Grocery

This paper addresses how different store formats moderate the relationship between store image and purchase intention, mediated by brand awareness and perceived value. Questionnaire data was collected through face-toface interviews with retail customers on the streets of a city in southern Brazil. Hypotheses testing were performed using the partial least squares structural equation modeling, supported by Smart-PLS and the Bootstrapping procedure run in the Process software. The model’s sample included 298 retail customers for each store format (supermarket and mini-market). Results showed that store image positively impacted customer purchase intentions and the mediators, perceived value and brand awareness, which had a distinct effect on the direct relation of store image and purchase intention. Store format presented moderation effects on the relation between store image and brand awareness for both store formats: the higher the perception of store image, the greater the consumer’s brand awareness. However, store format did not present a moderating effect on the relationship between brand awareness and purchase intention. Store image was found to be an important independent construct that improves brand awareness and increases perceived value. The number of mini-markets
in Brazil is increasing, indicating that they are supplying a need unmet by supermarkets. The study design’s implementation in the city streets, respondents were requested to imagine store image, which may have affected some of the parameters. The model integrated store image as an important construct influencing purchase behavior and this study presented a mediated-moderated model with managerial implications.

Unprecedented social disorder created by COVID-19 has caused great concern to Indian households of different income segments in terms of income losses, in terms of prioritizing procurement of various products and in terms of managing the consumption. This may be reflected in the resulting consumer perception about the importance of various product categories, their assessment of consumption and the amount of thinking they might have put into various product categories. This study tries to assess the relative importance a general consumer assigns to various categories of products related to his daily uses in the Lockdown phase and tries to estimate the level of consumption and amount of thinking during the three phases of Lockdown, Unlock and Festive Future. The study may indicate the coping mechanism of the general consumer.

Research in consumer science has proven that grocery shopping is a complex and distressing process. Further, the task of generating the grocery lists for the grocery shopping is always undervalued as the effort and time took to create and manage the grocery lists are unseen and unrecognized. Even though grocery lists represent consumers' purchase intention, research pertaining the grocery lists does not get much attention from researchers; therefore, limited studies about the topic are found in the literature. Hence, this study aims at bridging the gap by designing and developing a mobile app (application) for creating and managing grocery lists using modern smartphones. Smartphones are pervasive and become a necessity for everyone today. Hence, a smartphone app that can facilitate the process of creating and managing grocery lists for busy and working people is beneficial. The design and development of the app followed the rapid application development methodology. First, the functional requirements were gathered through interviews and content analysis. Then, a prototype named SMART LIST has been developed based on the gathered requirements, and a field study was carried out to evaluate the usability of the prototype. The results of the evaluation suggested that SMART LIST is useful and easy to use. The respondents also satisfied with the functions for managing grocery lists offered by SMART LIST. The study contributes towards an understanding the system requirements and user interface of a mobile app for managing grocery list. It can be a reference model for developers and researchers in the area to develop similar apps or enhancing the capabilities in creating and managing grocery lists.

Abstract This paper addresses how different store formats moderate the relationship between store image and purchase intention, mediated by brand awareness and perceived value. Questionnaire data was collected through face-to-face interviews with retail customers on the streets of a city in southern Brazil. Hypotheses testing were performed using the partial least squares structural equation modeling, supported by Smart-PLS and the Bootstrapping procedure run in the Process software. The model's sample included 298 retail customers for each store format (supermarket and mini-market). Results showed that store image positively impacted customer purchase intentions and the mediators, perceived value and brand awareness, which had a distinct effect on the direct relation of store image and purchase intention. Store format presented moderation effects on the relation between store image and brand awareness for both store formats: the higher the perception of store image, the greater the consumer's brand awareness. However, store format did not present a moderating effect on the relationship between brand awareness and purchase intention. Store image was found to be an important independent construct that improves brand awareness and increases perceived value. The number of mini-markets in Brazil is increasing, indicating that they are supplying a need unmet by supermarkets. The study design's implementation in the city streets, respondents were requested to imagine store image, which may have affected some of the parameters. The model integrated store image as an important construct influencing purchase behavior and this study presented a mediated-moderated model with managerial implications.

Purpose – The aim of this paper is to study the relationship between impulse buying and post-purchase regret in the context of grocery products which requires low involvement. Design / Methodology/ Approach – Exploratory analysis using quantitative approach is employed. The sample is drawn from the individuals who visited Reliance Fresh and Big Baazar (two important retail chains in India). The instrument measures the constructs of post-purchase regret and the impulse buying. As grocery shopping differs from the other types of shopping, some particular variations are explored. Findings – The hypothesis tested shows that there is a positive relationship between post-purchase regret and impulse purchase. It also shows that post-purchase regret changes with the change in income. As per theory, it is expected that those individuals who are more impulsive will experience greater post-purchase regret after impulse purchase than the individuals who are less impulsive. Although the correlation coefficient between impulse buying and post-purchase regret (0.150) is significant, the magnitude is very less. The square of correlation coefficient will be less than 0.5 which indicates a weak relationship between the two. Hence this relationship may be taken as weak superseding significant correlation. Originality / Value – Grocery shopping will help us in understanding the causes and how the consumption behaviour of the population changes. This article shows that we cannot generalize consumer behaviour (without including the factors in that context) because decision making and the buying behaviour gets limited. This will show directions to make strategies for low involvement products. Also very few studies have shown how the post-purchase regret changes with the change in demographics (gender and income). Paper Type – Research Paper

This paper deals with long term loyalty programmes of selective grocery retailers who operate in the market within the Czech Republic. Only those loyalty programmes designed for the end customers are taken into account, so this study is concerned with the B2C area. A long term loyalty programmes last at least for one year, i.e. twelve months (this time determination is valid for purposes of this paper). The main aim of this paper is to identify the single elements and principles occurring in long term loyalty programmes and then to develop an illustrative model. The presented output is a model of long term loyalty programmes that captures the three following phases: the establishment, development (or building) and termination of the relationship.
In addition, from the empirical research, an interesting fact has emerged: two of the analysed long term loyalty programmes were launched at a similar time. This could be explained through the tendency for companies to copy the successful activities insigated by their competitors. Furthermore, the next remarkable phenomenon is that one grocery chain runs two long term loyalty programmes at the same time and the target groups of these programmes overlap. A possible explanation could be that the chain is making efforts to interest as many as possible of its different customers.

This is my final thesis of my master degree about Communication Strategies.
In this work I will present the most important points about a local brand promotion (radio campaign, packaging,  product's specs, distribution etc.), action developed mostly by myself.
This campaign is about a everyday -usage  product, fresh eggs; the company as case study is a Venetian SME, "Azienda Agricola Lago".
Also, I will analyse come aspect about the "Fipronil  Scandal" and the "Avian Emergency" to understand how these problems have affected the fresh eggs' business.
Also, I will analyse the Advertising investments over the radio and over the web to understand how much they are important.
In the final part, there are some interviews of many Venetian Stakeholders that will provide some interesting information about the advertising and food business in Veneto.

The story of a remarkable group of men and women who served or still serve in the small grocery or commissary stores for the missionaries and national co-workers involved in Bible translation work on the Summer Institute of Linguistic centers around the world.

Grocery Stores Location in Large Housing Estates within the Area of Bemowo District (Warsaw)

Thesis was defended at the Faculty of Geography and Regional Studies, University of Warsaw, in September 2014.

W pracy dokonano analizy rozmieszczenia sklepów z artykułami spożywczymi w obrębie wzniesionych w latach 70. i 80. XX wieku wielkich zespołów mieszkaniowych znajdujących się na terenie dzielnicy Bemowo m.st. Warszawy. Na podstawie rozmieszczenia sklepów podjęto próbę ustalenia dostępności mieszkańców dzielnicy do towarów żywnościowych codziennego użytku oraz wskazania najważniejszych czynników lokalizacji. Uwzględniono stan na rok 2014, łącznie z aktualnymi relacjami przestrzennymi względem zabudowy mieszkaniowej i układu komunikacyjnego. Za ważny element uznano dane demograficzne dotyczące Bemowa oraz charakter dzielnicy, będącej peryferyjną, rozwijającą się częścią stolicy Polski. Zwrócono uwagę na formę organizacyjną, wielkość, branżę, a także czas otwarcia poszczególnych sklepów.

Research in consumer science has proven that grocery shopping is a complex and distressing process. Further, the task of generating the grocery lists for the grocery shopping is always undervalued as the effort and time took to create and manage the grocery lists are unseen and unrecognized. Even though grocery lists represent consumers’ purchase intention, research pertaining the grocery lists does not get much attention from researchers; therefore, limited studies about the topic are found in the literature. Hence, this study aims at bridging the gap by designing and developing a mobile app (application) for creating and managing grocery lists using modern smartphones. Smartphones are pervasive and become a necessity for everyone today. Hence, a smartphone app that can facilitate the process of creating and managing grocery lists for busy and working people is beneficial. The design and development of the app followed the rapid application development methodology. First, the funct...

Samples may guide consumer choice towards consistent products, resulting in a shopping basket that has a greater proportion of products similar to the sample. Specifically, healthy (unhealthy) samples in a grocery setting may lead to healthier (less healthy) shopping baskets. We demonstrate this in lab (study 1) and field (studies 2) settings. The effect of sample occurs for both related healthy products (study 1) and healthy/unhealthy choices that are less closely related (study 2). These findings suggest consumers may display consistent shopping behavior even with product choices that are situationally determined rather than being their own, such that even externally imposed product " choices " , rather than just observation of one's own choice, can lead to consistent subsequent choices.

This study examined linkage between herbaceous farmers and grocery stores in Ondo State, Nigeria. A multi stage sampling procedure was used to select 96 respondents for the study. Interview schedule was used to elicit information while data were analysed using percentages, mean, and the Pearson Product Moment Correlation. The results revealed that all the respondents (100%) of the herbaceous farmers got information from input suppliers, which can enhance their linkage to grocery stores. However, the linkage between the herbaceous farmers and groceries store was low. Increase profitability (x ̅ =4.7) and increase yield (x ̅ = 4.3) were major factors that encouraged the farmers to sell to grocery stores. Result showed that farmers' age, educational level and farm size influence farmers 'linkage to grocery stores. There is need for the state government and other non-governmental bodies to create awareness and training for farmers on how to get connected with grocery stores other than just selling at the local markets.

The article aims to describe how six Austrian retail grocery companies
publicly responded to the COVID 19 pandemic via leaflets and Instagram
postings. The study corpus includes 68 leaflets and 443 Instagram postings from the respective companies. Data material covers a period from early March to early May 2020, which corresponds to the duration of the first lockdown in Austria (from mid-April on, restrictions were slowly lifted). From a discourse and media linguistic perspective, textual and graphical communication, an increasing use of hashtags signifying solidarity (#togetherforoneanother, #Austriastandsstogether) and the temporal distribution of pandemic-related themes are examined. While the companies explicitly address the pandemic at the beginning of the lockdown (16th March 2020) via Instagram postings, reference to the pandemic in leaflets starts at the beginning of April. Regarding lexis, an increasing number of (inclusive) lexemes such as “together” and “we” can be observed, as well as an accumulation of expressions of gratitude (to mployees, suppliers, customers) from retail grocery companies. Hashtags and icons like open hands or hearts are not only used via Instagram postings, but also in printed leaflets.

In India the private label brands (PLBs) are growing at a faster pace than retail. This supposes that PLBs should have brand equity. Although brand equity is one of the most important aspects of a brand in creating competitive advantage, earlier studies have not paid much attention to measuring and conceptualising the factors influencing the brand equity of private label brands. Many researches have looked into the consumer based brand equity (CBBE) of national brands only and hence this study was taken up to examine the dimensions of consumer based brand equity for private label brands including the impact of store image on brand equity.An empirical study was done considering survey instrument from previous study of Girard et al. (2017). The data was collected during December 2016 – January 2017 and SPSS and AMOS were used for analysing data.This study found that Brand Awareness, Brand Loyalty, Perceived Image, Perceived Value, Perceived Risk, Store Image and Price are the seven di...

In India the private label brands (PLBs) are growing at a faster pace than retail. This supposes that PLBs should have brand equity. Although brand equity is one of the most important aspects of a brand in creating competitive advantage, earlier studies have not paid much attention to measuring and conceptualising the factors influencing the brand equity of private label brands. Many researches have looked into the consumer based brand equity (CBBE) of national brands only and hence this study was taken up to examine the dimensions of consumer based brand equity for private label brands including the impact of store image on brand equity.An empirical study was done considering survey instrument from previous study of Girard et al. (2017). The data was collected during December 2016 – January 2017 and SPSS and AMOS were used for analysing data.This study found that Brand Awareness, Brand Loyalty, Perceived Image, Perceived Value, Perceived Risk, Store Image and Price are the seven dimensions that build into the brand equity of the private label brands.

Aseptic packaging won't save fluid milk? A catastrophe looms large if producers’ turn to aseptic packaging and retailers ultimately end indirectly supporting dairy with their costly dedicated refrigerated case. The loss in fluid milk sales would lower the cost of milk for companies like mine who buy milk. But the loss to the dairy industry as a whole would end small producer fresh milk and favor large factory dairies that would ultimately end, or to a great degree control them, and affect commodity prices as well. The small farm dairy producers and local dairies would be the victims of this debacle. It will be a sad day when aseptic packaging becomes the norm for fluid milk. It will forever change the small producer dairy industry and the industry as a whole – not for the better, but for the worse.

Evidence shows the current fashionability of shopping at small, locally sourced grocers bears a surface-level resemblance to the way very early European Americans procured food and fulfills some similar needs, but it reflects long-standing trends in how Americans shop rather than a pure return to previous practices. While our earliest Colonial ancestors did shop locally out of necessity, they quickly moved away from this practice as soon as the opportunity to do so presented itself, and today’s locavore movement serves very different purposes, reflects distinctly modern values and typologies, and commands a much smaller share of the market. Indeed, the locavore movement as it currently exists marks an entirely new evolutionary model in grocery shopping, innovative not in its return to an imagined previous utopia but in its appropriation of the necessities of food procurement in rural Colonial America, its twisting of that image into a powerful marketing tool, and its placement of local food in the physical spaces dictated by modern capitalism.

Planning is a very important management function. Manager’s plan on different issues related to their organization to make good decision. No matter in which stage the business is currently operating they need to constantly plan to survive in the industry. Direct Fresh is an online grocery shop in Dhaka which operates targeting only the upper class customers. Somehow opportunities from middle class customers attracted the management of Direct Fresh. This paper aims to discuss the planning process currently occurring at Direct Fresh. Management of Direct Fresh wants to extend their target customer from Upper class to Middle class. To achieve this objective planning in multiple steps is necessary. Throughout this paper we will see how Direct Fresh is planning for achieving their objective of reaching to middle class customer segment.

Grocery shopping is an essential and routine activity. Although long regarded the responsibility of the female spouse, modern social and demographic shifts are causing men to become more engaged in this task. This is the first study to analyse gender differences with respect to the criterion of grocery product price within an Australian supermarket retail environment. A stratified sample of 140 male and 140 female grocery shoppers was surveyed. Results showed that men considered price attributes of products as being significantly lower in importance than did women. Additionally, men displayed lower levels of price involvement, reported referencing shelf price to a lesser extent, and gave lesser consideration to promotional tactics focusing on low price. Although men on average buy fewer items than do women, they spend more money for each item they purchase. This higher expenditure per item appears to be driven, at least in part, by a lack of price referencing. This research has implications for gender studies and consumer behaviour disciplines in relation to grocery shopping.