FACULTY OF BUSINESS AND MANAGEMENT

UNIVERSITI TEKNOLOGI MARA, MALAYSIA

ENT600: TOTAL ASSESSMENTS

Course Name & Code: Faculty: Student’s Name:

TECHNOLOGY ENTREPRENEURSHIP FACULTY OF CHEMICAL S1: MOHAMAD AFIE BIN ROSMAN
(ENT 600) ENGINEERING S2: MOHAMAD SAIFULLAH BIN ABD HAMID
S3: MUHAMMAD ILHAM HADI BIN HALIM
Lecturer: Group: S4: MUHAMMAD IMAN FIRDAUS BIN ROSLY

JUNAINAH JUNID EH2207H

Marks
NO. ASSIGNMENT Weighted Marks Obtained (%)
Allocated

A1 WRITTEN REPORT: CASE STUDY 20

WRITTEN REPORT: NEW PRODUCT DEVELOPMENT 30

A2 S1 S2 S3 S4 S5
INDIVIDUAL ASSESSMENT*/PROTOTYPE/MODEL 10*

WRITTEN REPORT: TECHNOLOGY BLUEPRINT 20

A3 POSTER PRESENTATION 10

VIDEO PRESENTATION 10
S1 S2 S3 S4 S5

TOTAL 100

Note:
Student(s) MUST complete relevant information and attach the RUBRIC template during submission. 1 copy for each group (for Group Evaluation) and 1 copy for each student (for Individual
Evaluation).
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

A1: CASE STUDY RUBRICS [20%]

Course Name & Code: Faculty: Student’s Name:
TECHNOLOGY ENTREPRENEURSHIP S1: ABC
(ENT 600) S2: ABC
Lecturer: Group: S3: ABC
S4: ABC
JUNAINAH JUNID S5: ABC

Weighted
Marks Marks
Criteria
Allocated
Poor Moderate Satisfactory Good Excellent C P A
Obtained
(%)
0 - 5 marks 6 - 10 marks 11 - 15 marks 16 - 20 marks 21 - 25 marks
Identification
Unable to identify Able to slightly Able to identify and Able to identify Able to identify and
of Main
Issues
25 and understand the identify and understand some of and understand understand all of the A3
issues in the case understand the issues the issues in the most of the issues in main issues in the
Problems case study.
study in the case study case study. case study.

Analysis Of 0 - 5 marks 6 - 10 marks 11 - 15 marks 16 - 20 marks 21 - 25 marks

The  Moderate analysis  Satisfactory analysis  Good analysis of  Excellent analysis of
Issues Using  No analysis of of the Issues of the issues the issues. the issues.
the issues.  Key elements of  Key elements of  Excellent
SWOT 25
 No SWOT  Key elements of SWOT is
A3
Analysis SWOT is SWOT is well presentation on key
analysis being satisfactorily presented. elements of SWOT.
Tool moderately
employed presented
presented
0 - 5 marks 6 - 10 marks 11 - 15 marks 16 - 20 marks 21 - 25 marks
Little
Provide Relevant Well
suggestions and Adequate
suggestions No suggestions suggestions and documented
slightly Suggestions and
on 25 for solutions to the
Appropriate solutions
Appropriate and appropriate A3
appropriate
appropriate issues in the case solutions to the solutions to the
solutions to the to the issues in
solutions study. issues in the case issues in the
issues in the the case study.
study case study
case study

Note:
Student(s) MUST complete relevant information and attach the RUBRIC template during submission. 1 copy for each group (for Group Evaluation) and 1 copy for each student (for Individual
Evaluation).
 Weighted
Marks Marks
Criteria
Allocated
Poor Moderate Satisfactory Good Excellent C P A
Obtained
(%)
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Relate to Significant
No effort to Inadequate efforts to Exceptional
Theories / 15 relate to theories relate to theories /
Adequate adaptation adaptation to
adaptation to relate to
A3
Concepts to theories / concepts. relate to theories
/ concepts. Concepts. theories / concepts.
/ concepts.
0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks

Usually Routinely contribute

Teamwork
Never contribute Rarely contribute Occasionally contribute ideas, Constructive ideas,
(Group 10 ideas and ideas and perform perform all tasks, high
A3
contribute ideas and perform tasks,
Work)
perform tasks. Tasks. Perform tasks. tolerant and fair tolerance and
decision. outstanding decision.

Total: 100 /100

TOTAL:
(20%)

Note:
Student(s) MUST complete relevant information and attach the RUBRIC template during submission. 1 copy for each group (for Group Evaluation) and 1 copy for each student (for Individual
Evaluation).
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

A2a: NEW PRODUCT DEVELOPMENT RUBRICS – WRITTEN REPORT (GROUP) [30%]

Course Name & Code: Faculty: Student’s Name:
TECHNOLOGY ENTREPRENEURSHIP S1: ABC
(ENT 600) S2: ABC
Lecturer: Group: S3: ABC
S4: ABC
JUNAINAH JUNID
S5: ABC

Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Allocated Obtained
(%)
1 mark 2 marks 3 marks 4 marks 5 marks
Preliminary Materials:
Good Excellent
 Cover & Title Page Poor understanding Moderate Satisfactory
5 understanding of understanding of the A3
 Executive Summary of the preliminary understanding of the understanding of the
the preliminary preliminary
 Table of contents materials. preliminary materials preliminary materials.
materials. materials.
Introduction 0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks
 Problem
Statement/Issues Introduction is Good Excellent
10 Introduction is Introduction is A3
satisfactorily presentation on presentation on the
 Objectives of Report poorly presented moderately presented
presented. the introduction introduction
 Methodology
NPD Process: Research 0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks
& Development
Moderate at Satisfactory at Good at Excellent at
 Identify Innovation 20 Poor at illustrating A3
illustrating the R&D illustrating the R&D illustrating the illustrating the R&D
potential (product/ the R&D process
process process R&D process process
service using CTC/LC
0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks
NPD Process:
Poor at Moderate at Good at Excellent at
Product /Service 20 Satisfactory at A3
product/service product/service product/service product/service
Design product/service design
design design design design
0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks
NPD Process: Poor at illustrating Moderate at Satisfactory at Good at Excellent at
20 A3
Concept Testing the Concept Testing illustrating the illustrating the illustrating the illustrating the
Concept Testing Concept Testing Concept Testing Concept Testing
NPD Process: 0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks
Build Prototype 10 Satisfactory Excellent A3
Poor prototyping Moderate prototyping Good prototyping
(2D/3D) prototyping prototyping

Note:
Student(s) MUST complete relevant information and attach the RUBRIC template during submission. 1 copy for each group (for Group Evaluation) and 1 copy for each student (for Individual
Evaluation).
 Weighted
Marks Marks
Criteria
Allocated
Poor Moderate Satisfactory Good Excellent C P A
Obtained
(%)
1 mark 2 marks 3 marks 4 marks 5 marks
NPD Process: Excellent at Test
5 Poor at Test Moderate at Test Satisfactory at Test Good at Test A3
Test Marketing Marketing
Marketing Marketing Marketing Marketing
1 mark 2 marks 3 marks 4 marks 5 marks
Sentences were
Writing Style, The writing lacks Sentences were
somewhat varied, and Sentences were Sentences were
Spelling & 5 sentence variety and correctly
some were inappropriate correctly well written and A3
Grammar few grammatical constructed and
with minimal constructed expressed
errors well-articulated
grammatical errors
1 mark 2 marks 3 marks 4 marks 5 marks
Routinely
Occasionally Usually
Rarely contribute
Teamwork Never contribute contribute contribute ideas,
(Group Work)
5 ideas and
contribute ideas constructive ideas, A3
ideas and perform tasks,
and perform perform all tasks,
perform tasks perform tolerant and fair
tasks high tolerance and
tasks decision
outstanding decision

Total: 100 /100

TOTAL:
(20%)

Note:
Student(s) MUST complete relevant information and attach the RUBRIC template during submission. 1 copy for each group (for Group Evaluation) and 1 copy for each student (for Individual
Evaluation).
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA
A2b: NEW PRODUCT DEVELOPMENT PRESENTATION RUBRICS
(INDIVIDUAL ASSESSMENT/TESTMODEL/PROTOTYPE etc) [10%]
Course Name & Code: Faculty: Student’s Name:
TECHNOLOGY ENTREPRENEURSHIP
S1: ABC
(ENT 600)
S2: ABC
Lecturer: Group:
S3: ABC
JUNAINAH JUNID S4: ABC
S5: ABC

Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Obtained
Allocated
(%)
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
The Introduction is
Introduction is less Introduction is Interesting Very interesting
not interesting, The
Introduction 15 interesting and appropriately introduction, introduction, A3
audiences are not
addressed the interesting, addressed addressed audience addressed audience
addressed and poor
audiences the audiences well well
presentation
5 marks 10 marks 15 marks 20 marks 25 marks
Information and
Information and
Information and Information and examples are
Information and examples are
examples are lacking examples are lacking appropriately
examples are less than appropriately
or not well chosen or not well chosen for organized
adequate for organized
for the topic. Not the topic. Less systematically,
Content 25 assignment. Slightly systematically, A3
systematic complete and accurately, relevantly
complete and accurately,
organization and systematic and completely.
systematic relevantly and
incomplete. organization and However the content
organization. Average completely. Clear
The summary is not incomplete. Minimum is just adequate for
summary is provided. summary is
provided. summary is provided. assignment. A
provided.
summary is provided.
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
The student is able
The student is able to The student is able to
The student is able The student is able to to answer questions
answer questions, but answer questions
Defence Ability 15 to answer questions, answer questions, but very well and A3
with a little well and slightly
not prepared, and not prepared and slightly confidently.
preparation and confidence and well
confident at all. confidence Very well prepared
confidence prepared.

Note:
Student(s) MUST complete relevant information and attach the RUBRIC template during submission. 1 copy for each group (for Group Evaluation) and 1 copy for each student (for Individual
Evaluation).
 Weighted
Marks Marks
Criteria
Allocated
Poor Moderate Satisfactory Good Excellent C P A
Obtained
(%)
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
The student is slightly The student t is fluent The student is
Fluency and The student is not The student is fluent
15 not fluent and voice is and voice is slightly fluent and voice is A3
Clarity fluent and voice is and voice is slightly
quite difficult to be easier to be heard easy to be heard
not clear. not clear.
heard clearly. clearly. clearly.
0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks
 Very little or poor  Very little or poor Visual are adequate, Visual aids are
use of visual use of visual but do not inspire Visual aids are well well used and the
Effective Audio materials. materials. engagement with the usage and student is student is able to
10 A3
Visual  The student However the student material and the able to make the make the
unable to do is able to make student is able to presentation interesting presentation more
interesting interesting make the presentation and meaningful. interesting and
presentation. presentation. interesting. meaningful.
0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks
The student makes
minimum body
The student makes The student makes an
The student is language
minimum body acceptable body
unable to use body The student is unable to (appearance, eye
language (appearance, language (appearance,
Non-Verbal language use body language contact and
10 eye contact and eye contact and A3
Communication (appearance, eye (appearance, eye gestures) towards
gestures) towards the gestures) may focus
contact, gestures) contact, gestures) the audience but
audience but happens on only one member
towards the towards the audience. happens only a
only a few times in a of the audience or a
audience. few times in a
short period of time. select few members.
short period of
time.
0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks
The student starts the
The student gets many The student is
The student gets only presentation slightly
The student never of the things done. able to start and
Time a few things done before scheduled. Time
10 gets things done on Time is appropriately complete the A3
Management within the time frame is appropriately used,
time and time is not used, but may run presentation
and time is not but may run slightly
appropriately used. slightly over or under within the time
appropriately used. over or under allocated
allocated time. frame.
time.
Total: 100 /100

TOTAL:
(10%)

Note:
Student(s) MUST complete relevant information and attach the RUBRIC template during submission. 1 copy for each group (for Group Evaluation) and 1 copy for each student (for Individual
Evaluation).
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

A3a: TECHNOLOGY BLUEPRINT (WRITTEN REPORT) RUBRICS (GROUP) [20%]

Course Name & Code: Faculty: Student’s Name:
TECHNOLOGY ENTREPRENEURSHIP S1: ABC
(ENT 600) S2: ABC
Lecturer: Group: S3: ABC
JUNAINAH JUNID S4: ABC
S5: ABC
Weighted
Marks Poor Moderate Satisfactory Good Excellent
Criteria C P A Marks
Allocated
Obtained (%)
Preliminary 0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks
Materials:
 Cover & Title Page Satisfactory
Good Excellent
Poor understanding Moderate understand on understanding
 Cover Letter 10 understanding on understanding on the A3
on the preliminary the preliminary on the
 Executive the preliminary preliminary
materials. materials preliminary
Summary materials. materials.
materials.
 Table of Contents
Main Body of Blueprint: 0 - 10 marks 11 - 20 marks 21 - 30 marks 31 - 40 marks 41 - 50 marks
 The Industry & The
company
 Product/Service  The main body  The main  The main body
Description of the  The main body of the body of the of the Blueprint  The main body of
 Technology Description Blueprint is Blueprint is Blueprint is is highly the Blueprint is
 Market Analysis & poorly moderately satisfactorily satisfactorily excellently
50 A3
Strategies presented. presented. presented. presented. presented.
 Manufacturing &
Operations  Many key  Few key elements  Fairly  Good in  Key elements are
 Management Team elements are not are highlighted highlight key highlighting key excellently
 Financial Estimation highlighted elements elements highlighted.
 Project Milestones
 Appendices
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Satisfactory Excellent
Conclusion 15 Unclear conclusion Moderate conclusion on Good conclusion A3
conclusion on conclusion on the
on the Blueprint the Blueprint on the Blueprint
the Blueprint Blueprint
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Sentences were
Writing Style, Spelling & The writing lacks Sentences were
somewhat varied, and Sentences were Sentences were
Grammar 15 sentence variety correctly A3
some were inappropriate correctly well written and
and few constructed and
with minimal constructed expressed
grammatical errors well-articulated
grammatical errors.
Note:
Student(s) MUST complete relevant information and attach the RUBRIC template during submission. 1 copy for each group (for Group Evaluation) and 1 copy for each student (for Individual
Evaluation).
 Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Allocated Obtained
(%)
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Occasionally Usually Routinely contribute
Rarely
Teamwork Never contribute contribute contribute ideas, constructive ideas,
(Group Work)
10 ideas and
contribute ideas
perform all tasks, high
A3
ideas and perform tasks,
and perform
perform tasks perform tolerant and fair tolerance and
tasks
tasks decision outstanding decision
Total: 100 /100

TOTAL:
(20%)

Note:
Student(s) MUST complete relevant information and attach the RUBRIC template during submission. 1 copy for each group (for Group Evaluation) and 1 copy for each student (for Individual
Evaluation).
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

A3b: POSTER Rubrics (GROUP) [10%]

Course Name & Code: Faculty: Student’s Name:

TECHNOLOGY ENTREPRENEURSHIP S1: ABC
(ENT 600) S2: ABC
Lecturer: Group: S3: ABC
S4: ABC
JUNAINAH JUNID S5: ABC

Poor Moderate Satisfactory Good Excellent Marks

Weighted Marks
Criteria Allocated
0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks Obtained (%)
(10%)

Problems & Solutions is well explained. 20

Sufficient amount of information to help

20
audience understand the project.

Design and Layout in the poster is in

focus and can easily be viewed and
20
identified. Graphics are cleared and
contribute to understanding of the topics.

Language used is concise, easy to

20
understand and well written.

Oral Presentation is interesting with

smooth delivery that holds audience 20
attention.

Total 100

NOTES / REMARKS:
Note:
Student(s) MUST complete relevant information and attach the RUBRIC template during submission. 1 copy for each group (for Group Evaluation) and 1 copy for each student (for Individual
Evaluation).
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

A3c: VIDEO PITCHING Rubrics (GROUP) [10%]

Course Name & Code: Faculty: Student’s Name:
TECHNOLOGY ENTREPRENEURSHIP S1: ABC
(ENT 600) S2: ABC
Lecturer: Group: S3: ABC
S4: ABC
JUNAINAH JUNID S5: ABC

Poor Moderate Satisfactory Good Excellent Marks Weighted

Criteria Allocated Marks
0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks
(10%) Obtained (%)

Introduction is unique and creative

to enable audience to engage 20
immediately.

Able to clearly demonstrate the

20
issues.

Able to clearly demonstrate

20
solutions.

Creativity of video presentation. 20

Entertaining overall presentation. 20

Total 100

NOTES / REMARKS:
Note:
Student(s) MUST complete relevant information and attach the RUBRIC template during submission. 1 copy for each group (for Group Evaluation) and 1 copy for each student (for Individual
Evaluation).