Marylouise Caldwell
The University of Sydney, Marketing, Faculty Member
This study explores the theoretical foundations for consumer rights by drawing on broader human rights theories and consumer marketing literature. The study examines credit card debt through this theoretical lens and develops a model of... more
This study explores the theoretical foundations for consumer rights by drawing on broader human rights theories and consumer marketing literature. The study examines credit card debt through this theoretical lens and develops a model of consumer rights. Data analyses include the use of the Factiva electronic library to download recent articles from each of the three major newspapers in the Sydney and two in New York City. The study identifies two primary tensions. The first is a call for individual responsibility versus a call for protection of consumer rights. The second is the perception that credit cards either facilitate or inhibit quality of life and self-fulfilment. The position in this tension-ridden, arguably paradoxical space, depends on beliefs and perceptions about human frailty, institutional precariousness, conflict, and locus of sympathy. This rights model can be used to understand the conditions where the pressure for consumer rights are either amplified or inhibited.
Research Interests:
This film shows how three female achievers enact their multiple gendered selves,. A multi-country study of young female achievers
Documentary by Marylouise Caldwell, Ingeborg Kleppe, Paul Henry, with Elissa Down
Documentary by Marylouise Caldwell, Ingeborg Kleppe, Paul Henry, with Elissa Down
A Right to Life looks at the complexities of reforming the public health care system in Pakistan- as seen through the eyes of the country's leading gynaecologist and obstetrician.
A pageant was held in Botswana, designed to reduce the country's accelerating rate of HIV infection and promote dramatic lifestyle changes needed to stop the aggressive spread of the disease.
Research Interests:
Research Interests:
ABSTRACT How do HIV+ consumers in developing nations become public spokes-models/activists who convince others to adopt Positive Living, a health lifestyle that clashes with local beliefs and customs? We find they undergo a radical... more
ABSTRACT
How do HIV+ consumers in developing nations become public spokes-models/activists who convince others to adopt Positive Living, a health lifestyle that clashes with local beliefs and customs? We find they undergo a radical self-transformation involving a three-phase normalisation process:1) Facing the Worst, including denial, concealment and delayed testing, 2) Walking the Talk, including developing lay expertise, dealing with stigma, and embodying the principles of Positive Living, and 3) Talking the Walk, including moving beyond personal concerns and pursuing broad social goals. As activists, HIV+ consumers must temper their radicalism and deal with multiple players in a highly socio-politicised contested field.
How do HIV+ consumers in developing nations become public spokes-models/activists who convince others to adopt Positive Living, a health lifestyle that clashes with local beliefs and customs? We find they undergo a radical self-transformation involving a three-phase normalisation process:1) Facing the Worst, including denial, concealment and delayed testing, 2) Walking the Talk, including developing lay expertise, dealing with stigma, and embodying the principles of Positive Living, and 3) Talking the Walk, including moving beyond personal concerns and pursuing broad social goals. As activists, HIV+ consumers must temper their radicalism and deal with multiple players in a highly socio-politicised contested field.
Research Interests:
This book chapter focuses on how HIV+ consumers become AIDS Activists via participation in national beauty pageants in Botswana during 2005-2012.
Research Interests:
Research Interests:
Research Interests:
Marketing and consumer research has traditionally conceptualized consumers as individuals-who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects... more
Marketing and consumer research has traditionally conceptualized consumers as individuals-who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual ...
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Abstract. Social class is one of the most fundamental dimensions of social organiza-tion, influencing almost every aspect of our lives, including market-mediated con-sumption. Despite this situation, the topic has a chequered history in... more
Abstract. Social class is one of the most fundamental dimensions of social organiza-tion, influencing almost every aspect of our lives, including market-mediated con-sumption. Despite this situation, the topic has a chequered history in marketing and consumer research. ...
Research Interests:
Research Interests:
11 Imprinting, incubation and intensification: factors contributing to fan club formation and continuance Paul Henry and Marylouise Caldwell Introduction In recent times, researchers have expended considerable time and energy in... more
11 Imprinting, incubation and intensification: factors contributing to fan club formation and continuance Paul Henry and Marylouise Caldwell Introduction In recent times, researchers have expended considerable time and energy in understanding marketplace-based collectivities, ...
Research Interests:
Research Interests: Arts and Arts Management
Design/methodology/approach The paper employs video-ethnography involving the following steps: development of a typology of consumer archetypes based on a priori theory, screening for and identifying informants to exemplify each... more
Design/methodology/approach The paper employs video-ethnography involving the following steps: development of a typology of consumer archetypes based on a priori theory, screening for and identifying informants to exemplify each archetype, filming interviews in and ...
Research Interests:
Direct experience with products is an important means by which consumers learn cognitive and affective responses to a product or brand (Hoch and Deighton 1989; Smith 1993). Consumers frequently use memories for direct experiences with... more
Direct experience with products is an important means by which consumers learn cognitive and affective responses to a product or brand (Hoch and Deighton 1989; Smith 1993). Consumers frequently use memories for direct experiences with products as a basis for their ...
Research Interests:
This article uses narrative, case study analysis to examine consumer leisure and travel behaviour. Adopting an interpretive research paradigm, the article examines travel behaviour using face-to-face interviews with three traveller... more
This article uses narrative, case study analysis to examine consumer leisure and travel behaviour. Adopting an interpretive research paradigm, the article examines travel behaviour using face-to-face interviews with three traveller informants from Australia; and applies ...
Research Interests:
Our research focuses on contemporary young mainstream female achievers (CYMFAs) living in affluent middle class milieus. Motivation to study this cohort originates from our contention that compared to other women in recorded history... more
Our research focuses on contemporary young mainstream female achievers (CYMFAs) living in affluent middle class milieus. Motivation to study this cohort originates from our contention that compared to other women in recorded history CYMFAs have the greatest opportunity ...
Research Interests:
Research Interests:
Home > Qualitative Market Research: An International Journal > Volume 9 issue 2 > Cosmopolitanism as a consumer orientation: Replicating... ... Icon: Abstract. Icon: Backfiles. Icon: Print. Icon: Reprints &... more
Home > Qualitative Market Research: An International Journal > Volume 9 issue 2 > Cosmopolitanism as a consumer orientation: Replicating... ... Icon: Abstract. Icon: Backfiles. Icon: Print. Icon: Reprints & permissions. ... Purpose The paper aims to increase our understanding of an under-...
Research Interests:
Following this introduction, this special issue includes five articles on the consumer psychology of travel and tourism behaviour. Each of five papers contributes theoretically and empirically toward developing the field of tourism... more
Following this introduction, this special issue includes five articles on the consumer psychology of travel and tourism behaviour. Each of five papers contributes theoretically and empirically toward developing the field of tourism psychology and behaviour. Each paper combines ...
Research Interests:
Consumers seek pleasurable experiences when attending performing arts. Yet, no theory exists to explain and predict the sense making associated with this unique consumption activity. General living systems theory (GLST) is applied to... more
Consumers seek pleasurable experiences when attending performing arts. Yet, no theory exists to explain and predict the sense making associated with this unique consumption activity. General living systems theory (GLST) is applied to offer a systems-based model intended to be ...
Research Interests:
Purpose To delineate the range of consumer responses to life-conditions where sustained powerlessness is experienced. To provide a framework to understand the ways in which these consumers try to reclaim degrees of self-empowerment and... more
Purpose To delineate the range of consumer responses to life-conditions where sustained powerlessness is experienced. To provide a framework to understand the ways in which these consumers try to reclaim degrees of self-empowerment and wellbeing.
Research Interests:
This study examines how consumers respond to traumatic life events involving high levels of emotional intensity and a multiplicity of concurrent symptoms, including fear and trepidation, guilt and shame, depression, and rumination.... more
This study examines how consumers respond to traumatic life events involving high levels of emotional intensity and a multiplicity of concurrent symptoms, including fear and trepidation, guilt and shame, depression, and rumination. Consumers use consumption to ameliorate the negative emotions linked to such trauma states, striving to move to more positive healthier emotional states. The site of study consists of divorced mothers in which a family breakup has shattered a sense of normalcy and certainty. The participants face an existential crisis. We find consumers employ three strategies to ameliorate traumatic life states: self-compassion, self-capability and self-care. They engage in two types of consumption practices: restorative and transformative. To varying degrees, consumers achieve happier healthier life states; although recovery from trauma experience exhibits marked differences in speed, dynamics, and duration.
Research Interests:
Student consumer behaviour project focussing on condoms.
Research Interests:
Your task (in a group) is to prepare a written report and presentation that provides an up-to-date perspective on situational influences and consumer decision-making with respect to consumers making choices about products (goods,... more
Your task (in a group) is to prepare a written report and presentation that provides an up-to-date perspective on situational influences and consumer decision-making with respect to consumers making choices about products (goods, services, experiences) and buying outlets, within a specific product category. You are asked to imagine that the target audience for your work comprises people who are working as marketers in the product category in which your group is interested. These people have covered the basics of consumer behaviour in a marketing principles course. Your task is to advance their knowledge by providing an up-to-date detailed account of how situational influences influence consumer decision-making within their product category. Your group will be allocated one of the following broad product categories OR if you prefer a narrower product category (see examples below) within the broad product category.
Research Interests:
Content: Your task as a group is to prepare a written report (3000 words) [and later a related presentation of 30 minutes] that compares specific consumer segments with respect to how contemporary consumers make decisions about eating... more
Content: Your task as a group is to prepare a written report (3000 words) [and later a related presentation of 30 minutes] that compares specific consumer segments with respect to how contemporary consumers make decisions about eating occasions occurring at-home and away-from-home.