Yoon et al., 2018 - Google Patents
Attracting comments: Digital engagement metrics on Facebook and financial performanceYoon et al., 2018
- Document ID
- 9334255225497614033
- Author
- Yoon G
- Li C
- Ji Y
- North M
- Hong C
- Liu J
- Publication year
- Publication venue
- Journal of Advertising
External Links
Snippet
Many companies are now using social media such as Facebook for advertising and marketing purposes. To understand how using social media affects a company's business performance from a digital engagement perspective, this study examines how user …
- 230000000694 effects 0 abstract description 72
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