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Lambrecht et al., 2013 - Google Patents

When does retargeting work? Information specificity in online advertising

Lambrecht et al., 2013

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Document ID
5510419478541061708
Author
Lambrecht A
Tucker C
Publication year
Publication venue
Journal of Marketing research

External Links

Snippet

Firms can now offer personalized recommendations to consumers who return to their website, using consumers' previous browsing history on that website. In addition, online advertising has greatly improved in its use of external browsing data to target Internet ads …
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