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Sayantani Ghosh_CV-1

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SAYANTANI GHOSH

INTERNATIONAL SCHOOL OF BUSINESS & MEDIA, KOLKATA


POST GRADUATION DIPLOMA IN MANAGEMENT
MARKETING & FINANCE

Email: icare@isbm.ac.in || Ph.: 020-3501-2017/18 |Pune

EDUCATION EXECUTIVE SUMMARY


 PGDM (2023-25) | Pursuing | Results-driven and ambitious PGDM student with a strong foundation in
 B.SC. HONS. | 2022 | business fundamentals. Desire to work in a company that uses my
CGPA: 8.72 out of 10 knowledge, talent, hard work, dedication and sincerity in a well manner.
Netaji Mahavidyalaya, Hooghly Looking forward for the great opportunity to offer challenging assignments
 HSC | 2019 | and career growth. Seeking opportunities to leverage academic knowledge
PERCENTAGE: 77.2 and contribute innovative ideas in a dynamic business.
Kotulpur High School, Bankura
 SSC | 2017 |
PERCENTAGE: 90 INTERNSHIP
Kotulpur Saroj Basini Balika Vidyalaya,
Bankura Homesfy Realty Ltd, Mumbai
Relationship Manager (Channel sales) |FEB 2024 – JUN 2024
ACHIEVEMENTS
Roles & Responsibilities:
 Winner of Kotulpur block science  Cold calling for sales of Primary properties.
project: I have won the first prize  Using CRM.
for making a solar system home.  Build relationships with new channel partners.
 Contacting and following up with channel partners and setting up
 SVMCM scholarship holder: I have new business opportunities.
been receiving this scholarship
since 2017.
Learning Outcomes:
 Real estate market knowledge.
SKILLS
 Negotiation skills.
 Property evaluation and analysis.
 MS- Office  Legal and Regulatory knowledge.
 Leadership  Channel Partner satisfaction.
 Critical Thinking  Work under pressure.
 Interpersonal Skills
 Team Work
 Analysing data using R Studio ASSIGNMENTS AND PROJECTS
 Creating visualization using
Tableau  Role of Channel Partners in the Real Estate Industry.
 Business Plan Competition on AI venture at ISB&M Kolkata.
 Marketing-
CERTIFICATIONS
Presentation on FedEx (Delivery process, Porter’s value chain, Total
customer cost and benefit).
 Diploma in Information Technology. Presentation on AI in functional areas of management in SUGAR.
 Certification of participation in BCG & McKinsey matrix Case study on VDS (value delivery service).
Business Plan Competition on AI Case study on RERA Act and Benami Act.
venture at ISB&M Kolkata. Case: d. Light Design.
Case: Evo Spring Spa.
Case: Designs by Kate.
 Finance-
Ratio analysis on Asian Paints and Berger Paints.
Analysis of Asian Paints & Berger Paints based on their financial
ratios.
 Economics-
Survey on ‘Demand for mobile data’ and Regression.
 Organisational Behaviour-
Article on Adult Learning- Unlocking the potential of lifelong
learning.
Analysing and review of a movie.
Presentation on Understanding Teamwork.
 Production and operations management-
Assignment on Assembly line balancing (ALB) problem.
Control Chart.
Project Evaluation and Review Technique (PERT).
Critical Path Method (CPM).
 Information Technology-
V lookup, H lookup, Tableau, Pivot, PMT.
 Branding-
Brand positioning for HRX colour-changing shoes.
Made Facebook logo by changing its Brand Archetype.
Neuromarketing: How brands are influencing your decisions.
Created video ad on Brand Archetype ‘Hero’.
Keller Brand Equity Model on Netflix & Mama-Earth.
Created Brand Tree of TATA.

EXTRA-CURRICULAR ACTIVITIES

 Volunteer Experience:
Participation in collections for food and money to distribute in
low-income families (during corona period mainly).
 Winner of Dahi Handi competition in ISB&M, Kolkata.
 Achieved 1st position in Bridge Making Competition at ISB&M
Kolkata.
 Admin of Marketing club in ISB&M Kolkata (2023- ’25).
 Member of Alumni Cell in ISB&M Kolkata (2023- ‘25).
 Research team member and coordinator for Football tournament
in ISB&M Kolkata.
 Logistics team member and coordinator in ISB&M Kolkata Fest.
 Event organizer.
 Kho-Kho player (Vice-captain).
 Badminton Playing.
 Photography.
 Cycling.

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