- ISMAT - Instituto Superior Manuel Teixeira Gomes, Design, Faculty Memberadd
Place branding is a strategy to bring economic development to a territory. It is a complex, dynamic, and participatory process with a long-term vision that faces challenges such as the consensus between government, citizens and, other... more
Place branding is a strategy to bring economic development to a territory. It is a complex, dynamic, and participatory process with a long-term vision that faces challenges such as the consensus between government, citizens and, other stakeholders around a common purpose. Its constructed with several stages and with the participation of interdisciplinary teams, including designers. This article aims to analyze how design can contribute to place branding from a systemic perspective and using the place branding case study in Mississauga, Canada, as methodology. By crossing the phases of the process with the respective design interventions, it was possible to observe the multiple roles that designers can play with different complexity levels.
Research Interests:
Research Interests:
Research Interests:
There are many complexity elements in a place branding project. Among those are the conceptualization of a brand that expresses the local identity, the consensus among stakeholders, and the participation of residents. Nevertheless,... more
There are many complexity elements in a place branding project. Among those are the conceptualization of a brand that expresses the local identity, the consensus among stakeholders, and the participation of
residents. Nevertheless, designers master a set of skills to deal with complex problems. This paper aims to show, from the case study of the city of Porto Alegre (Brazil), how design can activate the collective participation of stakeholders and residents in a place branding process. The project ‘O que marca Porto Alegre?’ arose from a Rio Grande do Sul regional initiative, from the Associação Brasileira das Empresas de Design — ABEDESIGN-RS [Brazilian Association of Design Companies], with the aim of constructing a local brand that would recover the citizens’ pride and bring action guidelines to Porto Alegre. The proposal emerged from three principles: voluntary protagonism, collective authorship, and communal property. It had the participation of the municipality,
academia, business and civil society and it mobilized over 40 design studios, organized in six teams around a collective creation. As a result, by means of co-creation, a project was developed integrating multidisciplinary teams, stakeholders, and citizens around a common goal.
residents. Nevertheless, designers master a set of skills to deal with complex problems. This paper aims to show, from the case study of the city of Porto Alegre (Brazil), how design can activate the collective participation of stakeholders and residents in a place branding process. The project ‘O que marca Porto Alegre?’ arose from a Rio Grande do Sul regional initiative, from the Associação Brasileira das Empresas de Design — ABEDESIGN-RS [Brazilian Association of Design Companies], with the aim of constructing a local brand that would recover the citizens’ pride and bring action guidelines to Porto Alegre. The proposal emerged from three principles: voluntary protagonism, collective authorship, and communal property. It had the participation of the municipality,
academia, business and civil society and it mobilized over 40 design studios, organized in six teams around a collective creation. As a result, by means of co-creation, a project was developed integrating multidisciplinary teams, stakeholders, and citizens around a common goal.
Research Interests:
Research Interests:
Research Interests:
This article aims to address the design of services in the public sector and to offer an overview of the use of designat the Brazilian Institute of Geography and Statistics (IBGE). Concepts such as services, public service, service design... more
This article aims to address the design of services in the public sector and to offer an overview of the use of designat the Brazilian Institute of Geography and Statistics (IBGE).
Concepts such as services, public service, service design are initially clarified.
Then, is drawn a historical profile of design implementation at IBGE, a public agency that currently has 17 designers in its permanent staff, hired through public competition.
To conclude, will be made a diagnosis on the use of design by IBGE, applying appropriate tools for this purpose, addressing the issue of the use of service design and related perspectives for the institution.
Concepts such as services, public service, service design are initially clarified.
Then, is drawn a historical profile of design implementation at IBGE, a public agency that currently has 17 designers in its permanent staff, hired through public competition.
To conclude, will be made a diagnosis on the use of design by IBGE, applying appropriate tools for this purpose, addressing the issue of the use of service design and related perspectives for the institution.
Research Interests:
Bruno Porto dispensa apresentação. O problema é que deixar apenas essas quatro palavras é em si uma estranheza que exige explicação-ou uma apresentação para a apresentação...
Research Interests:
“In Latin America in the 1970s, a line of intellectuals conceptualized design within the sphere of technology as one of the most appropriate tools for achieving social and economic development and thus enabling the cultural autonomy of... more
“In Latin America in the 1970s, a line of intellectuals conceptualized design within the sphere of technology as one of the most appropriate tools for achieving social and economic development and thus enabling the cultural autonomy of the region. The possibility of meeting the needs of the population according to the circumstances in which they occurred allowed us to think about the first goal: social empowerment. The opportunity to do so with the so-called “installed capacity” and local technological means assumed the possibility of achieving the second goal: economic development...
Trecho de: Gabriel Patrocinio. “Design & Development: Leveraging Social and Economic Growth through Design Policies”. Apple Books.
More in Amazon: https://www.amazon.com/-/es/Gabriel-Patroc%C3%ADnio-ebook/dp/B081QRM26D/ref=sr_1_1?__mk_es_US=%C3%85M%C3%85%C5%BD%C3%95%C3%91&keywords=design+%26+development&qid=1575657849&sr=8-1
Trecho de: Gabriel Patrocinio. “Design & Development: Leveraging Social and Economic Growth through Design Policies”. Apple Books.
More in Amazon: https://www.amazon.com/-/es/Gabriel-Patroc%C3%ADnio-ebook/dp/B081QRM26D/ref=sr_1_1?__mk_es_US=%C3%85M%C3%85%C5%BD%C3%95%C3%91&keywords=design+%26+development&qid=1575657849&sr=8-1