Milan Kubina
University of Zilina, Department of Managerial Theories, Faculty Member
Research Interests:
The volume of unstructured data at enterprises is growing and there is a great demand for solutions that can process data and for people who know the relevant technologies. By structuring data and viewing them in the context of the... more
The volume of unstructured data at enterprises is growing and there is a great demand for solutions that can process data and for people who know the relevant technologies. By structuring data and viewing them in the context of the corporate system, data support for decision making is created.
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Population growth in the urban environment generates higher consumption of limited resources. Following the results of our own sociological research, this paper aims to identify issues in the field of Smart City sustainable development... more
Population growth in the urban environment generates higher consumption of limited resources. Following the results of our own sociological research, this paper aims to identify issues in the field of Smart City sustainable development and identify the specific limited resource that needs to be managed sustainably in the Smart City concept abroad and in Slovakia. The main findings in Slovakia confirm the occurrence of insufficient awareness, low state aid, limited funding. Within the sample of global Smart Cities involved in the survey, the issue of insufficient funding was identified in particular. Among the limited sources, both foreign and Slovak respondents consider water sources to be of critical importance. The ambition of the research is to improve the understanding of the management of the limited resources in the concept of future Smart Cities in Slovakia and to suggest solutions to the issues as recommendations presented in the Discussion of this paper.
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The trend of urbanization and unsustainable consumption is causing a rapid decrease in limited water resources, which are a strategic source of sustainable development of the city. The aim of the article is i) to identify what... more
The trend of urbanization and unsustainable consumption is causing a rapid decrease in limited water resources, which are a strategic source of sustainable development of the city. The aim of the article is i) to identify what technologies, strategies and models are used in the management of water resources in the concept of current Smart Cities, ii) according to the main findings of the analysis, to design own general model of integrated water resources management in the Smart City concept. The paper has used the secondary analysis, summarization method, comparison, induction, deduction and scientific controversy. The results of the analysis show that the strategic management of Smart Cities uses the technologies of the Internet of Things and machine learning in order to effectively manage water resources, in the management of water resources, prefers models containing feedback and an element of participation, from a strategy perspective, it is important to build a sensitive city through a well-defined vision. A city that manages water resources on these principles is a sensitive and sustainable territory that respects current conditions and responds to new challenges. The main output of the article is a general model of limited resource management in Smart City.
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Research Interests: Data Science and Big Data
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Sports represent an undeniable value associated with people’s health and leisure time. Therefore, research on sports management related to the overall setting of a sustainable sports funding model from public resources is vital. This... more
Sports represent an undeniable value associated with people’s health and leisure time. Therefore, research on sports management related to the overall setting of a sustainable sports funding model from public resources is vital. This article’s aim was to evaluate the sustainability of this form of sports funding in Slovakia. Since there is no complete, transparent database of the allocated subsidies at the national, regional, and local levels in this country, an important part of the research was the collection of diverse pieces of data. As part of the methodology, the research combines geographical and temporal comparisons of public sports funding at all levels of management. Multiple interviews with members of the professional sports community also provided important qualitative inputs. Due to the identified shortcomings in the current state of the model of public sports funding in Slovakia, it is considered unsustainable. Therefore, the article also contains specific recommendati...
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NGN based on IMS (IP Multimedia Subsystem) will bring many benefits to network operators. Operators that deploy it can potentially offer a much wider range of applications and services, to subscribers irrespective of their location, at... more
NGN based on IMS (IP Multimedia Subsystem) will bring many benefits to network operators. Operators that deploy it can potentially offer a much wider range of applications and services, to subscribers irrespective of their location, at reduced cost and complexity. IMS will allow operators to increase their revenues through the additional services that can be offered, while their capital expenditure
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Teleworking occurs when information and communications technologies are applied to enable work to be done at a distance from the place where the work results are needed or where the work would conventionally have been done. This article... more
Teleworking occurs when information and communications technologies are applied to enable work to be done at a distance from the place where the work results are needed or where the work would conventionally have been done. This article deals with teleworking as a factor of region development. Mobile communications technologies empower people to manage their work and private life-without the limits of time or space. This article deals with development of teleworking in regions with university cooperation.
The last several years saw the rise of CRM as an important business approach. Rather than market to a mass of people or firms, market to each customer individually. In this one-to-one approach, information about a customer is used to... more
The last several years saw the rise of CRM as an important business approach. Rather than market to a mass of people or firms, market to each customer individually. In this one-to-one approach, information about a customer is used to frame offers that are more likely to be accepted. This approach is made possible by advances in information technology. This article deals with process of preparation and implementation of CRM in the company. This process consists of four basic stages, which interact with each other. Content of individual stages is specified in an article step by step.
Using information technology is a challenge for businessmen to raise their competitive advantage. Whether the business processes are run successfully or not is decided by daily job of company workers. This article deals with CRM... more
Using information technology is a challenge for businessmen to raise their competitive advantage. Whether the business processes are run successfully or not is decided by daily job of company workers. This article deals with CRM processes, their work in implementation of CRM in company. The largest part of this article deals with prepared procedure of successful preparation, implementation and innovation of CRM. This procedure consists of four basic stages, which interact with each other. Content of individual stages is specified in an article step by step. Effective CRM implementation requires a front-line information system that shares relevant customer information across all interface units. Relational databases, data warehousing, and data mining tools are thus very valuable for CRM systems and solutions.
Customer relationship management is a comprehensive business and marketing strategy that integrates technology, process, and people. The human dimension of CRM is the most difficult component given the sensitivity of users to change. CRM... more
Customer relationship management is a comprehensive business and marketing strategy that integrates technology, process, and people. The human dimension of CRM is the most difficult component given the sensitivity of users to change. CRM systems, which support and/or automate integrated customer processes, often, imply changes in the way users do their day-today jobs. Users who have not properly understood the reasons for the change, who did not participate in formulation of the change, who did not receive sufficient information about the change, or who did not get sufficiently trained on the change will often be adverse to that change. This article deals with human dimension of CRM and peoples, their work in implementation of CRM in company.
During the last years, the Networking Academy program has undergone a number of important changes. This paper focuses describing the current state of the program, explaining the changes and outlines the possible changes, all this from an... more
During the last years, the Networking Academy program has undergone a number of important changes. This paper focuses describing the current state of the program, explaining the changes and outlines the possible changes, all this from an insider's point of view.
The paper describes implementation of standardized educational program, the NetAcad program, for creating networking study at Bachelor programs Informatics and Computer engineering and Master program Information systems and... more
The paper describes implementation of standardized educational program, the NetAcad program, for creating networking study at Bachelor programs Informatics and Computer engineering and Master program Information systems and Information-communication technologies at University of Žilina, Faculty of management science and informatics. The NetAcad program is worldwide used and very popular elearning education system. The study programs based on the NetAcad program allow students, which are interesting on networking, expand their current IT (Information Technology) knowledge and reach deep theoretical and practical knowledge and skills.
Nowadays there are many reasons why schools should have a comprehensive website which allows interaction and two-way communication for their users, with the content which is up to date, multimedia reach and with the respect to special... more
Nowadays there are many reasons why schools should have a comprehensive website which allows interaction and two-way communication for their users, with the content which is up to date, multimedia reach and with the respect to special community needs. Today there is not problem to realize such websites with powerful tool that allows building a website for free. The paper describes possibilities of usage the special web system for management of the content and is focusing on its utilization on a special environment as education, schools and universities are. Keywords: CMS, Content management systems, Joomla!.
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Veľa projektov v oblasti elektronického obchodovania je príliš komplexných a megalomanských na to, aby ich bolo možné v praxi rozumne zaviesť. Prejavuje sa to tým, že podnikatelia v oblasti e-obchodu (ďalej EO) sa zaujímajú skôr o to, čo... more
Veľa projektov v oblasti elektronického obchodovania je príliš komplexných a megalomanských na to, aby ich bolo možné v praxi rozumne zaviesť. Prejavuje sa to tým, že podnikatelia v oblasti e-obchodu (ďalej EO) sa zaujímajú skôr o to, čo technicky ide, než o to čo bude zákazník ochotný zaplatiť. Vyhnúť sa tomuto nebezpečenstvu je ľahké: treba si hlavne rozmyslieť, aké sú základné služby, ktoré má podnik ponúkať, a tie sprevádzkovať ako prvé. Keď sa systém zabehne, môžu sa pridať ďalšie funkcie.
This paper deals with an analysis of software functions that can be used to control Unmanned Aerial Vehicles (UAV), and particular design of a simple application (program) for flight planning with the use of predetermined points (the... more
This paper deals with an analysis of software functions that can be used to control Unmanned Aerial Vehicles (UAV), and particular design of a simple application (program) for flight planning with the use of predetermined points (the so-called Waypoints). The paper contains a description of how to set up the development environment as well as a brief description of the MAVLink protocol and its use by means of statements of several methods used in the program. Ardupilot Mega was preferred as a control unit which supports the MAVLink protocol. Although the application is fully functional, it is designed in its current form rather as a demonstration of possibilities of using the C# programming language and the MAVLink protocol parser than being for a regular use. It may be seen (and that is how it was intended) as a guide for anyone wishing to try to program their own application.
The paper deals with the topic of monitoring traffic using unmanned aerial vehicles. The main research goal was to test the possibility of using aerial vehicles for traffic engineering applications, especially for determining the traffic... more
The paper deals with the topic of monitoring traffic using unmanned aerial vehicles. The main research goal was to test the possibility of using aerial vehicles for traffic engineering applications, especially for determining the traffic intensity on roads and for evaluating the data on traffic using video footage. The practical part of the paper focuses on the evaluation of data on traffic obtained by means of unmanned aerial vehicle at a selected intersection of roads. The data are evaluated using SW based on work with neural networks. A stationary system composed of an unmanned aircraft, camera system with a stabiliser, ground source with voltage converter, wire unwinding system and accessories were created by the staff of the ITB for the purpose of video recording the traffic from a 20-meter height. Such a tethered unmanned aerial system enabled a long-term operation in the air and a video recording lasting 1 hour at least.
The operations of sports organizations must be managed to create value in the long run. This explicit management will support their efficiency, competitiveness, and sustainability. The key concept measured in this study was the popularity... more
The operations of sports organizations must be managed to create value in the long run. This explicit management will support their efficiency, competitiveness, and sustainability. The key concept measured in this study was the popularity of sports. This concept is a pivotal element in influencing the acquisition of financial contributions for sports organizations (from the state and sponsors) as well as in attracting new members. We conducted an online questionnaire in 2021 focusing on the concept of the perceived popularity of sports in Slovakia. The number of observations was 338, out of the total population of Slovak citizens over the age of 15. We also applied other methods, including content analysis, induction, deduction, comparison, and synthesis analyses. The analysis of the data led to the following findings: in this context, the two most popular sports were hockey and European football; the greatest propensity for fan self-identification was observed for European football...
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Teleworking je pojem pre prácu, ktorú zamestnanec vykonáva pre svojho zamestnávateľa z domáceho prostredia (alebo z iného miesta, ktoré sa nachádza mimo sídla zamestnávateľa) minimálne jeden celý pracovný deň týždenne, a ktorá sa... more
Teleworking je pojem pre prácu, ktorú zamestnanec vykonáva pre svojho zamestnávateľa z domáceho prostredia (alebo z iného miesta, ktoré sa nachádza mimo sídla zamestnávateľa) minimálne jeden celý pracovný deň týždenne, a ktorá sa realizuje prostredníctvom informačných a telekomunikačných technológií. Zaraďuje sa medzi javy informačného veku vyrastajúce z práce založenej na informáciách, ako aj z rýchleho napredovania technológií.