Social Media: Impact on Human Behavior and Society
Now a days, online lifestyles has made new patterns of correspondence for us,
which had massive affect of Social Media on ordinary day to day lifestyles of the
typical population. Internet based totally existence has carried persons with
fundamental pursuits collectively and prolonged the skyline of ideas round the
world. Notwithstanding, there has moreover been an impact of online networking
on human behavior and society.
Web-based social networking has reshaped correspondence industry as well as re-
imagined the manners by which we convey and express. Social media life sites, for
example, Facebook, Instagram, LinkedIn, snapchat, WhatsApp, Pinterest, Twitter,
Tinder and so forth continually draw in individuals in a few or the other movement
and store up individuals to jump on the fleeting trend of drifting trends.
We live in a generation where information is just a touch away. We are swayed by
information all around us. People want to know, read, understand and then speak
their minds on almost anything and everything. That is when social media started
gaining popularity. Social media has become one of the most significant realities of
today! But does Social Media has an Impact On Human Behavior And Society?
Let us now try to examine the Impact of Social Media aspects of being in the social
media networks and analyze how it has changed the individual’s behavior and how
it has influenced the society as a whole.
Positive Effects of Social Media on Human Behavior and Society
INTERACTION
Social media has made communication a lot easier than ever before. Now, with a
touch of a button people could communicate with anybody anywhere in the world.
Websites such as Facebook makes communication with others an easy task.
MASS AWARENESS
One of the significant impacts of social media is the tremendously increased
awareness of the masses in the context of the news and happenings going all around
the world because internet spreads news and reviews more rapidly than any other
mode and social media makes them do so.
MARKETING
Social media has become the next big thing for marketing by companies. People
from almost all age groups are available on social media and rather than using
traditional marketing techniques of TV and print ads; marketers are now shifting
the focus on social media to target customers. Small businesses also can gain from
this since this kind of marketing requires little investment in comparison to
traditional marketing.
CAMPAIGNING
Governments of many countries are leveraging social media to engage with the
citizens and to garner their support, suggestions and views on policies for effective
governance. It can be used to create a particular sentiment amongst the public. The
utilisation of social media for the general election by Prime Minister Narendra
Modi played a crucial role in his success.
Let us talk about Negative Effects of Social Media
PRIVACY BREACH
It has been observed that as people are getting more open about their personal lives
on social media networks, there has been a severe threat to their privacy. Their
personal data can be easily hacked and misused. A case in point is the recent case
where a researcher linked to Cambridge Analytica (CA), a political consulting firm
had accessed details of 50 million Facebook users.
FAILURE TO DISTINGUISH BETWEEN REAL AND FAKE
It has been generally observed that with the ability to share things with millions of
people across the globe, people start faking things about their real life. While
everyone wants to present their best in front of the world, they simultaneously face
an identity crisis with themselves. The competition to look good and show good and
continuous comparison also results in stress, depression and various psychological
disorders especially among teenage users.
CUBER-BULLYING
Cyber Bullying is a severe issue when many of the people unintentionally fall prey
to terrorist activities, false claims and Cybercrime tending to the extent of even
provoking kids and teenagers to commit suicides.
ADDICTION
One of the most noticeable ill effects of social media is that of addiction. According
to a survey, internet users are now spending an average of 2 hours and 22 minutes
per day on social media platforms. From checking Facebook while waiting in the
billing counter to posting photos on Instagram during eating – people have been
spending quite a lot of their time on social media. This addiction has negative
health impacts like strain, eye problems, fatigue, distraction, etc.
We can conclude that with advancements in the digital space, social media is of
vital importance to us. It can help us reach a wider audience at low cost, gain
knowledge at our fingertips, enhance our communication and create awareness.
But it also has its threats of the privacy breach, addiction, cyberbully among
others. Excessive engagement in social media is an invitation to several vices;
however, if used judiciously, it can be a boon for humankind.
In my opinion social media is good but also has negative impact …Yes ,it’s right
that many people trolling other through which people suffer very much …Fake
news also create wrong thing in the mind of people….By using social media people
try to manipulate others. Digital security cells and artificial intelligence together
can take care of these issues all things considered. Alongside that, moral qualities
ought to be assimilated in schools and universities.
