well, to obtain reliability of questionnaire; principal component analysis, Cronbachs alpha, Dillon-Goldstein's ʃ and reagent stability were used. To accomplish analysis of data, SPSSV19 and SmartPLSV2 software were used in descriptive and inferential statistics. For testing hypothesis, structural equation model (SEM) and partial least squares (PLS) that foc...