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Yuan, 2015 - Google Patents

Supply side optimisation in online display advertising

Yuan, 2015

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Document ID
13522998436652194438
Author
Yuan S
Publication year

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Snippet

On the Internet there are publishers (the supply side) who provide free contents (eg, news) and services (eg, email) to attract users. Publishers get paid by selling ad displaying opportunities (ie, impressions) to advertisers. Advertisers then sell products to users who are …
Continue reading at discovery.ucl.ac.uk (PDF) (other versions)

Classifications

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