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Tulika Joshi

Associate at Bain & Company

As an Associate at Bain & Company, I provide specialized support across the


private equity value chain, leveraging expertise in survey analytics, digital
diagnostics, and workforce analytics. Additionally, I bring valuable experience
in digital media, adept at optimizing campaigns, driving ROI, and delivering
EDUCATION impactful results at scale

+971 507341796 tulikajoshi2000@gmail.com


BTech - Electrical & Electronics Sponsored visa (Spouse) Immediate joining
Manipal Institute of Technology
2017-2021 | Manipal, India
CGPA- 7.5/10 WORK EXPERIENCE

Senior Secondary Education Associate, Private Equity Group BCN July’22 - July’24
Bain & Company l Gurgaon, India
Delhi Public School
Collaborated with Bain case teams in EMEA on live due diligence and Intellectual
2016 | R.K. Puram, India
Property/Commercial Due Diligence (IP/CD) cases, providing critical analytical support
Percentage- 82% and strategic insights across various industries for private equity companies

Class X Graduation (CBSE) Consumer Surveys: Conducted survey coding using IncQuery and created complex
Excel models to analyze consumer surveys, revealing insights on behavior,
Delhi Public School preferences, and brand perception
2014 | Noida, India Digital Analytics: Leveraged digital analytics tools such as Similarweb, Netbase, and
CGPA- 9.8/10 Google Trends to evaluate the digital presence, performance, and opportunities for
digital transformation within target companies
Workforce Analytics: Conducted workforce analysis to assess organizational
SKILLS capabilities, talent alignment, and potential areas for operational improvement within
target companies
Brand Accelerator: Analyzed brand performance metrics to provide strategic
Microsoft Excel recommendations based on market size and trends
Microsoft PowerPoint
SEMRush Digital Marketing Analyst July’21 - July’22
Similarweb
DeltaX l Bangalore, India
Netbase (Brandwatch)
Managed Client Accounts on AMS and Google platforms across JP, NZ, AU, and IN with
IncQuery
campaign trafficking, activation, optimization, and reporting
Google Trends
Plan and execute digital media campaigns using pay-per-click search engine marketing,
Google Ads Editor
paid inclusion, and other pay-for-performance marketing
Amazon Marketing Services Platform
Maintain and operate day-to-day campaign spend and allocation for client's paid search
Facebook Ads Manager portfolio
C++ Worked on campaign activation, performance reporting & insights for brands across
Data structure and Algorithm the beauty, banking & education domain

Operations Intern Jan’21 - July’21


CERTIFICATION Verzeo l Bangalore, India
Contributed to efficient functioning & co-ordination across various verticals
Google Ads Display Certification Maintained student records and helped with onboarding
Google Ads Video Certification
Google Ads Search Certification Project Intern, LASTEC May’19 - July’19
Coursera- Digital Marketing Specialization DRDO l Delhi, India
Built a Remote Control CCTV Surveillance Car using Raspberry Pi
Theoretical Knowledge on ongoing projects

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