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Main benefits of livestream shopping for Gen Z consumers worldwide 2023

Published by
F. Watty,
Nov 25, 2025

In the first quarter of 2023, Gen Z consumers identified exclusive discounts and sources of inspiration and ideas as the primary advantages of live shopping, with ** percent of respondents mentioning each benefit. Additionally, over ** percent of Gen Z shoppers highlighted real-time engagement and a more interactive shopping experience as benefits of live commerce.

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Perceived benefits of livestream shopping by Gen Z consumers worldwide in 1st quarter 2023

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Sources

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Release date

June 2023

Region

Worldwide

Survey time period

Q1 2023

Age group

18-26 years

Supplementary notes

17,218 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Italy, New Zealand, Sweden, Norway, Portugal, Poland, and Finland.

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.

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