FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA
RUBRIC
SOCIAL MEDIA PORTFOLIO (40%)
COURSE NAME : PRINCIPLES OF ENTREPRENEURSHIP
COURSE CODE : ENT530
STUDENT’S NAME : ______________________________________________________________________
______________________________________________________________________
LECTURER’S NAME : ______________________________________________________________________
PROGRAM : ______________________________________________________________________
GROUP : ______________________________________________________________________
Marks Weighted Marks
Criteria Poor Moderate Satisfactory Good Excellent C P A
Allocated Obtained (%)
FACEBOOK (FB)
1 mark 2 marks 3 marks 4 marks 5 marks
Preliminary 5 marks
materials Provide poor Provide moderate Provide satisfactory Provide good Provide excellent A3
preliminary preliminary materials preliminary materials preliminary materials preliminary materials
materials • Cover page • Cover page • Cover page • Cover page (1 mark)
• Cover page (1 mark) (1 mark) (1 mark) • Acknowledgement
(1 mark) • Acknowledgement • Acknowledgement • Acknowledgement (1 mark)
• Acknowledgement (1 mark) (1 mark) (1 mark) • Executive summary
(1 mark) • Executive • Executive • Executive summary (2 marks)
• Executive summary summary (2 marks) • Table of contents
summary (2 marks) (2 marks) • Table of contents (1 mark)
(2 marks) • Table of contents • Table of contents (1 mark)
• Table of contents (1 mark) (1 mark)
(1 mark)
Marks Weighted Marks
Criteria Poor Moderate Satisfactory Good Excellent C P A
Allocated Obtained (%)
0 mark 10 marks
Go-ecommerce 10 marks
registration Do not do Do registration A3
registration
1 mark 2 marks 3 marks 4 marks 5 marks
Introduction of 5 marks
business Provide poor Provide moderate Provide satisfactory Provide good Provide excellent A3
introduction of introduction of introduction of introduction of introduction of business
business business business business • Name and address of
• Name and • Name and • Name and • Name and address business
address of address of address of of business • Organizational chart
business business business • Organizational • Mission / vision
• Organizational • Organizational • Organizational chart • Descriptions of
chart chart chart • Mission / vision products / services
• Mission / vision • Mission / vision • Mission / vision • Descriptions of • Price list
• Descriptions of • Descriptions of • Descriptions of products / services
products / products / services products / services • Price list
services • Price list • Price list
• Price list
0 mark 1 mark 2 marks 3 marks 4 marks
Create FB page 4 marks
Unable to create FB Able to create FB Able to create FB Able to create FB Able to create FB page A3
page (print screen) page (print screen) page with interesting page with interesting with interesting layout
layout (print screen) layout and format and format as well as
(print screen) complete business
information (print
screen)
0 mark 1 mark 2 marks 3 marks 4 marks
Custom URL 4 marks
FB Page Unable to acquire Able to acquire 1 – Able to acquire 31 – Able to acquire 61 – Able to acquire 91 likes A3
any like (print 30 likes (print 60 likes (print 90 likes (print screen) and above as well as
screen) screen) screen) changed FB URLs to
Custom URLs
Eg:
www.facebook.com/roc
hin-kitchen
(print screen)
0 mark 1 mark 2 marks 3 marks 6 marks
FB Teaser Post 6 marks
Unable to post any Able to post 1 – 2 Able to post 3 – 4 Able to post 5 – 6 Able to post 7 teasers A3
teaser (print screen) teasers (print teasers (print teasers (print screen) and above (print
screen) screen) screen)
Marks Weighted Marks
Criteria Poor Moderate Satisfactory Good Excellent C P A
Allocated Obtained (%)
0 mark 5 marks 10 marks 15 marks 20 marks
Copywriting – 20 marks
Hard Sell Unable to do any Able to do 4 – 5 posts Able to do 6 – 10 Able to do 11 – 15 Able to do 16 posts and A3
post (print screen) using the correct hard posts using the posts using the above using the correct
sell technique – correct hard sell correct hard sell hard sell technique –
AIDCA (print screen) technique – AIDCA technique – AIDCA AIDCA (print screen)
(print screen) (print screen)
0 mark 5 marks 10 marks 15 marks 20 marks
Copywriting – 20 marks
Soft Sell Unable to do any Able to do 4-5 posts Able to do 6-10 posts Able to do 11-15 Able to do 16 posts and A3
post (print screen) using the correct soft using the correct soft posts using the above using the correct
sell technique – sell technique – correct soft sell soft sell technique –
Title – Introduction of Title – Introduction of technique – Title – Introduction of
story – Storytelling – story – Storytelling – Title – Introduction of story – Storytelling –
CTA (print screen) CTA (print screen) story – Storytelling – CTA (print screen)
CTA (print screen)
0 mark 4 mark 8 marks 12 marks 16 marks
Graphics 16 marks
Unable to use any Graphics seem Graphics are related Graphics are related Graphics are related to A3
graphics randomly chosen, are to the copywriting to the copywriting the copywriting, are of
of low quality OR objectives and are of and enhance the high quality and
distract the audience. good quality. Text in audience interest or enhance the audience
Text in picture are picture are less than understanding. interest or
more than 20% 20%. Minimal use of text. understanding. Little use
of text.
1 mark 2 marks 3 marks 4 marks 5 marks
Conclusion 5 marks
Unclear conclusion Moderate conclusion Satisfactory Good conclusion on Excellent conclusion on A3
on social media on social media conclusion on social social media portfolio social media portfolio
portfolio portfolio media portfolio
1 mark 2 marks 3 marks 4 marks 5 marks
Writing style, 5 marks
spelling and Poor writing style, Moderate writing style, Satisfactory writing Good writing style, Excellent writing style, A3
grammar spelling and a lot of spelling and minimal style, spelling and spelling and spelling and sentences
grammatical errors grammatical errors sentences were sentences were were well written and
correctly constructed correctly constructed expressed
and well-articulated
TOTAL 100 / 100
