Sessions Exhibitors Home Page Full Grid Agenda
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June Thursday 19
07:30a 02:00p
Zlotinik Ballroom
Session ID: 11168
07:30a
Zlotinik Ballroom
Session ID: 11208
07:30a 08:15a
Track : SEO Agency Accelerator
Salon A
Session ID: 11218
08:00a
Session ID: 11109
08:15a
08:30a 09:15a
Track : SEO Agency Accelerator
Salon A
Session ID: 11114
09:15a 09:35a
Track : SEO Agency Accelerator
Salon A
Session ID: 11220
09:35a 10:20a
AI is revolutionizing the way agencies handle SEO, making it possible to streamline audits, reporting, content creation, and link-building with minimal manual effort. In this session, we'll break down real-world AI workflows that top agencies use to scale without adding extra headcount.
Discover the most effective ChatGPT and AI prompts that save agencies 10+ hours a week-from crafting high-impact client reports to repurposing content at scale. Learn how to position AI as a valuable team member rather than a replacement, ensuring smarter automation without sacrificing quality. Whether you're looking to enhance efficiency, cut down on repetitive tasks, or improve client deliverables, this session will provide actionable strategies to make AI work for your agency.
Speakers:
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Will Scott, CEO / Co-Founder, Search Influence |
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Chris Boggs, Founder and CEO, Web Traffic Advisors |
Moderator: Joe Laratro
Track : SEO Agency Accelerator
Salon A
Session ID: 11143
Embeddings are transforming how search engines process and rank content, and the recent Google API Leak has shed light on how they play a role in search rankings. In this session, you'll learn how to leverage embeddings to diagnose content quality issues, predict the impact of optimizations before deployment, and integrate these insights into a structured SEO testing framework. Through real - world case studies, we'll explore how embedding - based strategies can systematically enhance content quality and improve search visibility. Join us for a data - driven approach to SEO that aligns with how modern search engines interpret and rank web pages.
Speakers:
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Eric Enge, President, Pilot Holding |
Moderator: Lea Scudamore
Track : Organic LLM SEO
Salon B
Session ID: 11151
This session dives deep into optimizing Google Business Profiles (GBPs) for maximum impact, moving beyond the standard setup. We'll explore advanced techniques tailored to specific industries, including healthcare, legal, and multi-location businesses. Attendees will learn how to leverage custom attributes, create compelling offers within GBP, and manage complex GBP structures for franchises and large organizations. We'll also cover strategies for handling Google's evolving GBP features and algorithm updates, ensuring your profiles remain competitive.
Speakers:
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Greg Gifford, Chief Operating Officer, SearchLab |
Track : Local Search - GMB
Salon C
Session ID: 11128
Track : Site Reviews
Salon D
Session ID: 11161
10:30a 11:20a
Tired of constantly chasing leads and struggling to convince prospects of your value? The best SEO agencies don't rely on cold outreach-they attract high-quality, ready-to-buy clients through strategic inbound marketing. This session will break down proven lead-gen tactics that position you as an SEO authority, ensuring that businesses come to you instead of the other way around. Learn how to build a system that generates consistent, inbound leads without resorting to endless sales calls or discounting your services.
We'll also explore how to differentiate yourself from the competition by shifting from being just another service provider to becoming a trusted expert in your niche. From content marketing and personal branding to referral networks and productized services, this session will give you a scalable framework for attracting and closing SEO clients effortlessly. If you're looking to fill your pipeline with high-value, long-term clients who understand your worth, this session is for you.
Track : SEO Agency Accelerator
Salon A
Session ID: 11135
AI can generate content at lightning speed, but the quality depends on the prompts you use. In this session, we'll break down the art of prompt engineering for SEO, showing you how to craft precise, strategic prompts that produce engaging, optimized, and high-quality content. Learn how to guide AI to generate readable, authoritative, and conversion-friendly material while avoiding common pitfalls like fluff, repetition, or generic outputs.
We'll explore real-world examples of AI-assisted content creation, from blog posts and product descriptions to meta tags and FAQs. You'll walk away with proven prompt formulas, insider techniques to fine-tune AI responses, and a deeper understanding of how to use AI as an enhancement, not a shortcut. Whether you're an agency, a content marketer, or an SEO professional, this session will help you unlock AI's full potential for content that ranks-and converts.
Speakers:
| Alli Bradley, SEO Senior Manager, Vonage |
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Dane Saville, Director of Brand Experience, SearchLab Digital |
Moderator: Will Scott
Track : Organic LLM SEO
Salon B
Session ID: 11126
This session focuses on the often-underutilized power of GBP attributes. We'll explore how to strategically select and utilize attributes to enhance profile visibility, improve relevance in local search, and provide valuable information to potential customers. Discover how to use attributes to highlight unique selling propositions, cater to specific customer needs, and even gain a competitive edge. This session will also cover how to monitor attribute performance and adapt your strategy as new attributes become available.
Track : Local Search - GMB
Salon C
Session ID: 11130
Track : Site Reviews
Salon D
Session ID: 11157
11:30a
Session ID: 11201
11:30a 12:20p
Every SEO agency has dealt with clients from hell-the ones who demand unrealistic results, refuse to pay on time, or constantly push the boundaries of what's included in their contract. In this session, industry veterans will share real-life horror stories of difficult clients, including red flags they ignored, lessons they learned the hard way, and how they turned bad situations around. From non-paying clients to endless scope creep, you'll hear the behind-the-scenes experiences that every SEO professional can relate to.
But this isn't just a storytelling session-it's a survival guide for agencies and freelancers looking to protect their time, money, and sanity. Learn how to bulletproof your contracts, set firm boundaries, and identify red flags before signing a deal. We'll cover practical strategies for payment enforcement, expectation management, and handling tricky client relationships so you can focus on scaling your business without the headaches. If you've ever wished you could go back and fire a client before things went sideways, this session will give you the tools to avoid making the same mistakes again.
Speakers:
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Carolyn Shelby, Principal SEO, Yoast |
Moderator: Ryan Jones
Track : SEO Agency Accelerator
Salon A
Session ID: 11139
Scaling brands and investor-backed companies face relentless pressure to grow, demanding rapid ROI and efficient resource allocation. In today's AI-driven landscape, the most successful companies aren't just running isolated search campaigns - they're building fully integrated marketing engines where SEO, paid media, content, and analytics work in lockstep, amplified by AI and automation.
This session explores how high-growth companies tear down silos to create a unified, data-driven marketing machine. You'll learn proven strategies and frameworks that:
- Align SEO & Paid Search for Maximum Impact
- Leverage AI-driven insights to unify keyword strategies, bidding models, and content targeting, maximizing visibility and ROI.
- Build a Full-Funnel Search Strategy - From top-of-funnel awareness to bottom-of-funnel conversions, learn how integrated paid and organic search efforts accelerate results.
- Practical applications of machine learning to optimize search impact across channels, ensuring scalability and efficiency.
- Measure What Matters - Advanced multi-touch attribution and stakeholder-friendly KPIs that prove the ROI of integrated search marketing.
- Stay Agile & Adapt in Real Time - How high-growth teams rapidly respond to investor demands, algorithm changes, and competitive threats using AI-powered insights.
Speakers:
Amanda Farley,
CMO,
Aimclear
Moderator: Chris Boggs
Track : Organic LLM SEO
Salon B
Session ID: 11159
This session explores the art of creating hyperlocal content that resonates with specific neighborhoods, communities, and local audiences. We'll delve into keyword research strategies tailored to local areas, content formats that engage local residents, and distribution tactics that maximize reach within your target geography. Learn how to create content that not only attracts local customers but also builds community trust and strengthens your local brand presence.
Speakers:
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Zach Chahalis, VP of SEO, Apartments.com/CoStar Group |
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Matt Craine, Owner and Pres., MattCraine.com |
Moderator: Kevin Doory
Track : Local Search - GMB
Salon C
Session ID: 11122
Track : Site Reviews
Salon D
Session ID: 11154
12:20p 01:20p
Tejas Dining Room
Session ID: 11108
01:20p 02:00p
SEO is evolving at breakneck speed, and agencies are at the forefront of navigating the shifts. AI - driven search, zero - click results, and changing user behavior are redefining how SEO professionals drive results. In this powerhouse keynote roundtable, top agency leaders will break down where search is now, where it's going, and what SEOs - both agency - side and independent - must do today to stay ahead.
Join us for a no - holds - barred discussion on:
- How AI and automation are changing SEO services
- The evolving expectations of clients and stakeholders
- What's working right now in organic search and what's fading
- The next big threats and opportunities in agency SEO
Whether you're running an agency, working in - house, or operating solo, this session will arm you with the insights and strategies you need to keep your SEO efforts profitable and future - proof. Don't miss this chance to hear straight from the experts shaping the future of search.
Speakers:
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Amanda Farley, CMO, Aimclear |
| |
Eric Enge, President, Pilot Holding |
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Joe Laratro, Pres., Tandem Interactive |
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Kristopher Jones, Founder, LSEO.com |
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Ryan Jones, Senior Vice President, SEO, Razorfish |
Track : SEO Agency Accelerator
Salon A
Session ID: 11113
02:15p 3:05p
Clients don't care about endless rows of data-they want to know how SEO is driving revenue, leads, and business growth. If your reports are filled with bounce rates, keyword fluctuations, and technical jargon, you risk losing client trust (and renewals). This session will show you how to move beyond basic GA4 reports and deliver insights that clients actually value-reports that tell a clear story, prove ROI, and make SEO results impossible to ignore.
We'll break down the best tools, templates, and reporting frameworks designed for client retention and long-term relationship building. Learn how to connect SEO metrics to business goals, automate reporting for efficiency, and present data in a way that makes clients excited to keep investing in SEO. Whether you're managing in-house stakeholders or running an agency, this session will help you turn reporting from a routine task into a powerful client retention tool.
Speakers:
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Elmer Boutin, Head of SEO, Milestone Inc. |
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Janet Driscoll Miller, Pres. & CEO, Marketing Mojo |
Track : SEO Agency Accelerator
Salon A
Session ID: 11138
Google's AI-driven search results are making it harder than ever to drive clicks, with featured snippets, knowledge panels, and AI-generated answers keeping users on Google instead of sending them to your site. So how do you stay visible-and profitable-when Google is answering questions directly?
This session will explore actionable strategies to adapt to zero-click search, from optimizing for rich results and featured snippets to leveraging structured data and shifting your focus to engagement-driven content. We'll also cover how to drive traffic beyond traditional rankings using social media, AI chatbots, and brand-building tactics that keep your audience coming back. If you're tired of losing clicks to Google's own results, this session will show you how to stay ahead in a world where rankings don't always mean traffic.
Speakers:
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Maddie Shepherd, Director, SEO, Paramount/CBS News and Stations |
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Dale Bertrand, President, Fire&Spark |
Moderator: Mark Traphagen
Track : Organic LLM SEO
Salon B
Session ID: 11160
This session goes beyond basic directory submissions and explores advanced local link building tactics. We'll cover strategies for identifying high - quality local link opportunities, building relationships with local influencers and community organizations, and creating content that attracts natural local backlinks. Attendees will learn how to leverage local citations effectively, manage local reviews, and build a strong local backlink profile that boosts search visibility.
Speakers:
| Nicole Grodesky, Director of SEO, El Toro Interactive |
Track : Local Search - GMB
Salon C
Session ID: 11125
Speakers:
| |
Joe Laratro, Pres., Tandem Interactive |
Moderator: Greg Gifford
Track : Site Reviews
Salon D
Session ID: 11150
3:20p 4:10p
In The Wolf of Wall Street, Jordan Belfort's famous challenge-"Sell me this pen"-tested a salesperson's ability to create demand on the spot. Selling SEO isn't much different. In this high-energy session, we'll put agency owners and SEO pros to the test with live roleplays of client objections and real-time sales pitches.
Learn how to handle budget pushback, position SEO as an essential investment, and close deals faster-whether you're pitching a skeptical small business owner or a high-ticket enterprise client. If you've ever struggled to get past We'll think about it, this session will give you the exact frameworks to turn hesitant leads into paying clients.
Speakers:
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Greg Gifford, Chief Operating Officer, SearchLab |
Track : SEO Agency Accelerator
Salon A
Session ID: 11134
Traditional rankings are becoming less relevant as more users turn to AI chatbots, voice assistants, and AI - powered search models for answers. Instead of clicking on search results, people are getting direct responses from ChatGPT, Bing AI, Google's SGE, and voice search platforms. So how do you ensure your content is included in AI - driven responses?
This session will break down how AI chatbots source and present information, and what you can do to optimize for these new search models. Learn how to structure your content for AI visibility, leverage entities and structured data, and create content that AI prefers to cite. As search evolves beyond traditional rankings, this session will help you stay ahead and secure your place in the AI - powered future of search.
Speakers:
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Zack Kadish, Sr. Director of SEO, Conductor |
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Jesse McDonald, Senior SEO Director, Siege Media |
Moderator: Michelle Dvorak
Track : Organic LLM SEO
Salon B
Session ID: 11120
This session explores the transformative impact of artificial intelligence on local search. We'll examine how AI is influencing local search algorithms, user behavior, and the future of local search experiences. Attendees will learn how to adapt their local SEO strategies to leverage AI - powered tools, optimize for AI - driven search results, and prepare for the next generation of local search.
Speakers:
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Steve Wiideman, Senior Search Strategist, Wiideman Consulting Group |
Moderator: Kristopher Jones
Track : Local Search - GMB
Salon C
Session ID: 11163
Track : Site Reviews
Salon D
Session ID: 11155
4:15p 5:00p
Unrealistic expectations can break even the most well-executed SEO campaign. In this session, agency leaders and client managers will share proven strategies for setting, communicating, and managing client expectations from onboarding to long-term success. Learn how to educate clients on SEO timelines, handle performance concerns, and prevent scope creep without damaging relationships. This session will cover best practices for reporting, aligning deliverables with business goals, and positioning your agency as a trusted partner - not just a vendor. Whether you're working with startups or enterprise clients, you'll leave with actionable insights to keep projects on track and clients satisfied.
Speakers:
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Joshua Ramsey, Chief Marketing Officer, Jrcmo |
| |
Chris Boggs, Founder and CEO, Web Traffic Advisors |
Moderator: Joe Laratro
Track : SEO Agency Accelerator
Salon A
Session ID: 11129
AI is rapidly transforming the search marketing landscape, promising unprecedented efficiency and insights. But is the reality living up to the hype? This session cuts through the buzz to explore practical applications of AI in search marketing and assess their true value. We'll delve into specific use cases, comparing AI-powered solutions to traditional techniques. From sentiment analysis (AI-driven vs. Python libraries) and entity extraction to keyword research, grouping, intent identification, and other SEO topics, we'll examine whether AI offers a genuine improvement, is simply "good enough" for certain tasks, or should be avoided altogether. Join us as we separate the AI wheat from the chaff and uncover the most effective ways to leverage this powerful technology in your search marketing strategy.
Speakers:
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Ryan Jones, Senior Vice President, SEO, Razorfish |
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Topher Kohan, Director of SEO CBS Sports, Paramount Global |
Moderator: Elmer Boutin
Track : Organic LLM SEO
Salon B
Session ID: 11147
Email marketing is a powerful marketing channel, but when paired with platforms like social media, SMS, paid search, and web channels, it becomes even more impactful. This session explores how to use email as the central hub of your marketing stack, effectively integrating it with other channels for optimal results. Join Hank Hoffmeier as he reveals how playing matchmaker with your marketing platforms can grow your audience and boost sales.
- How to play matchmaker and find the perfect platforms for a powerful multi-channel strategy.
- Tips for developing meaningful, reciprocal relationships between email and other channels.
- Actionable ideas and strategies to build and maintain strong connections with your customers, leveraging email as the foundation of an omnichannel marketing strategy.
Speakers:
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Hank Hoffmeier, Sr. Manager of Marketing Operations, Kickbox |
Moderator: Jeff Ferguson
Track : Local Search - GMB
Salon C
Session ID: 11153
Track : Site Reviews
Salon D
Session ID: 11162
5:00p 7:00p
Open bar and appetizers.
Track : SEO Agency Accelerator
Salon A
Session ID: 11111
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07:30a 02:00p
Zlotinik Ballroom
Session ID: 11117
07:30a 08:15a
Track : Organic SEO
Salon A
Session ID: 11217
08:00a
Zlotinik Ballroom
Session ID: 11207
08:15a
Zlotinik Ballroom
Session ID: 11115
08:30a 09:15a
Speakers:
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Ryan Jones, Senior Vice President, SEO, Razorfish |
Track : Organic SEO
Salon A
Session ID: 11116
09:15a 09:35a
Track : Organic SEO
Salon A
Session ID: 11221
09:35a 10:20a
In an era where AI tools are revolutionizing digital marketing, how do we harness automation without losing the human touch that drives strategy and revenue? This session explores the sweet spot between AI-driven automation and human insight in SEO. Lea Scudamore will share real-world techniques for integrating AI into your SEO workflow to amplify results – from smarter keyword research and content optimization to technical tweaks that supercharge PageSpeed. Attendees will hear how a balanced AI + human approach can dramatically grow organic traffic and conversions, all while keeping ROI front and center. This engaging, example-packed talk will translate cutting-edge AI SEO concepts into actionable tactics any business can implement immediately for revenue growth.
Speakers:
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Lea Scudamore, Lead SEO, Aimclear |
Track : Organic SEO
Salon A
Session ID: 11164
As competition and costs rise on Google and Facebook, smart advertisers are looking beyond the duopoly to reach new audiences and reduce dependency on a single platform. In this session, we'll explore the growing potential of TikTok Ads, Reddit Ads, and Amazon DSP, as well as how emerging platforms like Quora, Microsoft Ads (Bing), and other niche networks are driving strong results for brands. Learn which industries thrive on these platforms, how to target high-intent users, and what creative strategies work best in these alternative ad ecosystems.
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Track : Ad Mastery
Salon B
Session ID: 11156
As mobile search continues to dominate, "near me" searches have become a critical driver of local business traffic. Consumers are actively looking for nearby solutions, making it essential for businesses to optimize for proximity-based search results. This session will explore the strategies and technical optimizations needed to rank for these intent-driven searches, including Google Business Profile enhancements, localized content, and structured data tactics that improve local visibility.
Beyond rankings, we'll dive into proximity marketing techniques that leverage location data, mobile technology, and real-time engagement tools to connect with customers as they move through their surroundings. Learn how to create targeted, hyper-local advertising campaigns, use geo-fencing and push notifications, and implement location-based promotions that drive foot traffic and conversions. Whether you're a brick-and-mortar business or a multi-location brand, this session will provide actionable strategies to turn nearby searches into real-world customers.
Track : SEO and Marketing
Salon C
Session ID: 11131
Track : Site Reviews
Salon D
Session ID: 11127
10:30a 11:20a
Even an experienced SEO can overlook or forget some basics, especially if you are focused on one of the language or location websites. You may also have misunderstood a few things. It's understandable as things move quickly In the SEO industry.
This session covers the basics of International SEO (both technical and content) and managing global websites as well as advanced SEO including the latest AI technology in International SEO. It is designed to prepare you to effectively target your audience in the organic search in multiple languages and countries and acquire conversions.
The session covers topics including:
- global search trends by region/country, and what it means to the site owners
- effective localization process with cost saving tips
- AI content challenges
- HREFLang and XML sitemap
- IP detection and IP routing
- ccTLD and URL structure
- link building
- local search results
- CMS and server issues
- How AI is impacting International SEO
Speakers:
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Christina Spaulding, Founder & CEO, Manzanita Marketing |
Track : Organic SEO
Salon A
Session ID: 11124
Search is no longer just about Google. Users are turning to TikTok, Bing, Reddit, and AI - powered search models for answers, bypassing traditional search results altogether. This shift is forcing marketers and SEOs to rethink their strategies - because if you're only optimizing for Google, you're missing out on massive traffic opportunities.
In this session, we'll explore how alternative search engines are reshaping the way people discover content and what it means for SEO. Learn how to rank on TikTok, optimize for AI - driven search assistants, and leverage Reddit's growing influence on search queries. We'll also discuss the rise of privacy - focused search engines and how Bing's AI - powered advancements are challenging Google's dominance. If you're ready to expand beyond Google and future - proof your search strategy, this session will give you the insights and tactics you need.
Speakers:
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Brett Tabke, Founder & CEO, Pubcon |
 |
Sam Page, Head of SEO, InMotion Hosting |
Moderator: Joe Laratro
Track : Ad Mastery
Salon B
Session ID: 11136
Traditional link-building tactics often fall short when applied to local businesses. This session will explore a fresh approach tailored to earning high-value local links, unstructured citations, and media mentions that enhance local search visibility. Attendees will learn why conventional link acquisition methods don't always translate to local success and how to shift their strategy to focus on relationship-building, community engagement, and hyper-local relevance.
Through practical examples and tested tactics, this session will cover how to secure links from local organizations, media outlets, and industry-specific sources that truly move the needle. Whether you're working with a small business or a multi-location brand, you'll walk away with actionable methods to build authority, improve rankings, and strengthen a business's presence in its local market.
Speakers:
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Adam Riemer, Pres., Adam Riemer Marketing, LLC. |
Track : SEO and Marketing
Salon C
Session ID: 11132
Track : Site Reviews
Salon D
Session ID: 11149
11:30a
Session ID: 11202
11:30a 12:20p
Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is more than just a ranking factor-it's the foundation of sustainable, high-quality SEO. But how do you actually implement it in a way that moves the needle? This session will provide actionable strategies to strengthen your site's credibility and authority in competitive search landscapes.
Learn how to build topical authority through strategic content structuring, establish author expertise that search engines recognize, and optimize trust signals that enhance your brand's reputation. We'll cover everything from structured data and author bios to off-site credibility signals and transparency factors that reinforce trust. If you're looking for a roadmap to making E-E-A-T work for your site, this session will equip you with proven tactics to boost rankings and long-term SEO success.
Speakers:
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Jennifer Slegg, Founder & Editor, The SEM Post |
Track : Organic SEO
Salon A
Session ID: 11158
Scaling paid ad campaigns is a delicate balance-spend too aggressively, and you risk burning budget on unproven ads; scale too cautiously, and you leave revenue on the table. In this session, we'll break down proven strategies to scale ad campaigns profitably, including how to identify winning creatives, high-converting audiences, and the best-performing placements before ramping up spend. Learn the difference between horizontal vs. vertical scaling, when to expand into new ad channels, and how to maintain performance as you increase budget.
Optimizing for Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC) is critical to sustainable growth. We'll explore how to adjust bidding strategies, refine audience targeting, and leverage AI-powered optimization tools to maximize efficiency without overspending. Whether you're running ads for an agency, eCommerce store, or lead-gen business, this session will provide actionable frameworks to scale smartly while keeping ad spend under control.
Speakers:
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Joe Laratro, Pres., Tandem Interactive |
 |
Jeff Ferguson, CEO, Amplitude Digital |
Track : Ad Mastery
Salon B
Session ID: 11152
Website migrations can be complex and riddled with challenges, but data-driven decision-making can help avoid costly mistakes. This session will focus on overcoming site migration roadblocks using all available data points, including competitor insights. Whether working in a small business or a large corporation, attendees will learn how to use data as the foundation of their marketing strategy to drive better results. The discussion will cover real-world solutions for replatforming and migration challenges, ensuring that every decision— from content strategy to technical execution—is informed by analytics rather than guesswork.
The presentation will walk through the tools and workflows used in agency environments to streamline large-scale migrations, including practical applications of Screaming Frog, AI, and Python. Attendees will see step-by-step examples of how AI can simplify migration tasks, from keyword research and trend analysis to competitive benchmarking and ideation. Even those unfamiliar with programming will gain a clear understanding of how automation and AI-driven insights can make the migration process more efficient. By the end of the session, participants will have the knowledge and resources to execute smoother website migrations and avoid common pitfalls before they disrupt their projects.
Speakers:
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Kevin Doory, Director, SEO, Razorfish |
Track : SEO and Marketing
Salon C
Session ID: 11119
Track : Site Reviews
Salon D
Session ID: 11123
12:20p 01:20p
Tejas Dining Room
Session ID: 11110
01:20p 02:00p
For years at Pubcon Las Vegas, the Speakers Enclave has been one of the most exclusive and valuable discussions at the conference - a private, free-flowing roundtable where top industry experts shared insights, debated trends, and tackled the toughest challenges in SEO and digital marketing. Many speakers attended Pubcon just to be part of it.
This year, we're opening the doors. Now, you can join the conversation. Bring your toughest questions, share your insights, and engage in real discussions with some of the brightest minds in the industry. No slides, no scripted talks - just raw, unfiltered expertise from people who live and breathe digital marketing. This could be the most valuable session you attend at Pubcon.
Track : Organic SEO
Salon A
Session ID: 11112
02:00p 02:15p
Track : Organic SEO
Salon A
Session ID: 11222
02:15p 3:05p
Creating high - quality content is one thing - scaling it efficiently while maintaining consistency and impact is another. As brands and agencies push for more content, managing a scalable, data - driven content strategy is essential for long - term success.
In this session, we'll cover content inventory management techniques to track and optimize existing assets, editorial calendar strategies to streamline production, and ROI measurement frameworks to ensure every piece of content drives results. Whether you're managing a growing content team or looking to automate and optimize your publishing process, this session will provide the tools and tactics to scale content effectively without sacrificing quality or performance.
Speakers:
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Jessica Foster, Owner - SEO Content Strategist, The Web Edit |
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Mark Traphagen, VP Product Marketing & Training, seoClarity |
Moderator: Adam Riemer
Track : Organic SEO
Salon A
Session ID: 11142
AI is reshaping the way marketers approach analytics, offering deeper insights and automation that can enhance SEO strategies and digital marketing campaigns. This session will explore how AI-powered analytics tools are redefining data collection, interpretation, and decision-making. From predictive analytics to automated reporting, attendees will learn how AI enhances keyword research, search intent analysis, and audience segmentation, ultimately driving more effective SEO and PPC campaigns.
Beyond data insights, AI is also revolutionizing conversion optimization by streamlining A/B testing, personalizing user experiences, and improving landing page performance. This session will break down how AI-driven analytics can identify patterns, predict user behavior, and enhance digital marketing strategies for higher engagement and conversions. Attendees will gain practical takeaways on leveraging AI for real-time optimization while also addressing challenges such as data accuracy, ethical concerns, and the risks of over-automation.
Speakers:
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Alan Knecht, Analytics Consultant, K'nechtology Inc. |
Track : Ad Mastery
Salon B
Session ID: 11144
Crafting a compelling story is the key to cutting through digital noise and making a lasting impact. This session explores how to grab attention instantly using humor, intrigue, and relatability while addressing real audience pain points. Learn how to simplify complex messages, create shareable content through exaggeration, wordplay, and contrast, and build trust by staying authentic and aligned with brand values. Discover the role of visuals, user - generated content, and data - driven insights in optimizing engagement. A well - executed digital marketing story doesn't just entertain - it boosts brand awareness, drives shares, and increases conversions. Join us to unlock storytelling techniques that turn content into powerful marketing assets.
Speakers:
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Dan Sturdivant, Director, Global Marketing & Communications, Eleviant CTG |
 |
Michelle Dvorak, CEO, METRONY LLC |
Track : SEO and Marketing
Salon C
Session ID: 11121
Track : Site Reviews
Salon D
Session ID: 11167
3:20p 4:10p
Search is becoming more conversational, context-aware, and AI-driven-and traditional keyword strategies alone aren't enough to stay visible. With the rise of voice search, natural language queries, and AI-powered assistants, users are expecting more intuitive, direct, and human-like responses. This shift makes user experience and intent-based optimization more critical than ever.
In this session, we'll explore how to adapt SEO strategies for conversational search, including structuring content for voice queries, long-tail natural language searches, and AI-generated responses. Learn how to optimize for Google's Search Generative Experience (SGE), ChatGPT-style assistants, and evolving search behaviors that prioritize clear, concise, and engaging answers. If you want to future-proof your SEO and stay ahead in the era of AI-driven search, this session is a must.
Track : Organic SEO
Salon A
Session ID: 11118
AI's influence in content creation is widely recognized; however, its potential in PPC advertising encompasses much more than just crafting ad copy. This session will delve into practical applications of AI that not only enhance campaign performance but also streamline workflows and elevate lead quality on a large scale.
A significant benefit of AI is its capability to rectify and refine poorly formatted or incomplete lead data, thereby recovering valuable conversions that might otherwise be overlooked. Additionally, AI is instrumental in identifying problems within PPC scripts, bid strategies, and analytics setups, providing precise and actionable recommendations without the common frustrations associated with the phrase "it works on my machine."
We will examine AI-powered tools that optimize various aspects, from bid adjustments to audience segmentation, while also addressing areas where AI encounters challenges, such as date handling and attribution modeling. Attendees can anticipate valuable insights into the strengths and limitations of AI, as well as the most effective methods for incorporating it into their PPC strategies.
Speakers:
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Steve Hammer, Pres., RankHammer |
Track : Ad Mastery
Salon B
Session ID: 11146
As AI-driven search and content generation evolve, understanding how AI perceives your brand is critical for SEO and digital marketing success. This session will explore advanced methods for tracking what AI models know about your business, industry presence, and competitive positioning. Attendees will learn how large language models (LLMs) source and interpret brand-related data, as well as how to audit AI-generated outputs to identify misinformation, content gaps, and reputational risks.
Designed for SEO professionals and advanced marketers, this session will cover practical techniques for influencing AI-generated results, optimizing entity recognition, and leveraging structured data to ensure brand accuracy. Attendees will leave with actionable insights on how to monitor, refine, and strategically shape their brand's AI footprint to maintain control over how they are represented in search and beyond.
Speakers:
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Prashant Puri, Co-Founder & CEO, AdLift |
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Grant Simmons, Former VP at Homes.com, now SEO Consultant, Simmonet Marketing & InLinks |
Track : SEO and Marketing
Salon C
Session ID: 11133
Track : Site Reviews
Salon D
Session ID: 11141
4:15p 5:00p
Your brand's reputation isn't just what customers say - it's what AI sees, analyzes, and ranks. In this session, we'll explore how AI is reshaping reputation management, from real - time sentiment tracking to search engine reputation signals.
What You'll Learn:
- AI - Driven Reputation Tracking - Leverage machine learning tools to monitor sentiment shifts, review trends, and emerging brand mentions.
- Search & Reputation Signals - How AI in search engines (yes, including Bing) interprets trust, authority, and sentiment for ranking.
- Managing AI - Influenced Reviews - Strategies for handling AI - generated reviews, fake reputation threats, and automated dispute resolutions.
- Actionable Response Framework - AI - assisted crisis management, response automation, and proactive reputation - building strategies.
Reputation isn't statict's algorithmic. Stay ahead of the curve with AI - driven insights and tools designed to protect and enhance your brand's credibility.
Speakers:
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Brett Tabke, Founder & CEO, Pubcon |
Track : Organic SEO
Salon A
Session ID: 11137
In an era where AI is redefining digital marketing, this session will explore how home builders and marketers can leverage AI - powered tools, such as ChatGPT and AI agents, to refine their strategies and gain a competitive edge. We will compare traditional SEO approaches with AI - driven methodologies, highlighting the shift from static keyword optimization to predictive language models that analyze context and intent. Attendees will gain insights into how AI is changing user behavior, search channels, and engagement patterns, and will learn best practices for adapting their content and marketing strategies accordingly.
Beyond SEO, the session will delve into AI agents - automated sequences of AI queries designed to perform complex, large - scale computational tasks. These tools allow individuals to conduct advanced market research, price trend analysis, and feature - based product evaluations with unprecedented efficiency. By integrating AI agents into their workflow, home builders and marketers can automate data collection, optimize marketing strategies, and make data - driven decisions at scale. Join us to discover how AI is transforming the way businesses analyze markets, engage customers, and drive growth.
Speakers:
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Matt Brutsche, Owner, 500 Rockets Marketing |
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Kristopher Jones, Founder, LSEO.com |
Track : Ad Mastery
Salon B
Session ID: 111a45
This session challenges the traditional Ideal Customer Profile (ICP) model and introduces the Ideal Audience Profile (IAP) as a more effective approach to audience targeting. By leveraging a funnel-based strategy, marketers can broaden engagement, enhance demand generation, and drive higher conversions. Attendees will gain a step-by-step framework for moving beyond rigid pipeline models, using AI-driven insights and data analytics to optimize content, marketing, and strategy.
Designed for SEO specialists, content marketers, growth strategists, and demand generation professionals, this session will provide actionable tactics to refine audience segmentation, improve performance marketing, and align content with scalable engagement models.
Speakers:
| Nicole Ramirez, Director, Growth Solutions, Unlock Health |
Track : SEO and Marketing
Salon C
Session ID: 11140
Track : Site Reviews
Salon D
Session ID: 11148