CN107220855A - A kind of advertisement broadcast method based on audient - Google Patents
A kind of advertisement broadcast method based on audient Download PDFInfo
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- CN107220855A CN107220855A CN201710405196.6A CN201710405196A CN107220855A CN 107220855 A CN107220855 A CN 107220855A CN 201710405196 A CN201710405196 A CN 201710405196A CN 107220855 A CN107220855 A CN 107220855A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
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Abstract
The invention discloses a kind of advertisement broadcast method based on audient first, advertisement is classified with reference to kinsfolk and advertisement tendency, may be such that each commercial paper in resource database is corresponded with kinsfolk, so as to facilitate the selection of advertisement to be played；Then house person advertisement on the scene is directed to, it is ensured that the specific aim that the advertisement of broadcasting is played for personnel's interest on the scene, the excitement and advertisement for improving personnel's viewing on the scene, so as to improve advertisement by rate.In the present invention, advertisement to be played is played out by loaded cycle queue, it can ensure that the advertisement selected can be played successively, so as to, avoid the limitation due to inter cut time, the kinsfolk for only having priority forward all the time is caused just to watch the advertisement liked, the specific aim for causing advertisement to play is single.
Description
Technical field
The present invention relates to technical field of advertisement, more particularly to a kind of advertisement broadcast method based on audient.
Background technology
Advertisement be in order to certain it is specific the need for, it is open and widely transmit and believe to the public by the media of certain forms
The publicity measures of breath, advertisement has point of broad sense and narrow sense.Broad sense advertisement includes non-economy advertisement and economic advertisement, non-economy advertisement
Refer to advertisement not for the purpose of profit, also known as effect advertisement, such as government administration department, social cause unit or even individual it is various
Bulletin, notice, statement etc., main purpose are to promote；Narrow sense advertisement only refers to economic advertisement, and also known as commercial advertisement refers to get a profit
For the purpose of advertisement, the important means of information is linked up typically between commodity producers, operator and consumer, or enterprise captures
Market, promote the sale of products, the important form of utility service, main purpose be expand economic benefit.
At present, broken for commercialsy in the middle of TV programme, be a kind of conventional means of economic advertisement.But, due to TV programme
Centre break for commercialsy, with not washability and repeating playing property, cause, spectators are significant turn-off to advertisement so that, reduce advertisement by
Rate.
The content of the invention
The technical problem existed based on background technology, the present invention proposes a kind of advertisement broadcast method based on audient.
A kind of advertisement broadcast method based on audient proposed by the present invention, comprises the following steps：
S1, resource database is set up, and set up in resource database multiple commercial papers, each commercial paper correspondence one
Kinsfolk is simultaneously attached with advertisement tendency；
The new advertising resource of S2, real-time capture, and stored new advertisement into corresponding commercial paper according to its tendency；
S3, default kinsfolk's priority principle；
S4, kinsfolk on the scene is obtained, and obtained according to kinsfolk's priority principle from corresponding commercial paper and wait to broadcast
Put advertisement；
S5, advertisement to be played is loaded into round-robin queue；
S6, the period insertion round-robin queue for plugging advertisement in TV programme play out.
Preferably, it is further comprising the steps of：
S7, judge whether kinsfolk on the scene changes；
S8, it is, then return to step S4；It is no, then select and broadcast in advertisement replacement round-robin queue from same commercial paper
The advertisement put, is then back to step S6.
Preferably, the mode for kinsfolk on the scene being obtained in step S4 is：Scan personnel on the scene, and by the personnel scanned
Image is contrasted with the house person image prestored, obtains house person on the scene.
Preferably, it is preset with priority for each kinsfolk in step S3.
Preferably, in step S4, obtain to be played from corresponding commercial paper according to the priority of kinsfolk on the scene
Advertisement.
In a kind of advertisement broadcast method based on audient proposed by the present invention, first, it is inclined to reference to kinsfolk and advertisement
Advertisement is classified, may be such that each commercial paper in resource database is corresponded with kinsfolk, so as to facilitate to be played
The selection of advertisement.
In the present invention, advertisement to be played is played out by loaded cycle queue, it is ensured that the advertisement selected can
Play successively, so that, it is to avoid due to the limitation of inter cut time, cause the kinsfolk for only having priority forward all the time to watch
To the advertisement liked, the specific aim for causing advertisement to play is single.
In the present invention, played out in the TV programme time advertisement selected of insertion that breaks for commercialsy, i.e., do not influence family into
Member's viewing TV programme, can avoid advertisement specified in TV programme excessively single again, the viewing impression of reduction kinsfolk.
In the present invention, for house person advertisement on the scene, it is ensured that the advertisement of broadcasting is emerging for personnel on the scene
Interest, the specific aim that the excitement and advertisement for improving personnel's viewing on the scene are played, so as to improve advertisement by rate.
Brief description of the drawings
Fig. 1 is a kind of advertisement broadcast method flow chart based on audient proposed by the present invention.
Embodiment
A kind of reference picture 1, advertisement broadcast method based on audient proposed by the present invention, comprises the following steps.
S1, resource database is set up, and set up in resource database multiple commercial papers, each commercial paper correspondence one
Kinsfolk is simultaneously attached with advertisement tendency.In this way, classifying with reference to kinsfolk and advertisement tendency to advertisement, resource may be such that
Each commercial paper in database is corresponded with kinsfolk, so as to facilitate the selection of advertisement to be played.
The new advertising resource of S2, real-time capture, and stored new advertisement into corresponding commercial paper according to its tendency.By
In step S1, each commercial paper adheres to advertisement tendency, so, after the tendency for obtaining new advertisement, can quickly it be returned
Receive into the commercial paper comprising the tendency.In this way, advantageously ensuring that speed is sorted out in advertisement, the efficiency for catching advertisement is improved.This step
In rapid, the tendency of new advertisement can be extracted by semantic analysis, to ensure the accuracy of ad classification.S3, default kinsfolk
Priority principle.Specifically, in present embodiment, priority is preset with for each kinsfolk, for example, priority is according to number
It is worth size prioritization, settable kinsfolk's priority is：Grandmother=3, grandfather=3, father=1, mother=2, baby=
3。
With reference to step S2, in present embodiment, when an advertisement meets the advertisement tendency of two or more kinsfolk, then
Assign it in the corresponding commercial paper of the high kinsfolk of priority.In this way, can increase in house person to advertisement by rate.
S4, kinsfolk on the scene is obtained, and obtained according to kinsfolk's priority principle from corresponding commercial paper and wait to broadcast
Put advertisement.
, can be by scanning personnel on the scene, and by the personnel's image scanned and the house person image prestored in this step
Contrasted, obtain house person on the scene.In this way, by obtaining kinsfolk on the scene, to be chosen for kinsfolk on the scene
Advertisement is selected to lay a good foundation.
With reference to step S3, in this step, it can be obtained according to the priority of kinsfolk on the scene from corresponding commercial paper
Advertisement to be played.For example, the kinsfolk on the scene obtained is grandmother, father and baby.The then priority of kinsfolk on the scene
Than for grandmother：Father：Baby=3：1：3.Then can be according to 3：1：3 ratio is from grandmother, father and the corresponding commercial paper of baby
In select advertisement to be played.
S5, advertisement to be played is loaded into round-robin queue.
S6, the period insertion round-robin queue for plugging advertisement in TV programme play out.
In present embodiment, advertisement to be played is played out by loaded cycle queue, it is ensured that the advertisement selected
It can play successively, so that, it is to avoid due to the limitation of inter cut time, cause there was only the forward kinsfolk's ability of priority all the time
The advertisement liked is watched, the specific aim for causing advertisement to play is single.
In present embodiment, the advertisement selected in TV programme commercial breaks time insertion is played out, i.e., do not influence house
Front yard member watches TV programme, again advertisement specified in TV programme can be avoided excessively single, reduces the viewing of kinsfolk
Impression.
S7, judge whether kinsfolk on the scene changes.
S8, it is, then return to step S4.It is no, then select and broadcast in advertisement replacement round-robin queue from same commercial paper
The advertisement put, is then back to step S6.
Two steps more than, can be after the advertisement for ensureing to play be directed to kinsfolk on the scene in real time, moreover it is possible to real-time update,
Avoid repeating playing.
The foregoing is only a preferred embodiment of the present invention, but protection scope of the present invention be not limited thereto,
Any one skilled in the art the invention discloses technical scope in, technique according to the invention scheme and its
Inventive concept is subject to equivalent substitution or change, should all be included within the scope of the present invention.
Claims (5)
1. a kind of advertisement broadcast method based on audient, it is characterised in that comprise the following steps：
S1, resource database is set up, and set up in resource database multiple commercial papers, each commercial paper correspondence one family
Member is simultaneously attached with advertisement tendency；
The new advertising resource of S2, real-time capture, and stored new advertisement into corresponding commercial paper according to its tendency；
S3, default kinsfolk's priority principle；
S4, acquisition kinsfolk on the scene, and obtain to be played wide from corresponding commercial paper according to kinsfolk's priority principle
Accuse；
S5, advertisement to be played is loaded into round-robin queue；
S6, the period insertion round-robin queue for plugging advertisement in TV programme play out.
2. the advertisement broadcast method as claimed in claim 1 based on audient, it is characterised in that further comprising the steps of：
S7, judge whether kinsfolk on the scene changes；
S8, it is, then return to step S4；It is no, then select played in advertisement replacement round-robin queue from same commercial paper
Advertisement, is then back to step S6.
3. the advertisement broadcast method as claimed in claim 1 based on audient, it is characterised in that family on the scene is obtained in step S4
The mode of member is：Scan personnel on the scene, and the personnel's image scanned and the house person image that prestores are contrasted, obtain
Take house person on the scene.
4. the advertisement broadcast method based on audient as described in claim 1 or 2 or 3, it is characterised in that for every in step S3
One family member is preset with priority.
5. the advertisement broadcast method as claimed in claim 4 based on audient, it is characterised in that in step S4, according on the scene
The priority of kinsfolk obtains advertisement to be played from corresponding commercial paper.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710405196.6A CN107220855A (en) | 2017-05-31 | 2017-05-31 | A kind of advertisement broadcast method based on audient |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710405196.6A CN107220855A (en) | 2017-05-31 | 2017-05-31 | A kind of advertisement broadcast method based on audient |
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| Publication Number | Publication Date |
|---|---|
| CN107220855A true CN107220855A (en) | 2017-09-29 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710405196.6A Pending CN107220855A (en) | 2017-05-31 | 2017-05-31 | A kind of advertisement broadcast method based on audient |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110636347A (en) * | 2019-05-30 | 2019-12-31 | 庄宿龙 | Reference data real-time uploading mechanism |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101072340A (en) * | 2007-06-25 | 2007-11-14 | 孟智平 | Method and system for adding advertising information in flow media |
| CN102364956A (en) * | 2011-11-29 | 2012-02-29 | 乐视网信息技术（北京）股份有限公司 | Method for realizing advertising in starting of Internet protocol television (IPTV) system |
| CN102637284A (en) * | 2012-02-07 | 2012-08-15 | 深圳市同洲视讯传媒有限公司 | Intelligent advertisement delivery system and method |
| CN103747303A (en) * | 2014-02-07 | 2014-04-23 | 合一信息技术（北京）有限公司 | Advertisement putting method and device for additionally putting advertisements to target crowds |
| CN103942705A (en) * | 2014-03-25 | 2014-07-23 | 惠州Tcl移动通信有限公司 | Advertisement classified match pushing method and system based on human face recognition |
-
2017
- 2017-05-31 CN CN201710405196.6A patent/CN107220855A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101072340A (en) * | 2007-06-25 | 2007-11-14 | 孟智平 | Method and system for adding advertising information in flow media |
| CN102364956A (en) * | 2011-11-29 | 2012-02-29 | 乐视网信息技术（北京）股份有限公司 | Method for realizing advertising in starting of Internet protocol television (IPTV) system |
| CN102637284A (en) * | 2012-02-07 | 2012-08-15 | 深圳市同洲视讯传媒有限公司 | Intelligent advertisement delivery system and method |
| CN103747303A (en) * | 2014-02-07 | 2014-04-23 | 合一信息技术（北京）有限公司 | Advertisement putting method and device for additionally putting advertisements to target crowds |
| CN103942705A (en) * | 2014-03-25 | 2014-07-23 | 惠州Tcl移动通信有限公司 | Advertisement classified match pushing method and system based on human face recognition |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110636347A (en) * | 2019-05-30 | 2019-12-31 | 庄宿龙 | Reference data real-time uploading mechanism |
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Application publication date: 20170929 |