COMPANY PROFILE

Bajaj Auto Limited is the world's fourth largest two- and three- wheeler manufacturer
and the Bajaj brand is well-known across several countries in Latin America, Africa,
Middle East, South and South East Asia. The Bajaj Group is amongst the top 10
business houses in India. Its footprint stretches over a wide range of industries,
spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting,
iron and steel, insurance, travel and finance. The group's flagship company, Bajaj Auto,
is ranked as the world's fourth largest two- and three- wheeler manufacturer and the
Bajaj brand is well-known across several countries in Latin America, Africa, Middle East,
South and South East Asia. Founded in 1926, at the height of India's movement for
independence from the British, the group has an illustrious history. The integrity,
dedication, resourcefulness and determination to succeed which are characteristic of
the group today, are often traced back to its birth during those days of relentless
devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close
confidant and disciple of Mahatma Gandhi. In fact, Gandhi ji had adopted him as his
son. This close relationship and his deep involvement in the independence movement
did not leave Jamnalal Bajaj with much time to spend on his newly launched business
venture. His son, Kamalnayan Bajaj, then 27, took over the reigns of business in 1942.
He too was close to Gandhiji and it was only after Independence in 1947, that he was
able to give his full attention to the business. Kamalnayan Bajaj not only consolidated
the group, but also diversified into various manufacturing activities. The present
Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his
leadership, the turnover of the Bajaj Auto the flagship company has gone up from
INR.72 million to INR. 120 billion, its product portfolio has expanded and the brand has
found a global market. He is one of India’s most distinguished business leaders and
internationally respected for his business acumen and entrepreneurial spirit. Bajaj’s
strong presence in over 50 countries truly exemplifies the term successful expansion.
Since the launch of the legendary Chetak scooter in 1973; Bajaj has been the most
favorite two-wheeler brand across the world. With the Boxer launch in 90's, the stylish
Pulsar in 2001 and the likes of Discover, Platina and many other great bikes, Bajaj has
catered to every need in this segment. In the midst of 1972, Bajaj began exporting two-
wheelers to Australia. And by 1973, the first shipment of three wheelers arrived in
Bangladesh. By 2000-01, Bajaj managed to export around 44,000 vehicles. Our exports
were growing and that created a need of setting up representative sales offices abroad.

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So in 2004, we set up sales offices in Africa, Sri Lanka and Middle East followed by a
subsidiary in Indonesia. Later in 2008, we opened another sales office in Mexico in Latin
America. And in the same year, a 15% increase was recorded with the export of 7,
26,115 two-wheelers. Across the globe, Bajaj is known as the no. 1 three-wheeler
company, with a very dominant position in Sri Lanka, Egypt, Bangladesh and Peru.
Bajaj’s market share is increasing constantly every year. The brand Bajaj is a market
leader in motorcycles in Colombia, Central America, Sri Lanka, Bangladesh,
Philippines, Nigeria, Uganda and Kenya. And we are proud that the love of our
customers has made Boxer the no. 1 brand in the whole of Africa. But the export of one
million vehicles in the year 2010 has put us foremost in the worldwide race of success.
Well, these achievements are definitely awe-inspiring. But for a company like Bajaj,
these are just goals, achievements are yet to come.

Registered office Akurdi, Pune 411 035

works Akurdi, Pune 411 035.
Chakan Industrial Area, Chakan, Pune 411 501
Bajaj Nagar, Waluj Aurangabad 431 136
Plot No. 2, Sector 10, Pant Nagar, Rudrapur

Vision

*to attain world class Excellency by demonstrating value added products to customers.

Mission

*focus on value based manufacturing

*fostering team work & enhancing the capability of the team

*continual improvement

*total elimination of wastes

*pollution free & safe environment

Objective

Bajaj auto limited is to cater the market needs of transportation by providing 2 wheelers
and 3 wheelers. BALW has been producing the catalogue products to cater to the
changing market requirements. Based on the customer feedback, improvement are
being made continuously in the existing products,

Goals: To catapult Bajaj auto as the country largest automobile company. REGISTERED
OFFICEWORKS

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 Rahul Bajaj
Chairman, Bajaj Auto Limited.
Mr. Bajaj (b. June 10, 38) is recognized as one of the most successful business leaders
of India. He heads the Bajaj Group of Companies which is a leader in a variety of
manufactured products and financial services in India and abroad including motorized 2
and 3-wheelers, home appliances, electric lamps, wind energy, special alloy and
stainless steel, cranes, forgings, infrastructure development, material handling
equipment, travel, general and life insurance and investment, consumer finance & asset
management. Mr. Bajaj holds an Honours Degree in Economics from Delhi University, a
degree in Law from Bombay University and an MBA from Harvard Business School.
Mr. Bajaj is the Chairman of the Board of many companies. He was elected to the
Upper House of Parliament (Rajya Sabha 2006 - 2010). Mr. Bajaj has received many
prestigious awards and recognitions, notable being the award of 'Padma Bhushan' by
the Government of India in 2001, Alumni Achievement Award by the Harvard Business
School and Life Time Achievement Awards from Economic Times, Ernst & Young and
CNBC TV18. Mr. Bajaj was appointed Knight in the Order of the Legion of Honour by
the President of the French Republic. Mr. Bajaj has been conferred Honorary
Doctorates by 7 Universities including IIT Roorkee. Mr. Bajaj was the President of
Confederation of Indian Industry (CII-1979-80/1999-2000). He was President of Society
of Indian Automobile Manufacturers (SIAM) and Mahratta Chamber of Commerce,
Industry And Agriculture (MCCIA) and Chairman of the Development Council for
Automobiles and Allied Industries. Mr. Bajaj was appointed by the Government of India
the Chairman (1986-89) of the Government owned domestic carrier, Indian Airlines.Mr.
Bajaj was nominated by the President of India the Chairman of the Board of Governors
of the Indian Institute of Technology, Bombay during 2003-06. Mr. Bajaj is a Member &
former Chairman of the International Business Council of the World Economic Forum,
Geneva and a Member of Harvard Business School's Global Advisory Board. He is also
a Member of the International Advisory Council of the Brookings Institution, Washington
DC and a Member of the Executive Board of Indian School of Business. Mr. Bajaj
spear-heads the CSR initiatives of the Bajaj Group which include Jamnalal Bajaj

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Foundation and Shiksha Mandal and a number of social organizations including
Bharatiya Yuva Shakti Trust and Ruby Hall Clinic, a large hospital in Pune as their
Chairman.

Management Team
Name Position
Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman

Rajiv Bajaj Managing Director

Pradeep Shrivastava Chief Operating Officer

Abraham Joseph Chief Technology Officer

K Srinivas President (Motorcycle Business)

R C Maheshwari President (Commercial Vehicle Business)

Rakesh Sharma President (International Business)

Eric Vas President (Retail Finance)

Kevin P D'sa President (Finance)

S Ravikumar President (Business Development & Assurance)

Amrut Rath Senior Vice President (Human Resources)

N H Hingorani Advisor (Materials)

C P Tripathi Advisor (Corporate Social Responsibility)

Board of Directors
Rahul Bajaj Chairman
Madhur Bajaj Vice Chairman
Rajiv Bajaj Managing Director
Sanjiv Bajaj Director
D.S. Mehta Director
Kantikumar R. Podar Director
Shekhar Bajaj Director
D.J. Balaji Rao Director
J.N. Godrej Director
S.H. Khan Director

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Mrs. Suman Kirloskar Director
Naresh Chandra Director
Nanoo Pamnani Director
Manish Kejriwal Director
P Murari Director
Niraj Bajaj Director

Our products
Motorcycle

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 commercial
Recognized as the world's no.1 three-wheeler, RE is a functionally
dominant vehicle. Globally, it's used for commercial purposes, either
as a load carrier or as a public transport vehicle. Its powerful engine,
quick start system, fuel efficiency, advanced headlamps and handy
clutch adds to its identity of being a profitable three wheeler. And
because of its small build; RE has proved to be an industrial
blessing.

AWARDS AND ACCOLADES

2010-2011

Product Award Award Body

Bajaj Pulsar 135 LS Bike of the Year 2010 BBC - TopGear

Bajaj Pulsar Hall of Pride Awards CNBC - Overdrive

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 Bajaj Pulsar 135 LS Bike of the Year Bike India

Bajaj Pulsar 135 LS Bike India upto 150 cc Bike India

Bajaj Avenger 220 2011 Mc of the year upto 250cc NDTV Car & Bike Awards

Bajaj Pulsar 135 LS "Golden Steering Wheel" for Executive Motorcycle Auto Build

Discover 150 DTS-I Best Value for Money Vehicle of the Year ET ZigWheels

2009-2010

Product Award Award Body

Kawasaki Ninja Bike of the Year IMOTY

Pulsar 135LS Bike of the Year ET NOW - ZigWheels

Discover DTS-Si 100cc Bike of the Year ET NOW - ZigWheels

Pulsar 135LS 150cc Bike of the Year ET NOW - ZigWheels

Kawasaki Ninja 250cc Bike of the Year ET NOW - ZigWheels

Pulsar 135LS 4-V Technology of the Year ET NOW - ZigWheels

Discover DTS-Si Most Value for Money-Bike of the Year ET NOW - ZigWheels

Kawasaki Ninja Motorcycle of the Year - Bike upto 250 cc NDTV Profit - Car & Bike

Bajaj Discover DTS-Si Motorcycle of the Year - Bike upto 125 cc NDTV Profit - Car & Bike

Kawasaki Ninja Two Wheeler of the Year NDTV Profit - Car & Bike

Bajaj Discover And Pulsar Best Integrated Campaign - Two wheelers NDTV Profit - Car & Bike

Kawasaki Ninja Bike of the Year CNBC - Overdrive

Bajaj Discover Best StoryBoard Commercial CNBC - Overdrive

Pulsar135LS Bike of the Year 2010 UTV Bloomberg-AutoCar

Pulsar135LS Viewer's Choice of the Year UTV Bloomberg-AutoCar

Bajaj Discover Best TV Commercial Auto India

Kawasaki Ninja Bike of the Year 2010 BS Motoring

Bajaj Auto Best Advertising Auto India

Pulsar Silver Effie for PulsarMania Ad Effie

Bajaj Auto Most Trusted Brands - Auto Two Wheeler Brand Equity

Bajaj Auto Most Popular Two Wheelers Amongst Youth Global Youth Marketing Forum 2010

Bajaj Auto Chakan Plant - Super Platinum for Manufacturing Excellence ET - Frost & Sullivan

Bajaj Auto Waluj Plant -Best-In-Class Manufacturing Leadership Award - 2Wheeler Stars of the Industry Group

Bajaj Auto is the flagship company of the Bajaj group. The group comprises of 34 companies and was founded in the year 1926. The companies in the group are:

 Bajaj Auto Ltd.  Bajaj Sevashram Pvt. Ltd.

 Bajaj Holdings & Investment Ltd.  Jamnalal Sons Pvt. Ltd.
 Bajaj Finserv Ltd.  Rahul Securities Pvt Ltd.
 Bajaj Allianz General Insurance  Shekhar Holdings Pvt Ltd.
 Company Ltd.  Madhur Securities Pvt Ltd.
 Bajaj Allianz Life Insurance Co. Ltd  Niraj Holdings Pvt Ltd.

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 Bajaj Financial Solutions Ltd.  Shishir Holdings Pvt Ltd.
 Bajaj Auto Finance Ltd.  Kamalnayan Investments &
 Bajaj Allianz Financial Distributors Ltd. Trading Pvt Ltd
 Bajaj Auto Holdings Ltd.  Sanraj Nayan Investments Pvt.
 P T Bajaj Auto Indonesia (PTBAI) Ltd.
 Bajaj Auto International Holdings BV  Hercules Hoists Ltd.
 Bajaj Electricals Ltd.  Hind Musafir Agency Pvt. Ltd.
 Hind Lamps Ltd.  Bajaj International Pvt. Ltd.
 Bajaj Ventures Ltd.  Bachhraj Factories Pvt. Ltd.
 Mukand Ltd.  Baroda Industries Pvt. Ltd.
 Mukand Engineers Ltd.  Jeevan Ltd.
 Mukand International Ltd.  Bachhraj & Co Pvt Ltd.
 The Hindustan Housing Co. Ltd.
 Hospet Steels Ltd.