Tulika_2024
Tulika_2024
Tulika_2024
Senior Secondary Education Associate, Private Equity Group BCN July’22 - July’24
Bain & Company l Gurgaon, India
Delhi Public School
Collaborated with Bain case teams in EMEA on live due diligence and Intellectual
2016 | R.K. Puram, India
Property/Commercial Due Diligence (IP/CD) cases, providing critical analytical support
Percentage- 82% and strategic insights across various industries for private equity companies
Class X Graduation (CBSE) Consumer Surveys: Conducted survey coding using IncQuery and created complex
Excel models to analyze consumer surveys, revealing insights on behavior,
Delhi Public School preferences, and brand perception
2014 | Noida, India Digital Analytics: Leveraged digital analytics tools such as Similarweb, Netbase, and
CGPA- 9.8/10 Google Trends to evaluate the digital presence, performance, and opportunities for
digital transformation within target companies
Workforce Analytics: Conducted workforce analysis to assess organizational
SKILLS capabilities, talent alignment, and potential areas for operational improvement within
target companies
Brand Accelerator: Analyzed brand performance metrics to provide strategic
Microsoft Excel recommendations based on market size and trends
Microsoft PowerPoint
SEMRush Digital Marketing Analyst July’21 - July’22
Similarweb
DeltaX l Bangalore, India
Netbase (Brandwatch)
Managed Client Accounts on AMS and Google platforms across JP, NZ, AU, and IN with
IncQuery
campaign trafficking, activation, optimization, and reporting
Google Trends
Plan and execute digital media campaigns using pay-per-click search engine marketing,
Google Ads Editor
paid inclusion, and other pay-for-performance marketing
Amazon Marketing Services Platform
Maintain and operate day-to-day campaign spend and allocation for client's paid search
Facebook Ads Manager portfolio
C++ Worked on campaign activation, performance reporting & insights for brands across
Data structure and Algorithm the beauty, banking & education domain