JP5160915B2 - Product purchase system, customer terminal device, server computer, product purchase method and product purchase program - Google Patents

Description

  The present invention purchases a product by selecting a product or service (hereinafter referred to as “product”) and transmitting a purchase request for the selected product using communication between a customer terminal device and a server computer via a computer network. The present invention relates to a product purchase system, a customer terminal device, a server computer, a product purchase method, and a product purchase program.

  In recent years, with the widespread use of the Internet, customers can easily obtain information about desired products via a company homepage or the like. In addition to the spread of the Internet, the development of information security technology allows users to order desired products without going to a store (see, for example, Patent Document 1 below).

  In addition, in recent years, point exchange services have been provided that allow you to redeem reward points when purchasing products or using credit cards, and when you have accumulated up to a specified number of reward points, Has been actively conducted.

JP 2001-266024 A

  However, in the technology described above, the customer collects information about the desired product, considers it with reference to the collected information, and finally decides the product to be purchased (or exchanged with points). However, there is a problem that some customers cannot find an optimal product due to insufficient information collection and examination, and are forced to purchase a compromise product.

  Also, by purchasing a compromised product, the customer feels unsatisfied with shopping using the Internet and tends to refrain from shopping using the Internet, and as a result, the high convenience of shopping using the Internet. It is assumed that it becomes impossible to enjoy the sex.

  In addition, if a product that is more suitable for the customer's request than a product purchased after the product is purchased is found, the customer may become more dissatisfied with shopping using the Internet. is assumed.

  The present invention eliminates the problems caused by the prior art described above, so that a product purchase system, a customer terminal device, and a customer terminal device capable of purchasing the product most suitable for the customer's request and improving the customer's satisfaction with the purchased product, It is an object to provide a server computer, a product purchase method, and a product purchase program.

  In order to solve the above-described problems and achieve the object, a product purchase system according to the present invention uses a communication between a customer terminal device and a server computer through a computer network to provide a product or service (hereinafter referred to as “product”). A product purchase system for transmitting a purchase request for a selected product and a selected product, wherein the customer terminal device is received by the reception unit for receiving information on the product transmitted from the server computer, and received by the reception unit Display means for displaying products related to information, selection means for accepting selection of a desired product from among the products displayed by the display means, and information related to the selected product selected by the selection means is transmitted to the server computer Transmitting means, and the server computer includes the selected quotient. A receiving unit that receives information on the customer terminal device, and a counter product having at least one of function, performance, and price similar to the selected product based on the information received by the receiving unit. Extracting means for extracting from the product group, and transmitting means for transmitting information relating to the counter item extracted by the extracting means to the customer terminal device, wherein the receiving means of the customer terminal device includes the counter item The information on the product is received, and the display unit of the customer terminal device displays the counter product related to the information received by the receiving unit together with the selected product or instead of the selected product.

  Further, in the product purchase system according to the present invention, in the above invention, the display means of the customer terminal device displays the counter product until there is a purchase request for the selected product or until the counter product is selected. It is characterized by doing.

  In the product purchase system according to the present invention, in the above invention, the extraction unit of the server computer extracts a plurality of the counter products, and the display unit of the customer terminal device extracts the counter products extracted a plurality. It is characterized by switching at predetermined time intervals or displaying at least two at the same time.

  Further, in the product purchase system according to the present invention, in the above invention, the selection unit of the customer terminal device can accept selection of a desired counter product from the displayed counter products, and the server computer The extraction means further extracts a counter product that opposes the selected counter product.

  Moreover, the product purchase system according to the present invention is characterized in that, in the above invention, the display means of the customer terminal device displays a counter product other than the selected product.

  The customer terminal device according to the present invention selects a product or service (hereinafter referred to as “product”) and transmits a purchase request for the selected product using communication between the customer terminal device and the server computer through a computer network. A customer terminal device for use in a product purchase system for performing a receiving method, receiving means for receiving information about a product transmitted from the server computer, display means for displaying a product related to the information received by the receiving means, Selection means for receiving selection of a desired product from the products displayed by the display means; and transmission means for transmitting information on the selected product selected by the selection means to the server computer, the receiving means , A result of sending information on the selected product to the server computer. The information about the counter product which at least one of function, performance, and price is similar to the selected product transmitted from the server computer is received, and the display unit is related to the information received by the reception unit. The counter item is displayed together with the selected item or in place of the selected item.

  The server computer according to the present invention selects a product or service (hereinafter referred to as “product”) and transmits a purchase request for the selected product using communication between the customer terminal device and the server computer via a computer network. A server computer for use in a product purchasing system for performing a receiving unit that receives information on a desired product selected in the customer terminal device, and the selected product based on the information received by the receiving unit. , An extraction unit that extracts a counter product having at least one of function, performance, and price from a predetermined product group, and a transmission that transmits information on the counter product extracted by the extraction unit to the customer terminal device Means.

  In addition, the product purchase method according to the present invention selects a product or service (hereinafter referred to as “product”) and transmits a purchase request for the selected product using communication between a customer terminal device and a server computer via a computer network. A product purchase method for performing information on a product received from the server computer, and a display step for displaying the product related to the information received by the reception step. A selection step for accepting selection of a desired product from the products displayed by the display step, a selection product transmission step for transmitting information on the selected product selected by the selection step to the server computer, and the server Transmitted by the selected product transmission step, which is executed by a computer. A selected product receiving step for receiving information related to the selected product, and a counter product having at least one of function, performance, and price similar to the selected product based on the information received by the selected product receiving step An extraction process for extracting a product from a predetermined product group, and a counter product transmission process for transmitting information on the counter product extracted by the extraction process to the customer terminal device, and further causing the customer terminal device to execute the process. The counter product receiving step for receiving information on the counter product transmitted by the counter product transmitting step, and the counter product for the information received by the counter product receiving step is displayed together with the selected product or instead of the selected product And a counter product display step.

  The product purchase program according to the present invention selects a product or service (hereinafter referred to as “product”) and transmits a purchase request for the selected product using communication between a customer terminal device and a server computer via a computer network. A product purchase program to be executed by a product purchase system, wherein the customer terminal device receives information related to the product transmitted from the server computer, and the product related to the information received by the reception step. A display step for displaying, a selection step for accepting selection of a desired product from among the products displayed in the display step, and a selected product transmission step for transmitting information relating to the selected product selected in the selection step to the server computer And the server computer Based on the information received by the selected product receiving step, the selected product receiving step that receives information on the selected product transmitted by the selected product transmitting step, and at least one of function, performance, and price for the selected product An extraction step of extracting a counter product similar to one from a predetermined product group, and a counter product transmission step of transmitting information on the counter product extracted by the extraction step to the customer terminal device, Furthermore, a counter product receiving step for receiving information on the counter product transmitted by the counter product transmitting step to the customer terminal device, and a counter product related to the information received by the counter product receiving step together with the selected product or the above And a counter product display process for displaying instead of the selected product.

  Various payment (payment) methods, such as purchase with a credit card, purchase with cash, and exchange with acquired privilege points, can be used for the purchase of merchandise. The purchase with cash may be a transfer or a product exchange payment.

  According to the product purchase system, the customer terminal device, the server computer, the product purchase method, and the product purchase program according to the present invention, by providing information related to a plurality of products corresponding to the customer's request, the products are also provided to the customer. This makes it possible to purchase a product most suitable for the customer's request, and to improve the customer's satisfaction with the purchased product.

  Exemplary embodiments of a product purchase system, a customer terminal device, a server computer, a product purchase method, and a product purchase program according to the present invention will be explained below in detail with reference to the accompanying drawings.

(System configuration of product purchase system)
First, the system configuration of the product purchase system according to the embodiment of the present invention will be described. FIG. 1 is an explanatory diagram showing the system configuration of the product purchase system according to the embodiment of the present invention.

  In FIG. 1, the product purchase system includes a client device 110, a product information management server 120, and an order information management server 130. The client device 110, the product information management server 120, and the order information management server 130 are connected to a network 140 such as the Internet. The client device 110, the product information management server 120, and the order information management server 130 are mutually connected via the network 140. Communication is possible.

  In the merchandise purchase system, the client device 110 manages the interface between the customer and the merchandise purchase system, and accepts customer operations or displays information corresponding to the accepted operations. The client device 110 can be realized by a personal computer or the like. The client device 110 can also be realized by a mobile phone or the like. The client device 110 communicates with the order information management server 130 when, for example, a customer purchases a product using a product purchase system.

  The merchandise information management server 120 includes a merchandise management DB (database) 121 that stores merchandise information related to merchandise to be ordered. The product information includes the product name, manufacturer or importer, model number, function, performance, product image, management number, etc., and the product management DB 121 stores these information in association with each product.

  For example, when a product browsing request is transmitted from the client device 110, the product information management server 120 transmits the product information to the client device 110 via the order information management server 130. The product browsing request and the product information are not limited to those transmitted / received via the order information management server 130, and may be transmitted / received by direct communication between the product information management server 120 and the client device 110, for example. .

  The client device 110 displays products based on the product information, and accepts selection of products desired by the customer from the displayed products. Further, the client device 110 transmits a purchase request to the order information management server 130 when the purchase of the product for which the selection has been accepted is confirmed.

  The purchase request includes product identification information and an identification number of a customer who requests purchase. The product identification information can be a management number set in advance in the product information management server 120, and the customer identification information can be a credit card number or the like. The purchase request is not limited to being transmitted directly from the client device 110 to the order information management server 130, but may be transmitted from the client device 110 to the order information management server 130 via the product information management server 120.

  When the order information management server 130 receives the purchase request transmitted from the client device 110, the order information management server 130 performs a settlement process based on the received purchase request. The order information management server 130 includes a customer management DB 131 that stores customer information, and uses information stored in the customer management DB 131 for settlement processing. Since the settlement process is a known technique, its description is omitted here.

  In addition, the order information management server 130 is selected in the client device 110, and the pending order management table that stores information on the selected product (the product pending payment) until the purchase request for the selected product is transmitted. 132 is provided. The pending order management table 132 is not limited to that provided in the order information management server 130 but may be provided in the product information management server 120.

(Hardware configuration of computer device)
FIG. 2 is a block diagram illustrating a hardware configuration of the computer apparatus. The computer apparatus shown in FIG. 2 implements an order information management server 130 and a product information management server 120. 2, the computer apparatus includes a CPU 201, a ROM 202, a RAM 203, an HDD (hard disk drive) 204, an HD (hard disk) 205, an FDD (floppy (registered trademark) disk drive) 206, and a removable recording medium. As an example, an FD (floppy disk) 207 and a network I / F (interface) 208 are provided. Each component is connected by a bus 209.

  The CPU 201 controls the entire computer device. The ROM 202 stores a program such as a boot program. The RAM 203 is used as a work area for the CPU 201. The HDD 204 controls data read / write with respect to the HD 205 according to the control of the CPU 201. The HD 205 stores data written under the control of the HDD 204.

  The FDD 206 controls reading / writing of data with respect to the FD 207 according to the control of the CPU 201. The FD 207 stores data written under the control of the FDD 206. In addition to the FD 207, the removable recording medium may be a CD-ROM (CD-RW), MO, DVD (Digital Versatile Disk), or the like.

  The network I / F 208 is connected to the network 140 through a communication line, and is connected to an external device such as a customer terminal device via the network 140. The network I / F 208 controls an interface between the network 140 and the inside, and controls data input / output from the computer apparatus.

(Hardware configuration of client device 110)
FIG. 3 is a block diagram illustrating a hardware configuration of the client device 110. In FIG. 3, a client apparatus 110 includes a CPU 301, a ROM 302, a RAM 303, an HDD 304, an HD 305, an FDD 306, an FD 307, a display 308, a KB 309, a mouse 310, a scanner 311, a printer 312, a network, and the like. I / F313. Each component is connected by a bus 314.

  The CPU 301 controls the entire client device 110. Since the ROM 302, RAM 303, HDD 304, HD 305, FDD 306, FD 307, and network I / F 313 are the same as the ROM 202, RAM 203, HDD 204, HD 205, FDD 206, FD 207, and network I / F 208 in the above computer apparatus, description thereof will be omitted.

  The display 308 displays a window (browser) related to data such as a document, an image, and function information as well as a cursor, icons, and tool boxes, and can be realized by a CRT, a TFT liquid crystal display, a plasma display, or the like.

  The KB 309 includes keys for inputting characters, numerical values, various instructions, etc., and performs data input. The mouse 310 performs cursor movement, range selection, window movement, size change, and the like. A trackball, a joystick, or the like may be used instead of or in addition to the mouse 310 as long as it has the same function as a pointing device.

  The scanner 311 optically reads an image. The printer 312 prints image data and document data, and can be realized by a laser printer, an inkjet printer, or the like.

(Functional configuration of product purchase system)
Next, a functional configuration of the product purchase system according to the present invention will be described. FIG. 4 is an explanatory diagram showing a functional configuration of the product purchase system according to the present invention. In FIG. 4, the product purchase system includes a customer terminal device 410 and a server computer 420.

  The customer terminal device 410 can realize its function by the client device 110, and the server computer 420 can realize its function by the product information management server 120 and the order information management server 130.

  The customer terminal device 410 includes a reception unit 411, a display unit 412, a selection unit 413, a transmission unit 414, and a storage unit 415. The receiving unit 411 receives information transmitted from the server computer 420. The receiving unit 411 receives product information, for example. Specifically, the reception unit 411 can realize its function by, for example, the network I / F 313.

  The display unit 412 displays the product related to the product information received by the receiving unit 411. The display unit 412 displays the image, name, performance, etc. of the product based on the received product information, for example. Specifically, the display unit 412 can realize its function by, for example, the display 308. The selection unit 413 receives selection of a desired product from the products displayed by the display unit 412. Specifically, the selection unit 413 can realize its function by, for example, the KB 309.

  The transmission unit 414 transmits information regarding the selected product selected by the selection unit 413 to the server computer 420. The transmission unit 414 transmits the product management number of the selected product as information regarding the selected product. Specifically, the transmission unit 414 can realize its function by the network I / F 313, for example.

  The storage unit 415 stores the product information received by the receiving unit 411, the product management number of the selected product selected by the selection unit 413, and the like. The transmission unit 414 transmits the product management number stored in the storage unit 415. Specifically, the function of the storage unit 415 can be realized by, for example, the ROM 302, the RAM 303, the HD 305, or the FD 307.

  The server computer 420 includes a receiving unit 421, an extracting unit 422, a transmitting unit 423, and a storage unit 424. The receiving unit 421 receives information related to the selected product from the customer terminal device 410. For example, the receiving unit 421 receives the product management number of the selected product from the customer terminal. Specifically, the reception unit 421 can realize its function by, for example, the network I / F 208.

  The extracting unit 422 extracts a counter product from a predetermined product group based on the information received by the receiving unit 421. The predetermined product group is a product that can be purchased via the server computer 420, and each product composing the predetermined product group is specified by product information stored in the storage unit 424. Specifically, the storage unit 424 can realize its function by, for example, the ROM 202, the RAM 203, the HD 205, or the FD 207. The counter product is realized by a product that is similar in function, performance, and price to the selected product.

  The extraction unit 422 extracts a plurality of counter products. Based on the function, performance, and price of the selected product, the extraction unit 422 extracts products that fall within a predetermined range from the standard as counter products. For example, when the selected product is “a liquid crystal television with a selling price of 420,000 yen and a 46-inch”, for example, the extracting unit 422 has a “sales price of 40 to 450,000 yen and a screen size of 42 to 50 inches”. “TV” is extracted as a counter item.

  Since the TV only needs to satisfy the function of receiving and displaying TV broadcasts, the extraction unit 422 is set to “TV with a selling price of 40 to 450,000 yen and a screen size of 42 to 50” in addition to the LCD TV. The corresponding plasma TV is also extracted as a counter product. The extraction unit 422 extracts a predetermined number of counter items such as five types.

  In addition, the extraction unit 422 may extract all products that meet the extraction condition of “TV with a selling price of ¥ 4,500 to ¥ 450,000 and a screen size of 42 to 50” as counter products. The extraction condition may be arbitrarily set regardless of the function, performance, and price of the selected product. This makes it possible to set extraction conditions suitable for each customer.

  Specifically, the function of the extracting unit 422 can be realized by the CPU 201 executing a program stored in the ROM 202 using the RAM 203 as a work area, for example. The transmission unit 423 transmits information related to the counter item extracted by the extraction unit 422 to the customer terminal device 410. Specifically, the transmission unit 423 can realize its function by, for example, the network I / F 208.

  The display unit 412 in the customer terminal device 410 displays the selected product and the counter product when information on the counter product is also received based on the information transmitted from the server computer 420. When the display unit 412 displays the selected product and the counter product, the selection unit 413 can accept selection of a desired counter product from the displayed counter products.

  When the counter product is selected by the selection unit 413, the extraction unit 422 of the server computer 420 further extracts a counter product that counters the selected counter product. In this case, the transmission unit 423 transmits information regarding the extracted counter item to the customer terminal device 410. The display unit 412 of the customer terminal device 410 displays the counter item further extracted based on the transmitted information.

  Similarly, when the counter product displayed on the display unit 412 is selected, the selected counter product is extracted by the extraction unit 422, and information regarding the extracted counter product is transmitted from the server computer 420 to the customer terminal device 410. Is done. The customer terminal device 410 displays the extracted counter item based on the information transmitted from the server computer 420.

  The display unit 412 displays the counter product together with the selected product. In this case, the display unit 412 displays the counter product together with the selected product by, for example, dividing the display screen into a region displaying the selected product and a region displaying the counter product. Further, the display unit 412 may display a counter product instead of the selected product. In this case, the display unit 412 switches the display screen that displays the selected product to the display screen that displays the counter product.

  The display unit 412 displays the counter product until there is a purchase request for the selected product. The purchase request for the selected product is generated when an operation for selecting the selected product is performed after the product selection operation is performed in the selection unit 413, and is transmitted to the server computer 420. The display unit 412 may display the counter product until the counter product is selected.

  In addition, when a plurality of counter products are extracted by the server computer 420, the display unit 412 switches and displays the plurality of counter products extracted every predetermined time. The predetermined time can be arbitrarily set, for example, “10 seconds”, “1 minute”, and the like. The display unit 412 may simultaneously display at least two or more extracted counter products when the server computer 420 extracts a plurality of counter products.

  For example, when the extraction unit 422 extracts five counter products and the display unit 412 displays two of them simultaneously, the products displayed at the same time are switched and displayed two by two. Further, in this case, any one of the products displayed at the same time may be continuously displayed to keep as a transfer candidate from the selected product, and the counter product may be switched and displayed on the remaining one.

  The display unit 412 displays a counter product other than the selected product when the selected product initially selected by the customer is included in the plurality of counter products extracted by the extraction unit 422. That is, when the counter product B, C, D, E is extracted for the selected product A and the counter product B is selected, the counter product B and the counter products C, D, E are displayed on the display screen. Is displayed. Also in this case, the counter products C, D, and E may be switched and displayed, or a plurality may be displayed in one screen.

  Next, an example of the product management DB 121 will be described. FIG. 5 is an explanatory diagram illustrating an example of the product management DB 121. In FIG. 5, the product management DB 121 stores product information such as product name, manufacturer, product classification, product price, model number, function, performance, product image for each product management number. The product management number is information unique to each product set in advance by an administrator of the product management DB 121 and is represented by an arbitrary numerical value or character string.

  Next, an example of the customer management DB 131 will be described. FIG. 6 is an explanatory diagram illustrating an example of the customer management DB 131. In FIG. 6, the customer management DB 131 stores information about customers such as an e-mail address, customer name, customer gender, and delivery destination for each credit card number. A plurality of electronic mail addresses may be stored for one credit card number.

  The customer management DB 131 stores the expiration date of the credit card for each credit card number. In the settlement process, in addition to confirming the credit card number itself, it may be determined whether or not it is a regular purchase request by confirming the expiration date of the credit card.

  Next, an example of the pending order management table 132 will be described. FIG. 7 is an explanatory diagram showing an example of the pending order management table 132. In FIG. 7, the pending order management table 132 includes information regarding pending orders such as the pending content of the product selected at the order site and the pending date (which may include time) when the product is selected at the order site. Stored for each credit card number.

  Next, a display screen example in the client device 110 will be described. 8 and 9 are explanatory diagrams showing examples of display screens in the client apparatus 110. FIG. The display screen 800 shown in FIG. 8 is displayed when the customer selects a product on the order site and then closes the order site screen without performing an operation for determining the purchase of the selected product. Specifically, the display screen 800 is displayed on the display 308 when, for example, a hyperlink attached to an e-mail transmitted from the order information management server 130 is operated.

  In FIG. 8, a selected product 810 and a counter product 820 are displayed on the display screen 800 together with a message 801 such as “Which one?”. On the display screen 800, the selected product 810 is displayed together with a message such as “Click here for the product you selected” 811. In the display screen 800, the selected product 810 is represented by the outline of the selected product, such as the name of the product, the major classification of the product, the price of the product, and the release date of the product. The major classification of the selected product 810 uses information that indicates what the selected product 810 is, such as “Company A 46V type terrestrial BS 110 degree CS digital high-definition liquid crystal television”.

  The display screen 800 displays a hyperlink 812 represented by a message such as “Click here for details”. When the hyperlink 812 is operated, the client device 110 switches a detailed screen for guiding detailed information on the selected product 810 to the display screen and displays it. Description of the detail screen is omitted.

  The display screen 800 displays a “Purchase” key 813 for confirming the purchase of the selected product 810. When the customer performs an operation by clicking the “Purchase” key 813 or the like, the client device 110 transmits a purchase request for the selected product 810 to the order information management server 130.

  On the display screen 800, the counter product 820 is displayed with a message 821 such as “There is a product similar to the product you have selected” and “How about this?”. In the display screen 800, the counter product 820 is represented by an outline of the counter product such as the name of the product, the general classification of the product, the price of the product, and the release date of the product.

  The counter product 820 uses information in the same format as the selected product 810, such as “Company B 46V type terrestrial BS 110 degree CS digital high-definition liquid crystal television”. This makes it easy to compare the selected product 810 and the counter product 820. Further, the display screen 800 displays a hyperlink 822 that is displayed by a message such as “Click here for details” and links to a detailed screen for guiding detailed information of the counter item.

  When the customer operates the hyperlink 822 of “Click here for details” or the like, the order information management server 130 transmits detailed information of the counter product 820 stored in the hyperlink destination to the client device 110, The client device 110 displays detailed information of the counter product 820 on the display 308.

  The display screen 800 displays a “select” key 823 for selecting the counter product 820. When the customer performs an operation of selecting the counter product 820 by clicking the “select” key 823, the order information management server 130 sets the counter product 820 as a pending product instead of the selected product 810. The pending order management table 132 is updated.

  When an operation for selecting the counter product 800 is performed, the order information management server 130 may update the pending order management table 132 so that the counter product 820 is a pending product in addition to the selected product 810. Whether the selected product 810 or the counter product 820 is a pending product or whether the selected product 810 and the counter product 820 are a pending product is confirmed with the customer each time the counter product 820 is selected.

  In this case, for example, a message such as “Do you want to update the contents of your order?” “Do you want to cancel the previously selected item?” Or “Do you want to add the selected item?” And “Yes / A pop-up screen (not shown) including an operation key for confirming the intention of “No” is superimposed on the display screen 800 and displayed.

  Whether the selected product 810 or the counter product 820 is a pending product or whether the selected product 810 and the counter product 820 are a pending product is classified according to the classification of the selected counter product without any customer input operation. It may be determined based on the price or price. In this case, specifically, if the product is a low-priced and high-priced product such as a liquid crystal television, the counter product 820 is put on hold instead of the selected product 810, and consumables such as batteries or 1000 If the product is less than a certain amount such as less than a yen, the selected product 810 and the counter product 820 are set as pending products.

  On the display screen 800, when a plurality of competing products 820 exist, information indicating that there are a plurality of competing products 820 such as “competitive product 1/5” and “competitive product 2/5” is displayed. May be. In addition, when there are a plurality of counter products 820, the plurality of counter products 820 may be sequentially switched and displayed at regular intervals (see FIG. 9).

  The display screen 900 shown in FIG. 9 shows a state in which the counter product 820 displayed on the display screen 800 is switched to another counter product 910 and displayed. When displaying the counter product 910, in addition to switching “counter product 1/5” to “counter product 2/5” on the display screen 800, there is a plurality of counter products such as “How about this?” A message 911 for guidance may be displayed.

  Even when there are a plurality of competitive products, each competitive product (820, 910, etc.) is displayed using information in the same format as the selected product 810. Thereby, even when the counter products 820 and 910 are switched, it is possible to easily compare the selected product 810 and the counter products 820 and 910.

  Also, “pause” keys 824 and 912 are displayed on the display screens 800 and 900, respectively. “Pause” keys 824 and 912 are displayed when there are a plurality of competing products 820 and 910. When the customer clicks the “pause” key 824, 912, the client device 110 continues to display the counter product 820 or 910 displayed when the “pause” key 824, 912 is operated. Switching to the counter product 910 or 820 is stopped. Accordingly, the customer can sufficiently compare one counter product among the plurality of counter products with the selected product 810 and carefully examine the product to be purchased.

  Also, on the display screens 800 and 900, “change conditions” keys 825 and 913 for changing the selection conditions of the counter products 820 and 910 are displayed. When the customer clicks the “change conditions” key 825, 913, the client device 110 displays a predetermined input screen for inputting selection conditions for the counter products 820, 910. A description of the predetermined input screen is omitted.

  FIG. 10 is an explanatory diagram illustrating another example of the display screen in the client device 110. The counter product may be guided on the display screen 1000 shown in FIG. In FIG. 10, the selected product 810 and the counter product 1010 are displayed on the display screen 1000 together with a message 1001 such as “Which one?”. On the display screen 1000, a plurality of counter products are displayed side by side in one display frame. If all the counter products cannot be displayed in one screen, a scroll bar 1011 may be displayed.

(Product purchase system processing procedure)
Next, the processing procedure of the product purchase system will be described. The processing procedure of the product purchase system is performed by the processing procedure in the client device 110 and the processing procedure in the order information management server 130.

  FIG. 11 is a flowchart showing a processing procedure in the client apparatus 110. The processing procedure in the client device 110 is executed when an operation for transmitting a product browsing request is performed in the client device 110. In the flowchart of FIG. 11, first, a product browsing request is transmitted (step S1101), and it waits until the product information transmitted from the order information management server 130 in response to the product browsing request transmitted in step S1101 is received (step S1102). : No).

  In step S1102, when the product information is received (step S1102: Yes), the product is displayed based on the received product information (step S1103). Then, it is determined whether or not the displayed product has been selected (product selection) (step S1104). In step S1104, it is determined that a product has been selected when a “select” key displayed on a display screen (not shown) that displays the product is operated. When there is no selection of goods (step S1104: No), it transfers to step S1108.

  If a product is selected in step S1104 (step S1104: YES), the selected selected product is stored (step S1105). In step S1105, specifically, for example, the product management number of the selected product is stored in the RAM 303. Then, it is determined whether or not the purchase of the selected product is confirmed (step S1106). In step S1106, it is determined that the purchase of the selected product has been confirmed when the “Purchase” key displayed on the display screen (not shown) that displays the product is operated. If the purchase of the selected product has not been confirmed (step S1106: No), the process proceeds to step S1108.

  If the purchase of the selected product is confirmed in step S1106 (step S1106: Yes), a purchase request for the selected product is transmitted to the order information management server 130 (step S1107). After the purchase request is transmitted, it is stored in step S1105 that a purchase request for this product has already been transmitted, for example, by setting a flag for the product management number stored in the RAM 303. Thereafter, it is determined whether or not an end operation for communication purchase has been performed (step S1108). If there is no end operation (step S1108: No), the process returns to step S1104.

  In step S1108, when there is an end operation (step S1108: Yes), it is determined whether there is a selected product for which purchase has not been confirmed when the end operation is performed (step S1109). In step S1109, if a product management number for which no flag is set is stored in the RAM 303, it is determined that there is a selected product for which purchase has not been confirmed. If there is no selected product for which purchase has not been confirmed (step S1109: No), the series of processing ends.

  In step S1109, if there is a selected product for which purchase has not been confirmed (step S1109: Yes), pending order information for the selected product for which purchase has not been confirmed as a pending product is sent to the order information management server 130. Are transmitted (step S1110), and a series of processing ends.

  FIG. 12 is a flowchart showing a processing procedure in the order information management server 130. In the flowchart of FIG. 12, first, it waits until a product browsing request transmitted from the client device 110 is received (step S1201: No), and if received (step S1201: Yes), the client device that is the product browsing request source. The product information stored in the product management DB 121 is transmitted to 110 (step S1202).

  Next, it is determined whether or not a purchase request transmitted from the client device 110 has been received (step S1203), and if received (step S1203: Yes), settlement processing is performed based on the received purchase request (step S1203). S1204). In step S1204, settlement processing is performed using the product management number and credit card number included in the purchase request. After the settlement process is completed, the series of processes is terminated.

  On the other hand, if a purchase request has not been received in step S1203 (step S1203: No), it is determined whether the pending order information transmitted from the client device 110 has been received (step S1205). If the pending order information has not been received (step S1205: No), the series of processing ends.

  In step S1205, when the pending order information transmitted from the client device 110 is received (step S1205: Yes), the counter product is selected using the received pending order information and the product management DB 121 (step S1206). In step S1206, based on the selected product included in the pending order information, a product having at least one of function, performance, and price similar to the selected product is selected as the counter product.

  Thereafter, purchase guide information including information on the counter item selected in step S1206 is transmitted to the client device 110 that is the transmission source of the pending order information (step S1207), and the series of processing ends. In step S1207, information for causing the client device 110 to display information recommending the counter item and the counter item is transmitted as purchase guide information.

  FIG. 13 is a flowchart showing a processing procedure in the client apparatus 110. In the flowchart of FIG. 13, first, it waits until the purchase guide information transmitted from the order information management server 130 is received (step S1301: No), and if received (step S1301: Yes), the selected product is identified ( Step S1302). In step S1302, for example, the product specified by the product management number that is flagged among the product management numbers stored in the RAM 303 is specified as the selected product.

  Next, a counter product is extracted from the purchase guide information received in step S1301 (step S1303). Then, the selected product specified in step S1302 and the counter product extracted in step S1303 are displayed (step S1304).

  Thereafter, it is determined whether or not the purchase of the selected product displayed in step S1304 has been confirmed (step S1305). In step S1305, for example, it is determined that the purchase of the selected product has been confirmed when the “Purchase” key 813 on the display screen 800 is operated.

  In step S1305, when the purchase of the selected product is confirmed (step S1305: Yes), a purchase request for the selected product is transmitted to the order information management server 130 (step S1306), and the series of processing ends. On the other hand, when the purchase of the selected product has not been confirmed (step S1305: No), it is determined whether or not the counter product displayed in step S1304 has been selected (step S1307). In step S1307, for example, when the “select” key 823 on the display screen 800 is operated, it is determined that a counter item has been selected.

  In step S1307, when the counter product is not selected (step S1307: No), the process proceeds to step S1309. On the other hand, when the counter product is selected (step S1307: Yes), the display screen 800 for newly selecting the counter product is displayed and the purchase of the counter product newly selected is confirmed. It is determined whether or not it has been done (step S1308). When the purchase of the counter item is confirmed (step S1308: Yes), the process proceeds to step S1306. On the other hand, if the purchase of the counter item has not been confirmed (step S1308: No), the process proceeds to step S1309.

  Thereafter, it is determined whether or not it is the timing for switching the counter product (step S1309). In step S1309, it is determined that it is the timing for switching the counter product when a predetermined time has elapsed since the selected product and the counter product were displayed in step S1304. As described above, the predetermined time is arbitrarily set to “10 seconds”, “1 minute”, or the like.

  In step S1309, when it is not the timing for switching the counter product (step S1309: No), the process returns to step S1305. As a result, the content of the display screen remains as it is, and the purchase of the selected product is confirmed or the selection of the counter product is awaited. On the other hand, when it is time to switch the counter item (step S1309: Yes), the process returns to step S1304. As a result, a display screen on which the selected product and the new counter product that has been switched is displayed is displayed on the display 308.

  As described above, according to this embodiment, when the purchase confirmation of the selected product selected by the customer is put on hold, a counter product similar to the selected product is guided, so the customer purchases any product. You will get lost. The purpose of this embodiment is to dare customers.

  In this way, by deceiving the customer, the selection of the purchased product is considered, and as a result, the customer determines the product to be finally purchased after thoroughly considering similar products. Accordingly, it is possible to purchase a product most suitable for the customer's request without regret after purchase, and to improve the customer's satisfaction with the purchased product. In particular, the more expensive the purchased item, the more effective it is.

  Moreover, according to this embodiment, until the purchase of a product is confirmed by displaying the counter product until there is a purchase request for the selected product, the customer can be continuously examined. As a result, the customer can purchase the desired product without missing the purchase opportunity. In addition, the selling side can avoid lowering the customer's willingness to purchase and activate the use of the product purchase system.

  Similarly, according to this embodiment, it is possible to allow the customer to continue to consider until the purchase of the product is confirmed by displaying the counter product until the counter product is selected. As a result, the customer can purchase the desired product without missing the purchase opportunity. Moreover, the side which sells goods by this can avoid reducing a customer's willingness to purchase, and can aim at the utilization activation of a goods purchase system.

  In addition, according to this embodiment, it is possible to enhance the examination content by presenting a plurality of counter products to the customer, and to display all of the counter products by switching every predetermined time without making the customer aware of it. The counter item can be presented to the customer, so that the examination content can be enhanced.

  Furthermore, according to this embodiment, if the customer temporarily selects a product that has been considered and determines the selected product, the counter product of the temporarily selected product can be displayed. As a result, even when the customer has not collected information about the product in advance, it is possible to temporarily select a product corresponding to the request of “I want a 46-inch television or the like” and present the result.

  Thereby, even if the customer has insufficient information collection about the product in advance, the product most suitable for the customer's request can be purchased by having the customer consider the counter product. As a result, it is possible to purchase a product most suited to the customer's request while omitting the customer's labor, labor, and time for collecting information, and to improve the customer's satisfaction with the purchased product.

  Moreover, according to this embodiment, by simultaneously displaying at least two or more of a plurality of counter products, a large number of counter products can be presented on one screen, and the contents of examination can be enhanced.

  Further, according to this embodiment, by selecting a desired counter product from the displayed counter products, it is possible to present a counter product that opposes the selected counter product to the customer. Accordingly, the product information presented to the customer can be thickened, and the final product to be purchased can be determined after sufficiently considering similar products.

  In addition, by presenting a counter-product against the counter-product to the customer, it is possible to present a new condition when selecting the product, and it is possible to give a wide range of products to be selected. In this way, customers can be further lost and the selection of purchased products can be pondered. As a result, products that are most suitable for the customer's needs can be purchased, and customer satisfaction with the purchased products can be improved. Can do.

  Moreover, according to this embodiment, it is not necessary to re-examine the product once removed from the purchase target by displaying the counter product other than the selected product. This allows you to consider similar products thoroughly and avoid providing unnecessarily large amounts of consideration material, allowing you to purchase products that best meet your needs, Satisfaction can be improved.

  Further, an online shopping site operator who implements the product purchase system of this embodiment uses this product purchase system to accumulate information that a customer has switched to a counter product, and a margin (for example, purchase amount) (Several percent) may be obtained from the provider (manufacturer) of the counter item. In addition, a part of the margin may be returned as a transfer guarantee to the provider of the product changed by the counter product.

  As described above, according to the product purchase system, the customer terminal device, the server computer, the product purchase method, and the product purchase program, by examining a plurality of products corresponding to the customer's request, it is most suitable for the customer's request. Products can be purchased, and customer satisfaction with the purchased products can be improved.

  The product purchase method described in the present embodiment can be realized by executing a program prepared in advance on a computer such as a personal computer or a workstation. This program is recorded on a computer-readable recording medium such as a hard disk, a flexible disk, a CD-ROM, an MO, and a DVD, and is executed by being read from the recording medium by the computer. The program may be a transmission medium that can be distributed via a network such as the Internet.

  As described above, the product purchase system, the customer terminal device, the server computer, the product purchase method, and the product purchase program according to the present invention use the communication between the customer terminal device and the server computer through the computer network. This is useful when purchasing a product by selecting a “product” (hereinafter referred to as “product”) and transmitting a purchase request for the selected product, and is particularly suitable for mail order using the Internet.

It is explanatory drawing which shows the system configuration | structure of the goods purchase system concerning embodiment of this invention. It is a block diagram which shows the hardware constitutions of a computer apparatus. It is a block diagram which shows the hardware constitutions of a client apparatus. It is explanatory drawing which shows the functional structure of the goods purchase system concerning this invention. It is explanatory drawing which shows an example of merchandise management DB. It is explanatory drawing which shows an example of customer management DB. It is explanatory drawing which shows an example of a pending order management table. It is explanatory drawing (the 1) which shows the example of a display screen in a client apparatus. It is explanatory drawing (the 2) which shows the example of a display screen in a client apparatus. It is explanatory drawing which shows another example of the display screen in a client apparatus. It is a flowchart (the 1) which shows the process sequence in a client apparatus. It is a flowchart which shows the process sequence in an order information management server. It is a flowchart (the 2) which shows the process sequence in a client apparatus.

Explanation of symbols

410 customer terminal device 420 server computer 411 reception unit 412 display unit 413 selection unit 414 transmission unit 415 storage unit 421 reception unit 422 extraction unit 423 transmission unit 424 storage unit

Claims (7)

A product purchase system for selecting a product or service (hereinafter referred to as “product”) and transmitting a purchase request for the selected product using communication between a customer terminal device and a server computer via a computer network,
The customer terminal device
Receiving means for receiving information about the product transmitted from the server computer;
Display means for displaying products related to the information received by the receiving means;
Selection means for accepting selection of a desired product to be purchased from among the products displayed by the display means as a selected product ;
Transmission means for transmitting information related to the selected product selected by the selection means to the server computer,
The server computer
Receiving means for receiving information on the selected product from the customer terminal device;
Extraction means for extracting, from the predetermined product group, a counter product having at least one of function, performance and price similar to the selected product based on the information received by the receiving unit;
Transmission means for transmitting information related to the counter item extracted by the extraction means to the customer terminal device,
The receiving means of the customer terminal device receives information transmitted from the server computer ;
The display unit of the customer terminal device includes the selected product, a counter product related to the information received by the receiving unit , a selected product purchase request key, and a counter product selection request key by pressing the selected product purchase request key. Until there is a purchase request for the selected product, or until there is a selection request to select the counter product instead of the selected product by pressing the counter product selection request key ,
The product purchase system according to claim 1, wherein the transmission means of the customer terminal device transmits the purchase request or the selection request to the server computer . The extraction means of the server computer extracts a plurality of the counter products,
The product purchase system according to claim 1 , wherein the display unit of the customer terminal device switches a plurality of extracted counter products every predetermined time or displays at least two or more simultaneously. The selection means of the customer terminal device enables reception of selection of a desired counter product from the displayed counter products,
Wherein said extraction means of the server computer, purchase system according to claim 1 or 2, characterized by further extracting the counter products to combat a selected counter product. The product purchase system according to claim 3 , wherein the display unit of the customer terminal device displays a counter product other than the selected product. A customer terminal device used in a product purchase system for selecting a product or service (hereinafter referred to as “product”) and transmitting a purchase request for the selected product using communication between a customer terminal device and a server computer via a computer network. There,
Receiving means for receiving information about the product transmitted from the server computer;
Display means for displaying products related to the information received by the receiving means;
Selection means for accepting selection of a desired product to be purchased from among the products displayed by the display means as a selected product ;
Transmitting means for transmitting information relating to the selected product selected by the selecting means to the server computer;
With
As a result of transmitting the information on the selected product to the server computer, the receiving means obtains information on a counter product that has at least one of function, performance, and price similar to the selected product transmitted from the server computer. Receive,
The display means includes the selected product, a counter product related to the information received by the receiving unit , a selected product purchase request key, and a counter product selection request key, and a purchase request for the selected product by pressing the selected product purchase request key. Until there is a selection request to select the counter product instead of the selected product by pressing the counter product selection request key ,
The customer terminal apparatus characterized in that the transmitting means transmits the purchase request or the selection request to the server computer . A product purchase method for selecting a product or service (hereinafter referred to as “product”) and transmitting a purchase request for the selected product using communication between a customer terminal device and a server computer via a computer network,
Causing the customer terminal device to execute,
A receiving step of receiving information about the product transmitted from the server computer;
A display step of displaying the product related to the information received by the reception step;
A selection step of accepting selection of a desired product to be purchased from among the products displayed by the display step as a selected product ;
A selected product transmission step of transmitting information on the selected product selected by the selection step to the server computer;
Causing the server computer to execute,
A selected product receiving step for receiving information on the selected product transmitted by the selected product transmitting step;
Based on the information received by the selected product receiving step, an extracting step of extracting a counter product that is similar in function, performance, and price to the selected product from a predetermined product group;
A counter product transmission step of transmitting information about the counter product extracted by the extraction step to the customer terminal device;
Including
Further, the customer terminal device is executed,
A counter product receiving step of receiving information on the counter product transmitted by the counter product transmitting step;
The selected commodity, the counter merchandise receiving step counter products according to the received information by the selected commodity purchase request key and counter commodity selected request key, until the purchase request for the selected item by pressing the select product purchase request key Or a counter product display step for displaying until there is a selection request to select the counter product instead of the selected product by pressing the counter product selection request key ,
A request information transmission step of transmitting the purchase request or the selection request to the server computer;
A method for purchasing a product characterized by including: A product purchase program to be executed by a product purchase system that selects a product or service (hereinafter referred to as “product”) and transmits a purchase request for the selected product using communication between a customer terminal device and a server computer via a computer network. Because
In the customer terminal device,
A receiving step of receiving information about the product transmitted from the server computer;
A display step of displaying the product related to the information received by the reception step;
A selection step of accepting selection as a selected product, the selection of a desired product to be purchased from among the products displayed by the display step;
A selected product transmission step of transmitting information on the selected product selected by the selection step to the server computer,
In the server computer,
A selected product receiving step for receiving information on the selected product transmitted by the selected product transmitting step;
Based on the information received by the selected product receiving step, an extracting step of extracting a counter product that is similar in function, performance, and price to the selected product from a predetermined product group;
Executing a counter product transmission step of transmitting information related to the counter product extracted in the extraction step to the customer terminal device;
Furthermore, in the customer terminal device,
A counter product receiving step of receiving information on the counter product transmitted by the counter product transmitting step;
The selected commodity, the counter merchandise receiving step counter products according to the received information by the selected commodity purchase request key and counter commodity selected request key, until the purchase request for the selected item by pressing the select product purchase request key Or a counter product display step for displaying until there is a selection request to select the counter product instead of the selected product by pressing the counter product selection request key ,
A request information transmission step of transmitting the purchase request or the selection request to the server computer;
A product purchase program characterized by causing

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