[go: up one dir, main page]
Scribd
Upload
357 views2 pages

The Nature of Fast Food Market

The document discusses several topics related to the fast food market including the importance of fast food, how businesses address challenges through strategies and marketing, the role of consumers and consumer behavior, analyzing the external environment and its impact on consumption, developing brands through effective marketing, key trends in sales such as growth in casual dining and organic foods, how major brands have gained market share through advertising and promotions, opportunities and threats in the competitive market, and how innovations and marketing allow new entrants to attract customers. It also provides examples of fast food chains increasingly offering healthier options on their menus and emphasizing cleanliness to appeal to consumers.

Uploaded by

bello adetoun more
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
357 views2 pages

The Nature of Fast Food Market

The document discusses several topics related to the fast food market including the importance of fast food, how businesses address challenges through strategies and marketing, the role of consumers and consumer behavior, analyzing the external environment and its impact on consumption, developing brands through effective marketing, key trends in sales such as growth in casual dining and organic foods, how major brands have gained market share through advertising and promotions, opportunities and threats in the competitive market, and how innovations and marketing allow new entrants to attract customers. It also provides examples of fast food chains increasingly offering healthier options on their menus and emphasizing cleanliness to appeal to consumers.

Uploaded by

bello adetoun more
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

The nature of fast food market

Importance of fast food market

How business challenges are addressed through strategies and marketing

Fundamental theories of marketing

Role of consumers and consumer behaviour in fast food markets

Analysis of external environment and its impact on fastfood consumption

Sources, consequences and competitive advantage of developing a strong brand through effective
marketing tactics

Identify key trends in fast food sales and their rate of sustainability despite obesity, change in
customer base and growing intent on food provenance – show data figures on consumer behaviour
and reasons behind the growth of casual dining , talk about organic food sales.

How major brands have taken market share and developed a strong market position – market
shares, advert and promotional campaigns , marketing strategies,. Positioning within the markets
and diff segments

Evaluate the opportunities and threats in the market and how the large brands might continue to
succeed in this competitive marketing environment – is casual dining here to stay, are the big brands
changing their menu , what are the value propositions offered to customers, will covid 19 have a
change on fast food consumption

Analyse the extent to which innovations and creative marketing allows new entrant to enter the
casual dining market with examples drawn from their less resourced marketing campaigns – give
examples of new comers , what is their appeal , what channels are used to attract customers away
from the major players.

As a result of a recent health revolution, fast food chains and restaurants have started
the integration of all possible food nutrition in their menu. Hamburgers and French
fries are probably the most famous fast foods, are nowadays made with the help of
healthy low cholesterol fats, lesser oil, and whole wheat breads. Many hamburgers
nowadays, have a high content of salads and vegetables in them and are made with
sauces and prickles that are rich in vitamins. The fries are nowadays not deep-fried
and have a low content of oil in them… (Scholasticus K, 2010).

Not only healthy food, Cleanliness &hygiene issues are relevant to the premises,
equipment and staff. Tidy premises, smart uniforms and the use of protective gloves,
for instance, can all have a positive effect on the perception of the food service
operation as being clean and hygienic. (Cousins et al.2002)

A fast food outlet which sells healthy products is identified social responsibility and it
can make profits as there are well educated and sensible people who support by
writing and becoming customers of the fast food outlet which sells quality and
healthy food and beverages.

References

You might also like