Asaad Ali Karam
University of Duhok, Business Administration, Faculty Member
- Editorial board member - Journal of Sustainable Marketing - Asaad Ali Karam is an Assistant Professor of Business Man... moreEditorial board member - Journal of Sustainable Marketing - Asaad Ali Karam is an Assistant Professor of Business Management at the University of Duhok-Iraq. He earned his PhD at the Girne American University in Cyprus, in Business Management. His research concentrates on, Human Resource Management, Organization Behavior, Consumer behaviour, and Marketing.edit
Research Interests:
Research Interests:
One of the real purposes behind this research is the intensely expanded development of the websites and social media marketing. In nowadays, social media marketing and platforms are the best opportunities accessible for firms, and a brand... more
One of the real purposes behind this research is the intensely expanded development of the websites and social media marketing. In nowadays, social media marketing and platforms are the best opportunities accessible for firms, and a brand to interface with their consumers. Social media marketing platforms permit consumers and probabilities to communicate specifically with their brand representative. Therefore, the SMM has made life easy and innovative of people, virtual communities, and consumer behavior on SMM is different from the physical market where he has arrived to perceive the service or product of brand. The positive comments / posts / online blogs, enquiry is responded within short time, WOM, emotions has communicated with friends, low of financial risk, low probability of getting low quality products and services, low probability of wasting of time on purchasing, the friends are trustworthy, sharing a good experience with friends about purchasing, using SMMPs help to make decisions better, and using SMMPs increasing interest in purchasing all factors respectively on social media marketing.
Research Interests:
Research Interests:
Research Interests:
Abstract. The study purpose was culture assumes a pivotal role in brand and relying on underlying cultural philosophies. The Indian cultural differences impacts on Coca-Cola brand; culture affects other brands very strongly. Productive... more
Abstract. The study purpose was culture assumes a pivotal role in brand and relying on underlying cultural philosophies. The Indian cultural differences impacts on Coca-Cola brand; culture affects other brands very strongly. Productive brands have been able to adopt this dominant cultural paradigm. The measurements are based on the quantitative methods with criteria that were framed by culture and brand factors through customer perceived value to find out Coca-Cola’s brand cultural issues, the SmartPLS analysis was generated to study conceptual framework that was conducted restricting samples size of (N = 500). The study found that the culture and brand factors were effects on customer perceived value which was explained by (R2 Adj. = 78.5%), While, the whole model was effective by Coca- Cola cultural issues with (R2 Adj. = 80.9%). Further, culture has a significant effect on firm performance. Results of examination help companies to realize the significance of brand culture and product identity on the target market. The originality of this paper gives clear observations into the integration and combining of cultural fibers that make the brand prosper in the target market. It also clearly shows that several brands were successfully integrating and combining Indian culture in the market.
Research Interests:
Research Interests:
This paper looks at the effect of recent economic decisions on the Kurdistan Region of Iraq (KRG) and identifies potential alternatives and solutions. Utilizing theoretical approaches, this paper analyzes the current economic environment... more
This paper looks at the effect of recent economic decisions on the Kurdistan Region of Iraq (KRG) and identifies potential alternatives and solutions. Utilizing theoretical approaches, this paper analyzes the current economic environment in the KRG and considers how various factors such as the drop in oil prices, political instability, regional conflict, and financial disputes have affected the Kurdistan economy. Additionally, the paper will compare and contrast the available options for strengthening the economy of the Kurdistan region to assess their effectiveness and suggest viable alternatives. The findings of this paper will provide useful insights for policymakers, business leaders, and other stakeholders in the region who have an interest in understanding and managing the complex economic issues facing the KRG.
Research Interests:
Numerous opportunities are emerging due to the Internet of Things' (IoT) rapid development, which has the potential to significantly improve human quality of life in many areas. The healthcare industry is the main place where IoT can... more
Numerous opportunities are emerging due to the Internet of Things' (IoT) rapid development, which has the potential to significantly improve human quality of life in many areas. The healthcare industry is the main place where IoT can enhance our quality of lives. Security and privacy concerns, however, take center stage in electronic health (eHealth) systems, and the incorporation of IoT makes them increasingly difficult to address. Due to the numerous stakeholders in its broader ecosystem, the majority of IoMT which raises security concerns. The IoT-based healthcare system has various security features. This search provides an Identity-Based Cryptography cornerstone management technique that uses collaborative authentication and a secret passcode to protect transformation of data between any IoT health device and any other entity from a different company or domain (IBC).
Research Interests:
The study aims to show an analytical merging into the balanced scorecard and costing system in bank services. In order to accomplish the requirements of the research, the study relied on the field method and used the questionnaire as a... more
The study aims to show an analytical merging into the balanced scorecard and costing system in bank services. In order to accomplish the requirements of the research, the study relied on the field method and used the questionnaire as a means to collect data; the sample size of this study was (97), the Statistical Package for Social Sciences (SPSS) as well as statistical tools and techniques were used to analyse the data. The study reached a set of results, including The increasing use of modern technology in providing banking services made the bank seek to adopt the activity-based costing system. The bank’s management realised that the financial and non-financial information provided by the balanced scorecard and activity-based costing systems enabled senior management to make rational strategic decisions toward reducing costs. The study recommends that managers of banks establish a sub-management for costs and benefit from the cadres of cost accountants who occupy other jobs to apply the costing system based on activities and the use of information that is provided to ensure more accurate control of the cost of banking services.
Research Interests:
The study aims to show an analytical merging into the balanced scorecard and costing system in bank services. In order to accomplish the requirements of the research, the study relied on the field method and used the questionnaire as a... more
The study aims to show an analytical merging into the balanced scorecard and costing system in bank services. In order to accomplish the requirements of the research, the study relied on the field method and used the questionnaire as a means to collect data; the sample size of this study was (97), the Statistical Package for Social Sciences (SPSS) as statistical tools and techniques were used to analyse the data. The study reached a set of results, including The increasing use of modern technology in providing banking services made the bank seek to adopt the activity-based costing system. The bank’s management realised that the financial and non-financial information provided by the balanced scorecard and activity-based costing systems enables senior management to make rational strategic decisions towards reducing costs. The study recommends managers of banks establish a sub-management for costs and benefit from its cadres of cost accountants who occupy other jobs to apply the costing system based on activities and use of information which is provided to ensure more accurate control of the cost banking services.
Research Interests:
The Covid-19 pandemic has impacted society. This pandemic has prompted higher education institutions to shift to remote work at the administrative and educational levels, which started the leaders of educational institutions to practice... more
The Covid-19 pandemic has impacted society. This pandemic has prompted higher education institutions to shift to remote work at the administrative and educational levels, which started the leaders of educational institutions to practice remote leadership as one of the appropriate leadership styles in the post-COVID-19 era. Blended learning is one of the methods offered by different academics and scientific researchers as a sustainable and best-fit alternative for educational establishments for at least a few quarters post-pandemic. Therefore, the present study aims to examine the impact of remote leadership on blended learning effectiveness in higher education institutions. Survey data were collected from 385 instructors in UAE universities via an online survey distributed (google forms). Path coefficients analysis was used to test the instructor’s perspective by scales and the measurement model fit, using SEM. The findings of this study showed Remote Leadership (RL), leadership traits, technology adoption, technology skills, trust in leadership and learning flexibility are more likely to adapt to Blended Learning (BL) with (58.9%). The more positive the perceptions, the more adaptable the instructors will be, and the more prepared they will be to use a BL approach in the post-pandemic era for their professional growth, done only when necessary by (41.1%) in order to maintain remote leadership measures.
Research Interests:
Purpose: Social media (SM) has gotten developing consideration over the most recent couple of years due to public awareness, a new age of organization, knowledge, and technology reasons, the requirement of SM has increased. The present... more
Purpose: Social media (SM) has gotten developing consideration over the most recent couple of years due to public awareness, a new age of organization, knowledge, and technology reasons, the requirement of SM has increased. The present research concentrates on two companies; namely Al-Futtaim and Al-Etihad group. Design/methodology: The study has identified various contextual relationships to the identified SM. Therefore, structural models of SM for implement human resource management scope activities (HRMSA). The finding presented that the companies with a larger service network is more affected by SM than the newly established company in HRMSA. Furthermore, the study indicated a positive and high relationship. Reasonable ramifications: Obvious comprehension of these variables will assist associations to organize better and deal with their assets in a productive and powerful way. Uniqueness: Contribute to study was identifying the HRMSA to implement SM platforms in (UAE) companies;...
Research Interests:
Research Interests:
This study aimed to identify the most important challenges facing the Syrian refugee university students in Jordan camps, and the universities’ role in supporting them from their perspective, by providing answers to the following... more
This study aimed to identify the most important challenges facing the Syrian refugee university students in Jordan camps, and the universities’ role in supporting them from their perspective, by providing answers to the following questions: What are the challenges that facing the Syrian refugee university students in Jordanian camps from their perspective? And what kind of support could Jordanian universities provide for the Syrian refugee university students from their perspective? This study employs a quantitative and qualitative approach and intends to explore the challenges and opportunities for Syrian refugee students in Jordan. The results show that the large number of Syrian Refugee University Students at Jordanian camps present challenges for local communities in meeting the needs of both the refugees and the host universities. Refugees face multiple challenges in Jordan:(1) Financial shortcomings; (2) legal issues including lack of documentation and restrictive host country...
Research Interests:
The Relationship Between Consumer Behavior And Ülker Brand In Social Media Marketing And Its Impacts On Purchase Intention In Turkey. Asaad Ali Karam (2015).. A Thesis Submitted to the Institute of Social and Applied Sciences Girne American University in partial fulfillment of the requirements fo...more
Abstract. The study purpose was culture assumes a pivotal role in brand and relying on underlying cultural philosophies. The Indian cultural differences impacts on Coca-Cola brand; culture affects other brands very strongly. Productive... more
Abstract. The study purpose was culture assumes a pivotal role in brand and relying on underlying cultural philosophies. The Indian cultural differences impacts on Coca-Cola brand; culture affects other brands very strongly. Productive brands have been able to adopt this dominant cultural paradigm. The measurements are based on the quantitative methods with criteria that were framed by culture and brand factors through customer perceived value to find out Coca-Cola’s brand cultural issues, the SmartPLS analysis was generated to study conceptual framework that was conducted restricting samples size of (N = 500). The study found that the culture and brand factors were effects on customer perceived value which was explained by (R2 Adj. = 78.5%), While, the whole model was effective by Coca- Cola cultural issues with (R2 Adj. = 80.9%). Further, culture has a significant effect on firm performance. Results of examination help companies to realize the significance of brand culture and product identity on the target market. The originality of this paper gives clear observations into the integration and combining of cultural fibers that make the brand prosper in the target market. It also clearly shows that several brands were successfully integrating and combining Indian culture in the market.
Research Interests:
Purpose: Social media (SM) has gotten developing consideration over the most recent couple of years due to public awareness, a new age of organization, knowledge, and technology reasons, the requirement of SM has increased. The present... more
Purpose: Social media (SM) has gotten developing consideration over the most recent couple of years due to public awareness, a new age of organization, knowledge, and technology reasons, the requirement of SM has increased. The present research concentrates on two companies; namely Al-Futtaim and Al-Etihad group. Design/methodology: The study has identified various contextual relationships to the identified SM. Therefore, structural models of SM for implement human resource management scope activities (HRMSA). The finding presented that the companies with a larger service network is more affected by SM than the newly established company in HRMSA. Furthermore, the study indicated a positive and high relationship. Reasonable ramifications: Obvious comprehension of these variables will assist associations to organize better and deal with their assets in a productive and powerful way. Uniqueness: Contribute to study was identifying the HRMSA to implement SM platforms in (UAE) companies;...
Research Interests:
The brand awareness has turned into an important variable that impacts customer's perceptions of a brand. Achievement in brand management arises from understanding and overseeing brand image and loyalty correctly to create strong... more
The brand awareness has turned into an important variable that impacts customer's perceptions of a brand. Achievement in brand management arises from understanding and overseeing brand image and loyalty correctly to create strong characteristics that will impact consumers when making on their decisions.This thesis concentrates on the importance of these dimensions (brand awareness, brand loyalty, brand image and consumer behavior) of customer built brand equity in light of consumer's perceptions of a brand. This is focused around the assumption that all these dimensions of customer based-brand image and loyalty will have impact on consumer's perceptions of brand. However, this study aims to discover which among these three dimensions (brand image, brand loyalty and consumer behavior) seem to have the slightest brand equity in restaurants and to find out whether customer based-brand equity differ between fast food with respect to each characteristic of brand awareness, br...
Research Interests:
Research Interests:
Career development is an integral part of personal and professional growth of the employees, so that, the alignment of the career objectives with the roles that the new employees are playing in the organization is evaluated and analyzed... more
Career development is an integral part of personal and professional growth of the employees, so that, the alignment of the career objectives with the roles that the new employees are playing in the organization is evaluated and analyzed to identify their individual competencies, while, as per finding of the study where finding the following factors are most affecting on individual competencies Career management competencies (CMC) with T-statistics (14.545), Goal setting competencies (GSC) with (13.834), Skill development competencies (SDC) with (13.716), which that help in deriving its influence on their career growth across a course of time is determined, however, the newly hired employees in the organization can be provided with training related to their career goals, therefore, the development of a personal goals is very important to ensure that you excel your own performance and exceed your expectations in the organization. The results are derived by obtaining data from the part...
Research Interests:
The research endeavor to inspect the effectiveness of “training and development” (TD) on employee performance (EP), an outcome acquired from the examination, along these lines, could be extrapolated and connected to the training incline... more
The research endeavor to inspect the effectiveness of “training and development” (TD) on employee performance (EP), an outcome acquired from the examination, along these lines, could be extrapolated and connected to the training incline that exists within banks that work in Erbil Kurdistan region government (KRG). The procedure was in four banks of both sectors i.e. open and private. The outcomes were acquired by utilizing structural equation modeling (SEM-PLS) on important factors by Algorithm to measure indicators in reflective way; the R2 results 0.604 employees motivation (EM), and 0.639 (EP). The goal of the examination is to seek factors affecting employee’s performance. Therefore, the findings proposed that (TD) of employees work environment, and employee’s creativity has a most significant effect on enhancing employee’s performance. The examination reasoned that with breakdown the productivity of any association which needs to get to the efficiency per unit from the input in...
Research Interests:
The main purpose of the study was exploratory the influence of leadership styles (LS) on institutional excellence (IE) to find out the best indicators for developing the UAE leadership, and achieving (IE). In the modern era, the... more
The main purpose of the study was exploratory the influence of leadership styles (LS) on institutional excellence (IE) to find out the best indicators for developing the UAE leadership, and achieving (IE). In the modern era, the leadership styles in organizations are facing several challenges due to the dynamic nature of the environment. The research questions seek to uncover (a) appropriate leadership styles within successful organizations, and (b) what, if any, the role exists between leadership styles and measures of success on (IE). The aim of this study was to find out the most suitable leadership styles in the public sector to achieve better institutional excellence. The study employed a quantitative approach; data were collected through a self-administered questionnaire consist of (49) items. Convenience sampling was used to collect data from (329). The results indicate a positive effect between Transformational model (LS) and (IE) with (R= 0.845/ R2= 0.714/ sig. = 0.00). Ho...
Research Interests:
One of the real purposes behind this research is the intensely expanded development of the websites and social media marketing. In nowadays, social media marketing and platforms are the best opportunities accessible for firms, and a brand... more
One of the real purposes behind this research is the intensely expanded development of the websites and social media marketing. In nowadays, social media marketing and platforms are the best opportunities accessible for firms, and a brand to interface with their consumers. Social media marketing platforms permit consumers and probabilities to communicate specifically with their brand representative. Therefore, the SMM has made life easy and innovative of people, virtual communities, and consumer behavior on SMM is different from the physical market where he has arrived to perceive the service or product of brand. The positive comments / posts / online blogs, enquiry is responded within short time, WOM, emotions has communicated with friends, low of financial risk, low probability of getting low quality products and services, low probability of wasting of time on purchasing, the friends are trustworthy, sharing a good experience with friends about purchasing, using SMMPs help to make...
Research Interests:
Abstract. The study purpose was culture assumes a pivotal role in brand and relying on underlying cultural philosophies. The Indian cultural differences impacts on Coca-Cola brand; culture affects other brands very strongly. Productive... more
Abstract. The study purpose was culture assumes a pivotal role in brand and relying on underlying cultural philosophies. The Indian cultural differences impacts on Coca-Cola brand; culture affects other brands very strongly. Productive brands have been able to adopt this dominant cultural paradigm. The measurements are based on the quantitative methods with criteria that were framed by culture and brand factors through customer perceived value to find out Coca-Cola’s brand cultural issues, the SmartPLS analysis was generated to study conceptual framework that was conducted restricting samples size of (N = 500). The study found that the culture and brand factors were effects on customer perceived value which was explained by (R2 Adj. = 78.5%), While, the whole model was effective by Coca- Cola cultural issues with (R2 Adj. = 80.9%). Further, culture has a significant effect on firm performance. Results of examination help companies to realize the significance of brand culture and product identity on the target market. The originality of this paper gives clear observations into the integration and combining of cultural fibers that make the brand prosper in the target market. It also clearly shows that several brands were successfully integrating and combining Indian culture in the market.
Research Interests:
The Purpose of the study to analyze the public, private, and semi-government organizations in UAE from a social responsibility perspective, and precautionary measures in the COVID-19, especially related to their effect on the Employees'... more
The Purpose of the study to analyze the public, private, and semi-government organizations in UAE from a social responsibility perspective, and precautionary measures in the COVID-19, especially related to their effect on the Employees' Commitment (EC). The objective that guides this work aimed to identify the general characteristics of UAE organizations in terms of their approach to social responsibility and precautionary measures in the COVID-19, particularly in the area of human resources (Employees' Commitment). The study approach performed a brief literature review with a focus on conceptual frameworks of corporate social responsibility (CSR), and precautionary measures in the COVID-19, a context analysis in the UAE organizations. It employed a survey research design to study randomly selected organizations. A total of 385 questionnaires were administered to collect data. Data analysis revealed that CSR is a familiar concept in the sector as most of the organizations do engage in CSR activities regularly and taking precautionary measures in the COVID-19 period, and up to what extent employees' commitment engaged with that. Etc. to know the extent of the employees' commitment to their work in these difficult and forceful circumstances in terms of ability to the task, individual ability, and individual effort. However, the study assumes that the proportion of employees' commitment (EC) in CSR and lockdown precautionary measures is negligible. The Originality is to discuss the general characteristics of the UAE organization's relation between CSR and lockdown precautionary measures with their effect on employees' commitment (EC) by studying from this perspective the most committed organization characteristics in UAE.
Research Interests:
This study aimed to identify the most important challenges facing the Syrian refugee university students in Jordan camps, and the universities' role in supporting them from their perspective, by providing answers to the following... more
This study aimed to identify the most important challenges facing the Syrian refugee university students in Jordan camps, and the universities' role in supporting them from their perspective, by providing answers to the following questions: What are the challenges that facing the Syrian refugee university students in Jordanian camps from their perspective? And what kind of support could Jordanian universities provide for the Syrian refugee university students from their perspective? This study employs a quantitative and qualitative approach and intends to explore the challenges and opportunities for Syrian refugee students in Jordan. The results show that the large number of Syrian Refugee University Students at Jordanian camps present challenges for local communities in meeting the needs of both the refugees and the host universities. Refugees face multiple challenges in Jordan:(1) Financial shortcomings; (2) legal issues including lack of documentation and restrictive host country policies; (3) Psychological and Family challenges. Findings of the study add to the understanding of the vital role of higher education in improving living conditions and giving a sense of hope for the future. The study offers policy and program recommendations to decision-and policy-makers for the national and international communities, donors and other institutions with the overall goal to improve and guide further practice and research in supporting access to higher education.
Research Interests:
Career development is an integral part of personal and professional growth of the employees, so that, the alignment of the career objectives with the roles that the new employees are playing in the organization is evaluated and analyzed... more
Career development is an integral part of personal and professional growth of the employees, so that, the alignment of the career objectives with the roles that the new employees are playing in the organization is evaluated and analyzed to identify their individual competencies, while, as per finding of the study where finding the following factors are most affecting on individual competencies Career management competencies (CMC) with T-statistics (14.545), Goal setting competencies (GSC) with (13.834), Skill development competencies (SDC) with (13.716), which that help in deriving its influence on their career growth across a course of time is determined, however, the newly hired employees in the organization can be provided with training related to their career goals, therefore, the development of a personal goals is very important to ensure that you excel your own performance and exceed your expectations in the organization. The results are derived by obtaining data from the participants that are the employees in different organizations in the UAE, the perspective of the new employees related to their career aspiration and the opportunity to attain them by working in their current organization is determined, moreover, The factors that the employees consider, during, selecting process is obtained in the recruitment period. It can be concluded that values, mindset, perception, vision of the employees affect their decision of selecting a company to guide their career objectives.
Research Interests:
Purpose: Social media (SM) has gotten developing consideration over the most recent couple of years due to public awareness, a new age of organization, knowledge, and technology reasons, the requirement of SM has increased. The present... more
Purpose: Social media (SM) has gotten developing consideration over the most recent couple of years due to public awareness, a new age of organization, knowledge, and technology reasons, the requirement of SM has increased. The present research concentrates on two companies; namely Al-Futtaim and Al-Etihad group. Design/methodology: The study has identified various contextual relationships to the identified SM. Therefore, structural models of SM to implement human resource management scope activities (HRMSA). The finding presented that the companies with a larger service network are more affected by SM than the newly established company in HRMSA. Furthermore, the study indicated a positive and high relationship. Reasonable ramifications: Obvious comprehension of these variables will assist associations to organize better and deal with their assets in a productive and powerful way. Uniqueness: Contribute to study was identifying the HRMSA to implement SM platforms in (UAE) companies; Moreover, SM has opened a new avenue for HRMSA.
Research Interests:
The research endeavor to inspect the effectiveness of "training and development" (TD) on employee performance (EP), an outcome acquired from the examination, along these lines, could be extrapolated and connected to the training incline... more
The research endeavor to inspect the effectiveness of "training and development" (TD) on employee performance (EP), an outcome acquired from the examination, along these lines, could be extrapolated and connected to the training incline that exists within banks that work in Erbil Kurdistan region government (KRG). The procedure was in four banks of both sectors i.e. open and private. The outcomes were acquired by utilizing structural equation modeling (SEM-PLS) on important factors by Algorithm to measure indicators in reflective way ; the R2 results 0.604 employees motivation (EM), and 0.639 (EP). The goal of the examination is to seek factors affecting employee's performance. Therefore, the findings proposed that (TD) of employees work environment, and employee's creativity has a most significant effect on enhancing employee's performance. The examination reasoned that with breakdown the productivity of any association which needs to get to the efficiency per unit from the input information's.
Research Interests:
The main purpose of the study was exploratory the influence of leadership styles (LS) on institutional excellence (IE) to find out the best indicators for developing the UAE leadership, and achieving (IE). In the modern era, the... more
The main purpose of the study was exploratory the influence of leadership styles (LS) on institutional excellence (IE) to find out the best indicators for developing the UAE leadership, and achieving (IE). In the modern era, the leadership styles in organizations are facing several challenges due to the dynamic nature of the environment. The research questions seek to uncover (a) appropriate leadership styles within successful organizations, and (b) what, if any, the role exists between leadership styles and measures of success on (IE). The aim of this study was to find out the most suitable leadership styles in the public sector to achieve better institutional excellence. The study employed a quantitative approach; data were collected through a self-administered questionnaire consist of (49) items. Convenience sampling was used to collect data from (329). The results indicate a positive effect between Transformational model (LS) and (IE) with (R= 0.845/ R 2 = 0.714/ sig. = 0.00). However, findings indicate that leadership expects to: enter the profession prepared to fulfill the requirement of the position, have the ability to make a difference, and be provided with support from their organization. Findings the most stabile leadership styles in UAE organizations were both transformational and transactional leadership with majority respondents statistically significant and all hypotheses supported the seven leadership styles on institutional excellence. The study concludes with some brief prospects that the organization needs to realize the importance of leadership styles for maximizing the level of institutional excellence. This research may benefit society by encouraging people to contribute more to their jobs and may help them in the organization's growth and development.
Research Interests:
This study aimed to investigate E-banking service quality effects over customer satisfaction, by concerning the moderating role of these customers’ trust. Moreover, this research aims to measure the level of overall customer satisfaction... more
This study aimed to investigate E-banking service quality effects over customer satisfaction, by concerning the moderating role of these customers’ trust. Moreover, this research aims to measure the level of overall customer satisfaction and to know which one of the five SERVIQUAL dimensions has the greatest impact on customer satisfaction.
Quantitative research method was used to attain research goals. 500 questionnaires distributed randomly for E-banking customers in all Arab Bank branches in Amman City with the aim of collecting at least the needed number of respondents. 300 questionnaires have been received and analyzed using SPSS software.
Research result shows a strong positive relationship between E-banking services and customer satisfaction. Moreover, the results indicated that costumers are satisfied with insurance, empathy, reliability, tangibles and responsiveness in Arab bank. Finally, research findings admitted that customer trust mediates the relationship between E-banking Services Quality and customer satisfaction.
Quantitative research method was used to attain research goals. 500 questionnaires distributed randomly for E-banking customers in all Arab Bank branches in Amman City with the aim of collecting at least the needed number of respondents. 300 questionnaires have been received and analyzed using SPSS software.
Research result shows a strong positive relationship between E-banking services and customer satisfaction. Moreover, the results indicated that costumers are satisfied with insurance, empathy, reliability, tangibles and responsiveness in Arab bank. Finally, research findings admitted that customer trust mediates the relationship between E-banking Services Quality and customer satisfaction.
Research Interests:
Marketing crises can seriously impact the viability of a company, and buyers by considering the elements that affect the outcome of a marketing crisis, organizations could manage crisis situations to reduce negative outcomes. While crises... more
Marketing crises can seriously impact the viability of a company, and buyers by considering the elements that affect the outcome of a marketing crisis, organizations could manage crisis situations to reduce negative outcomes. While crises have been studied from an organizational view, this study investigates the buyers experience when exposed to a crisis. Therefore, the aims of this paper are to investigate the importance of each element of marketing crises; That is, corporate social responsibility, organizational response, time and external effects, influencing buyer's behavior and study variations in the buyer behavior across crisis extent levels. In order to examine outcomes and the relative importance of the above elements, suitable analysis for the quantitative approach is used. The results reveal that organizational response and time are the most important factors in high/medium extent marketing crises, whereas social responsibility and external effects mostly influence buyer behavior in crises. Based on the importance of the elements, managerial implications are discussed. The three specific research questions investigated are 1-How do buyer's behaviors influence by marketing crises? 2-What elements influence buyer behavior through marketing crises? 3-What are the outcomes of buyer behavior through marketing crises? These questions are examined with an experimental design to a marketing crisis and measuring antecedents, and outcomes linked. The main finding of the present study is that the crisis provides an opportunity to show the skill and leadership of the CEO and others. Managing a crisis well enhances a company reputation. Everyone knows that things can go wrong. Problems are not the issue; its way management handle it. For most politicians, the crisis is at the heart of leadership and wins elections or positions. Therefore, improved relationships and stronger bonds with stakeholders, when a company responds to buyers with real determination and engagement that is a buyer for life.
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The purpose of this study is to explore and investigate the factors that mostly effect on career development of women in the United Arab Emirates. The level of job Satisfaction of employees is reflected in the working conduct of the... more
The purpose of this study is to explore and investigate the factors that mostly effect on career development of women in the United Arab Emirates. The level of job Satisfaction of employees is reflected in the working conduct of the woman's. The low level of job Satisfaction might be reflected by lessened steadiness, discipline, duty, and in addition lower power, vacillation, the absence of staff etc. The point of this paper is to decide the level of Satisfaction with chose variables through the investigation of employees' job Satisfaction. The elements of employee satisfaction were partitioned into three dimensions-requirements and advantages of work, status, and connections in the working environment and authoritative settings. The findings suggest specific factors as they pertain to both the nature of the jobs and the workplace. The result of job satisfaction shows the highly strong relationship between JS and the other main variables; satisfaction with an environment of work. In fundamental for the youthful responders are the essential elements of job satisfaction the career possibility and the standard of the job. For the more prepared pros, the path for the relationship between employees and organization is ending up being less fundamental. Subsequently, the objective of the investigation was to confirm the authenticity of conclusions hypothesis on employees working in UAE. The study is a quantitative study, the researcher used quantitative research tool to explore the factors which have the most correlated with the career development of women and job Satisfaction in UAE. A simple random sample of 470 women was used.
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This study investigates the effect of marketing strategy on organization performance as a private business with special reference to the Cihan University Duhok Camps KRG-Iraq. The survey research design method was used in this study which... more
This study investigates the effect of marketing strategy on organization performance as a private business with special reference to the Cihan University Duhok Camps KRG-Iraq. The survey research design method was used in this study which involves using a self-design questionnaire in collecting data from one hundred (100) respondents. The instrument used in this study is a close-ended questionnaire that was designed by the researchers. Multiple regression analysis was used to analyze the data with the aid of statistical package for social sciences (SPSS) version 22. The results show that the independent variables (i.e Marketing Strategy (MS), Service Strategy (SS), Pricing Strategy (PS), Promotions Strategy (PRS), Place Strategy (PLS), After Sales Service Strategy (ASSS), Higher Education Marketing Strategies (HEMS), and Social Media Marketing Strategies (SMMS) were significant joint predictors of business performance in term of profitability, market share, return on investment, and expansion. (F = 25.181); R = (0.830); R2 = (0.689); P< .05). The independent variables jointly explained (66.1%) of variance in business performance. Subsequently, recommendation were made to SMEs operators to higher education marketing strategies quality; charge competitive prices, position appropriately, use attractive promotion channels for the university, engage in after sales service and provide other distinctive functional benefits to students.
Research Interests:
The brand awareness has turned into an important variable that impacts customer's perceptions of a brand. Achievement in brand management arises from understanding and overseeing brand image and loyalty correctly to create strong... more
The brand awareness has turned into an important variable that impacts customer's perceptions of a brand. Achievement in brand management arises from understanding and overseeing brand image and loyalty correctly to create strong characteristics that will impact consumers when making their decisions. This thesis concentrates on the importance of these dimensions (brand awareness, brand loyalty, brand image and consumer behavior) of customer built brand equity in light of consumer's perceptions of a brand. This is focused around the assumption that all these dimensions of customer based brand image and loyalty will have the impact on consumer's perceptions of the brand. However, this study aims to discover which among these three dimensions (brand image, brand loyalty, and consumer behavior) seem to have the slightest brand equity in restaurants and to find out whether customer based brand equity differs between fast food with respect to each characteristic of brand awareness, brand image, consumer behavior and brand loyalty. Brand awareness was treated with independently from different dimensions because of the difference in scale, and moreover media and sorts of media affecting on consumer behavior. An organized survey was constructed to provide answers to the research question. In this study, one hundred and fifteen questionnaires, on facilities available in the society, and technology were distributed. The research studied four dimensions of consumer's based brand equity specifically brand awareness, brand image, perceived quality and brand loyalty. Among the three dimensions, brand loyalty seems to have the minimum brand equity rating by consumers than alternate dimensions. Although, the dimension seem to have an impact on consumer perceptions of the brand. This paper likewise provides a solution to brand awareness via media store sellers which may help the sellers to promote their products in light of consumer behavior.
Research Interests:
The globalization and propelled innovation improvements have had a major effect on the marketing scene. One of the real purposes behind this research is the intensely expanded development of the websites and social media marketing. In... more
The globalization and propelled innovation improvements have had a major effect on the marketing scene. One of the real purposes behind this research is the intensely expanded development of the websites and social media marketing. In nowadays, social media marketing and platforms are the best opportunities accessible for firms, and a brand to interface with their consumers. .............................................................
Ali. A (2015)
Ali. A (2015)
Research Interests:
One of the real purposes behind this research is the intensely expanded development of the websites and social media marketing. In nowadays, social media marketing and platforms are the best opportunities accessible for firms, and a brand... more
One of the real purposes behind this research is the intensely expanded
development of the websites and social media marketing. In nowadays, social media marketing and platforms are the best opportunities accessible for firms, and a brand to interface with their consumers. Social media marketing platforms permit consumers and probabilities to communicate specifically with their brand representative. Therefore, the SMM has made life easy and innovative of people, virtual communities, and consumer behavior on SMM is different from the physical market where he has arrived to perceive the service or product of brand. The positive comments / posts / online blogs, enquiry is responded within short time, WOM, emotions has communicated with friends, low of financial risk, low probability of getting low quality products and services, low probability of wasting of time on purchasing, the friends are trustworthy, sharing a good experience with friends about purchasing, using SMMPs help to make decisions better, and using SMMPs increasing interest in purchasing all factors respectively on social media marketing.
development of the websites and social media marketing. In nowadays, social media marketing and platforms are the best opportunities accessible for firms, and a brand to interface with their consumers. Social media marketing platforms permit consumers and probabilities to communicate specifically with their brand representative. Therefore, the SMM has made life easy and innovative of people, virtual communities, and consumer behavior on SMM is different from the physical market where he has arrived to perceive the service or product of brand. The positive comments / posts / online blogs, enquiry is responded within short time, WOM, emotions has communicated with friends, low of financial risk, low probability of getting low quality products and services, low probability of wasting of time on purchasing, the friends are trustworthy, sharing a good experience with friends about purchasing, using SMMPs help to make decisions better, and using SMMPs increasing interest in purchasing all factors respectively on social media marketing.