CSU Diversity/ Inclusivity Style Guide
Inclusive language around socioeconomic status and age
Avoid deficit-based language… Use language that looks at root causes and describes the barriers that impede those seeking opportunity.
See also: Disability language best practices
Conversational copy is writing how you talk. No sales megaphone. No corporate drone. Just a conversation. But that’s easier said than done. So I’ve put together this guide (packed with examples) to help teach you.
The brand that makes bullet points bare cool.
Part of the magic is that it’s not quite a voice. It’s more like a ‘format as filter’ that helps turn an individual’s voice into something recognisably ‘Palace’ without anyone having to do anything as try-hard as ‘write in a tone of voice’.
The examples are awesome. Love to see a brand commit to something that people outside their audience might find weird but is perfect for who they’re talking to.