Company Analysis of Bajaj Company LTD.
Chaptr No-1
Introduction of company
It manufactures motorcycles, scooters and auto rickshaws. Bajaj Auto is a part of the Bajaj
Group. It was founded by Jamnalal Bajaj (1889–1942) in Rajasthan in the 1940s. Bajaj Auto
is the world's third-largest manufacturer of motorcycles and the second-largest in India.
1.1Sector Introduction :
The Group has diversified into a wide range of industries: Automobiles, Finance, Home
Appliances, Lighting, Iron & Steel, Insurance and Travel. It stands tall in the corporate world
while operating through over 40 group companies and over 36,000 employees.
1.2Company Introduction
Founded by Jamnalal Bajaj, a freedom fighter, philanthropist and a close confidant of
Mahatma Gandhi, the Bajaj Group, is one of the most respected and renowned business
houses of India. The journey started eighty years back with a sugar factory in Lakhimpur
Kheri, Uttar Pradesh.
To build businesses that support the growth of the country by creating entrepreneurial
excellence within the group. To create value by enabling innovation, creativity, integrity and
service to community in everything we do
1.3Vision of the company :
The future is promising and we remain optimistic. We would continue to seek new horizons
and create opportunities for ourselves and lives around us. No matter what, we would remain
committed to innovation and excellence while seeking growth in all our endeavours, whether
business or philanthropic. All this while preserving and promoting the cultural heritage of the
country. We’ll evolve and adapt, but remain true to our roots and values as we have in the
past."
Enhancing quality of life and bringing happiness with sustainability” Bajaj Electricals
Limited is a globally renowned Indian Consumer Appliances and Lighting Solutions
company (its Power Transmission and Distribution projects business has been demerged to
form Bajel Projects Limited
1’4 Company Values
Dr CV Raman College Of Administration & Networks Scinces
Company Analysis of Bajaj Company LTD.,
Think Ahead. Live in present, learn from past to plan your future.
Value Life. Give all living beings the respect they deserve, adopt sustainable environment-
friendly practices, give back to the community.
Integrity & Ethics. Treat each stakeholder with honesty, fairness and dignity.
Be Innovative.
Give all living beings the respect they deserve, adopt sustainable environment-friendly
practices, give back to the community
We believe in giving back to the community and are attuned to the importance of being
socially and environmentally conscious in all that we do. Having complete integrity
alignment in what we feel, what we speak and what we do, thereby demonstrating honesty
and having strong moral principles.
aving complete integrity alignment in what we feel, what we speak and what we do, thereby
demonstrating honesty and having strong moral principles.
1.6 Gools and objectives :
Enhancing quality of life and bringing happiness with sustainability.” Our vision has always
been to be the leader in the industry and a consumer's original choice.
The group has involvement in various industries that include automobiles (2- and 3-
wheelers), home appliances, lighting, iron and steel, insurance, travel and finance.
The lines 'Hamara Bajaj and 'You just can't beat a Bajaj' were pitched directly by Padamsee
to Rahul Bajaj, who had immense respect for the late adman. That Bajaj is but a last name has
become something of a blind spot because the creative energy that illuminates the simple
two-word tagline is so bright.
The Bajaj “B” repeated the contours of the hexagon frame and looked very geometric and
symmetrical. It was a sharp logo, which showed the brand as powerful and respected. The
emblem was an expression of authority and progress, the brand's loyalty and reliability.
Dr CV Raman College Of Administration & Networks Scinces
Company Analysis of Bajaj Company LTD.,
1.7 Product and service :
Products. Bajaj manufactures and sells motorcycles, scooters, auto-rickshaws and cars. As of
2004, Bajaj Auto was India's largest exporter of motorcycles. Bajaj is the first Indian two-
wheeler manufacturer to deliver 4-stroke commuter motorcycles with sporty performance for
the Indian market.
Products. Since inception, the company has leveraged technology to launch 22 product lines
and 46 product variants for retail, MSME and commercial consumers, with major product
innovations Bajaj manufactures and sells motorcycles, scooters, auto-rickshaws and cars. As
of 2004, Bajaj Auto was India's largest exporter of motorcycles. Bajaj is the first Indian two-
wheeler manufacturer to deliver 4-stroke commuter motorcycles with sporty performance for
the Indian market.
Bajaj Group is an Indian multinational conglomerate founded by Jamnalal Bajaj in Mumbai
in 1926. The group comprises 40 companies and its flagship company Bajaj Auto is ranked as
the world's fourth largest two- and three-wheeler manufacturer
1.8 Area of operation :
Bajaj Group is an Indian multinational conglomerate founded by Jamnalal Bajaj in Mumbai
in 1926. The group comprises 40 companies and its flagship company Bajaj Auto is ranked as
the world's fourth largest two- and three-wheeler manufacturer.
1945 - The company was incorporated on the 29th of November in the name of Bachraj
Trading Corporation, Ltd.. 1960 - On 21st June, the name was changed to Bajaj Auto Pvt
Ltd . On 24th August the name again changed to Bajaj Auto Ltd.In a way, yes. Bajaj aren't
known for making products that are known for its quality. Bajaj is known for making good
looking bikes at a very affordable prices, which gives its competitors a run for their money. I
own a Pulsar 220 and its been 5 years.
1.9 Ownership pattern :
His sons Rajiv Bajaj and Sanjiv Bajaj are involved in the management of his companies. His
daughter Sunaina is married to Manish Kejriwal, the former head of Temasek India.
Ashish Panchal is the Whole Time Director - Chief Executive Officer of Bajaj Finserv Direct Limited
(BFDL), a 5+ year old subsidiary of Bajaj Finserv Ltd.
Dr CV Raman College Of Administration & Networks Scinces
Company Analysis of Bajaj Company LTD.,
Type Public
Founder Jamnalal Bajaj Rogen Frias
Headquarters Pune, Maharashtra, India
Areas served Worldwide
Key people Rajiv Bajaj (Chairman, MD & CEO)
1.10 Competators
Bajaj Auto competitors include TVS, Honda Motor Company, Discount Ramps, Lithia
Motors and KTM.The top competitors of Bajaj Capital include Fidelity Investments,
Avendus, Bank of America, Aditya Birla Capital and S&P Global. Bajaj Capital has 585
active competitors.The top competitors of Bajaj Finserv include Muthoot Finance, Indifi,
TVS Credit, Mahindra Finance and Aditya Birla Capital. Bajaj Finserv has 835 active
competitors. Here is a list of the top 10 competitors of Bajaj Finserv, ranked by Tracxn score:
Muthoot Finance - Kochi based, 1887 founded, Public company.
Atul Auto Ltd. ATUAUT.
Eicher Motors Ltd. EICMOT.
Hero MotoCorp Ltd. HEROHO.
Kinetic Engineering Ltd. KINENG.
Majestic Auto Ltd. MAJAUT.
Scooters India Ltd. SCOOIN.
TVS Motor Company Ltd. TVSM.
1.11Acchvement and Rewards :
The Bajaj Foundation won the CSR Times Award 2021 in the Women Empowerment
Category for its CSR Project "Empowering Women Through Self Help Groups". This award
has been presented at the 8th National CSR E-Summit on December 17, 2021. The Bajaj
Foundation has been declared as the winner for "Green Tech CSR Award 2020".
As of 2004, Bajaj Auto was India's largest exporter of motorcycles. Bajaj is the first Indian
two-wheeler manufacturer to deliver 4-stroke commuter motorcycles with sporty
performance for the Indian market. Bajaj achieved this with the 150cc and 180cc Pulsar.
Dr CV Raman College Of Administration & Networks Scinces
Company Analysis of Bajaj Company LTD.,
Bajaj Electricals has been recognised for best-in-class industry practices across the
country and adjudged as 'Most Resilient Supply Chain Team of the Year' and 'Innovation in
Supply Chain Management' for having shown an exceptional performance during the COVID
-19 pandemic – for both strategic initiatives and
Rahul Bajaj was appointed the chairman of Indian Airlines in 1986 and was awarded Padma
Bhushan in 2001. He was elected to Rajya Sabha from Maharashtra in 2006. In 2013, the
Bajaj family won the 'Distinguished Family of the Year' award for dedicating their wealth
and time for the public good
Automotive Sector:
Bajaj Group is an Indian multinational conglomerate founded by Jamnalal Bajaj in Mumbai
in 1926. The group comprises 40 companies and its flagship company Bajaj Auto is ranked as
the world's fourth largest two- and three-wheeler manufacturer.
1945 - The company was incorporated on the 29th of November in the name of Bachraj
Trading Corporation, Ltd.. 1960 - On 21st June, the name was changed to Bajaj Auto Pvt
Ltd . On 24th August the name again changed to Bajaj Auto Ltd.Bajaj Auto Ltd operates on
worldwide scale through 66 global distributors spread across 75 countries. Bajaj commands a
global 2-wheeler market share of 26% and 3-wheeler market share of 76% through its
distribution network.
In 2007, Bajaj Auto, through its Dutch subsidiary Bajaj Auto International Holding BV,
purchased a 14.5% stake of Austrian rival KTM gradually increasing its stake to a 48% non-
controlling share by 2020. In December 2020, Bajaj started discussions on swapping its stake
from KTM to KTM's controlling shareholder Pierer Mobility, a subsidiary of Pierer Industrie
In 1984, Bajaj Auto signed a technical assistance agreement with Kawasaki cooperating to
expand production and sales of motorcycles in the local market.
Bajaj manufactures and sell scooters, and cars. As of 2004, Bajaj Auto was India's largest
exporter of motorcycles.]
Bajaj is the first Indian two-wheeler manufacturer to deliver 4-stroke commuter motorcycles
with sporty performance for the Indian market. Bajaj achieved this with the 150cc and 180cc
Pulsar.
Motorcycles produced by Bajaj include the and Dominar. In 2012–13, it sold approximately
37.6 (3.76 million) motorcycles which accounted for 31% of the market share in India. Of
Dr CV Raman College Of Administration & Networks Scinces
Company Analysis of Bajaj Company LTD.,
these, approximately 24.6 lakh (2.46 million) motorcycles (66%) were sold in India, and the
remaining 34% were exported.
Bajaj is the world's largest manufacturer of auto rickshaws and accounts for almost 84% of
India's three-wheeler exports. During the FY 2012–13, it sold approx. 4,80,000 three-
wheelers which was 57% of the total market share in India. Out of these 4,80,000 three-
wheelers, 47% were sold in the country and 53% were exported. In Indonesia, Bajaj three-
wheelers are described as "iconic" and "ubiquitous" to the point that the
word bajaj pronounced bajay is used to refer to auto rickshaws of any kind
Dr CV Raman College Of Administration & Networks Scinces
