Fig Microchips
Wide-Range Magnetic Sensor
Technology
Reducing Costs and Enhancing Performance
PRESENTED BY THE FOUNDER PRESENTED IN THE EVENT
SSR program
Ali Habiboglu
The Problem
- High cost of magnetic sensing
in automotive electronics due to
the need for multiple sensors on
a single IC to cover a wide range - Lack of technology to create
of magnetic fields. one material with various
magnetic properties.
- Increased cost and number of
sensors in new technology
products such as electric vehicles
and phones.
- Develop and manufacture
a magnetic sensor
detecting a wide range of
magnetic fields.
Our Solution - Utilize selective laser
annealing and additional
fabrication steps to achieve
the desired magnetic
properties without
increasing the costs.
Unique Value
Proposition
For automotive For industrial
electronics OEMs sensor OEMs
50% Cheaper Wide Range Detection
A cost-effective, wide-range A versatile sensor
magnetic field sensor that technology that simplifies
reduces the number of the sensing architecture
sensors needed on an IC, and reduces the overall cost
decreasing production costs of ICs requiring wide-range
by up to 50% magnetic field detection.
Market Opportunities
Primary Market Secondary Market
Automotive electronics OEMs Industrial sensors OEMs
Particularly those involved Manufacturers of current
in Electric Vehicles (EVs) sensors for solar panels,
power steering systems,
electronic throttle
control systems, and
electric motors
Traction and Milestones
- Number of units sold to - Market penetration rate in the
automotive electronics OEMs. EV battery and charging unit
sectors.
- Cost reduction achieved for
customers compared to using - Customer satisfaction and
multiple sensors. feedback on sensor performance
and cost savings.
Business Model
Automotive electronics OEMs
Partnerships with major Trade shows, industry
players in the EV market, conferences, and targeted
such as Crocus Technology, digital marketing
Allegro Microsystems, and campaigns to reach
Suncall Corporation potential customers
Competitive Team
Strong expertise and
Advantage experience in magnetic
sensor research and
development,
Led by Ali Habiboglu
Proprietary Supported by a skilled
team
Advantage - Hamid Almasi
R&D
Patent holder of a new - Garegin Mazmanyan
process in production Bussiness
of new generation
sensors. Early mover
advantage in a rapidly
growing market,
particularly in the EV
sector
Financial Projections
- Revenue from sales of wide-range magnetic sensors to automotive
and industrial electronics OEMs.
- Custom sensor design and fabrication
services for specific applications.
- Licensing of the invented technology
to other sensor manufacturers.
Taking the Action
(3 months) Prototype and patenting with the support of the
TECH LAUNCH ARIZONA
(1 year) Founding a chip factory with our investors by only
using $1M
-Deposition system $200k
-Patterning system $100k
-Selective Laser Annealing $100k
-Other equipments and consumables $100k
-Salaries of the research leader and the team for 1 year
$500k
-Out source the packaging: Cost depends on the order
Expected sales at the end of 1 years exceeds 1M pieces
with margin of $5 per piece
