JP2012014404A - Product purchase support device, product purchase support method, product purchase support program and computer readable recording medium with product purchase support program recorded thereon - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a product purchase support device and the like capable of reducing the possibility that a user misses a privilege that is receivable if the user purchases a few more products.SOLUTION: A privilege receivable in purchasing a product, a privilege application condition required for applying the privilege, and a process condition to be satisfied in the process until the satisfaction of the privilege application condition are held for each privilege as privilege information. Then, based on selected product information on a product selected by a user, if it is determined that the process condition is satisfied and the privilege application condition is not satisfied, the privilege application condition is presented to the user.

Description

  The present invention relates to a technical field of electronic commerce using a network such as the Internet.

  2. Description of the Related Art Conventionally, online shopping that can purchase products via a network such as the Internet has become widespread. A user who intends to purchase a product through online shopping accesses the shopping site from the user terminal, selects a desired product from the products sold on the shopping site, and passes the order procedure to select the selected product. It can be purchased (see, for example, Patent Document 1).

  Further, a campaign is generally performed for a user who has purchased a specific product or a specific service (see, for example, Patent Document 2). As an example of the campaign, when the purchase price of a product exceeds a predetermined amount, a privilege that frees the shipping fee of the product is given. Such a privilege has the effect of increasing the user's willingness to purchase.

JP 2002-236694 A JP 2009-163550 A

  However, in conventional online shopping, if a user purchases a product without noticing that a privilege exists, the user may regret later as a result of not receiving the privilege that could have been received at the time of product purchase. is there. For example, the user may regret if he / she has received a privilege if he / she has purchased several products after completing the product purchase procedure.

  The present invention has been made in view of the above points, and further provides a product purchase support apparatus and the like that can reduce the possibility that a user will miss a privilege that can be received if several products are purchased. The purpose is to do.

  In order to solve the above-mentioned problem, the invention described in claim 1 is a product purchase support apparatus that supports when a user purchases a product using a terminal, and the selected product information about the product selected by the user As privilege information, a storage means for storing information, a privilege received at the time of purchase of the product, a privilege application condition necessary for application of the privilege, and a process condition satisfied in the process until the privilege application condition is satisfied Privilege information holding means for each privilege, and determination means for determining whether the privilege application condition and the process condition are satisfied based on the selected product information stored by the storage means; When the determination means determines that the process condition is satisfied and the privilege application condition is not satisfied, the privilege application condition is presented to the user. The presentation information, characterized in that it comprises a providing means for providing to the terminal.

  The invention according to claim 2 is the product purchase support apparatus according to claim 1, wherein the selected product information includes selected product information related to a product selected for purchase by the user, and the providing unit includes: The presentation information is provided to the terminal before the purchase is completed.

  The invention according to claim 3 is the product purchase support apparatus according to claim 1 or 2, wherein the selected product information includes history information about the product purchased by the user, and the determination means includes the history The determination is based on information.

  The invention according to claim 4 is the product purchase support apparatus according to claim 3, wherein the privilege information holding unit further holds an application period in which the privilege is applied for each privilege, and the determination is made. The means is characterized in that the determination is made based on history information relating to the product purchased by the user within the application period.

  The invention according to claim 5 is the product purchase support apparatus according to claim 3 or 4, wherein the privilege application condition and the process condition are set with at least a condition related to a total price of the purchased product, The condition relating to the total price of the purchased product in the process condition is set based on the privilege application condition and the history information of the user.

  The invention according to claim 6 is the product purchase support device according to claim 3 or 4, wherein the privilege application condition is to purchase all kinds of predetermined specific products of a plurality of types, The process condition is that at least some types of specific products are selected as products to be purchased by the user among the predetermined types of specific products, and other types of specific products are the history It is matched with the goods which the user derived | led-out derived based on information has purchased.

  The invention according to claim 7 is the commodity purchase support apparatus according to any one of claims 1 to 6, wherein the providing means satisfies the privilege application condition after providing the presentation information. If determined, presentation information for presenting the privilege application condition to the user is not provided to the terminal.

  The invention according to claim 8 is a product purchase support method executed by a computer included in a product purchase support device that supports when a user purchases a product using a terminal, the product selected by the user The step of memorizing the selected product information, the benefits received at the time of purchase of the product, the privilege application conditions necessary for the application of the benefits, and the process conditions that are satisfied in the process until the privilege application conditions are satisfied, A step of holding each privilege as privilege information, and a step of determining whether the privilege application condition and the process condition are satisfied based on the selected product information stored by the storage unit; In the determination means, when it is determined that the process condition is satisfied and the privilege application condition is not satisfied, the privilege application condition is Characterized in that it comprises the steps of: providing a presentation information to be presented to over The said terminal.

  The invention according to claim 9 is a storage means for storing selected product information related to a product selected by the user, the computer included in the product purchase support device that supports when the user purchases a product using a terminal, A privilege that is received for each privilege as privilege information, the privilege received at the time of purchase of the product, the privilege application condition necessary for the application of the privilege, and the process condition that is satisfied in the process until the privilege application condition is satisfied An information holding unit; a determination unit that determines whether the privilege application condition and the process condition are satisfied based on the selected product information stored by the storage unit; and Is satisfied, and when it is determined that the privilege application condition is not satisfied, the presentation information for presenting the privilege application condition to the user is A product purchase support program for causing to function as a providing means for providing the end.

  The invention according to claim 10 is a storage means for storing selected product information related to a product selected by the user, the computer included in the product purchase support device that supports when the user purchases a product using a terminal, A privilege that is received for each privilege as privilege information, the privilege received at the time of purchase of the product, the privilege application condition necessary for the application of the privilege, and the process condition that is satisfied in the process until the privilege application condition is satisfied An information holding unit; a determination unit that determines whether the privilege application condition and the process condition are satisfied based on the selected product information stored by the storage unit; and Is satisfied, and when it is determined that the privilege application condition is not satisfied, the presentation information for presenting the privilege application condition to the user is displayed in advance. A providing means, a computer-readable recording medium recording a product purchase support program to function as a providing to the terminal.

  According to the present invention, when there is a privilege applied when the user further purchases several products, the application condition can be grasped by the user, so that the user may miss the privilege. It is possible to improve the user's satisfaction when the privilege is applied. Furthermore, since the user purchases the product so as to satisfy the privilege application conditions, the sales of the store that sells the product can be improved.

It is a figure which shows an example of schematic structure of a shopping system. It is a block diagram which shows an example of schematic structure of a shopping server. It is a figure which shows an example of the content registered into various databases. It is a figure which shows the specific example of the information registered into privilege DB. It is a sequence diagram which shows the operation example of a shopping system. It is a flowchart which shows the operation example at the time of the condition determination process of a shopping server. It is an example of the screen at the time of the accounting page display in a user terminal.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In addition, embodiment described below is embodiment at the time of applying this invention with respect to a shopping system.

[1. Configuration of shopping system]
First, the structure of the shopping system S which concerns on one Embodiment of this invention is demonstrated using FIG.

  As shown in FIG. 1, the shopping system S includes a shopping server 1 (an example of “product purchase support apparatus”) and a user terminal 2 (an example of “terminal”). In the example of FIG. 1, one user terminal 2 is shown for convenience of explanation, but in reality, the shopping server 1 can be accessed from a large number of user terminals 2.

  The shopping server 1 and the user terminal 2 can exchange data with each other via the network NW using, for example, TCP / IP as a communication protocol. The network NW is constructed by, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including a base station), a gateway, and the like.

  The shopping server 1 is a server installed to operate a shopping site where a plurality of stores participate, accepts orders for products from the user terminal 2, and establishes a sales contract between the user of the user terminal 2 and the store. The process to make it do is done.

  The user terminal 2 has a Web browser function, and transmits, for example, an HTTP (Hyper Text Transfer Protocol) request to the shopping server 1 to acquire a Web page or the like as a response, and displays it on the display unit. Thereby, the user of the user terminal 2 can browse the information provided from the shopping site. Examples of the user terminal 2 include a computer used by the user, a PDA (Personal Digital Assistant), and a mobile phone.

[2. Configuration of shopping server 1]
Next, the structure of the shopping server 1 is demonstrated using FIG.2 and FIG.3.

  As shown in FIG. 2, the shopping server 1 roughly includes a communication unit 11, a storage unit 12, and a system control unit 13.

  The communication unit 11 is connected to the network NW and controls the communication state with the user terminal 2.

  The storage unit 12 includes, for example, a hard disk drive and stores various software such as an operating system and server software. Note that the various software may be acquired from, for example, another server device or the like via the network NW, or may be recorded on a recording medium and read via the drive device.

  The storage unit 12 stores various HTML (Hyper Text Markup Language) documents and members (image data, audio data, moving image data, etc.) for generating a Web page transmitted to the user terminal 2. Yes. Web pages transmitted to the user terminal 2 include a shopping site top page, a product search page, a search result page, an individual product page, an in-store product list page, an accounting page, an order content confirmation page, and the like, which will be described later.

  In the storage unit 12, a member database (DB) 121, a store DB 122, a product DB 123, a purchase history DB 124, and a privilege DB 125 are constructed. The purchase history DB 124 is an example of “storage means”. The privilege DB 125 is an example of “privilege information holding means”.

  In the member DB 121 shown in FIG. 3A, the member ID, authentication password, and email address of a member who is registered as a member of the shopping site (a user of the shopping site and who purchases a product using the user terminal 2). And member information such as holding points are registered. Here, the possession point is a point given to a user who has purchased a product on a shopping site according to the purchase amount. The user can purchase goods using the possession points at the shopping site.

  In the store DB 122 shown in FIG. 3B, store information such as a store ID and a name of a store (store that sells products) registered on the shopping site, an acceptable payment method, and an acceptable shipping method are registered. ing.

  In the product DB 123 shown in FIG. 3C, product information such as a product ID, a name, a sales price, and a genre of a product sold on the shopping site is registered.

  In the purchase history DB 124 shown in FIG. 3D, purchase history information when a user purchases a product using a shopping site is registered. Specifically, for each purchase history ID, the member ID, purchase date and time, purchase store ID, purchase product ID, order quantity, purchase price, etc. of the user who purchased the product are registered.

  In the privilege DB 125 shown in FIG. 3 (E), privilege information such as a privilege ID of a privilege given to the user at the shopping site, an application period, application conditions, privilege contents, and presentation conditions are registered. The privilege is granted when the application condition is satisfied. The presentation condition is a condition that should be satisfied in order to present the application condition to the user and is satisfied in the process until the application condition is satisfied. If the presentation condition is satisfied and the application condition is not satisfied, the corresponding privilege application condition is presented to the user.

  A specific example of privilege information registered in the privilege DB 125 will be described with reference to FIG. The privilege identified by privilege ID “CMP001” in FIG. 4 is purchased in one purchase (one checkout procedure) at the same store within the applicable period from June 1, 2010 to June 30, 2010. If the application condition that the total amount is 2000 yen or more is satisfied, it is a benefit that the shipping cost of the product purchased in that shopping is free. In addition, for the privilege identified by the privilege ID “CMP001”, when the presentation condition that the total purchase amount in one purchase at the same store is 1500 yen or more is satisfied, and at the same store If the application condition that the total purchase amount of one purchase of the item is 2000 yen or more is not satisfied, the application condition and the privilege content are presented to the user to inform the user of the existence of the privilege. It is like that.

  In the present embodiment, when determining the privilege presentation conditions and application conditions, the product registered in the shopping cart is determined as the purchased product. For example, in the case of the privilege identified by the privilege ID “CMP001”, it is determined that the presentation condition is satisfied when the total purchase amount of the products registered in the shopping cart is 1500 yen or more. On the other hand, if the total purchase amount of the product registered in the shopping basket is 2000 yen or more, it is determined that the application condition is satisfied. The shopping cart in the present embodiment is a so-called shopping cart in electronic commerce, and a purchase planned product designated by the user is registered. In the present embodiment, products purchased at the same store by the same user are registered in the same shopping cart, but products purchased at a plurality of stores by the same user may be registered in the same shopping cart.

  On the other hand, if the privilege identified by privilege ID “CMP002” satisfies the applicable condition of purchasing three or more DVDs throughout the applicable period (May 1, 2010 to July 31, 2010), the applicable period This is a privilege that the points given for DVDs purchased inside are increased by a factor of five. In addition, for the privilege identified by the privilege ID “CMP002”, when the presentation condition that two or more DVDs are purchased throughout the application period is satisfied, and three or more DVDs are purchased throughout the application period. If the application condition is not satisfied, the application condition and the privilege content are presented to the user in order to inform the user of the existence of the privilege.

  When determining the presentation condition and application condition of the privilege identified by the privilege ID “CMP002”, the determination is made based on the product registered in the shopping cart and the purchase history information registered in the purchase history DB 124. Specifically, when the total number of DVDs registered in the shopping cart and the number of DVDs purchased by the same user during the application period is two or more, it is determined that the presentation condition is satisfied. To do. On the other hand, if the total number of DVDs registered in the shopping cart and the number of DVDs purchased by the same user during the application period is three or more, it is determined that the application condition is satisfied.

  In addition, a product search DB (not shown) is built in the storage unit 12, and the product search DB stores the products sold in the shopping site by the system control unit 13 based on the search conditions designated by the user. Used when searching.

  The system control unit 13 includes a CPU (Central Processing Unit) 13a, a ROM (Read Only Memory) 13b, a RAM (Random Access Memory) 13c, and the like. The CPU 13a implements various functions by reading and executing various programs stored in the ROM 13b or the storage unit 12. The system control unit 13 is an example of “determination means” and “providing means”.

  In addition, you may comprise the shopping server 1 by several server apparatuses, such as a server which manages various databases, a search processing server which performs the search process of goods, and a WWW server which provides various information, for example.

[3. Configuration of user terminal 2]
Although not shown, the user terminal 2 performs communication between, for example, a system control unit having a CPU, a RAM, a ROM, etc., a storage unit composed of a storage medium such as a hard disk drive, and the shopping server 1 etc. A communication unit for operation, an operation unit operated by a user, and a display unit for displaying a Web page provided from the shopping server 1.

[4. Operation at the time of product purchase of shopping system S]
Next, operation | movement at the time of goods purchase of the shopping system S which concerns on one Embodiment of this invention is demonstrated.

  The operation of the shopping system S will be described using the sequence diagram shown in FIG. Here, in order to simplify the description, a case where only one user terminal 2 accesses the shopping site will be described. Further, it is assumed that the user terminal 2 accesses the shopping site and displays the top page (not shown) of the shopping site on the display unit before the processing shown in the sequence diagram starts.

  First, when the system control unit of the user terminal 2 detects an operation for transmitting the member ID and the authentication password to the shopping server 1, the system control unit transmits login information including the input member ID and the authentication password to the shopping server 1 ( Step S101).

  When receiving the login information, the system control unit 13 of the shopping server 1 performs a login process (step S102). Specifically, the system control unit 13 compares the member ID and authentication password included in the received login information with the member ID and authentication password registered in the member DB 121. If the system control unit 13 determines that there is no problem in the login process, the system control unit 13 transmits to the user terminal 2 a product search page that allows the user to input search conditions for searching for products (step S103).

  When receiving the product search page, the system control unit of the user terminal 2 displays the product search page on the display unit (step S104). On the product search page, search conditions such as search keywords for searching for products can be input. When the system control unit of the user terminal 2 receives input of search conditions for searching for products on the product search page and determines that the input of search conditions is complete, the search condition information indicating the input search conditions is stored in the shopping server. 1 (step S105).

  When receiving the search condition information, the system control unit 13 of the shopping server 1 performs a search process for searching for a product that satisfies the search condition (step S106). This search process is performed by a known search technique using a product search DB.

  Next, the system control unit 13 of the shopping server 1 transmits a search result page for displaying the search result to the user terminal 2 (step S107). In response to this, the system control unit of the user terminal 2 displays the received search result page on the display unit (step S108). The search result page displays a list of products searched based on the search condition. Specifically, product information such as a representative product image, a product name, a manufacturer name, a product description, a product price, and a store name is displayed for each searched product. Each of the product information is a hyperlink, and when clicked, the product information transitions to an individual product page (not shown) that displays detailed information about the product.

  When the system control unit of the user terminal 2 displays the search result page and determines that the individual product page display operation (operation to click the hyperlink described above) has been performed by the user, the product to be operated The individual product page request including the operation product information for identifying is transmitted to the shopping server 1 (step S109).

  When receiving the individual product page request, the system control unit 13 of the shopping server 1 transmits an individual product page corresponding to the product clicked by the user to the user terminal 2 based on the operation product information included in the individual product page request. (Step S110). On the other hand, when receiving the individual product page, the system control unit of the user terminal 2 displays the page on the display unit (step S111). On the individual product page, a product image, detailed information about the product, detailed information about the store (payment method, shipping method, etc.) and the like are displayed. In addition, the individual product page is provided with a purchase quantity input unit for inputting the purchase quantity and a shopping basket button. When the individual product page is displayed, the user inputs the purchase quantity (order quantity) from the purchase quantity input section and then clicks the shopping cart button to display the product displayed on the individual product page. You can register in the shopping cart.

  When the system control unit of the user terminal 2 displays the individual product page and determines that the user has performed an operation of clicking the shopping cart button, the product registered in the shopping cart (displayed on the individual product page) Shopping cart registration information including the merchandise ID of the merchandise item, the shop ID of the store selling the merchandise, and the purchase quantity information indicating the purchase quantity is transmitted to the shopping server 1 (step S112).

  Upon receiving the shopping cart registration information, the system control unit 13 of the shopping server 1 performs shopping cart registration processing (step S113). Specifically, the system control unit 13 stores the product ID, store ID, and purchase quantity information included in the received shopping cart registration information as shopping cart information in association with the member ID of the logged-in user. 12 is stored. Next, the system control unit 13 transmits an in-store product list page that displays a list of products sold at the store corresponding to the store ID included in the received shopping cart registration information to the user terminal 2 (step S114). .

  When receiving the in-store product list page, the system control unit of the user terminal 2 displays it on the display unit (step S115). On the in-store product list page, product information such as a representative product image, a product name, and a product price is displayed for each product. Each of these product information is a hyperlink, and when clicked by the user, the product information transitions to an individual product page (not shown) that displays detailed information about the product. In addition, the in-store product list page is provided with an accounting button to be pressed when accounting for products registered in the shopping cart.

  When the system control unit of the user terminal 2 displays the in-store product list page, the user performs an individual product page display operation (an operation to click the above-described hyperlink in the in-store product list page). If it determines, the individual goods page request containing the operation goods information for identifying the goods used as operation object will be transmitted to shopping server 1 (Step S109). That is, in the shopping system S, when an individual product page display operation is performed while displaying the in-store product list page, the same processing as the processing from step S109 to step S115 described above is repeated.

  On the other hand, if the system control unit of the user terminal 2 determines that the accounting button has been pressed while displaying the in-store product list page, the system control unit transmits an accounting request to the shopping server 1 (step S116).

  When receiving the transaction request, the system control unit 13 of the shopping server 1 performs a condition determination process (step S117). Specifically, the system control unit 13 determines whether each presentation condition registered in the privilege DB 125 is satisfied based on the selected product information regarding the product selected by the user, and satisfies the presentation condition. If there is a privilege that is being used, it is determined whether or not the application condition of the privilege is satisfied. That is, the system control unit 13 extracts a privilege that satisfies the presentation condition and does not satisfy the application condition. Note that. The selected product information related to the product selected by the user includes, for example, shopping cart information (see step S113) indicating a product registered in the shopping cart, and purchase history information registered in the purchase history DB 124 (in the past, the user Information on products registered and purchased in the shopping cart).

  Here, the flow of the condition determination process will be described using the flowchart shown in FIG. First, the system control unit 13 reads one piece of privilege information registered in the privilege DB 125 (step S201). Then, the system control unit 13 determines whether the application period condition (step S202), the presentation condition (step S203), and the application condition (step S203) are satisfied. At this time, if the system control unit 13 satisfies the application period condition and the presentation condition and determines that the presentation condition is not satisfied, the system control unit 13 extracts the privilege information (step S205), and proceeds to step S206. To do. On the other hand, in other cases, the process proceeds to step S206 as it is. Thereafter, the system control unit 13 repeats the processing from step S201 to step S205 until all the privilege information registered in the privilege DB 125 is read (step S206).

  Next, regarding the two benefits of the privilege IDs “CMP001” and “CMP002” shown in FIG. 4, when it is determined that the conditions of the application period are satisfied (step S202: YES), the presentation conditions and application conditions The determination will be described.

  If the system control unit 13 determines that the condition of the application period is satisfied for the privilege with the privilege ID “CMP001”, then the system control unit 13 determines the presentation condition. If it is determined based on the shopping cart information that the total purchase amount of the products registered in the shopping cart is 1500 yen or more, the product is registered in the shopping cart. The application condition of whether the total purchase price is over 2000 yen is determined. When it is determined that the application condition is not satisfied, the application condition of the privilege ID “CMP001” and the privilege content are presented to the user.

  On the other hand, when determining the presentation condition and application condition for the privilege with the privilege ID “CMP002”, the system control unit 13 first acquires purchase history information from the purchase history DB 124 based on the member ID of the logged-in user. . At this time, purchase history information whose purchase date and time is within the applicable period is acquired. Then, based on the shopping cart information and the acquired purchase history information, it is determined whether the presentation condition and the application condition are satisfied. That is, the system control unit 13 determines the presentation condition that the total number of DVDs registered in the shopping cart and the number of purchased DVDs is two or more. At this time, if it is determined that the presentation condition is satisfied, then, the application condition is whether the total number of DVDs registered in the shopping basket and the number of purchased DVDs is 3 or more. Judge about. At this time, when it is determined that the application condition is not satisfied, the application condition of the privilege and the privilege content are presented to the user.

  Returning to FIG. 5, next, the system control unit 13 of the shopping server 1 transmits a transaction page to the user terminal 2 (step S118). In the condition determination process (step S117), when the system control unit 13 extracts a privilege that satisfies the presentation condition and does not satisfy the application condition, the application condition and the content of the privilege are extracted. Is generated in a partial area of the page, and transmitted to the user terminal 2. On the other hand, when receiving the accounting page, the system control unit of the user terminal 2 displays it on the display unit (step S119).

  Here, a display example of the accounting page when it is determined that the presentation condition corresponding to the privilege identified by the privilege ID “CMP001” is satisfied and the application condition is not satisfied will be described with reference to FIG. To do. As shown in FIG. 7, the accounting page 300 is provided with a presentation information display area 310. In the presentation information display area 310, the application condition of the privilege identified by the privilege ID “CMP001” and the privilege content are displayed. In the presentation information display area 310, information for satisfying the application condition is displayed. In the example of FIG. 7, information indicating that the application condition is satisfied if a product for 110 yen is further purchased is displayed. In addition, when displaying the application condition and privilege content of the privilege identified by the privilege ID “CMP002”, for example, in the presentation information display area 310, for example, “Application period (May 1, 2010 to July 31, 2010) If you buy 3 or more DVDs, you will get 5 times more points if you buy more than 1 DVD. In addition, when it is determined that the presentation conditions are satisfied and the application conditions are not satisfied for a plurality of types of privileges, the application conditions and the details of the privileges may be displayed for all of the privileges. And it is good also as displaying an application condition and privilege content about those some privileges. In the condition determination process (step S117), the system control unit 13 of the shopping server 1 displays the accounting page 300 when the presentation condition is satisfied and the privilege that does not satisfy the application condition is not extracted. The presentation information display area 310 is not provided.

  In addition, an accounting information display area 320 is provided on the accounting page 300. In the accounting information display area 320, the name, unit price (sales price), purchase (order) quantity and subtotal of each product registered in the shopping cart, and the total purchase price of the product registered in the shopping cart are displayed. .

  Further, the accounting page 300 includes various radio buttons 330, 340, 350 for allowing the user to select a payment method, a delivery method selection unit 361 for selecting a delivery method, and delivery for selecting a desired delivery date. A desired date selection unit 362 and a desired delivery time selection unit 363 for selecting a desired delivery time are provided. As radio buttons, a credit card settlement radio button 330, a bank transfer radio button 340, and a cash on delivery radio button 350 are provided. A credit card information input unit 331 for inputting credit card information (card company, card number, expiration date, holder) when the credit card settlement radio button 330 is selected is provided.

  Furthermore, the accounting page 300 is provided with a “To Store Product List” button 370 and a “Next” button 380. When the system control unit of the user terminal 2 determines that the user clicks the “to store product list” button 370, the system control unit receives the store product list page described above by transmitting a store product list page request to the shopping server 1. Display on the display. Thereby, the user can further register the products sold in the same store in the shopping cart. On the other hand, if the system control unit of the user terminal 2 determines that the “next” button 380 is clicked by the user, the information input by the user on the accounting page 300 (information indicating the payment method, information indicating the delivery method, delivery) Accounting information including information indicating a desired date, information indicating a desired delivery time, and credit card information when the payment method is credit card payment is transmitted to the shopping server 1 (step S120).

  When receiving the transaction information, the system control unit 13 of the shopping server 1 stores the transaction information in the storage unit 12 and displays an order content confirmation page for the user to confirm whether there is an error in the order content. (Step S121). When the system control unit of the user terminal 2 receives the order content confirmation page, the system control unit displays it on the display unit (step S122). The order content confirmation screen can confirm the contents ordered by the user (purchased product, purchase quantity, payment method, delivery method, desired delivery date, desired delivery date, etc.). In addition, a confirmation button is provided on the order content confirmation page, and the user clicks the confirmation button if there is no error in the order content. When determining that the confirmation button has been clicked, the system control unit of the user terminal 2 transmits confirmation information indicating that the user has confirmed the order content to the shopping server 1 (step S123).

  Upon receiving the confirmation information, the system control unit 13 of the shopping server 1 performs a purchase confirmation process (step S124). Specifically, the shopping cart information, the information included in the accounting information stored in the storage unit 12 when receiving the accounting information, the store ID of the sales store, the member ID of the user who purchased the product, the current date and time (current date and time) The purchase history information is created on the basis of, for example, the acquisition method of, and registered in the purchase history DB 124.

[5. Setting presentation conditions]
Next, how to set the presentation condition when at least a condition related to the total amount of purchased products is set as the application condition and the presentation condition will be described. As an application condition and a presentation condition in which at least a condition related to the total amount of purchased products is set, for example, an application condition such as “the purchase total amount is equal to or more than a first predetermined amount (for example, 2000 yen)” and “ A presentation condition such as “the total purchase amount must be equal to or greater than a second predetermined amount (for example, 1500 yen)” can be considered. Or, an application condition such as “the purchase total amount is equal to or more than the first predetermined amount (for example, 5000 yen) and the product A is purchased” and “the total purchase amount is the second predetermined amount (for example, 3500 yen). It is possible to consider a presentation condition such as “to purchase product A”. In addition, since the presentation condition is a condition that is satisfied in the process until the application condition is satisfied as described above, the condition related to the total amount of the purchased product in the presentation condition is the total of the purchased product in the application condition. The total amount of the purchased product is lower than the condition regarding the amount. Regarding the setting method of the second predetermined amount when the first predetermined amount is set for the application condition, the second predetermined amount is set to a predetermined ratio (for example, 75%) of the first predetermined amount. Alternatively, it may be an amount obtained by subtracting a predetermined amount (for example, 300 yen) from the first predetermined amount.

  In addition, when at least conditions regarding the total price of purchased products are set as application conditions and presentation conditions, conditions regarding the total price of purchased products in the presentation conditions are set based on the application conditions and user purchase history information. Also good. Specifically, the condition regarding the total amount of purchased products in the presentation conditions is dynamically set according to the application conditions and purchase history information of the logged-in user (that is, the user who purchases the product) Can do. More specifically, before performing the condition determination process (the process of step S117 in FIG. 5), the system control unit 13 of the shopping server 1 purchases from the purchase history DB 124 based on the member ID of the logged-in user. History information can be acquired, and a condition relating to the total amount of purchased products in the presentation conditions can be set based on the purchase history information. For example, based on the purchase history information, the average price of the product purchased by the user in the past is calculated, and a condition regarding the total price of the purchased product in the presentation condition is set based on the calculated average price. Further, instead of the average value (average price), a median value or mode value may be calculated, and a condition regarding the total price of purchased products in the presentation conditions may be set based on the calculated median value or mode value. For example, when setting the second predetermined amount described above, the amount obtained by subtracting the average value (average amount), median value or mode value calculated from the first predetermined amount is set as the second predetermined amount. Also good. Thus, by setting the condition regarding the total amount of purchased products in the presentation condition, the presentation condition can be changed based on the purchase history of the user. In addition, when the calculated average value (average amount), median value, or mode value is subtracted from the first predetermined amount as the second predetermined amount, the user selects the product according to the usual purchase behavior. The application condition can be presented when it is presumed that the application condition will be satisfied by additional purchase.

  Next, how to set the presentation condition when an application condition such as “purchase product A, product B, and product C at the same time” is set will be described. Also in this case, the presentation condition can be set based on the purchase history information of the logged-in user. For example, based on the purchase history information, a product that the user has purchased (or a product that is regularly purchased repeatedly, etc.) is specified, and the specified product is either product A, product B, or product C. It is determined whether it is. And when it determines with the specified goods being either the goods A, the goods B, or the goods C, purchasing the goods except the said specified goods from the goods A, the goods B, and the goods C ( Register as a shopping cart) as a presentation condition. That is, when the user has purchased the product C, “purchasing the product A and the product B (registered in the shopping cart)” is set as the presentation condition. In this case, when the presentation condition can be changed based on the purchase history of the user and the privilege application condition is satisfied by additionally purchasing a product that the user has purchased in the past, Applicable conditions can be presented.

  As described above, in the shopping server 1 of the present embodiment, the storage unit 12 stores the selected product information regarding the product selected by the user, and the privilege DB 125 constructed in the storage unit 12 is given to the user at the shopping site. The application condition (an example of “privilege application condition”) and the presentation condition (an example of “process condition”) are held, and the system control unit 13 determines the application condition and the presentation condition based on the selected product information. An account page (an example of “presentation information”) for presenting application conditions to the user when the presentation conditions are satisfied and the application conditions are not satisfied is determined. Provided to the user terminal 2.

  According to the shopping server 1 of the present embodiment, when the purchase status has progressed to the stage where the application conditions for the privilege are satisfied, the application conditions for the privilege are presented to the user. Therefore, since the user can grasp the application conditions of the privilege applied when the user further purchases several products, the possibility that the user misses the privilege can be reduced, and The user's satisfaction when the privilege is applied can be increased. Furthermore, since the user purchases a product so as to satisfy the application conditions, the sales of the store that sells the product can be improved.

  In the shopping server 1 of the present embodiment, the selected product information includes shopping cart information, and the system control unit 13 displays an accounting page (an example of “presentation information”) that presents application conditions before the purchase is completed. Provided to the user terminal 2. Thereby, the possibility that the user may miss a privilege related to the product registered in the shopping cart can be reduced.

  In the shopping server 1 of the present embodiment, the selected product information includes purchase history information (an example of “history information”), and the system control unit 13 determines the presentation condition and the application condition based on the purchase history information. . Thereby, possibility that the privilege applied based on the goods which the user purchased in the past may be missed can be reduced.

  In the shopping server 1 of the present embodiment, the privilege DB 125 further holds an application period in which the privilege is applied for each privilege, and the system control unit 13 stores purchase history information regarding products purchased by the user within the application period. Based on this, the presentation condition and the application condition are determined. For example, it is determined whether or not the application condition and the presentation condition corresponding to the privilege identified by the privilege ID “CMP002” are satisfied based on purchase history information regarding products purchased by the user within the application period. Thereby, a possibility that the user may miss the privilege applied by the product purchase made within the application period can be reduced.

  Moreover, in the shopping server 1 of this embodiment, the application condition and process condition of the privilege identified by the privilege ID “CMP001” are set for the total price of the purchased product, and the process condition is the application condition as described above. And can be set based on the purchase history information of the user. In this case, the presentation condition can be changed based on the purchase history information of the user.

  In addition, as described above, for example, it is assumed that all types of specific products (for example, product A, product B, and product C) that are determined in advance are purchased, and the presentation conditions are set to the plurality of types. Among the specific products, at least some types of specific products (for example, product A and product B) are registered in the shopping cart, and other types of specific products (for example, product C) are included in the purchase history information. It can also be said that it matches with the goods which the user who is shopping derived | led-out based on the purchase which was purchased based on the past. In this case, the presentation condition can be changed based on the purchase history information of the user, and the application condition is presented when the application condition is satisfied by additionally purchasing a product that the user has purchased in the past. can do.

  In the present embodiment, after the user clicks the accounting button on the in-store product list page, the system control unit 13 of the shopping server 1 performs a condition determination process (step S117 in FIG. 5) and sets the presentation condition. When it is determined that there is a privilege that is satisfied and does not satisfy the application condition, the application condition and the content of the privilege are displayed in the presentation information display area 310 of the accounting page 300. However, the timing for determining the presentation condition and the application condition, and the timing for presenting the application condition of the privilege and the privilege content accompanying this to the user are not limited to the timing described in the present embodiment, and the user logs in to the shopping site. Until the confirmation button on the order content confirmation page is clicked.

  For example, when there is a privilege that may satisfy the presentation condition even in a situation where the product is not registered in the shopping basket, such as the privilege identified by the privilege ID “CMP002”, the system control unit 13 When the presentation condition and the application condition are determined based on the purchase history information during the login process (step S102 in FIG. 5), and the presentation condition is satisfied and it is determined that the application condition is not satisfied (For example, when a privilege identified by the privilege ID “CMP002” exists and two DVDs have been purchased throughout the application period), the product search page to be transmitted in the process of step S103 is processed, and the product search page You may make it display the application conditions and privilege content of the said privilege in any area | region (The product search page processed in this way is an example of "presentation information"). In this case, immediately after the login process, the user can grasp the application condition of the privilege that satisfies the application condition to the middle stage.

  Further, the system control unit 13 performs the condition determination process every time the shopping cart registration process (step S113 in FIG. 5) is performed, and determines that the presentation condition is satisfied and the application condition is not satisfied. If there is a privilege that has been processed, the in-store product list page transmitted in the process of step S114 may be processed to display the application conditions and the benefit content of the privilege in any region on the in-store product list page. Good (the in-store product list page processed in this way is an example of “presentation information”). In this case, the user can grasp the application condition of the privilege satisfying the application condition to the middle stage at any time.

  On the other hand, the system control unit 13 of the shopping server 1 provides the user terminal 2 with a product search page, an in-store product list page or an accounting page (an example of “presentation information”) for presenting the application conditions of the privilege to the user. When it is determined that the application conditions are satisfied after provision, a product search page, an in-store product list page or an accounting page (an example of “presentation information”) for presenting the application conditions of the benefit to the user is displayed on the user terminal. 2 may not be provided, or the display mode may be changed. According to the former, when the application condition of the privilege presented to the user is satisfied, the application condition of the privilege is not presented, so that the user can concentrate on the product purchase. According to the latter, it becomes possible to notify the user that the application condition of the privilege is satisfied.

  In addition, when displaying information for satisfying the applicable condition in the presentation information display area 310 of the accounting page 300, a list of products to be additionally purchased to satisfy the applicable condition is displayed in any of the accounting pages 300. It may be displayed in the area. For example, in the example of FIG. 7, if a product of 110 yen is further purchased, the application condition is satisfied, so a list of products sold at the same store and having a price of 110 yen or more is displayed. It will be displayed. In displaying a list of products whose price is 110 yen or more, products that the user has purchased, products that the user has viewed, and products that the user has registered as favorite products may be displayed. . Furthermore, when the purchase conditions are not included in the application conditions, the products sold at the stores registered as favorite stores by the user may be displayed. In these cases, the history of the product viewed by the user and the favorite product or store designated by the user are stored in the storage unit 12 or the like for each user. When displaying a list of products, it is preferable to provide a shopping cart button for each product so that the user can additionally register products from the accounting page 300 to the shopping cart. In this way, the user can easily satisfy the application condition by additionally registering a desired product in the shopping cart from the product list.

1 shopping server 11 shopping server / communication unit 12 shopping server / storage unit 13 shopping server / system control unit 121 member DB
122 store DB
123 Product DB
124 Purchase history DB
125 privilege DB
2 User terminal NW network S Shopping system

Claims (10)

A product purchase support device that supports when a user purchases a product using a terminal,
Storage means for storing selected product information related to the product selected by the user;
A privilege that is received for each privilege as privilege information, the privilege received at the time of purchase of the product, the privilege application condition necessary for the application of the privilege, and the process condition that is satisfied in the process until the privilege application condition is satisfied Information holding means;
Determination means for determining whether or not the privilege application condition and the process condition are satisfied based on the selected commodity information stored by the storage means;
Providing means for providing the terminal with presentation information for presenting the privilege application condition to the user when it is determined in the determination device that the process condition is satisfied and the privilege application condition is not satisfied When,
A product purchase support apparatus comprising: The product purchase support apparatus according to claim 1,
The selected product information includes selected product information related to a product selected for purchase by the user,
The product providing support device, wherein the providing unit provides the presentation information to the terminal before the purchase is completed. The product purchase support apparatus according to claim 1 or 2,
The selected product information includes history information about the product purchased by the user,
The product purchase support apparatus, wherein the determination unit determines based on the history information. The product purchase support apparatus according to claim 3,
The privilege information holding means further holds an application period in which the privilege is applied for each privilege,
The product purchase support apparatus, wherein the determination unit makes a determination based on history information related to a product purchased by the user within the application period. The product purchase support apparatus according to claim 3 or 4,
The privilege application condition and the process condition are set with at least a condition related to the total amount of purchased products,
The product purchase support apparatus, wherein a condition regarding the total amount of the purchased product in the process condition is set based on the privilege application condition and the history information of the user. The product purchase support apparatus according to claim 3 or 4,
The privilege application condition is to purchase all kinds of predetermined types of specific products,
The process condition is that at least some types of specific products are selected as products to be purchased by the user among the predetermined types of specific products, and other types of specific products are the history The product purchase support apparatus according to claim 1, wherein the product is matched with a product that has been purchased by the user based on information. The product purchase support apparatus according to any one of claims 1 to 6,
The providing means does not provide the terminal with presentation information for presenting the privilege application condition to the user when it is determined that the privilege application condition is satisfied after providing the presentation information. Product purchase support device. A product purchase support method that is executed by a computer included in a product purchase support device that provides support when a user purchases a product using a terminal,
Storing selected product information relating to the product selected by the user;
A step of holding, as privilege information, the privilege received at the time of purchase of the product, the privilege application condition necessary for applying the privilege, and the process condition satisfied in the process until the privilege application condition is satisfied for each privilege. When,
Determining whether the privilege application condition and the process condition are satisfied based on the selected product information stored by the storage unit; and
Providing the terminal with presentation information for presenting the privilege application condition to the user when the determination means determines that the process condition is satisfied and the privilege application condition is not satisfied; ,
A product purchase support method comprising: A computer included in a product purchase support apparatus that supports when a user purchases a product using a terminal,
Storage means for storing selected product information relating to the product selected by the user;
A privilege that is received for each privilege as privilege information, the privilege received at the time of purchase of the product, the privilege application condition necessary for the application of the privilege, and the process condition that is satisfied in the process until the privilege application condition is satisfied Information holding means,
Determination means for determining whether or not the privilege application condition and the process condition are satisfied based on the selected product information stored by the storage means;
Providing means for providing the terminal with presentation information for presenting the privilege application condition to the user when it is determined in the determination device that the process condition is satisfied and the privilege application condition is not satisfied ,
Product purchase support program characterized by functioning as A computer included in a product purchase support apparatus that supports when a user purchases a product using a terminal,
Storage means for storing selected product information relating to the product selected by the user;
A privilege to be held for each privilege as privilege information, the privilege received at the time of purchase of the product, the privilege application condition necessary for application of the privilege, and the process condition satisfied in the process until the privilege application condition is satisfied Information holding means,
Determination means for determining whether or not the privilege application condition and the process condition are satisfied based on the selected product information stored by the storage means;
Providing means for providing the terminal with presentation information for presenting the privilege application condition to the user when it is determined in the determination device that the process condition is satisfied and the privilege application condition is not satisfied ,
A computer-readable recording medium on which a product purchase support program that functions as a computer is recorded.

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