CN106709763A - Intelligent advertisement classification and matching device - Google Patents
Intelligent advertisement classification and matching device Download PDFInfo
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- CN106709763A CN106709763A CN201611254070.5A CN201611254070A CN106709763A CN 106709763 A CN106709763 A CN 106709763A CN 201611254070 A CN201611254070 A CN 201611254070A CN 106709763 A CN106709763 A CN 106709763A
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- 238000007405 data analysis Methods 0.000 claims description 16
- 230000008685 targeting Effects 0.000 abstract 1
- 238000013480 data collection Methods 0.000 description 6
- 238000000034 method Methods 0.000 description 5
- 230000000694 effects Effects 0.000 description 2
- 230000002708 enhancing effect Effects 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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Abstract
The invention discloses an intelligent advertisement classification and matching device, which comprises a pushing terminal, a pushing module, a matching module, a classification module, an advertisement database and an updating module, wherein the pushing terminal is fixedly connected with the pushing module, the pushing module is fixedly connected with the matching module, the matching module is fixedly connected with the classification module, the classification module is fixedly connected with the advertisement database, the advertisement database is fixedly connected with the updating module, the pushing terminal is composed of a display module, an advertisement request module, an identification module and a terminal data acquisition module, the display module is fixedly connected with the advertisement request module, the advertisement request module is fixedly connected with the matching module, and the matching module is fixedly connected with the identification module and the terminal data acquisition module. The intelligent advertisement classification and matching device can perform data acquisition and analysis on terminal equipment used by a user, and is more precise in targeting the user.
Description
Technical field
The present invention is a kind of intelligent advertisement classification and coalignment, belongs to advertisement pushing equipment technical field.
Background technology
With the development and the continuous improvement of people's living standard of electronic technology, various consumer electronics such as Web TV intelligence
Mobile terminal mobile phone etc. largely enters people life in, have become people life in can not be few electronic product.It is logical daily
Web TV or intelligent mobile terminal mobile phone etc. are crossed, user is always forced to see many advertisements for oneself being not desired to and seeing that businessman is always
Worry that the advertisement of oneself is not seen by the user of counterpart so that advertisement is produced effects rate reduction, and user's resentment is high, is made to user
Into inconvenience.
Prior art discloses a kind of ad classification matching based on recognition of face of Application No. 201410113226.2
Method for pushing and system, the disclosure of the invention a kind of ad classification matching method for pushing and system based on recognition of face, method
Including：Advertisement is classified by the object that age of different people, sex character data are adapted in advance, generation and different people
The advertisement pushing list being adapted to corresponding to age, sex character data；When needing intelligent terminal to carry out advertisement pushing, using people
The identification technology of face recognizes the face of active user, to obtain and confirms the age of active user, sex character data；According to obtaining
Active user age, sex character data, in the advertisement pushing list that previously generates of lookup with age of active user,
The advertisement being adapted to corresponding to sex character data, is pushed to the intelligent terminal of active user.Using the invention provides a kind of base
In the method that recognition of face enhancing advertisement matches accuracy, it increased New function using intelligent terminal：Can be according to user point
Class recommended advertisements, provide users with the convenient.But the invention Data Collection is not perfect enough, it is impossible to accurately feel emerging for user pushes
The advertisement of interest.
The content of the invention
In view of the shortcomings of the prior art, it is an object of the present invention to provide a kind of classification of intelligent advertisement and coalignment, with
Solve Data Collection not perfect enough, it is impossible to the problem of advertisement interested is accurately pushed for user.
To achieve these goals, the present invention is to realize by the following technical solutions：A kind of classification of intelligent advertisement with
Coalignment, its structure includes pushing terminal, pushing module, matching module, sort module, advertising database, update module, institute
State push terminal be fixedly connected with pushing module, the pushing module is fixedly connected with matching module, the matching module and divide
Generic module is fixedly connected, and the sort module is fixedly connected with advertising database, and the advertising database is fixed with update module
Connection, the push terminal is made up of display module, ad request module, identification module, terminal data acquisition module, described aobvious
Show that module is fixedly connected with ad request module, the ad request module is fixedly connected with matching module, the matching module
It is fixedly connected with identification module, terminal data acquisition module.
Further, the display module is fixedly connected with pushing module.
Further, the terminal data acquisition module is adopted by terminal application software data acquisition, using utilization rate data
Collection, data analysis composition.
Further, the terminal application software data acquisition is fixedly connected with data analysis, the data analysis with should
It is fixedly connected with utilization rate data acquisition.
Further, the data analysis is fixedly connected with matching module.
The terminal device that the present invention can be used user carries out data collection and analysis, and the positioning to user is more smart
Standard, the push of advertisement is more efficient, practical, it is easy to promote.
Brief description of the drawings
The detailed description made to non-limiting example with reference to the following drawings by reading, further feature of the invention,
Objects and advantages will become more apparent upon：
Fig. 1 is the structural representation of a kind of intelligent advertisement classification of the invention and coalignment；
Fig. 2 is terminal data acquisition module structural representation of the invention.
In figure：Push terminal -1, pushing module -2, matching module -3, sort module -4, advertising database -5, renewal mould
Block -6, display module -101, ad request module -102, identification module -103, terminal data acquisition module -104, terminal applies
Software data collection -105, using utilization rate data acquisition -106, data analysis -107.
Specific embodiment
For technological means, creation characteristic, reached purpose and effect for making present invention realization are easy to understand, with reference to
Specific embodiment, is expanded on further the present invention.
Fig. 1, Fig. 2 are referred to, the present invention provides a kind of technical scheme：A kind of intelligent advertisement classification and coalignment, its knot
Structure includes pushing terminal 1, pushing module 2, matching module 3, sort module 4, advertising database 5, update module 6, the push
Terminal 1 is fixedly connected with pushing module 2, and the pushing module 2 is fixedly connected with matching module 3, the matching module 3 with classification
Module 4 is fixedly connected, and the sort module 4 is fixedly connected with advertising database 5, and the advertising database 5 is consolidated with update module 6
Fixed connection, the push terminal 1 is by display module 101, ad request module 102, identification module 103, terminal data collection mould
Block 104 is constituted, and the display module 101 is fixedly connected with ad request module 102, the ad request module 102 with match
Module 3 is fixedly connected, and the matching module 3 is fixedly connected with identification module 103, terminal data acquisition module 104, the display
Module 101 is fixedly connected with pushing module 2, the terminal data acquisition module 104 by terminal application software data acquisition 105,
Constituted using utilization rate data acquisition 106, data analysis 107, the terminal application software data acquisition 105 and data analysis
107 are fixedly connected, and the data analysis 107 is fixedly connected with application utilization rate data acquisition 106, the data analysis 107 with
Matching module 3 is fixedly connected, and the terminal device that the present invention can be used user carries out data collection and analysis, and user is determined
More precisely, the push of advertisement is more efficient, practical, it is easy to promote for position.
When being used, request is sent by ad request module 102, matching module 3 is from identification module 103, number of terminals
The classification that data analysis goes out matching is obtained according to acquisition module 104, advertisement is recalled from sort module 4 and is displayed in by pushing module 2
Display module 101.
General principle of the invention and principal character and advantages of the present invention has been shown and described above, for this area skill
For art personnel, it is clear that the invention is not restricted to the details of above-mentioned one exemplary embodiment, and without departing substantially from it is of the invention spirit or
In the case of essential characteristic, the present invention can be in other specific forms realized.Therefore, no matter from the point of view of which point, all should be by
Embodiment regards exemplary as, and is nonrestrictive, and the scope of the present invention is by appended claims rather than above stating
Bright restriction, it is intended that all changes fallen in the implication and scope of the equivalency of claim are included in the present invention
It is interior.Any reference in claim should not be considered as the claim involved by limitation.
Moreover, it will be appreciated that although the present specification is described in terms of embodiments, not each implementation method is only wrapped
Containing an independent technical scheme, this narrating mode of specification is only that for clarity, those skilled in the art should
Specification an as entirety, the technical scheme in each embodiment can also be formed into those skilled in the art through appropriately combined
May be appreciated other embodiment.
Claims (5)
1. a kind of intelligent advertisement is classified and coalignment, it is characterised in that：Its structure includes pushing terminal (1), pushing module
(2), matching module (3), sort module (4), advertising database (5), update module (6), push terminal (1) and push mould
Block (2) is fixedly connected, and the pushing module (2) is fixedly connected with matching module (3), the matching module (3) and sort module
(4) be fixedly connected, the sort module (4) is fixedly connected with advertising database (5), the advertising database (5) with update mould
Block (6) is fixedly connected, it is described push terminal (1) by display module (101), ad request module (102), identification module (103),
Terminal data acquisition module (104) is constituted, and the display module (101) is fixedly connected with ad request module (102), described wide
Accuse request module (102) to be fixedly connected with matching module (3), the matching module (3) and identification module (103), terminal data
Acquisition module (104) is fixedly connected.
2. a kind of intelligent advertisement according to claim 1 is classified and coalignment, it is characterised in that：The display module
(101) it is fixedly connected with pushing module (2).
3. a kind of intelligent advertisement according to claim 1 is classified and coalignment, it is characterised in that：The terminal data is adopted
Collection module (104) is by terminal application software data acquisition (105), using utilization rate data acquisition (106), data analysis (107)
Composition.
4. a kind of intelligent advertisement according to claim 1 is classified and coalignment, it is characterised in that：The terminal applies are soft
Part data acquisition (105) is fixedly connected with data analysis (107), the data analysis (107) and application utilization rate data acquisition
(106) it is fixedly connected.
5. a kind of intelligent advertisement according to claim 1 is classified and coalignment, it is characterised in that：The data analysis
(107) it is fixedly connected with matching module (3).
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611254070.5A CN106709763A (en) | 2016-12-30 | 2016-12-30 | Intelligent advertisement classification and matching device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611254070.5A CN106709763A (en) | 2016-12-30 | 2016-12-30 | Intelligent advertisement classification and matching device |
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| Publication Number | Publication Date |
|---|---|
| CN106709763A true CN106709763A (en) | 2017-05-24 |
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ID=58904894
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| Application Number | Title | Priority Date | Filing Date |
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| CN201611254070.5A Pending CN106709763A (en) | 2016-12-30 | 2016-12-30 | Intelligent advertisement classification and matching device |
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| Country | Link |
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| CN (1) | CN106709763A (en) |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101299261A (en) * | 2008-06-30 | 2008-11-05 | 腾讯科技（深圳）有限公司 | System and method for publishing advertisement |
| KR100994481B1 (en) * | 2010-06-01 | 2010-11-15 | (주) 코스텝 | Method for processing mobile advertisement |
| CN103942705A (en) * | 2014-03-25 | 2014-07-23 | 惠州Tcl移动通信有限公司 | Advertisement classified match pushing method and system based on human face recognition |
| CN105023175A (en) * | 2015-07-24 | 2015-11-04 | 金鹃传媒科技股份有限公司 | Online advertisement classified pushing method and system based on consumer behavior data analysis and classification technology |
| CN106204123A (en) * | 2016-07-01 | 2016-12-07 | 深圳中兴网信科技有限公司 | The method for pushing of advertising message and device |
-
2016
- 2016-12-30 CN CN201611254070.5A patent/CN106709763A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101299261A (en) * | 2008-06-30 | 2008-11-05 | 腾讯科技（深圳）有限公司 | System and method for publishing advertisement |
| KR100994481B1 (en) * | 2010-06-01 | 2010-11-15 | (주) 코스텝 | Method for processing mobile advertisement |
| CN103942705A (en) * | 2014-03-25 | 2014-07-23 | 惠州Tcl移动通信有限公司 | Advertisement classified match pushing method and system based on human face recognition |
| CN105023175A (en) * | 2015-07-24 | 2015-11-04 | 金鹃传媒科技股份有限公司 | Online advertisement classified pushing method and system based on consumer behavior data analysis and classification technology |
| CN106204123A (en) * | 2016-07-01 | 2016-12-07 | 深圳中兴网信科技有限公司 | The method for pushing of advertising message and device |
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Application publication date: 20170524 |