First Term
SCRIPTED
LESSONS
2024/2025 ACADEMIC SESSION
MARKETING
SS 3 WEEK 4
MARKETING SS3
1ST TERM WEEK 4
PERIOD 1
Subject Marketing
Theme International marketing
Topic International marketing
Class level S.S 3
Duration 40 Mins
Instructional objectives/ learning outcome By the end of the lesson the students should be able to explain
international marketing and list different level of international marketing
as well as state reasons for international marketing
Instructional resources/ materials White board, marker, text books
Teacher preparation The teacher prepares adequate note covering the subject matter to
reflect the objective of the lesson
Teaching method Participating and interactive class discussion
Lesson procedure Time Teacher activity Student activity Learning skills
Step 1 5 Ask questions Provide varied response, Critical thinking
Identification of prior ideas Mins 1. If they have heard of listening attentively communication.
international marketing
2. Explains to the
students international
marketing
Step 2 10 State and explains to the Listen attentively, Communication, ask
Main lesson Mins students the different level participation in discussion, questions, critical thinking
of international marketing varied response
Step 3 15 Ask the following Respond to the questions, Critical thinking,
Application in class exercise Mins questions varied response communication,
1. Explain international collaboration
marketing
2. List the different level
of international
marketing
3. Copy note summary on
the board
Step 4 7 Ask students the following Respond to the questions Critical thinking,
Evaluation Mins questions Explain the Applaud communication
different level of
international marketing
Step 5 3 Explain any three steps in
Assignment take home Mins setting up personal
marketing outlet
BOARD SUMMARY
APPROACHES TO ENTERING INTERNATIONAL MARKETING
When a company decides to enter international markets, it must choose the most suitable entry strategy based on factors such as its resources,
risk tolerance, market conditions, and business goals. Different approaches offer varying levels of control, risk, and investment. Below are the
key approaches to entering international markets:
1. Exporting
Exporting is the most common and simplest method for a company to enter a foreign market. It involves selling goods or services produced in
one country to customers in another country.
Direct Exporting: The company sells its products directly to customers in the foreign market, either through its own sales force or by
establishing a distribution network.
Indirect Exporting: The company uses intermediaries, such as export agents, brokers, or trading companies, to sell its products in foreign
markets.
2. Licensing
Licensing is a contractual arrangement in which a company (the licensor) allows another company (the licensee) in a foreign market to use its
intellectual property (e.g., trademarks, patents, technology) for a fee (royalties or lump-sum payments).
3. Franchising
Franchising is a specialized form of licensing where the franchisor provides a complete business model, including brand name, products,
services, and operational guidelines, in return for a franchise fee and ongoing royalties.
PERIOD 2
Subject Marketing
Theme International marketing
Topic Approaches to Entering International Marketing
Class level S.S 3
Duration 40 Mins
Instructional objectives/ learning outcome By the end of the lesson the students should be able to explain
international trade system and list type of international trades well as
problems of international marketing
Instructional resources/ materials White board, marker, text books
Teacher preparation The teacher prepares adequate note covering the subject matter to
reflect the objective of the lesson
Teaching method Participating and interactive class discussion
Lesson procedure Time Teacher activity Student activity Learning skills
Step 1 5 Ask questions Provide varied response, Critical thinking
Identification of prior ideas Mins 1. If they have heard of listening attentively communication.
international marketing
2. Explains to the
students international
trade system
Step 2 10 State and explains to the Listen attentively, Communication, ask
Main lesson Mins students the types of participation in discussion, questions, critical thinking
international trade varied response
Step 3 15 Ask the following Respond to the questions, Critical thinking,
Application in class exercise Mins questions varied response communication,
4. Explain international collaboration
trade system
5. List and explain types
of international trade
6. List and explain the
problems of
international marketing
Step 4 7 Ask students the following Respond to the questions Critical thinking,
Evaluation Mins questions Explain the Applaud communication
types of international
trade
Step 5 3 Explain the problems of
Assignment take home Mins international trade
BOARD SUMMARY
4. Joint Venture (JV)
A joint venture is a partnership where a company combines resources and shares ownership with a local firm in the foreign market. This can
involve shared risks, costs, and management responsibilities.
5. Strategic Alliances
A strategic alliance is a cooperative agreement between two companies to work together on a specific project or business opportunity without
forming a new entity, unlike a joint venture. These alliances can be formed with companies from different industries or markets.
6. Wholly Owned Subsidiary
In this approach, a company establishes a fully owned business entity in the foreign market. This can be achieved by either setting up a new
operation (Greenfield investment) or acquiring an existing business in the target market.
