JP5226544B2 - COUPON INFORMATION PROVIDING SYSTEM, COUPON INFORMATION PROVIDING METHOD, AND COUPON INFORMATION PROVIDING DEVICE - Google Patents

Description

  The present invention relates to a coupon information providing system, a coupon information providing method, and a coupon information providing apparatus that provide coupon information according to a user.

A retailer who sells products to consumers accepts applications for personal information such as a consumer's name and address, performs user registration, and provides various services to registered users. For example, a retailer issues a membership card in which a user ID for identifying the user is stored to a user registered as a member. When a user presents a membership card when purchasing a product at a retail store, points corresponding to the purchase amount are issued by the retailer, and price reduction or the like is performed according to the points. Or, when a user purchases a product, a POS (Point of sales) system of the retailer is used as a purchase history in which the user ID stored in the membership card is associated with the product name, type, price, etc. of the purchased product. Stored in a storage device. Based on the user's purchase history, the retailer analyzes the purchase tendency according to the user's attributes, and provides services such as product promotion, price discount, coupon issuance according to the analysis result. Yes.
Patent Document 1 discloses a technique for distributing a predetermined coupon according to personal information such as a user's name, date of birth, sex, and address registered in advance. Patent Document 2 discloses a technique for providing a coupon service easily without adding communication costs for acquiring coupon information by adding coupon information to a data broadcast of digital terrestrial broadcasting.

JP 2004-94406 A JP 2007-249342 A

  However, since retailers have direct contact with consumers, it is possible to provide advertisements and services according to the attributes and purchasing trends of each user, but produce products sold by retailers Because manufacturers are difficult to have direct contact with consumers, it may be difficult to provide services that specify consumer attributes and purchasing trends. For this reason, manufacturers generally improve brand images and promote new products to an unspecified number of consumers through advertisements on mass media such as television and magazines. Here, it is desirable for not only retailers but also manufacturers to conduct effective and efficient marketing by performing advertisements and services according to the attributes and purchasing trends of each consumer.

  Therefore, it is conceivable that the retailer's consumer information is handed over to the manufacturer, and the manufacturer analyzes the consumer trend. However, in recent years, interest in handling personal information has increased, and the legal system has been improved. Yes. As a result, personal information that identifies the consumer cannot be passed from the retailer to the manufacturer without being based on the consumer's intention. In addition, the handling of personal information requires management costs for management based on legal requirements, etc. If the manufacturer obtains personal information, the manufacturer will bear the corresponding personal information management cost. become.

  The present invention has been made in view of such circumstances, and a coupon that enables a manufacturer to provide a consumer with a service according to consumer trends without incurring the management cost of personal information for the manufacturer. An information providing system, a coupon information providing method, and a coupon information providing apparatus are provided.

To solve the problems described above, the present invention includes a maker manufacturer server to produce a product to be sold to the user, the retailer server retailer performing product sales to the user, the manufacturer server and retailers server A coupon information providing system including a coupon information server connected via a network, wherein the maker server does not identify a user personally for a product sold to the user from the coupon information server , at least the gender of the user Sales information receiving unit that receives sales information shown by attribute of either or both of age and age, a coupon information input unit that accepts input of coupon information indicating a privilege to be provided to a user, and a user who is to be provided with coupon information The coupon provision condition indicating the attributes of the coupon and the coupon identifying the coupon information according to the coupon provision condition A coupon provision pattern input unit that accepts input of coupon provision pattern information associated with the identification information, and the coupon information server transmits the sales information stored in the retailer server to the manufacturer server. a transmission unit, provided with the coupon-information storing unit that coupon information is stored, and a coupon providing pattern storage unit coupon providing pattern information input to the coupon offer pattern input unit is stored, the retailer server, sales A sales information storage unit for storing information, a medium identification information for uniquely identifying a portable information medium possessed by a user, and a user attribute information storage unit for storing user attribute information indicating a user attribute in association with each other When a coupon providing pattern information stored in the coupon offer pattern storage unit, stored in the user attribute information storage unit Based on the chromatography The attribute information, characterized in that it comprises a coupon information output unit for outputting the coupon information according to user attribute information corresponding to the read medium identification information from the portable information medium.

Further, the present invention shows a manufacturer server of a manufacturer that manufactures products to be sold to the user, and products sold to the user by at least one of the user's gender and age and / or attributes that do not specify the individual user. and sales information storage unit which sales information is stored, the user attribute information storage unit in which the user attribute information are stored in association indicating a uniquely identifying medium identification information and the user attribute a portable information medium carried by the user a retailer server retailer with bets, a manufacturer server and retailers Sir coupon information server connected via a network to a server, the coupon provides a method of coupon information providing system including a manufacturer server, Receives sales information from the coupon information server, accepts input of coupon information indicating benefits to be provided to the user, The coupon information server receives an input of coupon provision pattern information in which a coupon provision condition indicating an attribute of a user to be provided with the coupon information and a coupon identification information for identifying coupon information according to the coupon provision condition are associated with each other. The sales information stored in the retailer server is transmitted to the manufacturer server, and the retailer server is based on the coupon provision pattern information input to the manufacturer server and the user attribute information stored in the user attribute information storage unit. A coupon information providing method for outputting coupon information corresponding to user attribute information corresponding to medium identification information read from a portable information medium .

The present invention is also a coupon information providing device connected via a network to a manufacturer server of a manufacturer that manufactures products to be sold to a user and a retailer server of a retailer that sells products to the user, A coupon information storage unit storing coupon information indicating a privilege to be provided to the user, received from the manufacturer server, a coupon providing condition indicating an attribute of the user to be provided with the coupon information, received from the manufacturer server, and coupon provision A coupon provision pattern storage unit storing coupon provision pattern information associated with coupon identification information for identifying coupon information according to conditions, medium identification information for uniquely identifying a portable information medium possessed by a user, user attribute information storage in which the user attribute information are stored in association indicating an attribute of a user If the products sold to the user, does not identify individual users, any or sales information shown by both attribute and at least a user's gender and age, and the sales information transmitting unit that transmits to the manufacturer server, the coupon provides pattern Coupon according to user attribute information corresponding to the medium identification information read from the portable information medium based on the coupon providing pattern information stored in the storage unit and the user attribute information stored in the user attribute information storage unit It is a coupon information provision apparatus provided with the coupon information output part which outputs information.

  As described above, according to the present invention, the manufacturer server receives the sales information indicating the product sold to the user from the coupon information server according to at least one of the sex and / or age of the user, and the user The coupon providing condition indicating the attribute of the user to be provided with the coupon information and the coupon identification information identifying the coupon information according to the coupon providing condition are associated with each other. The coupon providing pattern information is received, the coupon information server transmits the sales information stored in the retailer server to the manufacturer server, and the retailer server inputs the coupon providing pattern input to the manufacturer server and the user attribute information. Corresponds to the input user identification information based on the user attribute information stored in the storage unit Since the coupon information corresponding to the user attribute information to be output is output, the manufacturer server receives the sales information indicating the product sold to the user by the retail store by the attribute of the user's gender and / or age. It is possible to accept coupon information to be provided to the user according to the attribute and output the coupon information by the retailer server. Thereby, the manufacturer can provide the user with coupon information corresponding to the attribute of the user who sold the product without acquiring so-called personal information for identifying the individual.

It is a block diagram which shows the structural example of the coupon information provision system by one Embodiment of this invention. It is a figure which shows the example of data of the coupon information by one Embodiment of this invention. It is a figure which shows the example of the coupon selection screen by one Embodiment of this invention. It is a figure which shows the example of the user registration screen by one Embodiment of this invention. It is a figure which shows the example of data of the user attribute information by one Embodiment of this invention. It is a figure which shows the example of data of the coupon provision pattern by one Embodiment of this invention. It is a figure which shows the operation example of the coupon information provision system by one Embodiment of this invention. It is a functional diagram which shows the example which expanded the coupon information provision system by one Embodiment of this invention. It is a functional diagram which shows the example which expanded the coupon information provision system by one Embodiment of this invention. It is a functional diagram which shows the example which expanded the coupon information provision system by one Embodiment of this invention.

Hereinafter, an embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a block diagram showing a configuration of a coupon information providing system 1 according to the present embodiment. The coupon information providing system 1 includes a portable information medium 100, a coupon information output device 200, a user attribute information registration device 300, a POS terminal 400, a retailer server 500, a coupon information server 600, and a manufacturer server 700. I have. Here, the coupon information in the present embodiment is information indicating a certain privilege given to the user, and is information indicating various privileges such as a discount rate of a product price, a discount amount, and presentation of points and premiums.

  The portable information medium 100 is possessed by a user who is a consumer, and is an information medium including an IC (Integrated Circuit) chip 110. The IC chip 110 is an integrated circuit that records information and performs calculations, and performs wireless communication in a non-contact manner with an IC reader corresponding to itself. The identification information storage unit 111 is provided in the IC chip 110 and stores a medium ID (Identifier) for identifying the IC chip 110. The medium ID is a number that uniquely identifies the IC chip according to the IC chip manufacturer, the date of manufacture, and the manufacture number, for example. For example, when FeliCa (registered trademark) is applied to an IC chip, IDm, which is the IC chip manufacturing number, can be applied. As the portable information medium 100, a cellular phone terminal, a PDA (Personal Digital Assistant), an IC card, or the like provided with such an IC chip can be applied. In FIG. 1, one portable information medium 100 is shown and described, but each portable information medium 100 possessed by a plurality of users who visit a retail store and purchase a product provides services provided by the coupon information providing system 1. May be used.

  The coupon information output device 200, the user attribute information registration device 300, and the POS terminal 400 are installed in a retail store 50 operated by a retailer, and include an input unit, an output unit, a control unit, a calculation unit, and a storage unit. A computer device that is connected to the retailer server 500 via a network. In the present embodiment, a case where the retail store is a drug store of a retailer having a plurality of stores will be described. Although FIG. 1 shows one computer device for each of the coupon information output device 200, the user attribute information registration device 300, and the POS terminal 400, a plurality of such computer devices may be installed in one store. good. A computer device such as the coupon information output device 200 installed in each of the plurality of retail stores 50 may be connected to the retailer server 500.

  The coupon information output device 200 has a function of an IC reader that performs non-contact wireless communication with the IC chip 110 provided in the portable information medium 100, and among the plurality of coupon information transmitted from the retailer server 500, the portable information medium Coupon information corresponding to the medium ID read from 100 is output. The coupon information output device 200 is a computer device such as a so-called kiosk terminal, multimedia station (MMS), or multimedia kiosk (MMK). The coupon information output device 200 displays and inputs information on a touch panel that also serves as a display unit and an input unit, and performs information communication with other information communication devices via a network. The coupon information output device 200 includes a coupon information output unit 230, a coupon information storage unit 210, and a coupon search unit 220.

  The coupon information storage unit 210 stores coupon information provided to the user. The coupon information includes information indicating the contents of the coupon that is input to the manufacturer server 700 by the person in charge of each manufacturer of the products sold by the retail store 50 and transmitted via the coupon information server 600 and the retailer server 500. included. FIG. 2 is a diagram illustrating a data example of coupon information stored in the coupon information storage unit 210. The coupon information includes information such as coupon identification information, image information, target product identification information, and privilege contents. The coupon identification information is information for identifying a coupon, and is represented by a character string, a numerical value, or a combination thereof. Image information is an image which shows the goods used as the object of the privilege by a coupon, and is displayed on display parts, such as a touch panel with which coupon information output device 200 is provided. Here, the image information may be a still image or a moving picture CM (commercial message). The target product identification information is information for identifying a product that is a target of a privilege by a coupon. Here, the target product identification information may be a barcode such as a JAN code defined for the product. The privilege content is information indicating the content of the privilege such as providing a discount rate or discount amount of the product or providing a sample product.

  Returning to FIG. 1, the coupon search unit 220 stores the user-specific coupon list corresponding to the medium ID read from the portable information medium 100 by the IC reader of the coupon information output device 200, in the retailer server 500. Read from the unit 570. The user-specific coupon list is a list of coupon identification information provided to the user corresponding to the medium ID. Moreover, the coupon search part 220 extracts the coupon information shown by the user coupon list read from the user coupon list storage part 570 from the coupon information storage part 210.

  The coupon information output unit 230 outputs the coupon information extracted by the coupon search unit 220 among the coupon information stored in the coupon information storage unit 210. Here, the coupon information output unit 230 prints information such as image information and barcode included in the coupon information on a paper medium provided in advance and outputs the information as a coupon. When a plurality of coupon information is extracted by the coupon search unit 220, the coupon information output unit 230 displays a plurality of coupon information on the touch panel, and displays only the coupon ticket corresponding to the coupon information selected by the user as a paper medium. You may make it print on. For example, FIG. 3 is a diagram illustrating an example of a coupon selection screen on which a plurality of coupon information is displayed on a touch panel included in the coupon information output device 200. Here, when one of the images of the symbols a, b, c, and d illustrated on the touch panel is pressed and selected, and the “ticketing” button indicated by the symbol e is pressed, the coupon information output device 200 is selected. Prints the coupon corresponding to the selected coupon information on a paper medium.

  Returning to FIG. 1, the user attribute information registration device 300, like the coupon information output device 200, functions as an IC reader that performs non-contact wireless communication with the IC chip 110 provided in the portable information medium 100, and other information communication An information communication terminal such as a kiosk terminal having a function of performing information communication with a device and a function of displaying and inputting information on a touch panel. When the user ID information registration device 300 reads the medium ID from the IC chip 110 of the portable information medium 100, the user attribute information registration apparatus 300 accepts input of the user attribute information of the user's sex and age. FIG. 4 is a diagram illustrating an example of a user registration screen displayed on the touch panel of the user attribute information registration apparatus 300. For example, “male” and “female” are displayed as options, and “10s”, “20s”, “30s”, “40s”, “50s”, etc. are displayed as the age. Is done. Here, the user attribute information input to the user attribute information registration apparatus 300 may be information of only one of gender and age, or may be both of them as described above, or other information that does not identify the individual of the user. It may be information indicating an attribute. For example, the user attribute information may include information indicating a region where the user lives. In other words, information indicating user attributes useful for marketing, such as consumer trends, and information that is not so-called personal information that identifies individuals can be applied to the user attribute information.

  Returning to FIG. 1, the POS terminal 400 is a POS register that is connected to a predetermined retailer POS system and is installed in the retail store 50. The POS terminal 400 performs a checkout process for products purchased by the user. Checkout processing includes, for example, processing for reading a barcode such as a JAN code attached to a product, processing for searching and extracting a product name or price corresponding to the read JAN code, processing for printing a receipt, etc. Etc. Further, the POS terminal 400 has an IC reader function for reading the medium ID stored in the user's portable information medium 100, and the medium ID read from the user's portable information medium 100 and the medium ID sold to the user during the checkout process. Corresponding sales information including product information is transmitted to the retailer server 500.

  The retailer server 500 is a computer device connected to each coupon information output device 200, user attribute information registration device 300, and POS terminal 400 installed in a plurality of retail stores 50 via a network. The retailer server 500 includes a coupon information transmission unit 510, a coupon information storage unit 520, a user attribute information storage unit 530, a sales information processing unit 540, a user-specific purchase information storage unit 550, and a user-specific coupon list generation unit. 560 and a coupon list storage unit 570 for each user.

The coupon information transmission unit 510 transmits the coupon information stored in the coupon information storage unit 520 to the coupon information output device 200. The coupon information storage unit 520 stores coupon information provided to the user.
The user attribute information storage unit 530 stores user attribute information input to the user attribute information registration device 300 and the medium ID of the user's portable information medium 100 corresponding to the attribute information. FIG. 5 is a diagram illustrating a data example of user attribute information stored in the user attribute information storage unit 530. The user attribute information includes, for example, user ID, medium ID, sex, and age information. The user ID is information for identifying the user, and is generated by the retailer server 500 when the user attribute information is transmitted from the user attribute information registration device 300.

  The sales information processing unit 540 receives the sales information when the POS terminal 400 performs the settlement process, and stores it in the purchase information storage unit 550 for each user ID. Here, the sales information processing unit 540 receives the medium ID of the user's portable information medium 100 read when the POS terminal 400 sells the product, and the user attribute information storage unit stores the user ID corresponding to the received medium ID. Read from 530. The sales information processing unit 540 stores the user-specific purchase information in which the user ID read from the user attribute information storage unit 530 is associated with the sales information received from the POS terminal 400 in the user-specific purchase information storage unit 550. The purchase information by user includes information such as the user ID of the user who purchased the product, the identification information of the purchased product, the purchase price, the purchase date and time, and whether or not the coupon is used at the time of payment.

The user-specific coupon list generation unit 560 includes user attribute information stored in the user attribute information storage unit 530, purchase information stored in the user-specific purchase information storage unit 550, and a coupon provision pattern storage unit 630 of the coupon information server 600. A list of coupon information to be provided for each user is generated based on the coupon provision pattern stored in the table. The coupon provision pattern is information in which a coupon provision condition indicating an attribute of a user who is a provision target of coupon information is associated with coupon identification information for identifying coupon information according to the coupon provision condition. Is input to the maker server 700 and transmitted.
The user-by-user coupon list storage unit 570 stores the user-by-user coupon list generated by the user-by-user coupon list generation unit 560.

The coupon information server 600 is a computer device connected to the retailer server 500 and a plurality of manufacturer servers 700. The coupon information server 600 includes a coupon information transmission unit 610, a coupon information storage unit 620, a coupon provision pattern storage unit 630, a category definition information storage unit 640, and a category totaling unit 650.
The coupon information transmission unit 610 transmits the coupon information stored in the coupon information storage unit 620 to the retailer server 500. The coupon information storage unit 620 stores coupon information provided to the user.

  The coupon provision pattern storage unit 630 stores the coupon provision pattern that is input to the coupon provision pattern input unit 720 and transmitted. FIG. 6 is a diagram illustrating a data example of a coupon providing pattern. The coupon provision pattern is information in which a coupon provision condition indicating an attribute of a coupon provision target user is associated with identification information of a coupon to be provided. The coupon provision condition is, for example, information indicating a target of a coupon provision target indicated by information such as sex, age, and purchase history. In the example of FIG. 6, it is indicated that a coupon whose coupon identification information is “1” is provided to a user whose gender is “female” and whose age is “20s”. In addition, it is indicated that a coupon whose coupon identification information is “2” is provided to a user whose gender is “female” and whose age is “30s”. For a user who has purchased a product whose gender is “female”, age is “20s”, category is “skin lotion” and manufacturer is “Company A”, the coupon identification information is “3”. Is provided. As described above, the coupon providing pattern is provided based on the coupon provided based on the user's attributes, such as “female in twenties” and “female in thirties”, the purchase history category, the company, and the like. Coupons may be included. In this way, by associating coupons provided in association with purchase histories, manufacturers can provide services such as providing special coupons with a particularly high discount rate to users who have purchased their products. It becomes possible. Here, for example, it is possible to make a setting to increase the coupon discount rate in accordance with the number of purchases.

The category definition information storage unit 640 stores category definition information transmitted from the manufacturer server 700. The category definition information is information in which a corresponding category is associated with each piece of product identification information sold by the retail store 50. For example, categories such as “skin lotion”, “foundation”, and “mascara” can be applied.
The category totaling unit 650 generates sales information for each category based on the sales information read from the user-specific purchase information storage unit 550 and the category information read from the category definition information storage unit 640, and receives the sales information for each category. To the unit 740.

  The manufacturer server 700 is a computer device that manages information on manufacturers of products sold by the retail store 50. The manufacturer server 700 includes a coupon information input unit 710, a coupon provision pattern input unit 720, a category definition information input unit 730, and a category-specific sales information reception unit 740. Although FIG. 1 shows and describes one maker server 700, it may be configured to be connected to the maker server 700 of each manufacturer of products sold by the retail store 50.

Coupon information is input to the coupon information input unit 710 by the person in charge of the manufacturer. The coupon information is information including data as shown in FIG.
The coupon provision pattern input unit 720 accepts an input of a coupon provision pattern from a person in charge of the manufacturer. The coupon provision pattern is information including data as shown in FIG. Here, the coupon information and the coupon providing pattern may be input to the manufacturer server 700 in association with each other in a state where the coupon identification information is not input by the person in charge. In this case, when the coupon information and the coupon provision pattern are transmitted to the coupon information server 600, the coupon information server 600 generates coupon identification information according to the coupon information transmitted from the plurality of manufacturer servers 700, and the coupon information It is good also as a structure which matches and memorize | stores with a coupon provision pattern.

  Category definition information is input to the category definition information input unit 730 by the person in charge of the manufacturer. The category-specific sales information receiving unit 740 receives the category-specific sales information transmitted from the coupon information server 600. The manufacturer server 700 displays the category-specific sales information received by the category-specific sales information receiving unit 740 on the display unit included in itself. The person in charge of the manufacturer can know the consumer trend of the products sold in the retail store 50 by referring to the sales information classified by category displayed on the manufacturer server 700.

Next, with reference to FIG. 7, the operation example which the coupon information provision system 1 by this invention issues the coupon according to a user is demonstrated.
A user who visits the retail store 50 brings the portable information medium 100 that he / she owns in advance to the IC reader of the user attribute information registration device 300. When the IC reader of the user attribute information registration device 300 detects the portable information medium 100 in its own communication area, it reads the body ID stored in the portable information medium 100. The user attribute information registration device 300 displays a user registration screen on the display unit of the touch panel. When the gender and age are input by the user, the user attribute information registration device 300 transmits the read medium ID and the input information about the sex and age to the retailer server 500 (step S1).

  When the retailer server 500 receives the information transmitted from the portable information medium 100 in step S <b> 1, the retailer server 500 generates a user ID and stores it in the user attribute information storage unit 530. In addition, when sales information is transmitted from the POS terminal 400 of the retail store 50, the sales information processing unit 540 of the retailer server 500 performs sales processing, and purchase information for each user ID is stored as a user-specific purchase information storage unit. It memorize | stores in 550 (step S2). The category totaling unit 650 of the coupon information server 600 reads the user-specific purchase information stored in the user-specific purchase information storage unit 550 (step S3). The category totaling unit 650 performs category totaling based on the read-out purchase information by user and the category definition information stored in the category definition information storage unit 640 to generate category-specific purchase information (step S4), and the manufacturer server 700 (Step S5).

  The manufacturer server 700 displays the category-specific purchase information transmitted from the coupon information server 600 on the display unit. It is effective for the person in charge of the manufacturer to provide what coupon to the user having what attribute and what purchase history based on the category-specific purchase information displayed on the manufacturer server 700. Determine whether. The coupon information input unit 710 of the manufacturer server 700 receives input of coupon information from the user, and the coupon provision pattern input unit 720 receives input of the coupon provision pattern from the user. The manufacturer server 700 transmits the input coupon provision pattern and coupon information to the coupon information server 600 (step S6). The coupon information server 600 stores the coupon information transmitted from the manufacturer server 700 in the coupon information storage unit 620 and stores the coupon provision pattern in the coupon provision pattern storage unit 630.

  The coupon information server 600 transmits the coupon information stored in the coupon information storage unit 620 and the coupon provision pattern stored in the coupon provision pattern storage unit 630 to the retailer server 500 (step S7). Then, when the user brings portable information medium 100 close to the IC reader of coupon information output apparatus 200 at retail store 50, coupon information output apparatus 200 reads the medium ID stored in portable information medium 100. The coupon search unit 220 of the coupon information output device 200 transmits the read medium ID to the retailer server 500.

  The user-specific coupon list storage unit 570 of the retailer server 500 reads the user attribute information corresponding to the medium ID transmitted from the coupon information output device 200 from the user attribute information storage unit 530, and is associated with the read user ID. The user-specific coupon list corresponding to the user ID is generated based on the purchase information stored in the user-specific purchase information storage unit 550 and the coupon list stored in the user-specific coupon list generation unit 560 (step S8). . The retailer server 500 transmits coupon information corresponding to the coupon identification information included in the generated user-specific coupon list to the coupon information output device 200 (step S9). The coupon information output device 200 prints the coupon information transmitted from the retailer server 500 on a paper medium and outputs it. Thereby, the user can purchase goods using the coupon output in this way.

  8, 9, and 10 are diagrams for explaining a function in which a point service or the like is added to the coupon information providing system 1 in the present embodiment. As shown by the symbol “a” in FIG. 8, the coupon information output device 200 may be configured to have a function of causing the display unit to display the points stored in association with the user ID. Moreover, as shown to the code | symbol a of FIG. 9, when the retailer server 500 produces | generates the coupon list according to a user based on a coupon provision pattern and coupon information, the input of the display rank according to a coupon is received and input. Depending on the display rank, when a plurality of coupons are displayed on the coupon information output device 200, the coupon displayed at the top may be controlled. 10, when the coupon information transmission unit 610 of the coupon information server 600 transmits the coupon information stored in the coupon information storage unit 620 to the retailer server 500, the coupon information It is made to memorize | store which coupon information was already made into the retailer server 500 among the some coupon information memorize | stored in the memory | storage part 620, Only coupon information newly added or updated from the time of last transmission is only coupon information. You may make it transmit to the retailer server 500 as a difference. Moreover, as shown by the code | symbol b and the code | symbol c of FIG. 10, the track record of the coupon issued by the coupon information output apparatus 200 and the track record of the coupon utilized when the payment process is performed by the POS terminal 400 are shown. The maker server 700 may receive the data so that the coupon issuance record and the use record can be compared and analyzed.

  In this embodiment, the coupon information output unit 230 of the coupon information output device 200 prints and outputs the coupon information on a paper medium. However, the IC reader included in the coupon information output device 200 stores information on the IC chip. The coupon information may be stored in the IC chip 110 of the portable information medium 100 as an IC reader / writer having a function of writing.

  In the present embodiment, a computer device different from the coupon information output device 200 and the user attribute information registration device 300 is installed in the retail store 50, and a plurality of users who want to use the coupon information output device 200 or the user attribute information registration device 300 are used. However, the same computer apparatus may have the functions of the coupon information output device 200 and the user attribute information registration device 300.

  In the present embodiment, the coupon information output device 200 and the user attribute information registration device 300 have been described as including a touch panel that also functions as a display unit and an input unit. The apparatus 300 may include a display unit that displays information and a display unit that receives input of information. For example, a liquid crystal display can be applied as the display unit, and a keyboard or the like can be applied as the input unit.

  As described above, according to the present embodiment, the manufacturer can acquire consumer trend information according to attribute information that is useful for marketing without specifying the individual user, and the acquired consumer trend. Coupons according to can be provided to the user. That is, the user information obtained by the manufacturer that sells the merchandise at the retail store 50 is only information on the sex and age. Such information does not identify an individual and therefore does not correspond to so-called personal information, but is useful information for knowing consumer trends. For this reason, the manufacturer does not obtain personal information for identifying the user, can grasp the consumer trend without burdening the management cost of the personal information, and can perform efficient and effective marketing. .

  Further, according to the present embodiment, a user who receives a coupon provided by the coupon information providing system 1 reads the medium ID by bringing the portable information medium 100 including the IC chip owned by the user close to the user attribute information registration device 300. User registration is possible simply by entering the gender and age. As a result, the user can perform user registration without taking the trouble of entering his / her name, address and other personal information on a paper medium or the like. Further, the user can use the coupon information providing system 1 by using a portable information medium 100 including an IC chip that has been widely used in recent years, such as a mobile phone terminal and an IC card. Thereby, the user does not need to receive a new membership card or the like to receive the service provided by the coupon information providing system 1 or to perform a complicated registration procedure, which is highly convenient for the user. Further, by using the medium ID stored in the IC chip 110, the uniqueness of the user is ensured. In addition, when the user has a plurality of portable information media including an IC chip, such as a mobile phone terminal, an IC card of company A, and an IC card of company B, any portable information medium It is possible to select by yourself whether to become a user of the coupon information providing system 1 using.

  It is to be noted that provision of coupon information is performed by recording a program for realizing the function of the processing unit in the present invention on a computer-readable recording medium, causing the computer system to read and execute the program recorded on the recording medium. May be performed. Here, the “computer system” includes an OS and hardware such as peripheral devices. The “computer system” includes a WWW system having a homepage providing environment (or display environment). The “computer-readable recording medium” refers to a storage device such as a flexible medium, a magneto-optical disk, a portable medium such as a ROM and a CD-ROM, and a hard disk incorporated in a computer system. Further, the “computer-readable recording medium” refers to a volatile memory (RAM) in a computer system that becomes a server or a client when a program is transmitted via a network such as the Internet or a communication line such as a telephone line. In addition, those holding programs for a certain period of time are also included.

  The program may be transmitted from a computer system storing the program in a storage device or the like to another computer system via a transmission medium or by a transmission wave in the transmission medium. Here, the “transmission medium” for transmitting the program refers to a medium having a function of transmitting information, such as a network (communication network) such as the Internet or a communication line (communication line) such as a telephone line. The program may be for realizing a part of the functions described above. Furthermore, what can implement | achieve the function mentioned above in combination with the program already recorded on the computer system, what is called a difference file (difference program) may be sufficient.

DESCRIPTION OF SYMBOLS 1 Coupon information provision system 50 Retail store 100 Portable information medium 110 IC chip 111 Identification information storage part 200 Coupon information output device 210 Coupon information storage part 220 Coupon search part 230 Coupon information output part 300 User attribute information registration apparatus 400 POS terminal 500 Retail Trader server 510 Coupon information transmission unit 520 Coupon information storage unit 530 User attribute information storage unit 540 Sales information processing unit 550 User-specific purchase information storage unit 560 User-specific coupon list generation unit 570 User-specific coupon list storage unit 600 Coupon information server 610 Coupon Information transmission unit 620 Coupon information storage unit 630 Coupon provision pattern storage unit 640 Category definition information storage unit 650 Category tabulation unit 700 Manufacturer server 710 Coupon information input Part 720 coupon providing pattern input unit 730 category definition information input unit 740 category sales information receiving unit

Claims (3)

And manufacturer manufacturer server to produce a product to be sold to the user, the retailer server retailer performing sales of the product to the user, the coupon information that is connected via a network to the manufacturer server and the retailer server A coupon information providing system comprising a server,
The manufacturer server
A sales information receiving unit that receives, from the coupon information server, sales information that indicates at least one of the gender and age of the user and the attributes of the user , and does not identify the product sold to the user ;
A coupon information input unit that accepts input of coupon information indicating a privilege to be provided to the user;
A coupon that accepts input of coupon provision pattern information in which a coupon provision condition indicating an attribute of the user to be provided with the coupon information and coupon identification information that identifies the coupon information according to the coupon provision condition are associated with each other. A provision pattern input unit,
The coupon information server
A sales information transmission unit that transmits the sales information stored in the retailer server to the manufacturer server;
A coupon information storage unit for storing the coupon information;
And a coupon providing pattern storage unit listening Coupon providing pattern information is stored prior to input to the coupon offer pattern input unit,
The retailer server is
A sales information storage unit for storing the sales information;
A user attribute information storage unit in which medium identification information for uniquely identifying a portable information medium possessed by the user and user attribute information indicating the attribute of the user are stored in association with each other;
Said coupon providing pattern information stored in the coupon offer pattern storage unit, on the basis of the said user attribute information stored in the user attribute information storage unit, the medium identification information read from said portable information medium A coupon information output unit that outputs the coupon information according to the corresponding user attribute information;
A coupon information providing system comprising: There is a manufacturer server of a manufacturer that manufactures products to be sold to the user, and sales information that indicates at least one of the user's gender and age, or both attributes of the product sold to the user without specifying the individual user A stored sales information storage unit ; a user attribute information storage unit for storing medium identification information for uniquely identifying a portable information medium possessed by the user and user attribute information indicating the attribute of the user; a retailer server retailer with, a said manufacturer server and the retailer server and the coupon information server connected via a network to a server, the coupon provides a method of coupon information providing system having a,
The manufacturer server is
Receiving the sales information from the coupon information server;
Receiving coupon information indicating a privilege to be provided to the user;
Accepting input of coupon provision pattern information in which coupon provision conditions indicating attributes of the user to be provided with the coupon information and coupon identification information for identifying the coupon information according to the coupon provision conditions are associated with each other,
The coupon information server is
Sending the sales information stored in the retailer server to the manufacturer server;
The retailer server is
Based on the coupon providing pattern information input to the manufacturer server and the user attribute information stored in the user attribute information storage unit, corresponding to the medium identification information read from the portable information medium The coupon information providing method characterized by outputting the coupon information according to user attribute information. A coupon information providing apparatus connected via a network to a manufacturer server of a manufacturer that manufactures a product to be sold to a user and a retailer server of a retailer that sells the product to the user,
A coupon information storage unit storing coupon information received from the maker server and indicating a privilege to be provided to the user;
Coupon provision in which a coupon provision condition indicating the attribute of the user to be provided with the coupon information received from the manufacturer server is associated with coupon identification information for identifying the coupon information according to the coupon provision condition A coupon providing pattern storage unit for storing pattern information;
A user attribute information storage unit in which medium identification information for uniquely identifying a portable information medium possessed by the user and user attribute information indicating the attribute of the user are stored in association with each other;
A sales information transmitting unit that transmits the sales information indicating the product sold to the user to at least one of the attributes of the user's gender and age, or both, without specifying a user personally, to the manufacturer server;
Said coupon providing pattern information stored in the coupon offer pattern storage unit, on the basis of the said user attribute information stored in the user attribute information storage unit, the medium identification information read from said portable information medium A coupon information output unit that outputs the coupon information according to the corresponding user attribute information;
A coupon information providing apparatus comprising:

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