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Roos et al., 2020 - Google Patents

The effect of links and excerpts on internet news consumption

Roos et al., 2020

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Document ID
8863959793822150887
Author
Roos J
Mela C
Shachar R
Publication year
Publication venue
Journal of Marketing Research

External Links

Snippet

Internet news and search sites often excerpt content from and link to competing news outlets. On the one hand, providing outbound links can make the linking site more attractive, even to the point of stealing traffic from the linked sites. Regulatory policy, such as the …
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