Thesis Chapters by Luca Bosco
This is my final thesis of my master degree about Communication Strategies.
In this work I will ... more This is my final thesis of my master degree about Communication Strategies.
In this work I will present the most important points about a local brand promotion (radio campaign, packaging, product's specs, distribution etc.), action developed mostly by myself.
This campaign is about a everyday -usage product, fresh eggs; the company as case study is a Venetian SME, "Azienda Agricola Lago".
Also, I will analyse come aspect about the "Fipronil Scandal" and the "Avian Emergency" to understand how these problems have affected the fresh eggs' business.
Also, I will analyse the Advertising investments over the radio and over the web to understand how much they are important.
In the final part, there are some interviews of many Venetian Stakeholders that will provide some interesting information about the advertising and food business in Veneto.
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Thesis Chapters by Luca Bosco
In this work I will present the most important points about a local brand promotion (radio campaign, packaging, product's specs, distribution etc.), action developed mostly by myself.
This campaign is about a everyday -usage product, fresh eggs; the company as case study is a Venetian SME, "Azienda Agricola Lago".
Also, I will analyse come aspect about the "Fipronil Scandal" and the "Avian Emergency" to understand how these problems have affected the fresh eggs' business.
Also, I will analyse the Advertising investments over the radio and over the web to understand how much they are important.
In the final part, there are some interviews of many Venetian Stakeholders that will provide some interesting information about the advertising and food business in Veneto.
In this work I will present the most important points about a local brand promotion (radio campaign, packaging, product's specs, distribution etc.), action developed mostly by myself.
This campaign is about a everyday -usage product, fresh eggs; the company as case study is a Venetian SME, "Azienda Agricola Lago".
Also, I will analyse come aspect about the "Fipronil Scandal" and the "Avian Emergency" to understand how these problems have affected the fresh eggs' business.
Also, I will analyse the Advertising investments over the radio and over the web to understand how much they are important.
In the final part, there are some interviews of many Venetian Stakeholders that will provide some interesting information about the advertising and food business in Veneto.