YOUR HEALTHCARE
PRESENTATION
INTRODUCTION
The demand for accessible fitness solutions has decreased due to
busy schedules, sedentary lifestyles, and geographic limitations.
About 80% of people don't meet recommended exercise levels,
leading to health issues like obesity and stress.
Problem
>Busy schedules often hinder people from committing
Identification
to in-person fitness programs.
>Traditional fitness programs often fail to address the
specific needs of different users.
>Without personalized guidance, users struggle to
stay motivated and consistent in their fitness journey.
>No one is correcting your form or technique, which
may lead to injury.
Solution
• Busy schedules often hinder people from committing to in-person fitness
programs.
(Provide flexible on-demand workout options with short, high-intensity routines
that fit into busy schedules. Offer calendar integration and reminders to help
users prioritize fitness.)
• Traditional fitness programs often fail to address the specific needs of different
users.
(Leverage AI to create highly personalized workout and nutrition plans based on
user preferences, goals, and physical conditions. Include specialized programs
for beginners, seniors, and users with specific medical conditions.)
• Without Personalized Guidance, Users Struggle to Stay Motivated and
Consistent.
(Implement virtual coaching features, including regular check-ins and
motivational messages. Use gamification elements like achievements, rewards,
and leaderboards to encourage consistency.)
• No one is correcting your form or technique, which may lead to injury.
Value
Proposition
•Flexible and Accessible:
•Personalized Fitness Plans:
•Ongoing Motivation and Guidance:
•Injury Prevention and Form Correction:
•Inclusive and Engaging:
•Busy Professionals and Parents
TARGET MARKET •Older Adults and Seniors
Demographics: Ages 25–45, male and female, Demographics: Ages 55+, retirees or those with
working professionals and parents with demanding limited mobility.
schedules. Pain Points: Difficulty finding safe, accessible fitness
Pain Points: Lack of time for gym visits due to work programs for older adults.
and family commitments.
•Fitness Enthusiasts Seeking Ongoing Motivation
•Tech-Savvy Individuals Seeking Convenience Demographics: Ages 18–45, committed to
Demographics: Ages 18–45, digital natives maintaining an active lifestyle.
comfortable with technology. Pain Points: Struggles with motivation and
Pain Points: Desire for a flexible, accessible fitness consistency without gym community or trainer support.
solution without the need for physical attendance at
gyms. •Individuals Concerned with Injury Prevention
Demographics: All ages, especially beginners or
•Individuals with Specific Fitness Goals (Weight those with past injuries.
Loss, Strength, Mobility). Pain Points: Concern about improper exercise form
Demographics: Ages 18–60, focused on specific leading to injury.
fitness objectives like weight loss, muscle gain, or
flexibility.
Pain Points: Difficulty finding programs that address
unique fitness needs.
Competitive Competitive Landscape:
1. Peloton:
Advantage Strengths: Premium equipment, live and recorded classes, and top-notch
interactive workouts.
Weaknesses: Limited choice of workouts for specific demographics; expensive
equipment and membership fees.
Target Market: Wealthy people looking for top-notch at-home exercise
programs.
2. Fitbit Premium:
Strengths: Personalized coaching, a large selection of fitness monitoring
options, and an inexpensive subscription.
Weaknesses: No live exercise classes; instead, the emphasis is mainly on
activity tracking instead of virtual training.
Target Market: People who are interested in tracking their activities and
wellness, as well as fitness aficionados.
3. NTC, or Nike Training Club:
Strengths: Integration with Nike items, a large library of training regimens,
and workout videos.
Weaknesses: No live classes and few interactive elements.
Target Audience: Nike lovers, casual exercisers, and athletes.
To differentiate itself from competitors, our
virtual fitness platform combines
individualized coaching, on-demand workouts,
and interactive live classes.
Personalization Powered by AI
On-Demand, Flexible Workout
Options
Virtual Coaching & provocation
Features
AI-Powered Form Correction &
Injury Prevention
Wide Range of Services for
Different requirements
Availability & Convenience
Comprehensive Approach to
Wellness
Differentiati Innovative Technology:
To improve user experience and achieve
results, we make use of state-of-the-art
technologies like real-time performance
on Strategy: tracking and AI-driven recommendations.
Exceptional Customer Service:
Our committed customer support team is
on hand around the clock to respond to
user questions, offer technical support, and
give individualized advice on wellness and
fitness.
Strategic Partnerships:
We work with well-known fitness
companies, dietitians, and wellness
influencers to provide special offers,
promotions, and incentives that improve
our value proposition and broaden our
audience.
Brand Authenticity:
Our brand message and communication
resonate with consumers of different
backgrounds and fitness levels because we
place a high priority on openness, honesty,
and inclusivity.
Business Model and
Revenue Generation
BUSINESS MODEL
Virtual Fitness Pro is an advanced virtual fitness platform that delivers personalized
fitness and wellness solutions through AI technology. It offers on-demand workout
routines, customized fitness and nutrition plans, virtual coaching, and AI-powered
motion tracking for injury prevention. The platform serves a wide range of users,
including busy professionals, tech-savvy individuals, seniors, and those with specific
fitness goals. By providing flexible, accessible, and tailored fitness solutions, Virtual
Fitness Pro empowers users to manage their health from home or anywhere, setting
itself apart from traditional fitness models with its comprehensive approach to physical
and mental well-being.
— REVENUE GENERATION MODELS—
1. Subscription- Grounded Model
Virtual Fitness Pro will induce profit through a tiered subscription model that offers colorful situations of access to its services:
Basic Plan( Freemium): Free access to limited content
Standard Plan( Monthly Subscription): PRICE: 500/MONTH
Premium Plan( Monthly Subscription): PRICE: 1000/MONTH
Family Plan( Monthly Subscription): PRICE: 2000/MONTH
1.2. Pay-Per-Session/On-Demand Content: Users can pay per individual class or session (PRICE: 150-300 PER SESSION).
1.3. Commercial Wellness Partnerships: Companies can give workers access to decoration enrollments as a commercial
benefit, leading to bulk subscriptions (PRICE: Commercial pricing is 500 - 750 pesos per hand/ month).
1.4. Affiliate Marketing and hookups: Virtual Fitness Pro earns a commission for each product vended through its platform.
1.5. In-App Purchases: Users can buy substantiated mess plans, one-on-one virtual coaching sessions, or technical
programs for specific health requirements (Prices vary based on the service( e.g.,2500-7500 pesos per session or program).
1.6. Sponsored Content: Brands can pay to have their products featured in exercises, heartiness papers, or through
advertising within the platform.
2. Marketing and Client Acquisition Strategy
2.1 Target Followership Segmentation:
Busy Professionals and Parents
Tech-smart Individualities Seeking Convenience
Seniors and Aged Grown-ups
Fitness Enthusiasts
2.2. Referral Program
2.3. Partnership with Healthcare Providers:
3. Cost Structure
3.1. Fixed Costs:
Technology and Platform Development
Salary for Virtual Trainers and Client Support Staff
Content Creation Costs
Marketing and Advertising
3.2. Variable Costs:
Payment Processing Fees
Subscription Service Management Costs
Customer Acquisition Costs
Equipment and Merchandise Costs
4. Key Metrics for Success:
User Retention Rate
Customer Acquisition Cost( CAC)
Lifetime Value( LTV)
Active Users
Churn Rate Track
Primary Research
1 Surveys:
• Create a poll aimed at prospective consumers of online fitness resources. • Find
information about their preferences, pain points, and existing exercise regimens as
well as their knowledge of virtual fitness possibilities.
• Use questions to see whether customers would be interested in particular features
or services that your online fitness company might provide.
2. Interviews:
• Perform in-depth interviews with a wide range of people, such as gym patrons,
fitness aficionados, and users of virtual fitness platforms.
• Dive further into their reasons, difficulties, and virtual fitness encounters. Examine
their propensity to pay for online fitness services and the variables that affect their
Market
choices.
3. Focus Groups:
• Set up focus groups with people who are in your intended market niche.
• Lead conversations about the alleged advantages, disadvantages, and obstacles of
Validation
implementing virtual fitness solutions.
• Invite participants to discuss their thoughts and observations about what they
would like to see from a virtual fitness platform.
4. Data Analysis:
• Examine data from current virtual fitness platforms (if any are accessible) to learn
about churn rates, user engagement metrics, and usage trends.
• Search for areas where your company could make improvements or fill gaps in the
market.
Secondary Research
1. Market Analysis:
• Perform a comprehensive examination of current market studies, trade
journals, and internet resources about the virtual fitness sector.
• Keep an eye out for patterns, growth forecasts, and consumer behavior
data related to virtual fitness platforms.
2. Competitor Analysis:
• Determine and evaluate the main rivals in the online fitness market.
• Examine their products, pricing policies, target markets, and client
testimonials to comprehend the competitive environment.
THANK
YOU!
