The Theory of Planned Behavior (TPB) has been extensively used to examine donation intentions in ... more The Theory of Planned Behavior (TPB) has been extensively used to examine donation intentions in the general community. This research seeks to examine whether TPB applies to one culturally and linguistically diverse (CALD) community in Australia and also incorporates blood donation knowledge as an antecedent in the model, given that the TPB assumes people make informed decisions regarding blood donation. A cross-section of 425 members of African CALD communities was surveyed face to face using bilingual workers, ensuring inclusion across literacy levels within the CALD community. Constructs used within the survey were drawn from the TPB blood donation literature (i.e., attitudes, social norms, and self-efficacy). A new measure of blood donation knowledge was included. Structural equation modeling found that the Basic TPB model did not hold for African CALD communities in Australia. The Basic TPB model was modified and within this Adapted TPB model attitudes were found not to impact intentions directly, but had a mediating effect through self-efficacy. An Extended TPB model including overall knowledge was then tested and improved the model fit statistics, explaining 59.8% variation in intentions. Overall knowledge was found to indirectly impact intentions, through self-efficacy, social norms, and attitudes. The TPB applies differently when examining African CALD communities' blood donation intentions in Australia. Knowledge is an important mediating component of the Extended TPB model rather than directly affecting intentions. Addressing CALD communities' psychographic characteristics may assist blood services in developing targeted strategies to increase donations within these communities.
Global warming and carbon emissions have gained international attention. However, it would appear... more Global warming and carbon emissions have gained international attention. However, it would appear that consumers are still unclear about what it encompasses and how it relates to their individual behaviour. Using the Theory of Reasoned Action (TRA) as a guiding framework, this study presents a structural equation model that tests the relationships between carbon and environmental knowledge, environmental attitude and
Corporate Communications: An International Journal, 2015
ABSTRACT The purpose of this paper is to focus on the differences between managing domestic corpo... more ABSTRACT The purpose of this paper is to focus on the differences between managing domestic corporate brands (DCBs) and multinational corporate brands (MCBs), and presents a framework highlighting six types of complexity associated with managing both forms of corporate brands in an international business context.
ABSTRACT Creating and maintaining brand identity is regarded as a formative brand building step t... more ABSTRACT Creating and maintaining brand identity is regarded as a formative brand building step to the creation of corporate reputation and image. Similarly, a university's perceived excellence may guide the decision of prospective students, assist scholars considering offers of employment, and help federal agencies awarding grants for business consultancies. This paper develops a conceptual framework surrounding the use of visual brand identity touch-points in the context of universities as higher education service providers. The paper draws on literature related to corporate branding to develop a proposed theoretical framework: integrated visual brand identity touch-point (IVBIT) programme. Developing a consistent and holistic IVBIT programme should assist universities in gaining a higher corporate brand reputation among their various key stakeholders. Additionally, the paper identifies how the implementation of a holistic IVBIT programme is positively linked to a university's service brand equity.
ABSTRACT Frontline employees (FLEs) are the face of a service organisation, dealing directly with... more ABSTRACT Frontline employees (FLEs) are the face of a service organisation, dealing directly with the firms' customers, who, if effectively managed through internal marketing (IM), deliver improved customer experiences. This research develops and empirically tests whether FLEs' experience of IM programmes influences FLEs' perceptions of internal market orientation (IMO) which, in turn, will have an impact on their organisational identification (OI) and job satisfaction (JS) and, ultimately, on their customer-oriented behaviour (COB). It also tests whether perception of IMO mediates the relationship between employees' experiences of IM programmes and FLEs' OI and JS, and, in turn, whether this predicts FLEs' COB. The hypotheses were tested using a sample of 295 frontline salespeople working for a large, general Bangladeshi insurance company. The study found that FLEs' experience of IM programmes positively influenced their views of IMO. Further, FLEs' OI and JS mediated the relationship between their perceived IMO and COB. Theoretical and managerial implications are then discussed.
ABSTRACT The purpose of this paper is to propose a model which presents an expanded view of the b... more ABSTRACT The purpose of this paper is to propose a model which presents an expanded view of the beneficial impact of internal marketing (IM) in organizations. The model innovatively proposes links between the development of internal market orientation, internal marketing programs and external market orientation and external marketing programs. As a significant novel contribution to knowledge, this model advocates a continual process of improvement as marketing knowledge develops. Such an approach to the development of the marketing programs within an organization potentially increases business success and competitive advantage. The model has implications for organizational management, where internal marketing programs are desirous. Future research opportunities are suggested, including assessment of the model.
Global warming and carbon emissions have gained international attention. However, it would appear... more Global warming and carbon emissions have gained international attention. However, it would appear that consumers are still unclear about what it encompasses and how it relates to their individual behaviour. Using the Theory of Reasoned Action (TRA) as a guiding framework, this study presents a structural equation model that tests the relationships between carbon and environmental knowledge, environmental attitude and behaviour using a sample of US consumers. The findings of the research suggest that a positive relationship was found between general and carbon-specific knowledge, attitude towards the environment, and general and carbon-specific behaviours. Therefore, general and carbon-specific environmental behaviours are related and may be driven by general attitudes and knowledge (i.e. both carbon-specific and general environmental knowledge). The implications of the study would suggest that marketers, working in tandem with government policymakers, need to focus efforts on developing consumers' knowledge about specific sub-issues, such as global warming. However, additional research needs to be undertaken to develop marketing communication that accurately reflects the environmental impact of consumption behaviour, thereby allowing for considered consumption.
Copyright notice: This website and its contents are subject to copyright under the laws of Austra... more Copyright notice: This website and its contents are subject to copyright under the laws of Australia and, through international treaties, other countries. The copyright in materials in this website as a whole is owned by Deakin University. Third parties own the copyright in some materials incorporated within this website. You may view this website and its contents using your web browser and save an electronic copy, or print out a copy, of parts of this website solely for your own information, research or study, but only if you: do not modify ...
Hossain, M. Zubair and Ferdous, Ahmed 2010, Towards an understanding of knowledge sharing behavio... more Hossain, M. Zubair and Ferdous, Ahmed 2010, Towards an understanding of knowledge sharing behavior of CCOs in Bangladesh : a proposed structural equations model, in ICKG 2010 : Empowerment through knowledge transfer and progress through knowledge sharing : Proceedings of ...
… 2011: Delivering Value in Turbulent Times, Jan 1, 2011
Copyright notice: This website and its contents are subject to copyright under the laws of Austra... more Copyright notice: This website and its contents are subject to copyright under the laws of Australia and, through international treaties, other countries. The copyright in materials in this website as a whole is owned by Deakin University. Third parties own the copyright in some materials incorporated within this website. You may view this website and its contents using your web browser and save an electronic copy, or print out a copy, of parts of this website solely for your own information, research or study, but only if you: do not modify ...
Journal of international consumer marketing, Jan 1, 2010
The article develops understanding of the factors that influence the sustainable marketing (SM) b... more The article develops understanding of the factors that influence the sustainable marketing (SM) behavior of marketing managers in an emerging-country context, using the lens of the theory of planned behavior (TPB). Data were collected from 145 senior marketing managers from a range of industrial sectors in Bangladesh. The data were analyzed using partial least squares (PLS). The findings reveal that
Global warming and carbon emissions have gained international attention. However, it would appear... more Global warming and carbon emissions have gained international attention. However, it would appear that consumers are still unclear about what it encompasses and how it relates to their individual behaviour. Using the Theory of Reasoned Action (TRA) as a guiding framework, this study presents a structural equation model that tests the relationships between carbon and environmental knowledge, environmental attitude and
... in Bangladesh have negative sentiment towards price (−8.44) and advertisement (−2.73) and ...... more ... in Bangladesh have negative sentiment towards price (−8.44) and advertisement (−2.73) and ... traditional marketing concepts and accept the existing and upcoming marketing trends in the ... who rely heavily on marketing communication forms such as TV advertisements, billboards ...
The fundamental reasons offered for the popularity of Integrated Marketing Communications (IMC) a... more The fundamental reasons offered for the popularity of Integrated Marketing Communications (IMC) among marketers is that it is good for the bottom line and a necessity in today's fractured market place. Nonetheless, despite the evolution and increased critical evaluation of IMC, ...
Page 1. PROFILING CONTEMPORARY MARKETING PRACTICES IN BANGLADESH Ahmed Shahriar Ferdous, Deakin U... more Page 1. PROFILING CONTEMPORARY MARKETING PRACTICES IN BANGLADESH Ahmed Shahriar Ferdous, Deakin University (E-mail: aferdous@deakin.edu.au) Shahid Hossain, North South University (E-mail: shahid@northsouth.edu) May 2010 (Revised) ...
The Theory of Planned Behavior (TPB) has been extensively used to examine donation intentions in ... more The Theory of Planned Behavior (TPB) has been extensively used to examine donation intentions in the general community. This research seeks to examine whether TPB applies to one culturally and linguistically diverse (CALD) community in Australia and also incorporates blood donation knowledge as an antecedent in the model, given that the TPB assumes people make informed decisions regarding blood donation. A cross-section of 425 members of African CALD communities was surveyed face to face using bilingual workers, ensuring inclusion across literacy levels within the CALD community. Constructs used within the survey were drawn from the TPB blood donation literature (i.e., attitudes, social norms, and self-efficacy). A new measure of blood donation knowledge was included. Structural equation modeling found that the Basic TPB model did not hold for African CALD communities in Australia. The Basic TPB model was modified and within this Adapted TPB model attitudes were found not to impact intentions directly, but had a mediating effect through self-efficacy. An Extended TPB model including overall knowledge was then tested and improved the model fit statistics, explaining 59.8% variation in intentions. Overall knowledge was found to indirectly impact intentions, through self-efficacy, social norms, and attitudes. The TPB applies differently when examining African CALD communities' blood donation intentions in Australia. Knowledge is an important mediating component of the Extended TPB model rather than directly affecting intentions. Addressing CALD communities' psychographic characteristics may assist blood services in developing targeted strategies to increase donations within these communities.
Global warming and carbon emissions have gained international attention. However, it would appear... more Global warming and carbon emissions have gained international attention. However, it would appear that consumers are still unclear about what it encompasses and how it relates to their individual behaviour. Using the Theory of Reasoned Action (TRA) as a guiding framework, this study presents a structural equation model that tests the relationships between carbon and environmental knowledge, environmental attitude and
Corporate Communications: An International Journal, 2015
ABSTRACT The purpose of this paper is to focus on the differences between managing domestic corpo... more ABSTRACT The purpose of this paper is to focus on the differences between managing domestic corporate brands (DCBs) and multinational corporate brands (MCBs), and presents a framework highlighting six types of complexity associated with managing both forms of corporate brands in an international business context.
ABSTRACT Creating and maintaining brand identity is regarded as a formative brand building step t... more ABSTRACT Creating and maintaining brand identity is regarded as a formative brand building step to the creation of corporate reputation and image. Similarly, a university's perceived excellence may guide the decision of prospective students, assist scholars considering offers of employment, and help federal agencies awarding grants for business consultancies. This paper develops a conceptual framework surrounding the use of visual brand identity touch-points in the context of universities as higher education service providers. The paper draws on literature related to corporate branding to develop a proposed theoretical framework: integrated visual brand identity touch-point (IVBIT) programme. Developing a consistent and holistic IVBIT programme should assist universities in gaining a higher corporate brand reputation among their various key stakeholders. Additionally, the paper identifies how the implementation of a holistic IVBIT programme is positively linked to a university's service brand equity.
ABSTRACT Frontline employees (FLEs) are the face of a service organisation, dealing directly with... more ABSTRACT Frontline employees (FLEs) are the face of a service organisation, dealing directly with the firms' customers, who, if effectively managed through internal marketing (IM), deliver improved customer experiences. This research develops and empirically tests whether FLEs' experience of IM programmes influences FLEs' perceptions of internal market orientation (IMO) which, in turn, will have an impact on their organisational identification (OI) and job satisfaction (JS) and, ultimately, on their customer-oriented behaviour (COB). It also tests whether perception of IMO mediates the relationship between employees' experiences of IM programmes and FLEs' OI and JS, and, in turn, whether this predicts FLEs' COB. The hypotheses were tested using a sample of 295 frontline salespeople working for a large, general Bangladeshi insurance company. The study found that FLEs' experience of IM programmes positively influenced their views of IMO. Further, FLEs' OI and JS mediated the relationship between their perceived IMO and COB. Theoretical and managerial implications are then discussed.
ABSTRACT The purpose of this paper is to propose a model which presents an expanded view of the b... more ABSTRACT The purpose of this paper is to propose a model which presents an expanded view of the beneficial impact of internal marketing (IM) in organizations. The model innovatively proposes links between the development of internal market orientation, internal marketing programs and external market orientation and external marketing programs. As a significant novel contribution to knowledge, this model advocates a continual process of improvement as marketing knowledge develops. Such an approach to the development of the marketing programs within an organization potentially increases business success and competitive advantage. The model has implications for organizational management, where internal marketing programs are desirous. Future research opportunities are suggested, including assessment of the model.
Global warming and carbon emissions have gained international attention. However, it would appear... more Global warming and carbon emissions have gained international attention. However, it would appear that consumers are still unclear about what it encompasses and how it relates to their individual behaviour. Using the Theory of Reasoned Action (TRA) as a guiding framework, this study presents a structural equation model that tests the relationships between carbon and environmental knowledge, environmental attitude and behaviour using a sample of US consumers. The findings of the research suggest that a positive relationship was found between general and carbon-specific knowledge, attitude towards the environment, and general and carbon-specific behaviours. Therefore, general and carbon-specific environmental behaviours are related and may be driven by general attitudes and knowledge (i.e. both carbon-specific and general environmental knowledge). The implications of the study would suggest that marketers, working in tandem with government policymakers, need to focus efforts on developing consumers' knowledge about specific sub-issues, such as global warming. However, additional research needs to be undertaken to develop marketing communication that accurately reflects the environmental impact of consumption behaviour, thereby allowing for considered consumption.
Copyright notice: This website and its contents are subject to copyright under the laws of Austra... more Copyright notice: This website and its contents are subject to copyright under the laws of Australia and, through international treaties, other countries. The copyright in materials in this website as a whole is owned by Deakin University. Third parties own the copyright in some materials incorporated within this website. You may view this website and its contents using your web browser and save an electronic copy, or print out a copy, of parts of this website solely for your own information, research or study, but only if you: do not modify ...
Hossain, M. Zubair and Ferdous, Ahmed 2010, Towards an understanding of knowledge sharing behavio... more Hossain, M. Zubair and Ferdous, Ahmed 2010, Towards an understanding of knowledge sharing behavior of CCOs in Bangladesh : a proposed structural equations model, in ICKG 2010 : Empowerment through knowledge transfer and progress through knowledge sharing : Proceedings of ...
… 2011: Delivering Value in Turbulent Times, Jan 1, 2011
Copyright notice: This website and its contents are subject to copyright under the laws of Austra... more Copyright notice: This website and its contents are subject to copyright under the laws of Australia and, through international treaties, other countries. The copyright in materials in this website as a whole is owned by Deakin University. Third parties own the copyright in some materials incorporated within this website. You may view this website and its contents using your web browser and save an electronic copy, or print out a copy, of parts of this website solely for your own information, research or study, but only if you: do not modify ...
Journal of international consumer marketing, Jan 1, 2010
The article develops understanding of the factors that influence the sustainable marketing (SM) b... more The article develops understanding of the factors that influence the sustainable marketing (SM) behavior of marketing managers in an emerging-country context, using the lens of the theory of planned behavior (TPB). Data were collected from 145 senior marketing managers from a range of industrial sectors in Bangladesh. The data were analyzed using partial least squares (PLS). The findings reveal that
Global warming and carbon emissions have gained international attention. However, it would appear... more Global warming and carbon emissions have gained international attention. However, it would appear that consumers are still unclear about what it encompasses and how it relates to their individual behaviour. Using the Theory of Reasoned Action (TRA) as a guiding framework, this study presents a structural equation model that tests the relationships between carbon and environmental knowledge, environmental attitude and
... in Bangladesh have negative sentiment towards price (−8.44) and advertisement (−2.73) and ...... more ... in Bangladesh have negative sentiment towards price (−8.44) and advertisement (−2.73) and ... traditional marketing concepts and accept the existing and upcoming marketing trends in the ... who rely heavily on marketing communication forms such as TV advertisements, billboards ...
The fundamental reasons offered for the popularity of Integrated Marketing Communications (IMC) a... more The fundamental reasons offered for the popularity of Integrated Marketing Communications (IMC) among marketers is that it is good for the bottom line and a necessity in today's fractured market place. Nonetheless, despite the evolution and increased critical evaluation of IMC, ...
Page 1. PROFILING CONTEMPORARY MARKETING PRACTICES IN BANGLADESH Ahmed Shahriar Ferdous, Deakin U... more Page 1. PROFILING CONTEMPORARY MARKETING PRACTICES IN BANGLADESH Ahmed Shahriar Ferdous, Deakin University (E-mail: aferdous@deakin.edu.au) Shahid Hossain, North South University (E-mail: shahid@northsouth.edu) May 2010 (Revised) ...
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