Jennifer Slegg began as a freelance writer, and then turned to writing content for the web ten years ago. She has created numerous content-rich and community based sites in niche markets. As a result, Jen is well versed in the many ways to monetize content online. She also has considerable experience with the many problems writers face online, such as copyright infringement and duplicate content issues.

Acknowledged as a leading expert on the Google AdSense contextual advertising program, she recently launched JenSense, a blog dealing exclusively with contextual advertising. Her unique style brings insight to both publishers and advertisers of contextual advertising programs. A speaker at both WebmasterWorld and Search Engine Strategies, she was also recently invited to speak to a group of AdSense publishers at the Googleplex. She is well known as her alter-ego Jenstar, a former Google AdSense Moderator at WebmasterWorld.

She is the founder and editor of The SEM Post, for advanced internet marketing news and techniques.