Fitness Club Management

September 20
Document Status: Approved

Executive Summary:

The management of a fitness club ensures the daily operation of the club, oversees core
personnel management, ensures service quality, manages finances, builds customer
relationships, and carries out promotional and marketing activities. This management ensures
the effective functioning of the fitness club and meets the needs of its members and
customers.

Project Goal

SMART: Specific, Measurable, Attainable, Relevant, and Time-bound

● Managing a fitness club revolve around delivering exceptional customer service,

maximizing member satisfaction and retention, ensuring operational efficiency, meeting
financial targets, building a strong team, and continuously improving the club to meet the
evolving needs of its members and customers.

Deliverables

Collected 90% of customer surveys regarding needs, desires, deficiencies in facilities, or similar
aspects to enhance quality.
Attracted attention from 100-200 individuals to the gym after one month of usage.
Obtained daily reports on customer feedback as well as facility conditions.
Business Case / Background

Why are we doing this?

During that time, technological devices became widely and readily accessible to everyone. By utilizing
applications, we can save a significant amount of time in addressing customer needs, thus improving
quality and attracting more customers compared to our competitors. This also allows us to reduce the
number of staff involved in management and equipment maintenance. All of these efforts are aimed at
achieving an additional 10-15% increase in revenue.

Background

Market Overview: Enhancing awareness of health and fitness: There is an increasing number of
people who are interested in maintaining good health and improving physical fitness. This trend has led
to a growing demand for using fitness management applications to track and improve workout
performance.

Competitive Analysis: Identify and list competing fitness management applications in the market.
This includes both popular applications and emerging players.

Consumer Behavior: Needs and personal goals: Users utilize fitness management applications to
achieve personal goals related to health and fitness. These goals could include weight loss, strength
enhancement, improving endurance, or simply maintaining a healthy lifestyle.

Problem Statement

Gap in the Market: There might be a lack of fitness management applications that cater to a specific
target audience, such as beginners, older adults, pregnant women, or individuals with specific health
conditions. Developing an application tailored to these specific needs can help fill the gap.

Customer Pain Points: Users may find it difficult to navigate and use the application if the interface is
complex or unintuitive. Complicated menus, confusing layouts, or unclear instructions can lead to
frustration and hinder the user experience.

Solution

App Description: Tailor your workout routine to your specific goals, fitness level, and preferences.
Our app offers a wide range of exercises and training programs to keep you motivated and challenged.

Value Proposition: We understand that every individual has unique fitness goals, preferences, and
limitations. Our app provides a personalized fitness experience by offering tailored workout plans,
customizable meal plans, and adaptive recommendations based on your progress. We prioritize your
individual needs to help you achieve optimal results.

Business Goals
Revenue Generation: Offer a basic version of the app for free, with limited features or
advertisements. Provide additional premium features or advanced functionality through in-app
purchases or subscription plans. This model allows users to experience the app's core features for free
while generating revenue from those who opt for enhanced features.
Customer Acquisition: Optimize your app's visibility and discoverability on app stores (such as the
Apple App Store and Google Play Store) through keyword optimization, compelling descriptions, high-
quality visuals, and positive user reviews. This helps potential users find your app when searching for
fitness-related keywords.

Benefits, Costs, and Budget

Benefits:
 Enhanced cardiovascular health.
 Calorie burning and weight loss.
 Increased strength and endurance.
 Improved mental focus and mood.
 Boosted immunity.
 Enhanced sleep quality.
 Reduced risk of chronic diseases.
 Improved flexibility and balance.
 Muscle building and sculpting.
 Overall improved quality of life.

Costs:
 Membership fees.
 Initiation fees.
 Personal trainer fees.
 Group fitness class fees.
 Locker rental fees.
 Additional amenity fees.
 Supplement and gear costs.
 Cancellation fees.
 Parking fees.

Budget needed:
● $5,000

Scope and Exclusion

In-Scope:
● Daily operations management.
 ● Organizing events and programs.
● Financial management.
● Advertising and marketing.
● Personnel and staff management.
● Customer service.
● Facility management.
● Legal compliance and regulations.
● Strategic development and goals.
● Community engagement.

Out-of-Scope:
● Medical services.
● Legal consultation.
● Formal education and certification.
● Physical therapy services.
● Full-scale sports complex operations.

Project Team

Project Sponsor: Director of Operations

Project Lead: Project Manager (Thi)

Project Team: Dinh Thanh Trung, Nguyen Huu Chinh/

Additional Stakeholders: Sports Associations, Local Businesses, Community Supporters
and Groups, Nonprofit Organizations, Schools and Educational Institutions, Health and
Fitness Experts.

Measuring Success

What is acceptable:
 Ensuring user convenience in accessing information and schedules.
 Assisting members in tracking their workout progress and personal health.
 Providing quality content on nutrition and exercise.
 Safeguarding personal information and ensuring user privacy.