Madalena Pereira
Madalena Pereira was born a 17 June in Covilhã, Portugal, graduate from University of Beira Interior – UBI, Covilhã, Portugal with his first degree in Textile Engineering – 1990, received the award for best student of the year. Later adding a equivalent Masters in Textile Engineering and attend one year the Master of Management at UBI. His career first started as a Trainee Assistant and Researcher at UBI. Passionate with application of theory to practice, she worked ten years in the Textile and Clothing Industry in Covilhã City, the “PortugueseManchester”. Developed and finish the Doctoral Thesis with management and Textile Engineering area at UBI in 2007. With increased dedication to the University then became the Director of Master in Fashion Design and teacher also in IADE –Creative University in Lisbon in Master of Branding and Fashion Design. It was director of Master in Fashion Design (UBI), director of Master in Branding and Fashion Design (UBI/IADE-U), Director of Fashion Design course at UBI and Vice-President of Textiles Department and ERASMUS Coordinator in UBI. She has member of Unit Research FibInTech, UBI and UNIDCOM, IADE-U and written over 50 papers and books chapter in the field of Operations Management and Sourcing, Management and Marketing, Sustainability, Trends in Fashion Design presented at numerous international conferences. She was also member of Textile Institute, UK and ITAA, USA and member of expert group in Portugal in field of green textiles, Fashion Design and Manufacturing digitization and new business models of textile cluster, technology and fashion. From 2015 she is a national validator/accreditation for A3ES in Fashion Design courses.
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Keywords: Brand love; fashion design; Sustainability Luxury strategy
Corresponding Author: Benilde Reis
Citation.
Ribeiro, L.S., Miguel, R.A.L., Pereira, M.M.R., Lucas, J.M. and Trindade, I.M.G. (2015), "Human body as fashion space: fashion accessories, design and woven fabrics", Journal of Fashion Marketing and Management, Vol. 19 No. 3, pp. 249-257.
Free Download in DOI LINK
Keywords: Textile and Clothing Industry, Industry 4.0, Fashion Design
same designs.
To these objects are attributed either significant or functional qualities whatever it may be it always happens within certain evaluation parameters such as space and time parameters. There is, in a theoretical radical, a sphere of historical definitions of each culture - which are easily passed to the status of tradition - products that are either artificial either from natural roots, contribute to an internal language to those to it is common.
The designer stands out as the constructor of vital realities of cultures, to each object thrown on society, the producer must understand that the same design will be responsible for the transformation of the environment.
On any artifice designed, designers must respond responsibly while that may prevent commercial arteries from clogging and the culture to rewind itself. There are already some models - although almost always linked to sustainability - that open doors to alternatives pathways to the frenetic pace to which grows in this garden of objects; this paper synthetically presents the relationship between the designer and the consumer (the society) based on a communication based model. Of, dialogic, unfinished or intersubjective, the objects may contribute to a lower obstruction in the development of culture; emphasis being placed on the user’s experience.
– Considering that the human body is undeniable a fashion space, the purpose of this paper is to highlight the importance of design and material choice in the relationship between clothing and accessories, namely, bags, for the fashion consumer.
Design/methodology/approach
– Initially the paper provides a historical framing of the use of materials in bags and its relation with clothing. Then, are described the characteristics of materials and how the human body relates to them, specifically how the sense of touch plays a decisive role in materials choice. Thus a natural fiber-based fabric as wool fabric is presented as a choice for some brands in the development of fashion accessories.
Findings
– It was found that there are an immense variety of materials that can be used in bags creation, and the use of them has changed over the years, influenced by social and economic conditions, fashion trends, and by technology evolutions in the production of fibers and composites. Taking in consideration that there is a long history of use of woven fabrics with natural fibers and a growing demand for sustainable and organic products, the use of wool natural fabrics in the production of bags were presented as a following road to the fashion industry.
Originality/value
– Since the relationship between materials used in apparel and fashion accessories is an area barely documented, this paper contributes to underline the possibility to exceed conventional design barriers and develop innovative and creative wool products pleasant for the human body as a fashion space.
This paper is held under an applied research project, Project PT 21 – Powered Textiles Século 21, PPS 3 – Hightech Fashion, Projecto Mobilizador n 13848, Quadro de Referência Estratégico Nacional 2007-2013 (QREN)
The purpose of this study is to examine the collections of fashion design apps of brands and retail chains (available on iPhone and iPad) from the point of view of materials, style and product categories. It is concluded that elastic materials such as knitwear, dresses and t-shirt are privileged,. Pants have the lowest incidence in consumers. The preference attributes associated with mobile commerce depends upon piece variety, multiplicity of style and possibility to coordinate. There are differences in gender that are due to easiness of accessibility, piece personalization, professional advice, videos collections and social networks links and share. Female consumers give more importance to fashion attributes such as satisfaction and comfort, followed by function, while men prefer comfort, followed by satisfaction and, after that, quality. This study concludes that mobile marketing allows customer interaction with brand in a fun way, which in creases customer loyalty.
As for the buying online, the e-commerce is defined as being the modern methodology that comprehend the needs of organizations, salesman and consumers to cut costs while the quality of the products and services rises, the time of delivery falls, the combination of communications, business and marketing strategies simplify the exchange of information, products and services (Kalakota and Whinston, 1996).
The aim of this investigation work is to analyse the e-commerce of fashion products, and identify a set of attributes required for the development of fashion design collections and the visual merchandising for fashion brands. In the search for answers it has been made a questionnaire with closed answers, followed by the data collection from 380 valid responses.
It was concluded that there are a set of attributes in fashion design collections and visual merchandising of e-commerce that the consumer considers as important in group of attributes studied. Also, the social causes of the brands are mentioned as important nowadays and the diversity of products and the possibility to try them is still a limitation for online purchase of certain products of fashion.
The colour and how it is perceived, always influenced habits, tastes and thoughts of the human being. The colour is a feature that fulfils our environment, not only specifying a fundamental quality or attribute of objects, but also causing deep emotional and aesthetic effects, influenced by associations and preferences.
Thus, it becomes the need to understand such intrinsic relationship, not only with fashion, but also with colour. The main objective is to reach an understanding of colour in three possible aspects: colour as a phenomenon, colour on an approach to the consumer, colour in fashion design.
In this way, it was intended to assess what are the concepts that young consumers may have about colour and how this relates to fashion design, taking into account various factors, such as: the symbolic values of colour and its connection with fashion within a perspective of apparel and accessories, and colour preference considering factors such as combination, contrast and style of clothes.
Keywords: Brand love; fashion design; Sustainability Luxury strategy
Corresponding Author: Benilde Reis
Citation.
Ribeiro, L.S., Miguel, R.A.L., Pereira, M.M.R., Lucas, J.M. and Trindade, I.M.G. (2015), "Human body as fashion space: fashion accessories, design and woven fabrics", Journal of Fashion Marketing and Management, Vol. 19 No. 3, pp. 249-257.
Free Download in DOI LINK
Keywords: Textile and Clothing Industry, Industry 4.0, Fashion Design
same designs.
To these objects are attributed either significant or functional qualities whatever it may be it always happens within certain evaluation parameters such as space and time parameters. There is, in a theoretical radical, a sphere of historical definitions of each culture - which are easily passed to the status of tradition - products that are either artificial either from natural roots, contribute to an internal language to those to it is common.
The designer stands out as the constructor of vital realities of cultures, to each object thrown on society, the producer must understand that the same design will be responsible for the transformation of the environment.
On any artifice designed, designers must respond responsibly while that may prevent commercial arteries from clogging and the culture to rewind itself. There are already some models - although almost always linked to sustainability - that open doors to alternatives pathways to the frenetic pace to which grows in this garden of objects; this paper synthetically presents the relationship between the designer and the consumer (the society) based on a communication based model. Of, dialogic, unfinished or intersubjective, the objects may contribute to a lower obstruction in the development of culture; emphasis being placed on the user’s experience.
– Considering that the human body is undeniable a fashion space, the purpose of this paper is to highlight the importance of design and material choice in the relationship between clothing and accessories, namely, bags, for the fashion consumer.
Design/methodology/approach
– Initially the paper provides a historical framing of the use of materials in bags and its relation with clothing. Then, are described the characteristics of materials and how the human body relates to them, specifically how the sense of touch plays a decisive role in materials choice. Thus a natural fiber-based fabric as wool fabric is presented as a choice for some brands in the development of fashion accessories.
Findings
– It was found that there are an immense variety of materials that can be used in bags creation, and the use of them has changed over the years, influenced by social and economic conditions, fashion trends, and by technology evolutions in the production of fibers and composites. Taking in consideration that there is a long history of use of woven fabrics with natural fibers and a growing demand for sustainable and organic products, the use of wool natural fabrics in the production of bags were presented as a following road to the fashion industry.
Originality/value
– Since the relationship between materials used in apparel and fashion accessories is an area barely documented, this paper contributes to underline the possibility to exceed conventional design barriers and develop innovative and creative wool products pleasant for the human body as a fashion space.
This paper is held under an applied research project, Project PT 21 – Powered Textiles Século 21, PPS 3 – Hightech Fashion, Projecto Mobilizador n 13848, Quadro de Referência Estratégico Nacional 2007-2013 (QREN)
The purpose of this study is to examine the collections of fashion design apps of brands and retail chains (available on iPhone and iPad) from the point of view of materials, style and product categories. It is concluded that elastic materials such as knitwear, dresses and t-shirt are privileged,. Pants have the lowest incidence in consumers. The preference attributes associated with mobile commerce depends upon piece variety, multiplicity of style and possibility to coordinate. There are differences in gender that are due to easiness of accessibility, piece personalization, professional advice, videos collections and social networks links and share. Female consumers give more importance to fashion attributes such as satisfaction and comfort, followed by function, while men prefer comfort, followed by satisfaction and, after that, quality. This study concludes that mobile marketing allows customer interaction with brand in a fun way, which in creases customer loyalty.
As for the buying online, the e-commerce is defined as being the modern methodology that comprehend the needs of organizations, salesman and consumers to cut costs while the quality of the products and services rises, the time of delivery falls, the combination of communications, business and marketing strategies simplify the exchange of information, products and services (Kalakota and Whinston, 1996).
The aim of this investigation work is to analyse the e-commerce of fashion products, and identify a set of attributes required for the development of fashion design collections and the visual merchandising for fashion brands. In the search for answers it has been made a questionnaire with closed answers, followed by the data collection from 380 valid responses.
It was concluded that there are a set of attributes in fashion design collections and visual merchandising of e-commerce that the consumer considers as important in group of attributes studied. Also, the social causes of the brands are mentioned as important nowadays and the diversity of products and the possibility to try them is still a limitation for online purchase of certain products of fashion.
The colour and how it is perceived, always influenced habits, tastes and thoughts of the human being. The colour is a feature that fulfils our environment, not only specifying a fundamental quality or attribute of objects, but also causing deep emotional and aesthetic effects, influenced by associations and preferences.
Thus, it becomes the need to understand such intrinsic relationship, not only with fashion, but also with colour. The main objective is to reach an understanding of colour in three possible aspects: colour as a phenomenon, colour on an approach to the consumer, colour in fashion design.
In this way, it was intended to assess what are the concepts that young consumers may have about colour and how this relates to fashion design, taking into account various factors, such as: the symbolic values of colour and its connection with fashion within a perspective of apparel and accessories, and colour preference considering factors such as combination, contrast and style of clothes.
The purpose of this study is to examine the attributes of M-Commerce applications to iPhone in fashion brands and multichannels. A case study for M-Commerce fashion products for iPhone was conducted during 2009/2010. We propose also the future trends for M-Commerce for fashion products based on an inquiry to young consumers and also based on the analysis of the scientific literature review, CoolHunters and directors of major fashion blogs. The new age of consumers as arrived. The brands of the future will be the vehicles and not the destinations. In this era, the consumers’ desires and needs will be more important than ever.