Presented by Wade Alonzo from the Washington Traffic Safety Commission (independent, funded by NHTSA)
Textbooks
Hands-on Social Marketing — Nedra Kline Weinreich
Marketing in the Public Sector — Nancy Lee & Philip Kotler
Tag: webinar
The challenge
Not trusting yourself
- stuck in inspiration mode
- indecision and overwhelm
- “design by default” (e.g. just pick the neutral)
these are symptoms that you’re overwhelmed by external voices and can’t hear your own inner voice
These feel like they apply far beyond simply home design, to all aspects of life decision-making.
–> to get unstuck, tune out others’ opinions, tune in to your own intuition
Multicultural marketing and community engagement are evolving. Today’s most successful multicultural outreach strategies are increasingly those that apply core diversity, equity, and inclusion (DEI) values to reach diverse audiences effectively, respectfully, and meaningfully. In this session, we will explore how DEI and multicultural marketing and community engagement can work together to create more equitable campaigns and programs and share proven best practices for applying DEI principles within the context of marketing communications and engagement.
Speakers:
- Jennifer González (Senior Vice President of Multicultural Communications, C+C)
- Alejandro Paredes (Co-Director of Communications and Engagement Services, Cascadia Consulting Group)
Turning DEI into Action: A Simple Framework
presented by Jennifer González
Organizational DEI = internal
Multicultural marketing = external — “sells products or services to audiences of multiple ethnicities or cultural backgrounds in authentic ways that honor cultural differences”
How does DEI fit into multicultural marketing?
DEI in multicultural marketing: “applying core DEI principles to marketing & outreach strategies to ensure we reach diverse audiences effectively and respectfully”
- diversity — unbiased representation of diverse community members
- equity = fair access — investing in resources that ensure fair access to people who need more support than others
- inclusion = belonging — voices and desires of all community members are heard, valued, and acted on
Build a personalised practice for getting creative work done, consistently and enjoyably, in the face of distraction, procrastination, and endless competing demands on your time.
Day 1:
Agenda:
- Make a mess, then clean it up
- The Daily Deliverable
- Relearning to read
- Removing roadblocks
Guest speaker:
Alix Spiegel — NPR This American Life — take in a lot of content, then give it a little space to let the interesting stuff filter up
Ideas:
Fredkin’s paradox — being torn between paths forward — reframe: if both options are meaningful, the decision is actually less important
Build a personalised practice for getting creative work done, consistently and enjoyably, in the face of distraction, procrastination, and endless competing demands on your time.
Agenda:
- A road map for imperfect creativity
- Finding the time
- How to think about ideas
- Building an idea farm: collecting
- Building an idea farm: planting
Guest speakers:
- Bec Evans – “Written: How to Keep Writing and Build a Habit that Lasts” — myths of creative work influence how we work and make — we underestimate our ability to make, how much we can make
- Lisa Marchiano — making a little leads to more making — e.g. writing 300 words for the day helps spark the next day’s 300 words
Tools he uses:
Organizing approach:
“You have to keep a dozen of your favorite problems constantly present in your mind, although by and large they will lay in a dormant state. Every time you hear a new trick or a new result, test it against each of your twelve problems to see whether it helps.”
— Richard Feynman
Overnight challenge:
Choose one to do before second half of talk tomorrow:
- begin a 30-day challenge
- cross a creative bridge — make a significant transition — something that closes some options
- let go of a project or idea
Day 2:
We invite you to take a deep dive into the history of East King County through a racial equity, transportation, and affordable housing lens.
The past and the present are connected; we will explore the ways that past practices, policies, and laws have contributed to the housing struggles and inequities communities face today in Eastside cities.
We’ll learn about ACTIONS we can take together to advocate for equitable solutions in land use, transportation, and affordable housing policy.
- Japanese immigrants began farming in Bellevue in 1890s — cleared a lot of spaces that had been forested for farming and future development — book Strawberry Days
- Black workers at the Kirkland shipyards weren’t allowed to live in Eastside housing and had to take the slow ferry from Seattle
- Washington State 1921 Alien Land Law banned the sale of land to Japanese people and Asians
- I see echoes here in banning Chinese people from buying real estate “here” / Vancouver if they’re not going to live in it — housing should be made available to rent but they should still be allowed to buy
- Japanese people sent to internment via trains on Eastrail 😬
- I had thought it was all through the Puyallup / Auburn fairgrounds
- Race covenants across the Eastside, exclusionary zoning keeps housing costs high and encourages suburban development patterns
- Community Councils keeping veto power over land use laws to “maintain community character” — YES THE HOUGHTON CC IS FINALLY GONE!!! 👏👏👏
- In 2019, 44% of Bellevue residents spoke a language besides English! That’s compared to 14% in 1990.
This webinar will introduce you to social science tools to amplify strategies to motivate conservation action using a framework to explore diverse pathways to behavior change. These tools provide new lenses and resources to frame communications and mobilize audiences, as well as ideas for adaptive management and evaluation. Participants will get a sneak peek at a soon-to-be-released workbook on pathways to motivating conservation behavior change, designed by the presenters and partners.
Presented by SMANA
Presenters: Lily Maynard, PhD and Lauren Watkins, PhD
Case study: Tanzania chimpanzee habitat protection
- problem: despite conservation efforts, land still being degraded — small-scale farming biggest contributor to river forest deforestation — they were moving where they farmed because of soil infertility
- answer: composting!
- started by engaging with the community
- baseline survey & interviews: 800 households, 30 villages (who they trust, where they get info)
- org goal = save forests; farmers’ goal = provide for family; reframing: you have everything around you
- pilot launch in 3 villages
- “care for the forest, care for the family”
- football and netball tournaments; music video; dancing mascot performances; ambassador farmers — raise awareness
- demo farms to show compost benefits; ambassador farmers trained and built demonstration compost heaps at their homes; made flyer / cartoon
- trained 400 farmers; thousands of farmers participating — high adoption rates — 5000 compost heaps created
- taking action good — need to sustain the action too
- distributed 240000 kg compost samples; farming calendars; radio spots
- 70% farmers used compost 3+ seasons; 90% farmers believe composting will become typical ag practice in their community
- will follow up with spatial awareness to see if encouraging composting has reduced damage to habitat
Admin
https://www.thewriterscooppod.com/episodes/morethanjustahandshake – podcast
Business basics for freelance writers – course, $70
Accounting, insurance, and legal considerations – recorded webinar
Business planning
Developing your overall marketing strategy
Your marketing roadmap: stop selling and start educating
Branding
Building and growing your online brand
Marketing and building relationships
https://www.thewriterscooppod.com/episodes/buildingrelationships – podcast
https://www.thewriterscooppod.com/episodes/embraceauthenticmarketing – podcast
Land more referrals without asking for them
https://www.score.org/event/how-connect-any-potential-customer-referral-partner-or-influencer
https://www.score.org/event/value-communication-when-starting-your-business-beyond
Personalization strategies to attract and retain customers
Leverage linkedin lead generation
Self-publishing to grow your business brand
Take advantage of speaking opportunities
Connecting with customers in a digital world
How to build authentic relationships and grow your business
Engaging email marketing strategy
Washington State
King County now offers a Goods & Services Supplier Orientation. During this 2-hour session, we’ll discuss:
Registering as a King County supplier, opting-in to County rosters, and certifying as a small firm
How King County buys goods & services
What to expect when submitting a bid or proposal to King County
Best practices for maximizing your opportunities
E-Procurement Supplier Portal introduction
About King County Procurement
Three types of procurement:
- Architecture & Engineering
- Construction & Public Works
- Goods and Services
2021: procured $1.2 billion of goods and services
Mission = reflect values in environment, equity, and economical (get best value)
Environmental procurement policies: Sustainable Purchasing Policy & Strategic Climate Action Plan
Vaccination required for all contractors that do business on site