According to data collected in the fourth quarter of 2022, Naver website search generated the most search advertising, making up almost ********* of online search ad inflow. Although Google ads closely followed at ***** percent, all Naver services combined accounted for more than ** percent of ad inflow in internet search advertisements.
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NHN Data. (January 12, 2023). Distribution of web search ad inflow in South Korea in the fourth quarter of 2022, by ad service [Graph]. In Statista. Retrieved December 19, 2025, from https://www.statista.com/statistics/1369205/south-korea-online-search-ad-inflow-rate-by-ad-service/
NHN Data. "Distribution of web search ad inflow in South Korea in the fourth quarter of 2022, by ad service." Chart. January 12, 2023. Statista. Accessed December 19, 2025. https://www.statista.com/statistics/1369205/south-korea-online-search-ad-inflow-rate-by-ad-service/
NHN Data. (2023). Distribution of web search ad inflow in South Korea in the fourth quarter of 2022, by ad service. Statista. Statista Inc.. Accessed: December 19, 2025. https://www.statista.com/statistics/1369205/south-korea-online-search-ad-inflow-rate-by-ad-service/
NHN Data. "Distribution of Web Search Ad Inflow in South Korea in The Fourth Quarter of 2022, by Ad Service." Statista, Statista Inc., 12 Jan 2023, https://www.statista.com/statistics/1369205/south-korea-online-search-ad-inflow-rate-by-ad-service/
NHN Data, Distribution of web search ad inflow in South Korea in the fourth quarter of 2022, by ad service Statista, https://www.statista.com/statistics/1369205/south-korea-online-search-ad-inflow-rate-by-ad-service/ (last visited December 19, 2025)
Distribution of web search ad inflow in South Korea in the fourth quarter of 2022, by ad service [Graph], NHN Data, January 12, 2023. [Online]. Available: https://www.statista.com/statistics/1369205/south-korea-online-search-ad-inflow-rate-by-ad-service/