Lusiah Lusiah

Penelitian ini merupakan penelitian tracer study yang bermanfaat dalam
memetakan dunia usaha dan industri sehingga jeda diantara kompetensi yang diperoleh alumni saat kuliah dengan tuntutan dunia kerja dapat diperkecil. Response rate pada penelitian ini sebesar 347 orang (61%). Data diperoleh dengan menyebarkan kuesioner.Adapun data yang telah terkumpul dianalisis dengan menggunakan teknik deskriptif. Hasil penelitian menunjukkan 1) aspek perkuliahan, praktikum, dan diskusi ini telah baik, sedangkan aspek lainnya seperti demontrasi, partisipasi dalam proyek riset, magang, dan kerja lapangan, perlu perbaikan
kedepannya. 2) para alumni telah mencari pekerjaan pada umumnya sebelum mereka wisuda. 3) basis mendapatkan pekerjaan alumni berdasarkan melalui jalur relasi. 4) alumni memeroleh pekerjaan pertama pada umumnya 7 bulan sebelum lulus ujian dan 3 bulan setelah lulus ujian. 5) alumni yang bekerja lebih banyak dibandingkan dengan tidak bekerja. 6) slumni umumnya melamar pekerjaan kepada
4 perusahaan, dan yang merespon lamaran para alumni adalah sebanyak 3 perusahaan saja.Sedangkan untuk sampai ke tahap mengundang untuk wawancara, jumlah perusahaan ada 3. 7) alumni yang belum bekerja umumnya sedang mencari pekerjaan,  melanjutkan studi, dan berwirausaha. 8) alumni tidak sedang mencari
pekerjaan pada saat 4 minggu terakhir pengisian kuesioner. 9) alumni umumnya bekerja di perusahaan swasta, dan ikuti dengan berwiraswasta. 10) pendapatan alumni umumnya diatas Upah Minimum Regional (UMR). 11) umumnya hubungan antara bidang studi dengan pekerjaan bagi alumni sudah berkategori erat. 12) umumnya telah bekerja sesuai dengan tingkat pendidikan mereka, akan tetapi sudah
ada beberapa alumni bekerja pada situasi pekerjaan yang menuntut mereka harus memiliki tingkat pendidikan setingkat lebih tinggi. 13) menganggap bahwa pertanyaan kuesioner tidak sesuai, karena mereka telah tetap mengambil pekerjaan karena telah sesuai dengan pendidikan, karena memeroleh prospek karir yang baik, dan pekerjaan saat ini lebih menarik. 14) alumni memiliki kompetensi pada kategori yang sangat tinggi, 15) kompetensi yang dimiliki para alumni sudah sesuai keperluannya dalam pekerjaan mereka, 

Kata kunci: Tracer study, kompetensi, alumni

The development of higher education in Indonesia is increasingly evident. It is characterized by many private colleges are spread all over Indonesia. But in recent years the government did not give permission to those who want to establish a college. One reason is the government not only menginginkankan development in terms of quantity alone, but must be accompanied by good quality of any existing college.
The number of colleges that exist today is already growing its own competition. The high level of competition among private universities is happening now requires every college has the right strategy to attract the interest of new students. Each college offers the advantages of each. However, not all universities have a particular brand image compared with other universities.
One of the determining factors of brand image is the satisfaction of its customers. While satisfaction itself arises as a result of service perceived by the customer.
College is not only required to provide a good quality education, but they also must be able to provide good service to students as well. Good service is expected to provide satisfaction for students. Of course in the long term, the impact of satisfaction that will form a good image for the college concerned anyway.
STIE IBBI Medan is one of the private high school that has a good image in the city of Medan. However, STIE IBBI still have to further improve the quality of services provided to students. It is necessary to maintain the good image that has been owned STIE IBBI today.
The plan of the research will be conducted in STIE IBBI Medan. The population is all students STIE IBBI. The long term goal of this research is to STIE IBBI to increase public confidence in higher education that will take in high school applying good quality excellent service. Expected from the results of this study, STIE IBBI can also implement appropriate marketing strategies to improve the quality of service to students. In addition, the results of this research can be a good reference for prospective new students who will pursue higher education in the STIE IBBI Medan.
Keywords: quality of care, satisfaction, brand image

Tujuan penelitian ini untuk mengetahui pengaruh kualitas pelayanan dan
kepuasan pelanggan jasa transportasi onlineterhadap loyalitas pelanggan secara langsung
dan tidak langsung. Metode penelitian yang digunakan adalah deskriptif kuantitatif.
Populasi yang digunakan adalah mahasiswa di Kota Medan. Teknik pengambilan sampel
dalam penelitian ini menggunakan metode Non-Probability Accidental Sampling dengan
kriteria responden adalah mahasiswa Kota Medan dan responden yang pernah
menggunakan layanan transportasi online setidaknya paling sedikit dua kali. Jumlah
sampel yang digunakan dalam penelitian ini adalah 120 responden. Data dikumpulkan dan
kemudian dianalisis menggunakan analisis jalur dengan tingkat signifikansi 5%
menggunakan software Lisrel versi 8.8. Hasil penelitian menunjukkan kualitas pelayanan
memiliki pengaruh positif langsung terhadap kepuasan pelanggan jasa transportasi online,
selain itu kualitas pelayanan dan kepuasan pelanggan juga  memiliki efek positif langsung
pada loyalitas pelanggan jasa transportasi online. Sedangkan kepuasan pelanggan tidak
dapat memediasi hubungan antara kualitas pelayanan dengan loyalitas pelanggan.

Kata kunci: kualitas pelayanan, kepuasan pelanggan, loyalitas pelanggan.

Motorcycle is one form of land transportation that has been owned and used by many people
to support their activities to meet the needs of life. This research aims to analyze the effect of
advertising and brand image on the purchase decision of Honda CB150R Streetfire motorcycle
series in Medan city. This research using quantitative descriptive method. Research data
obtained by distributing questionnaires to 100 consumers of Honda CB150R Streetfire in
Medan city with convenience sampling method. The data processed using SPSS 23.0. The
results of this research reported the following multiple regression equation Y = 3,891 + 0,151
X1  + 0,729 X2.  The results showed that partially advertisement and brand image have a
significant effect on purchase decision of Honda CB150R Streetfire motorcycle in Medan city.
The results showed that simultaneously advertisement and brand image variables have a
significant effect on the purchase decision of Honda CB150R Streetfire in Medan City.
Conclusion states that advertisement and brand image partially and simultaneously has an
effect on purchase decision Honda CB150R Streetfire at Medan. Brand Image has dominant
effect on purchase decision of Honda CBR150R Streetfire series at Medan as much as 72,9%.

Keywords: advertisement; brand image; purchase decision

The real Condition of the CHEMICAL INDUSTRY as a major industry in Indonesia, shows that there is a customer who very loyal which contributes more than 50 percent against the domestic sales of the chemical industry. The condition alleged that price and customer relationships has influence in determining customer commitment and in turn have implications against the trust customers against PT X as a major industry in Indonesia.
Based on the conditions of the research on the influence of price and customer commitment towards customer relations and customer trust with a problem formulation whether there is influence of price changing (dynamic pricing) , customer relations (customer relationship marketing) towards commitment customers (customer commitment) in the CHEMICAL INDUSTRY as well as withwhether there is influence of price changing (dynamic pricing), customer relations (customer relationship marketing), commitment to the customer (customer commitment) against the trust customers (customer trust) in CHEMICAL INDUSTRY.
This research uses a quantitative approach with the explanative design and cross-sectional using primary and secondary data. Primary Data collected by the dissemination of questionnaires, while secondary data obtained through a variety of sources with a population research the entire pelangggan of the CHEMICAL INDUSTRY, while the sampling done by the method of purposive sampling a sample research as much as 110 respondents.
This research uses research models with Structural Equation Models (SEM), which is capable of analyzing the relationship causal unidirectional and bidirectional causal relationships between variables. Validity of the test results showed that all the questions for each of the attributes are valid, whereas the reliability test results showed that credible research questionnaire. The SEM analysis based on the results of the next note that all hypothesis proved in accordance with the results of a test of the hypothesis that has been done, where a variable Price, Customer Relations, proved to have the influence of significant to Customer Commitment, and the Customer Relationship variables and variable Customer Commitment is proven to have significant influence to Customer Trust.

Keywords: Pricing; Customer Relations; Customer Commitment; Customer Trust.

The development of higher education in Indonesia is increasingly evident. It is characterized by many private colleges are spread all over Indonesia. But in recent years the government did not give permission to those who want to establish a college. One reason is the government not only menginginkankan development in terms of quantity alone, but must be accompanied by good quality of any existing college.
The number of colleges that exist today is already growing its own competition. The high level of competition among private universities is happening now requires every college has the right strategy to attract the interest of new students. Each college offers the advantages of each. However, not all universities have a particular brand image compared with other universities.
One of the determining factors of brand image is the satisfaction of its customers. While satisfaction itself arises as a result of service perceived by the customer.
College is not only required to provide a good quality education, but they also must be able to provide good service to students as well. Good service is expected to provide satisfaction for students. Of course in the long term, the impact of satisfaction that will form a good image for the college concerned anyway.
STIE IBBI Medan is one of the private high school that has a good image in the city of Medan. However, STIE IBBI still have to further improve the quality of services provided to students. It is necessary to maintain the good image that has been owned STIE IBBI today.
The plan of the research will be conducted in STIE IBBI Medan. The population is all students STIE IBBI. The long term goal of this research is to STIE IBBI to increase public confidence in higher education that will take in high school applying good quality excellent service. Expected from the results of this study, STIE IBBI can also implement appropriate marketing strategies to improve the quality of service to students. In addition, the results of this research can be a good reference for prospective new students who will pursue higher education in the STIE IBBI Medan.
Keywords: quality of care, satisfaction, brand image

The students’ attrition rate at five private universities in Medan is at 14.86%, this figure is considered very high. They quit because of the dissatisfaction they experienced during study. Students who dropped out of the university revealed many reasons about the dissatisfaction.
The purpose of this study is to determine the effect of the university’s image on student’s satisfaction through student’s perceived value as a mediation variable.This study involved 296 respondents from five private universities which have the largest number of students enrolled in the Faculty of Economics. SEM PLS with the help of a software called WarpPLS is used for data analysis. The results showed that the image of university and student’s perceived value have a positive and significant effect on student’s satisfaction. The student perceived value gives the greatest direct impact on student’s satisfaction. Student’s perceived value has significant effect as mediation variable between university’s image and student's satisfaction.

keywords : Image,Perceived Value,Satisfaction.

The technology advancement nowadays affect the way
people think and people’s habit, especially in doing business
through online channels by utilizing social media. In the online
purchase, one of the many references leading in buying a
particular product is from other buyers’ review of a product, and
sometimes a social media user with many “followers” will
“endorse” a particular product. There are few steps leading to
buying decision. Buyers (consumers) will be more critical in
deciding the product that they want to buy. Thus, a references
and image of a certain brand of a product can act as a decision
maker for the consumer. The purpose of this study  is to
determine the effect of endorse and brand image on purchase
decisions of online culinary products. This research is a
quantitative descriptive research. The populations in this study
are the college students in STIE-STMIK IBBI Medan with 347
students as sample. The sampling technique used an accidental
sampling method. This research is using Path analysis. The result
showing that endorse and brand image has significantly impacted
the purchase decision of online culinary product, but in this
models  endorse  has give more dominant impact to purchase
decision of online culinary product rather than brand image. 
Keywords – Endorse; Brand Image; Purchase Decision

The real Condition of the CHEMICAL INDUSTRY as a major industry in Indonesia, shows that there is a customer who very loyal which contributes more than 50 percent against the domestic sales of the chemical industry. The condition alleged that price and customer relationships has influence in determining customer commitment and in turn have implications against the trust customers against PT X as a major industry in Indonesia.
Based on the conditions of the research on the influence of price and customer commitment towards customer relations and customer trust with a problem formulation whether there is influence of price changing (dynamic pricing) , customer relations (customer relationship marketing) towards commitment customers (customer commitment) in the CHEMICAL INDUSTRY as well as withwhether there is influence of price changing (dynamic pricing), customer relations (customer relationship marketing), commitment to the customer (customer commitment) against the trust customers (customer trust) in CHEMICAL INDUSTRY.
This research uses a quantitative approach with the explanative design and cross-sectional using primary and secondary data. Primary Data collected by the dissemination of questionnaires, while secondary data obtained through a variety of sources with a population research the entire pelangggan of the CHEMICAL INDUSTRY, while the sampling done by the method of purposive sampling a sample research as much as 110 respondents.
This research uses research models with Structural Equation Models (SEM), which is capable of analyzing the relationship causal unidirectional and bidirectional causal relationships between variables. Validity of the test results showed that all the questions for each of the attributes are valid, whereas the reliability test results showed that credible research questionnaire. The SEM analysis based on the results of the next note that all hypothesis proved in accordance with the results of a test of the hypothesis that has been done, where a variable Price, Customer Relations, proved to have the influence of significant to Customer Commitment, and the Customer Relationship variables and variable Customer Commitment is proven to have significant influence to Customer Trust.

Keywords: Pricing; Customer Relations; Customer Commitment; Customer Trust.

There are many things to be proud about  Indonesia, not only the nature but also the foods. The characteristic of the variety of foods in Indonesia since long ago are the traditional snacks that mostly can be found in the wet market. Currently, many marketers are competing to acquire market share that there is a way to by making a good marketing plan in order to
win the market so that consumers become loyal. The purpose of this study is to determine and analyze whether research variables in this study affect the interest of consumers  to buy traditional snacks  in Medan, so that they will  remain loyal to the purchase the traditional snacks while competing with other snacks. The results  of this research shows that in the first regression model, products and  pricing strategy  simultaneously and partially have a positive and  significant influence on consumer interest, the second and third regression model, all three variables have influence on consumer loyalty. The advice that can be given  is that the  pricing strategy is crucial to win  the competition.

Key Words: Product, pricing strategy, consumer interest, loyalty

Motorcycle is one form of land transportation that has been owned and used by many people
to support their activities to meet the needs of life. This research aims to analyze the effect of
advertising and brand image on the purchase decision of Honda CB150R Streetfire motorcycle
series in Medan city. This research using quantitative descriptive method. Research data
obtained by distributing questionnaires to 100 consumers of Honda CB150R Streetfire in
Medan city with convenience sampling method. The data processed using SPSS 23.0. The
results of this research reported the following multiple regression equation Y = 3,891 + 0,151
X1  + 0,729 X2.  The results showed that partially advertisement and brand image have a
significant effect on purchase decision of Honda CB150R Streetfire motorcycle in Medan city.
The results showed that simultaneously advertisement and brand image variables have a
significant effect on the purchase decision of Honda CB150R Streetfire in Medan City.
Conclusion states that advertisement and brand image partially and simultaneously has an
effect on purchase decision Honda CB150R Streetfire at Medan. Brand Image has dominant
effect on purchase decision of Honda CBR150R Streetfire series at Medan as much as 72,9%.

Keywords: advertisement; brand image; purchase decision

The  students’ attrition  rate at  five private universities in Medan  is at 14.86%, this figure is considered very high. They quit because of the dissatisfaction they experienced during study. Students who dropped out of the university revealed many reasonsabout the dissatisfaction.
The purpose of this study is to determine the effect of the university’s image on  student’s satisfaction through student’s  perceived  value as a mediation variable.This study involved 296 respondents from five private universities which have the largest number of students enrolled in the Faculty of Economics. SEM PLS with the help of a software called WarpPLS is used for data analysis.  The results showed that the image of university and student’s perceived value have a positive and significant effect on student’s  satisfaction. The student perceived value gives the greatest direct impact on student’s satisfaction. Student’s perceived
value has significant effect as mediation variable between university’s  image and student's satisfaction.

keywords : Image,Perceived Value,Satisfaction.

The purpose of this study is to determine the factors that influence the decision
to choose Starbucks. The population in this study amounted to 395 respondents. The data
analysis technique in this study is multiple linear regression analysis, t-test, F-test, and
coefficient of determination. Variables that influence the decision to choose Starbucks are
cultural, social, personal and psychological.  The result of the partial test and
simultaneously stated that the cultural variables, social variables, personal variables, and
psychological variables influence the decision to choose Starbucks.

Keywords: Culture, social, personal, psychological, and decided to choose.

When the company has expended their marketing online,
it means the company is ready to sell product and service
across cities and the world. Online marketing also leads
to  reduced interaction between seller and buyer directly
(face-to-face meetings). Therefore, company needs to
well establish their relationships with customers through
the Internet network. By establishing a good relationship
through intensive communication provides a great
opportunity to the interests of sellers and buyers. This
study aims to determine the effect of customer
relationship marketing (CRM) which divided into four
dimensions of trust, commitment, communication, and
conflict handling on customer satisfaction on the sound
system service company. This research is quantitative
descriptive research and the method of this research is
using multiple linear regression analysis. The population
in this research are the customers who have ever used the
services of sound system services company in Medan
with samples as much as 60 respondents. The results
show that simultaneously customer relationship
marketing influence customer satisfaction of sound
system services company, in this model communication
give negative and significant impact on customer
satisfaction.

The student’s attrition rate at five private universities in Medan is at 14.86%, this figure is considered
very high. Students who dropped out of the university revealed many reasons about the disloyalty. The high
level of student’s loyalty on their university showed from the less number of drop-out students. The less of
attrition’s rate (drop-out) determine that the student who study at that program was loyal. This is applying
otherwise, rate of the higher attrition that determine the lower of the student loyalty.
The purpose of this study is to determine the effect of the university’s image and student’s perceived value and
student’s trust as moderating variable on student’s  loyalty. This study involved 296 respondents from five
private universities which have the largest number of students enrolled in the Faculty of Economics. SEM
PLS with the help of a software called WarpPLS is used for data analysis. The results showed that the image of
university and student’s perceived value have a positive and significant effect on student’s loyalty. The result
also showed that student’s perceived value gives the greatest direct impact on student’s loyalty. Student’s trust
has significant as moderating variable between student’s perceived value and student’s loyalty.
Keywords: Image, Perceived Value, Trust, Loyalty

Present research was aimed at analyzing the impact of brand image, product quality
and self-efficacy on purchase decision on private label rights (PLR) products among
Medan city community members. A hundred community members of Medan City were
involved as the subjects of this  research. The research results showed that the
variable of product quality has a significant effect on consumer purchase decisions.
It is concluded that good quality products in private label rights (PLR) products
should be maintained and even improved, thus  leading to more positive societal
impression on private label rights (PLR) products. Some of the respondents consider
private label rights (PLR) products with good product quality presents more interest
to try or buy. 

Keywords: Brand Image, Product Quality, Self-Efficacy, Purchase Decision, Private
Label Rights (PLR)