CN103942705A - Advertisement classified match pushing method and system based on human face recognition - Google Patents
Advertisement classified match pushing method and system based on human face recognition Download PDFInfo
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Abstract
The invention discloses an advertisement classified match pushing method and system based on human face recognition. The method includes the steps that advertisements are classified in advance according to objects suitable for age and gender characteristic data of different people, and an advertisement pushing list correspondingly suitable for the age and gender characteristic data of different people is generated; when it is required that an intelligent terminal should perform advertisement pushing, the human face of the current user is recognized through the human face recognition technology so as to acquire and confirm the age and gender characteristic data of the current user; according to the acquired age and gender characteristic data of the current user, advertisements correspondingly suitable for the age and gender characteristic data of the current user in the advertisement pushing list generated in advance are searched for and pushed to the intelligent terminal of the current user. The method for enhancing the advertisement matching accuracy based on human face recognition is provided, and new function are added by using the intelligent terminal. Recommended advertisements can be classified according to users, and the advertisement classified match pushing method and system are convenient for users to use.
Description
Technical field
The present invention relates to consumer electronics field, relate in particular to a kind of ad classification coupling method for pushing and system based on recognition of face.
Background technology
Along with the development of electronic technology and improving constantly of people's living standard, various consumer electronics are as Web TV intelligent mobile terminal mobile phone etc. enters in people's life in a large number, become can not be few in people's life electronic product.Every day is by Web TV or intelligent mobile terminal mobile phone etc., user is always forced to see much and oneself do not want the advertisement of seeing, businessman always worries that the advertisement of oneself do not seen by the user of counterpart, makes advertisement receive Efficiency Decreasing, user's resentment is high, to user, causes inconvenience.
Therefore, prior art has yet to be improved and developed.
Summary of the invention
The technical problem to be solved in the present invention is, above-mentioned defect for prior art, a kind of ad classification coupling method for pushing and system based on recognition of face is provided, a kind of method that strengthens advertisement coupling degree of accuracy based on recognition of face is provided, it uses intelligent terminal to increase new function: can, according to user's recommended advertisements of classifying, provide users with the convenient.
The technical scheme that technical solution problem of the present invention adopts is as follows:
An ad classification coupling method for pushing based on recognition of face, wherein, comprising:
A, in advance advertisement is classified by the age of different people, the applicable object of sex character data, generate with age of different people, sex character data corresponding applicable advertisement pushing list;
B, when needs intelligent terminal carries out advertisement pushing, adopt people's face of the recognition technology identification active user of people's face, to obtain and to confirm active user's age, sex character data;
C, according to the active user's who obtains age, sex character data, search in the advertisement pushing list generating in advance with age of active user, sex character data corresponding applicable advertisement, be pushed to active user's intelligent terminal.
The described ad classification coupling method for pushing based on recognition of face, wherein, described steps A also comprises:
Regularly in advertisement pushing list with age of different people, sex character data corresponding applicable advertisement upgrade operation.
The described ad classification coupling method for pushing based on recognition of face, wherein, described step B specifically comprises:
B1, when needs intelligent terminal carries out advertisement pushing, control to start face identification functions, camera before opening, the people's face of taking pictures, gathers people's face data;
B2, according to gathering people's face data, utilize face recognition technology, face characteristic is identified to feedback people's age, gender data;
B3, confirmation active user's age, sex character data, and age, gender data are saved in global variable.
The described ad classification coupling method for pushing based on recognition of face, wherein, described step C specifically comprises:
C1, by intelligent terminal accessed web page, web page server receives ad-request;
C2, web page server read age of user, the gender data variable of intelligent terminal;
C3, according to the active user's who obtains age, sex character data, search in advance in the advertisement pushing list generating with age of active user, sex character data corresponding applicable advertisement, age of user, gender data in Product Tendency age, gender data and intelligent terminal in ad-request data are matched;
If C4 unanimously, advertisement is presented on webpage, if inconsistent, next advertisement is continued to coupling, until find in advance in the advertisement pushing list generating with age of active user, sex character data corresponding applicable advertisement, be pushed to active user's intelligent terminal.
An ad classification coupling supplying system based on recognition of face, wherein, comprising:
Set in advance module, in advance advertisement being classified by the age of different people, the applicable object of sex character data, generate with age of different people, sex character data corresponding applicable advertisement pushing list;
Face recognition module, for when needs intelligent terminal carries out advertisement pushing, adopts people's face of the recognition technology identification active user of people's face, to obtain and to confirm active user's age, sex character data;
Advertisement pushing module, for according to the active user's who obtains age, sex character data, search in the advertisement pushing list generating in advance with age of active user, sex character data corresponding applicable advertisement, be pushed to active user's intelligent terminal.
The described ad classification coupling supplying system based on recognition of face, wherein, also comprises:
Upgrade processing module, for regularly to the age of advertisement pushing list and different people, sex character data corresponding applicable advertisement upgrade operation.
The described ad classification coupling supplying system based on recognition of face, wherein, face recognition module comprises:
People's face data acquisition unit, for when needs intelligent terminal carries out advertisement pushing, controls and starts face identification functions, camera before opening, and the people's face of taking pictures, gathers people's face data;
Identifying processing unit, for according to gathering people's face data, utilizes face recognition technology, face characteristic is identified to feedback people's age, gender data;
Characteristic confirmation unit, for confirming active user's age, sex character data, and is saved in age, gender data in global variable.
The described ad classification coupling supplying system based on recognition of face, wherein, advertisement pushing module comprises:
Ad-request unit, for user, by intelligent terminal accessed web page, web page server receives ad-request;
Reading unit, reads age of user, the gender data variable of intelligent terminal for controlling web page server;
Matching treatment unit, be used for according to the active user's who obtains age, sex character data, search in advance in the advertisement pushing list generating with age of active user, sex character data corresponding applicable advertisement, age of user, gender data in Product Tendency age, gender data and intelligent terminal in ad-request data are matched;
Push unit, if for unanimously, advertisement is presented on webpage, if inconsistent, next advertisement is continued to coupling, until find in advance in the advertisement pushing list generating with age of active user, sex character data corresponding applicable advertisement, be pushed to active user's intelligent terminal.
Ad classification coupling method for pushing and system based on recognition of face provided by the present invention, use novel face recognition technology, the features such as identification people's age, sex, then internet is according to these characteristics, judge the product that these potential customers may need, then carry out corresponding advertisement coupling; It uses intelligent terminal to increase new function: can, according to user's recommended advertisements of classifying, provide users with the convenient.
Accompanying drawing explanation
Fig. 1 is that the ad classification that the present invention is based on recognition of face is mated the process flow diagram of the preferred embodiment of method for pushing.
Fig. 2 is that the ad classification that the present invention is based on recognition of face is mated the functional schematic block diagram of the preferred embodiment of supplying system.
Embodiment
For making object of the present invention, technical scheme and advantage clearer, clear and definite, referring to accompanying drawing, developing simultaneously, the present invention is described in more detail for embodiment.Should be appreciated that specific embodiment described herein, only in order to explain the present invention, is not intended to limit the present invention.
Refer to Fig. 1, Fig. 1 is that the ad classification that the present invention is based on recognition of face is mated the process flow diagram of the preferred embodiment of method for pushing.As shown in Figure 1, the described ad classification coupling method for pushing based on recognition of face, comprising:
Step S100, in advance advertisement is classified by the age of different people, the applicable object of sex character data, generate with age of different people, sex character data corresponding applicable advertisement pushing list.
In the embodiment of the present invention, need in advance advertisement be classified by the age of different people, the applicable object of sex character data, be made into age of different people, sex character data corresponding applicable advertisement pushing list, can be stored in Advertisement Server or web page server end.
In addition the present invention can also arrange regularly in advertisement pushing list with age of different people, sex character data corresponding applicable advertisement upgrade operation.
Step S200, when needs intelligent terminal carries out advertisement pushing, adopt people's face of the recognition technology identification active user of people's face, to obtain and to confirm active user's age, sex character data.
Wherein, recognition of face has been the application of current comparative maturity, has had a lot of method identification whether to have people's face, determines people's age and sex by people's face.
Detect and whether exist the method for people's face can adopt the methods such as published AdaBoost those skilled in the art's morning.Also there are proper vector method and face line template, proper vector method is first to determine the features such as the size of the image surface face profiles such as an iris, the wing of nose, the corners of the mouth, position, distance, calculate their geometric feature, the set of these geometric features forms the geometric properties vector of describing face feature again.Face line template, main thought deposits some standard face templates or face organ's template in storehouse.Set of eigenvectors that gathers facial picture to be measured etc. contrasts with the data of template.
Ripe as data acquisition people's age and the technology of sex by people's face, and applied in product.Being below that utilization is early mature obtains after age and gender data by facial image, and webpage is provided the process of advertisement according to client's age and sex selectivity:
Wherein, described step S200 specifically comprises: when needs intelligent terminal carries out advertisement pushing, control and start face identification functions, and camera before opening, the people's face of taking pictures, gathers people's face data; According to gathering people's face data, utilize face recognition technology, face characteristic is identified to feedback people's age, gender data; Confirm active user's age, sex character data, and age, gender data are saved in mobile terminal data global variable.And proceed to step S300.
Step S300, according to the active user's who obtains age, sex character data, search in the advertisement pushing list generating in advance with age of active user, sex character data corresponding applicable advertisement, be pushed to active user's intelligent terminal.
Concrete example as, as user, by intelligent terminal during as mobile phone or Web TV accessed web page, web page server receives ad-request; Web page server (or Advertisement Server) reads age of user, the gender data variable of intelligent terminal from intelligent terminal; According to the active user's who obtains age, sex character data, search in advance in the advertisement pushing list generating with age of active user, sex character data corresponding applicable advertisement, age of user, gender data in Product Tendency age, gender data and intelligent terminal in ad-request data are matched; If unanimously, advertisement is presented on webpage, if inconsistent, next advertisement is continued to coupling, until find in advance in the advertisement pushing list generating with age of active user, sex character data corresponding applicable advertisement, be pushed to active user's intelligent terminal.
Therefore, a kind of ad classification coupling method for pushing based on recognition of face provided by the present invention, a kind of method that strengthens advertisement coupling degree of accuracy based on recognition of face is provided, it uses intelligent terminal to increase new function as mobile phone etc.: can, according to user's recommended advertisements of classifying, provide users with the convenient.
Based on above-described embodiment, the present invention also provides a kind of ad classification coupling supplying system based on recognition of face, and as shown in Figure 2, described system comprises:
Set in advance module 410, in advance advertisement being classified by the age of different people, the applicable object of sex character data, generate with age of different people, sex character data corresponding applicable advertisement pushing list; Specifically as described in above-mentioned steps S100.
Face recognition module 420, for when needs intelligent terminal carries out advertisement pushing, adopts people's face of the recognition technology identification active user of people's face, to obtain and to confirm active user's age, sex character data; Specifically as described in above-mentioned steps S200.
Advertisement pushing module 430, be used for according to the active user's who obtains age, sex character data, search in advance in the advertisement pushing list generating with age of active user, sex character data corresponding applicable advertisement, be pushed to active user's intelligent terminal; Specifically as described in above-mentioned steps S300.
Further, the described ad classification coupling supplying system based on recognition of face, wherein, also comprises:
Upgrade processing module 440, for regularly to the age of advertisement pushing list and different people, sex character data corresponding applicable advertisement upgrade operation, specifically as described in above-mentioned steps S100.
Further, the described ad classification coupling supplying system based on recognition of face, wherein, face recognition module 420 comprises:
People's face data acquisition unit, for when needs intelligent terminal carries out advertisement pushing, controls and starts face identification functions, camera before opening, and the people's face of taking pictures, gathers people's face data, as detailed above.
Identifying processing unit, for according to gathering people's face data, utilizes face recognition technology, face characteristic is identified to feedback people's age, gender data; As detailed above.
Characteristic confirmation unit, for confirming active user's age, sex character data, and is saved in age, gender data in global variable, as detailed above.
The described ad classification coupling supplying system based on recognition of face, wherein, advertisement pushing module 430 comprises:
Ad-request unit, for user, by intelligent terminal accessed web page, web page server receives ad-request; As detailed above.
Reading unit, reads age of user, the gender data variable of intelligent terminal for controlling web page server; As detailed above.
Matching treatment unit, be used for according to the active user's who obtains age, sex character data, search in advance in the advertisement pushing list generating with age of active user, sex character data corresponding applicable advertisement, age of user, gender data in Product Tendency age, gender data and intelligent terminal in ad-request data are matched; As detailed above.
Push unit, if for unanimously, advertisement is presented on webpage, if inconsistent, next advertisement is continued to coupling, until find in advance in the advertisement pushing list generating with age of active user, sex character data corresponding applicable advertisement, be pushed to active user's intelligent terminal, as detailed above.
In sum, ad classification coupling method for pushing and system based on recognition of face provided by the present invention, use novel face recognition technology, the features such as identification people's age, sex, then internet is according to these characteristics, judge the product that these potential customers may need, then carry out corresponding advertisement coupling; It uses intelligent terminal to increase new function: can, according to user's recommended advertisements of classifying, provide users with the convenient.
Should be understood that, application of the present invention is not limited to above-mentioned giving an example, and for those of ordinary skills, can be improved according to the above description or convert, and all these improvement and conversion all should belong to the protection domain of claims of the present invention.
Claims (8)
1. the coupling of the ad classification based on a recognition of face method for pushing, is characterized in that, comprising:
A, in advance advertisement is classified by the age of different people, the applicable object of sex character data, generate with age of different people, sex character data corresponding applicable advertisement pushing list;
B, when needs intelligent terminal carries out advertisement pushing, adopt people's face of the recognition technology identification active user of people's face, to obtain and to confirm active user's age, sex character data;
C, according to the active user's who obtains age, sex character data, search in the advertisement pushing list generating in advance with age of active user, sex character data corresponding applicable advertisement, be pushed to active user's intelligent terminal.
2. the ad classification coupling method for pushing based on recognition of face according to claim 1, is characterized in that, described steps A also comprises:
Regularly in advertisement pushing list with age of different people, sex character data corresponding applicable advertisement upgrade operation.
3. the ad classification coupling method for pushing based on recognition of face according to claim 1, is characterized in that, described step B specifically comprises:
B1, when needs intelligent terminal carries out advertisement pushing, control to start face identification functions, camera before opening, the people's face of taking pictures, gathers people's face data;
B2, according to gathering people's face data, utilize face recognition technology, face characteristic is identified to feedback people's age, gender data;
B3, confirmation active user's age, sex character data, and age, gender data are saved in global variable.
4. the ad classification coupling method for pushing based on recognition of face according to claim 1, is characterized in that, described step C specifically comprises:
C1, by intelligent terminal accessed web page, web page server receives ad-request;
C2, web page server read age of user, the gender data variable of intelligent terminal;
C3, according to the active user's who obtains age, sex character data, search in advance in the advertisement pushing list generating with age of active user, sex character data corresponding applicable advertisement, age of user, gender data in Product Tendency age, gender data and intelligent terminal in ad-request data are matched;
If C4 unanimously, advertisement is presented on webpage, if inconsistent, next advertisement is continued to coupling, until find in advance in the advertisement pushing list generating with age of active user, sex character data corresponding applicable advertisement, be pushed to active user's intelligent terminal.
5. the coupling of the ad classification based on a recognition of face supplying system, is characterized in that, comprising:
Set in advance module, in advance advertisement being classified by the age of different people, the applicable object of sex character data, generate with age of different people, sex character data corresponding applicable advertisement pushing list;
Face recognition module, for when needs intelligent terminal carries out advertisement pushing, adopts people's face of the recognition technology identification active user of people's face, to obtain and to confirm active user's age, sex character data;
Advertisement pushing module, for according to the active user's who obtains age, sex character data, search in the advertisement pushing list generating in advance with age of active user, sex character data corresponding applicable advertisement, be pushed to active user's intelligent terminal.
6. the ad classification coupling supplying system based on recognition of face according to claim 5, is characterized in that, also comprises:
Upgrade processing module, for regularly to the age of advertisement pushing list and different people, sex character data corresponding applicable advertisement upgrade operation.
7. the ad classification coupling supplying system based on recognition of face according to claim 5, is characterized in that, face recognition module comprises:
People's face data acquisition unit, for when needs intelligent terminal carries out advertisement pushing, controls and starts face identification functions, camera before opening, and the people's face of taking pictures, gathers people's face data;
Identifying processing unit, for according to gathering people's face data, utilizes face recognition technology, face characteristic is identified to feedback people's age, gender data;
Characteristic confirmation unit, for confirming active user's age, sex character data, and is saved in age, gender data in global variable.
8. the ad classification coupling supplying system based on recognition of face according to claim 5, is characterized in that, advertisement pushing module comprises:
Ad-request unit, for user, by intelligent terminal accessed web page, web page server receives ad-request;
Reading unit, reads age of user, the gender data variable of intelligent terminal for controlling web page server;
Matching treatment unit, be used for according to the active user's who obtains age, sex character data, search in advance in the advertisement pushing list generating with age of active user, sex character data corresponding applicable advertisement, age of user, gender data in Product Tendency age, gender data and intelligent terminal in ad-request data are matched;
Push unit, if for unanimously, advertisement is presented on webpage, if inconsistent, next advertisement is continued to coupling, until find in advance in the advertisement pushing list generating with age of active user, sex character data corresponding applicable advertisement, be pushed to active user's intelligent terminal.
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CN201410113226.2A CN103942705A (en) | 2014-03-25 | 2014-03-25 | Advertisement classified match pushing method and system based on human face recognition |
PCT/CN2014/078867 WO2015143777A1 (en) | 2014-03-25 | 2014-05-30 | Pushing method and system for classifying and matching advertisement based on human face identification |
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