Export Marketing
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Recent papers in Export Marketing
course by UN agency International Trade Center
İletişim teknolojileri 1990’lardan bu yana yükselen bir ivmeyle gelişmekte ve Dijital Pazarlama da aynı hızla önem kazanmaktadır. Bu gelişme mesafeleri yok etmesi bakımından ihracat yapan işletmelere, maliyetleri düşürmesi bakımından da... more
The purpose of this study is twofold. First, to conceptualize various internal, ex-ternal and strategic factors explaining the motivation and the marketing strategy of Greek exporting firms based on a strategic management model. Second,... more
collection. Names are in alphabetical order reflecting author’s equal contributions to the article.
The comparatively fresh emergence of relationship marketing paradigm in the field of marketing management highlights the growing need to manage, develop and evaluate relationships amongst the buyers and suppliers. In international... more
Mango in Ghana is targeted as the next non-traditional export crop that is expected to fetch the highest foreign exchange for the country than cocoa. However, production and export constraints caused by fruit fly Bactrocera invadens has... more