Consumer Interest

In millennial era now days trade and manufacture into the main sector we would describe packaging as a part of trade and manufacturer, in the packaging. The function not only for protector the product, but also as he generate interest of customers. From right now, we required an interesting product packaging. This journal is analyze about the impact of creative packaging related to costumers interest. By this research we get conclusion by using primary data which filled by customers in quisoner. The consumer looking the form of product before they buy something.

Keyword  Product, Inovation, Creativity, Design Packaging, Banda Aceh

The consumption rate of Indian customers has gone quite up since liberalization. With the
international brands coming with many product categories and options to choose from the
customers have started giving more importance to choosing from the various available
products. The increase in number of malls with various retail outlets have also led to high
involvement of consumers in the purchase process. The marketers nowadays have identified
the importance of understanding their customers and thus if they come to know the level of
involvement with various product options, they can plan the location of their resources
accordingly. The present paper is an attempt to study whether consumer involvement varies
with the type of product. For the academic community, this study would be a step further in
validation of construct in a different cultural & temporal context. For the corporate
community, study would be useful in designing appropriate marketing strategies.
Key Word: Consumer Involvement, Product knowledge, Product Association, Interest and
Loyalty