In 2024, the penetration rate in the e-commerce market in Argentina was modeled to stand at ***** percent. Between 2017 and 2024, the figure dropped by **** percentage points, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the penetration rate will steadily grow by ***** percentage points from 2024 to 2029.
Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.
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Statista. (July 1, 2025). Penetration rate of e-commerce in Argentina from 2017 to 2029 [Graph]. In Statista. Retrieved December 19, 2025, from https://www.statista.com/forecasts/252403/digital-buyer-penetration-in-argentina/
Statista. "Penetration rate of e-commerce in Argentina from 2017 to 2029." Chart. July 1, 2025. Statista. Accessed December 19, 2025. https://www.statista.com/forecasts/252403/digital-buyer-penetration-in-argentina/
Statista. (2025). Penetration rate of e-commerce in Argentina from 2017 to 2029. Statista. Statista Inc.. Accessed: December 19, 2025. https://www.statista.com/forecasts/252403/digital-buyer-penetration-in-argentina/
Statista. "Penetration Rate of E-commerce in Argentina from 2017 to 2029." Statista, Statista Inc., 1 Jul 2025, https://www.statista.com/forecasts/252403/digital-buyer-penetration-in-argentina/
Statista, Penetration rate of e-commerce in Argentina from 2017 to 2029 Statista, https://www.statista.com/forecasts/252403/digital-buyer-penetration-in-argentina/ (last visited December 19, 2025)
Penetration rate of e-commerce in Argentina from 2017 to 2029 [Graph], Statista, July 1, 2025. [Online]. Available: https://www.statista.com/forecasts/252403/digital-buyer-penetration-in-argentina/