AP – Welcome Host Cum House Guide
RESPONSIBILITIES
1. Reception
• In person:
o Screen Welcome customers and monitor access to boutique
o Inform retail sta of customer’s arrivals or cancellation of appointments
• Boutique generic public phone-line:
o Answer boutique calls in a timely manner (within 5 rings)
o Screen and forward phone calls to the necessary personnel (within the boutique)
• Boutique generic public email account:
o Assign emails from existing client to SA who is their follower
o Equitably assign emails from new client to an SA, in accordance to the language
needs of the client
o Reply to boutique’s emails for appointment requests and call backs, this includes
planning boutique team’s planned appointments, and walk in rostering.
2. Customer Experience
• To provide perfect customer service as the first point of contact to welcome
customers
• Connecting customers with retail sta based on the appointments arranged
• Serves customer by greeting and complete procedures when guests arrive and leave
(welcome material)
• To managed incoming visitor and phone tra ic e ectively and smoothly
• Ensure CRM data capture for all new clients’ arrival
• Ensure that the boutique front area is in perfect condition
3. Administrative
• Key contact person for managing client appointment for the boutique
• Update calendars and schedule meeting for retail sta
• Assist Boutique Manager in roster planning.
• Record the boutique tra ic data on daily basis and submit the report to relevant
managers
• Track welcome materials inventory (drink and beverages for customer) and inform
the person in charge for any replenishment required
4. AP House Guided Tours
• To schedule tours, welcoming clients with a warm, courteous and professional
manner.
• Provide AP House tours to clients, explaining to them the AP House Concept, the
historical facts of the premises and facilities available.
• To facilitate CRM data capture for all new clients’ arrivals
• Work closely with the Client Experience Manager to ensure high service standards
for visitors.
• Observe clients' needs throughout the experience to ensure they receive high-
quality service.
• Lead and mentor the Tour Guides, fostering a positive and collaborative work
environment.
• Monitor team performance and provide constructive feedback to team members.
• Provide training to team members to enhance their skills and service quality.
• Work closely with other leaders of the house to ensure seamless coordination and
communication across departments.
• Inform clients of the current theme or latest updates of the brand, and who will be
serving them to ensure a smooth hando to the assigned client-consultant.