JP6981002B2 - Display shelves, information processing equipment, programs and display shelf systems - Google Patents

Description

The present invention relates to display shelves, information processing devices, programs and display shelf systems.

In recent years, the use of digital signage technology has been increasing. For example, in the retail industry, the use of electronic shelf labels, which are display devices related to digital signage and are attached to display shelves for displaying products, is increasing.

For example, Patent Document 1 discloses an electronic shelf label that has a long display screen along the horizontal direction of a shelf board of a display shelf and displays information of each product displayed on the shelf board horizontally side by side. .. The electronic shelf label according to Patent Document 1 is a display device related to electronic paper, and since the electronic shelf label has a long shape in the horizontal direction along the shelf board, information on each product is displayed according to the arrangement position of each product. Can be displayed. Therefore, even when the arrangement of the products is changed, it is possible to eliminate the work of attaching the electronic shelf labels.

Japanese Unexamined Patent Publication No. 2014-193218

However, the electronic shelf label according to Patent Document 1 is electronic paper, and can be displayed as compared with a display device such as a general liquid crystal display or an organic EL (Electro Luminescence) display because it is difficult to display a moving image, for example. The amount of information is small.

On the other hand, the introduction cost is one of the factors that are currently hindering the introduction of electronic shelf labels in retail stores. For example, when the electronic shelf label is a display device such as a liquid crystal display, the introduction cost becomes high, and the retail store may hesitate to introduce the electronic shelf label.

The present invention has been made under such circumstances, and an object of the present invention is to be able to appropriately present information to a customer and to reduce costs related to the introduction of electronic shelf labels. The purpose is to provide display shelves that can be used.

The display shelf according to the present invention includes a first display device provided on a first shelf board and displaying an image on a display surface extending in a rail shape along the front end portion of the first shelf board, and the first display device. A second display device attached to a second shelf board different from the first shelf board and displaying a predetermined content is provided, and the first display device is a special content different from the content and is the first . Information on related products related to the products displayed on the shelf board of No. 1, information showing usage examples of the products, or special contents including privilege information related to the products is displayed, and the first display device further displays the products. Is the instruction information indicating the first or second shelf board to be displayed, and is to display the instruction information indicating the difference in the number of stages between the first shelf board and the shelf board to display the product. It is a feature.

The display shelf according to the present invention is characterized in that the first display device is a projection device built in the first shelf board and projects an image on the display surface.

The display shelf according to the present invention is characterized in that the second display device is an LED display attached to the front end portion of the second shelf board and extending in a rail shape along the front end portion.

In the display shelf according to the present invention, the related products are displayed on the second shelf board, and the second display device is described in accordance with the display of information on the related products in the first display device. It is characterized in that the content related to the related product is displayed.

The display shelf according to the present invention is provided with a detection device for detecting customer behavior on or near the display shelf, and the first display device responds to the customer behavior detected by the detection device. It is characterized by switching the display content.

The information processing apparatus according to the present invention is information on predetermined contents and related products related to products displayed on the first shelf board of a display shelf installed in a store, which are special contents different from the contents. information indicating an example of the use of quotient goods, or a storage unit for storing a special content including privilege information relating to the product, provided on the first shelf, the rails along the front end portion of the first shelf plate A first output unit that outputs the special content to a first display device that displays an image on a display surface extending in a shape, and a second shelf board attached to a second shelf board different from the first shelf board. Instruction information indicating the first or second shelf board on which the content should be output to the display device and the first or second shelf board, and the first shelf board and the product should be displayed. It is characterized by including an instruction output unit that outputs instruction information indicating a difference in the number of stages from the shelf board to the first display device.

The information processing apparatus according to the present invention has an acquisition unit that acquires sales information indicating the sales or sales schedule of each product displayed on the display shelf, and each product based on the sales information acquired by the acquisition unit. and a determination unit for determining a display arrangement, the command output unit, based on the display arrangement in which the determination unit has determined, the instruction information to the effect that display any of the item into the first shelf plate and wherein an output to Turkey.

The program according to the present invention is information on related products related to predetermined contents and special contents different from the contents and displayed on the first shelf board of the display shelf installed in the store, the products. information indicating an example of the use of, or stored in the storage unit a special content including privilege information relating to the product, provided on the first shelf, along the front end portion of the first shelf plate rail-like The special content is output to a first display device that displays an image on an extending display surface, and the content is output to a second display device attached to a second shelf board different from the first shelf board. The instruction information indicating the first or second shelf board on which the product should be displayed, and the instruction information indicating the difference in the number of stages between the first shelf board and the shelf board on which the product should be displayed, is described. It is characterized in that a computer executes a process of outputting to a first display device.

The display shelf system according to the present invention is provided on a first shelf board of a display shelf installed in a store, and an image is displayed on a display surface extending in a rail shape along the front end portion of the first shelf board. A first display device, a second display device attached to a second shelf board different from the first shelf board, and displaying a predetermined content, and a special content different from the content, wherein the first display device is used . Special content including information on related products related to the products displayed on the shelf board 1, information showing usage examples of the products, or privilege information related to the products is displayed on the first display device, and the contents are displayed on the first display device. The information processing device includes an information processing device that outputs to the display device, and the information processing device further comprises instruction information indicating the first or second shelf board on which the product should be displayed, and the first shelf board and the first shelf board. It is characterized in that instruction information indicating the difference in the number of stages from the shelf board on which the product is to be displayed is output to the first display device.

According to the present invention, it is possible to appropriately present information to a customer and to reduce the cost of introducing an electronic shelf label.

It is a schematic diagram which shows the structural example of the display shelf system. It is explanatory drawing which shows the internal structure of the 1st shelf board. It is explanatory drawing which shows an example of LED signage. It is a block diagram which shows the configuration example of a server. It is a block diagram which shows the structural example of a projector signage. It is a block diagram which shows the structural example of LED signage. It is explanatory drawing which shows an example of the record layout of a product DB. It is explanatory drawing which shows an example of the record layout of the arrangement table. It is explanatory drawing which shows the display example of a content. It is explanatory drawing for demonstrating the switching display of contents. It is explanatory drawing for demonstrating the display process of a special content. It is a flowchart which shows an example of the processing procedure which a display shelf system executes. It is a flowchart which shows an example of the processing procedure of the subroutine of a special content display. It is explanatory drawing which shows the structural example of the display shelf which concerns on Embodiment 2. It is explanatory drawing for demonstrating the content switching process which concerns on Embodiment 2. It is a flowchart which shows an example of the processing procedure executed by the display shelf system which concerns on Embodiment 2. FIG. It is a flowchart which shows an example of the processing procedure of the subroutine of the special content display which concerns on Embodiment 2. It is a block diagram which shows the configuration example of the server which concerns on Embodiment 3. FIG. It is explanatory drawing which shows an example of the record layout of the sales DB which concerns on Embodiment 3. FIG. It is explanatory drawing for demonstrating the arrangement determination process which concerns on Embodiment 3. It is explanatory drawing which shows an example of the instruction screen which concerns on Embodiment 3. FIG. It is a flowchart which shows an example of the processing procedure executed by the display shelf system which concerns on Embodiment 3. FIG. It is a functional block diagram which shows the operation of the server of the above-mentioned form.

Hereinafter, the present invention will be described in detail with reference to the drawings showing the embodiments thereof.
(Embodiment 1)
FIG. 1 is a schematic diagram showing a configuration example of a display shelf system. In this embodiment, a display shelf system for promoting sales of products in a retail store will be described as an example. The display shelf system includes an information processing device 1, a first display device 2, a second display device 3, a sensor device 4, a repeater 5, and the like. The information processing device 1 and another device communicate with each other via a network N such as the Internet. Although the information processing device 1 is shown as a device installed outside the store in FIG. 1, the information processing device 1 may be a device installed inside the store.

The information processing device 1 is an information processing device that stores various information and transmits / receives information via the network N. The information processing device 1 is, for example, a server computer, a personal computer, or the like. In the present embodiment, the information processing apparatus 1 is assumed to be a server computer, and is read as server 1. The server 1 stores display contents such as advertisements related to products provided in retail stores, and outputs the display contents to the first display device 2 and the second display device 3.

The first display device 2 and the second display device 3 are digital signage devices that communicate with the server 1 and display an image related to an advertisement or the like of a product. For example, a plurality of display shelves S are installed in a store, and the first display device 2 and the second display device 3 are provided on the shelf board of the display shelf S.

Specifically, the first display device 2 is provided on the first shelf board P1 which is a part of the plurality of shelf boards included in the display shelf S. The first display device 2 is a projector device built in the first shelf board P1 and projects an image on a display surface 25 provided at the front end portion of the first shelf board P1. That is, the first display device 2 has a screen at a position corresponding to a so-called price rail, and displays an image on the screen. The first display device 2 may be a liquid crystal display or the like in addition to the projector device. In the following description, for convenience, the first display device 2 will be read as the projector signage 2. For example, the projector signage 2 displays a price tag image showing a product name, price, etc. of a displayed product instead of a paper price tag. In the present embodiment, the projector signage 2 not only displays the product name, price, etc., but also receives the distribution of the display content from the server 1 and displays an image such as a product advertisement on the display surface 25.

The second display device 3 is provided on each of the second shelf boards P2, P2, P2 ... Other than the first shelf board P1 among the plurality of shelf boards included in the display shelf S. For example, the second display device 3 is an LED display having a display screen extending in a rail shape along the front end portion of the second shelf board P2 and using an LED (Light Emitting Diode) as a display element related to the display. be. For example, the second display device 3 may be a display device related to electronic paper or the like. In the following description, for convenience, the second display device 3 is read as LED signage 3. Similar to the projector signage 2, the LED signage 3 receives content from the server 1 and displays an image such as an advertisement on a horizontally long display panel.

As described above, the display shelf S is provided with two types of display devices, a projector signage 2 and an LED signage 3. The projector signage 2 can display a high-resolution image as compared with the LED signage 3, but the introduction cost is higher than that of the LED signage 3. On the other hand, although the LED signage 3 is inferior in display quality to the projector signage 2, it can display an image with low power consumption and its introduction cost is low. Therefore, in the present embodiment, the display shelf S is provided with two types of display devices in combination, so that information on the displayed products is presented while reducing the cost.

The sensor device 4 is a sensor that detects the behavior of a customer who visits the vicinity of the display shelf S. Specifically, the sensor device 4 is an infrared sensor that detects the approach and departure of a customer, a beacon device that communicates with a mobile terminal (for example, a smartphone) owned by the customer, a line-of-sight detection device that detects the customer's line of sight from a captured image, and the like. be. The above is an example, and the sensor device 4 may be able to detect the behavior of the customer in the vicinity of the display shelf S. In the present embodiment, the sensor device 4 will be described as being an infrared sensor. For example, the sensor device 4 outputs a detection result related to customer behavior to the server 1 via a predetermined repeater 5. The sensor device 4 may be built in or installed in the display shelf S, or may be installed in the vicinity of the display shelf S.

FIG. 2 is an explanatory diagram showing the internal structure of the first shelf board P1. Here, the direction in which the display shelves face the customer is the front direction, and the opposite side is the back direction. Further, the direction from the installation surface of the display shelf S to the ceiling is upward, and the opposite side is downward. FIG. 2 schematically shows a case where the inside of the first shelf board P1 is viewed from above. As described above, the projector signage 2 is provided inside the first shelf board P1.

The projector signage 2 has a projector 20 that projects an image and a display surface 25 that displays an image projected from the projector 20. The projector 20 is a projector main body, and is provided on the back side inside the first shelf plate P1. The projection lens of the projector 20 is located substantially in the center in the lateral direction of the first shelf plate P1 and projects an image toward the front side. Specifically, the projection lens is a linear Fresnel lens having a saw-like cross section along the lateral direction, and diffuses the light emitted from the light source along the lateral direction. As a result, as shown in FIG. 2, the projector 20 diffuses and projects the image light toward the front surface.

The display surface 25 is a screen for displaying an image projected from the projector 20. The display surface 25 is provided in a rail shape along the front end portion of the first shelf plate P1. Specifically, the display surface 25 has a rectangular shape elongated in the horizontal direction in the front view, has a vertical width substantially equal to the thickness of the first shelf board P1 in the vertical direction (see FIG. 1), and is the first. It extends with a width substantially the same as the width of the shelf board P1 of the above. As a result, the display surface 25 is formed on the entire front end portion of the first shelf plate P1. The image light emitted from the projector 20 is incident on the entire back surface of the display surface 25. The display surface 25 has a structure in which a diffuser plate is laminated on the front surface of a LAF (Louver Array Film). The viewing angle of the image light incident on the display surface 25 is adjusted by LAF, and the image light is emitted so as to be parallel to the front direction. As a result, the image projected from the projector 20 is displayed on the display surface 25.

FIG. 3 is an explanatory diagram showing an example of the LED signage 3. FIG. 3A shows a perspective view showing the appearance of the LED signage 3, and FIG. 3B shows a side view showing the mounting structure of the LED signage 3. The LED signage 3 is, for example, an LED display having an elongated rectangular display screen extending along the front end portion of the second shelf plate P2. As shown in FIG. 3A, the LED signage 3 is a thin display device, has a width substantially the same as that of the second shelf board P2, and has a vertical width wider than the thickness of the second shelf board P2. As shown in FIG. 3B, the LED signage 3 has a mounting mechanism 30 on the back surface opposite to the display screen, and is mounted on the front end of the second shelf board P2. Similar to the projector signage 2, the LED signage 3 has a horizontally long shape along the second shelf board P2, so that images related to the products displayed on the second shelf board P2 are displayed according to the display position. It is possible. In the above, it is assumed that the LED signage 3 is a horizontally long display, but the present embodiment is not limited to this. For example, small display devices related to electronic shelf labels may be arranged side by side at the front end of the second shelf board P2 so that each display device displays information on each displayed product.

FIG. 4 is a block diagram showing a configuration example of the server 1. The server 1 includes a control unit 11, a storage unit 12, a communication unit 13, and a large-capacity storage device 14.
The control unit 11 includes an arithmetic processing unit such as a CPU (Central Processing Unit) and an MPU (Micro-Processing Unit), and performs various information processing, control processing, and the like related to the server 1. The storage unit 12 includes memory elements such as a RAM (Random Access Memory) and a ROM (Read Only Memory), and stores a program P or data necessary for the control unit 11 to execute processing. Further, the storage unit 12 temporarily stores data and the like necessary for the control unit 11 to execute arithmetic processing. The communication unit 13 includes a processing circuit or the like for performing processing related to communication, and transmits / receives information to / from the projector signage 2 or the like via the network N.

The large-capacity storage device 14 is a large-capacity storage device including, for example, a hard disk. The large-capacity storage device 14 stores the product DB 141, the arrangement table 142, and the like. The product DB 141 stores the content data to be output to the projector signage 2 and the LED signage 3. The arrangement table 142 stores information related to the display arrangement of each product in the store. In the present embodiment, the storage unit 12 and the large-capacity storage device 14 may be configured as an integrated storage device. Further, the large-capacity storage device 14 may be composed of a plurality of storage devices. Further, the large-capacity storage device 14 may be an external storage device connected to the server 1.
Further, in the present embodiment, the server 1 is not limited to the above configuration, for example, an input unit that accepts operation input, a display unit that displays information related to the server 1, a reading unit that reads information stored in a portable storage medium, and the like. May include.

FIG. 5 is a block diagram showing a configuration example of the projector signage 2. The projector signage 2 includes a control unit 21, a storage unit 22, a communication unit 23, a projection unit 24, and a display surface 25.
The control unit 21 includes an arithmetic processing unit such as a CPU and an MPU, and performs various information processing, control processing, and the like related to the projector signage 2 by reading and executing a program stored in the storage unit 22. The storage unit 22 includes memory elements such as RAM and ROM, and stores programs and data necessary for the control unit 21 to execute processing. Further, the storage unit 22 temporarily stores the data necessary for the control unit 21 to execute the arithmetic processing. The communication unit 23 includes an antenna, a communication processing circuit, and the like, and transmits / receives information to / from the server 1 and the like via the repeater 5. The projection unit 24 includes the above-mentioned projection lens, light source, image processing circuit, and the like, and projects an image on the display surface 25.

FIG. 6 is a block diagram showing a configuration example of the LED signage 3. The LED signage 3 includes a control unit 31, a storage unit 32, a communication unit 33, and a display unit 34.
The control unit 31 includes an arithmetic processing unit such as a CPU and an MPU, and performs various information processing, control processing, and the like related to the LED signage 3 by reading and executing a program stored in the storage unit 32. The storage unit 32 includes memory elements such as RAM and ROM, and stores programs and data necessary for the control unit 31 to execute processing. Further, the storage unit 32 temporarily stores the data necessary for the control unit 31 to execute the arithmetic processing. The communication unit 33 includes an antenna, a communication processing circuit, and the like, and transmits / receives information to / from the server 1 and the like via the repeater 5. The display unit 34 includes a display panel related to the LED display, and displays an image by causing the LED to emit light.

FIG. 7 is an explanatory diagram showing an example of the record layout of the product DB 141. The product DB 141 includes a product ID column, a product name column, a related product column, and a content column. The product ID column stores an ID for identifying each product. The product name column stores the product name of each product in association with the product ID. The related product column stores the product ID of the related product related to the product in association with the product ID. The content column stores the data of the display content related to each product in association with the product ID. Specifically, the display content includes basic content related to each product and special content. The basic content is information for performing basic sales promotion regarding display products, for example, product prices, advertisements, and the like. The special content is information for promoting sales to customers based on the corresponding displayed product, for example, an advertisement of a related product related to the displayed product, an example of using the displayed product, privilege information related to the displayed product, and the like. The details of each content and the display method will be described in detail later.

FIG. 8 is an explanatory diagram showing an example of the record layout of the arrangement table 142. The arrangement table 142 includes a product ID column and a display position column. The product ID column stores the product ID of each product. The display position column stores the position where the product is displayed in association with the product ID. Specifically, the display position is represented by the shelf number, the number of stages, and the column number of the display shelf S. The column number indicates the order of each product displayed side by side on the shelf board of the display shelf S.

FIG. 9 is an explanatory diagram showing a display example of the content. In the following description, the outline of the processing executed by the display shelf system according to the present embodiment will be described. In the following description, for convenience, the processing main body of the server 1 is the control unit 11, the processing main body of the projector signage 2 is the control unit 21, and the processing main body of the LED signage 3 is the control unit 31.
As described above, the projector signage 2 is provided on the first shelf board P1 of the display shelf S, and the LED signage 3 is provided on the second shelf board P2. For example, the first shelf board P1 is a shelf board located substantially in the center of the display shelf S in the vertical direction among the plurality of shelf boards included in the display shelf S. On the first shelf board P1, so-called main products such as popular products and bargain products in stores are displayed.

The configuration of the first shelf board P1 defined above is an example, and the present embodiment is not limited to this. For example, the first shelf board P1 may be a shelf board of a stage other than the center. Further, the projector signage 2 may be provided on a plurality of shelf boards in one display shelf S.

The second shelf board P2 is a shelf board different from the first shelf board P1 and is a shelf board on which products other than the main products are displayed. For example, as shown in FIG. 9, a plurality of second shelf boards P2 are provided above and below the first shelf board P1. For sales promotion activities described later, it is advisable to display related products related to the main products displayed on the first shelf board P1 on the second shelf board P2.

Although it is shown in FIG. 9 that all the shelves of the display shelf S are provided with the signage device, the present embodiment is not limited to this, and some of the shelves are not limited to this. The configuration may be such that the signage device is not provided.

The projector signage 2 and the LED signage 3 function as so-called electronic shelf labels, and display content images related to the products displayed on the display shelf S. Here, first, consider the case where there is no customer near the display shelf S. In this case, as shown in FIG. 9, each signage displays a price tag image of the displayed product. The price tag image is an image including the product name, price, etc. of each product.

The control unit 11 of the server 1 refers to the product DB 141, generates a price tag image of each product, and outputs the price tag image to the projector signage 2 and the LED signage 3. Specifically, the control unit 11 divides the display surface of each signage into a plurality of display areas and generates a divided image for displaying the price tag of each product. Specifically, the control unit 11 reads information related to the display position of each product from the arrangement table 142. As described above, the display position is represented by, for example, the shelf number of the display shelf S, the number of stages of the shelf boards, the column number of the products on each shelf board, and the like. The control unit 11 refers to the information related to the read display position, and identifies products having the same shelf number and number of stages, that is, products displayed on the same shelf board. Further, the control unit 11 specifies the display order of the products by the column number. Then, the control unit 11 generates an image in which price tag images including the product name, price, etc. of each product are arranged in a row according to the specified display order. That is, the control unit 11 generates a divided image for performing the divided display. It is assumed that the server 1 stores the coordinate values of each display area on the display screen of each signage in advance, and generates a divided image by referring to the stored coordinate values. The control unit 11 distributes the generated divided image data to each signage.

When the data of the divided image related to the price tag is received, the control unit 21 of the projector signage 2 drives the projection unit 24 to project the divided image on the display surface 25. Similarly, the control unit 31 of the LED signage 3 displays the divided image on the display unit 34. As a result, as shown in FIG. 9, the price tag is electronically presented to each signage instead of the paper price tag. In FIG. 9, for convenience, a broken line is added to the boundary of each display area related to the divided image.

FIG. 10 is an explanatory diagram for explaining the switching display of the content. Based on FIG. 10, a content display process performed by each signage for sales promotion of displayed products will be described.
For example, each signage switches the content to be displayed from the price tag image according to the behavior content of the customer in the vicinity of the display shelf S. For example, the display shelf S is provided with the above-mentioned sensor device 4 (not shown in FIG. 10), and the sensor device 4 detects the approach of the customer to the display shelf S. The sensor device 4 transmits the detection result to the server 1 via the repeater 5.

The control unit 11 of the server 1 switches the display content based on the detection result related to the customer behavior. That is, when the sensor device 4 detects the approach of the customer, the control unit 11 outputs new contents to each signage and switches the display. For example, the control unit 11 outputs an advertisement image of the displayed product to each signage in order to promote the sales of the displayed product. As a result, as shown in FIG. 10, the projector signage 2 and the LED signage 3 switch the display content from the price tag image to the advertisement image. For example, each signage sequentially displays an advertisement image of each product displayed on each shelf board. Note that FIG. 10 shows how each signage displays only an advertisement for one product at one time, but like the price tag image shown in FIG. 9, each signage corresponds to the display position of each product. The display screen may be divided into a plurality of display areas, and advertisements for each product may be displayed in each display area at the same time.

FIG. 11 is an explanatory diagram for explaining the display processing of the special content. In the present embodiment, the projector signage 2 displays special content that is more detailed than the content displayed on the LED signage 3 in order to further promote sales based on the main products displayed on the first shelf board P1. .. Special content is content for promoting sales of all displayed products including other products, centering on main products.

For example, as shown in FIG. 11A, the control unit 21 of the projector signage 2 displays information on a product different from the product displayed on the first shelf board P1 on the display surface 25. The product is a related product related to the display product of the first shelf board P1. The related product is a product for which simultaneous purchase with the product displayed on the first shelf board P1 is recommended, and is a product specified by the store. The related products may be displayed in a place different from the display shelf S on which the display products of the first shelf board P1 are displayed, but as described above, the second shelf board P2 of the same display shelf S may be displayed. It is preferable that it is displayed in. The control unit 21 displays information on related products in order to encourage customers to purchase related products together with main products. For example, as shown in FIG. 11A, the control unit 21 displays the advertisement images of the related products A, D, G, and J related to the displayed product X displayed on the first shelf board P1 on the display surface 25.

Further, for example, as shown in FIG. 11B, the control unit 21 displays on the display surface 25 information indicating a usage example of the product displayed on the first shelf board P1. For example, when the displayed product is a food product, the control unit 21 displays a cooking recipe using the food product. As a result, the projector signage 2 stimulates customers' purchasing motivation and further promotes sales. In addition, in order to promote sales of related products, the control unit 21 may display a usage example using related products as well. This makes it possible to further promote sales including related products.

Further, for example, as shown in FIG. 11C, the control unit 21 displays privilege information related to the products displayed on the first shelf board P1 on the display surface 25. The privilege information is a privilege given to a customer who purchases a product, such as a coupon that can be used when purchasing the product and points given by the purchase of the product. For example, as shown in FIG. 11C, the control unit 21 displays information related to the coupon and displays a QR code (registered trademark) or the like for downloading the coupon to the customer's mobile terminal. For example, a beacon device may be installed on the display shelf S so that the server 1 distributes the coupon to the mobile terminal via the beacon device. Further, as shown in FIG. 11C, the privilege information may be not only the product displayed on the first shelf board P1 but also a privilege related to a plurality of products including related products. As a result, it is possible to promote sales including related products.

For example, when the control unit 11 of the server 1 detects the approach of a customer, it outputs not only the image of the basic content (advertisement) shown in FIG. 10 but also the image of the special content shown in FIGS. 11A to 11C to the projector signage 2. do. When a series of image data including special contents are acquired, the projector signage 2 alternately and repeatedly displays the images shown in FIGS. 10 and the images shown in FIGS. 11A to 11C.

Further, the server 1 causes the LED signage 3 to display the content image of the related product in accordance with the display of the related product in the projector signage 2. For example, consider the case where the projector signage 2 displays the special content of the display product X as shown in FIGS. 11A to 11C. In this case, as shown in FIG. 10, the server 1 simultaneously displays the advertisement images of the related products A, D, G, and J related to the display product X on the LED signage 3 in accordance with the display of the special content in the projector signage 2. Let me.

For example, the projector signage 2 sequentially displays special contents related to the products X, Y, and Z displayed on the first shelf board P1. The LED signage 3 sequentially displays advertisements of related products related to each of the products X, Y, and Z in accordance with the display of the projector signage 2. As a result, related products are introduced by the projector signage 2, and the products are advertised by the LED signage 3, and further sales promotion is promoted.
Based on the above, this system displays detailed special contents related to the main products displayed on the first shelf board P1 on the projector signage 2 to promote sales of the main products. Further, this system aims to promote sales not only of the products displayed on the first shelf board P1 but also other products.

FIG. 12 is a flowchart showing an example of a processing procedure executed by the display shelf system. The contents of the process executed by the display shelf system will be described with reference to FIG. 12.
The control unit 11 of the server 1 refers to the product DB 141 and outputs the price tag image of the displayed product to the projector signage 2 and the LED signage 3 (step S11). Specifically, the control unit 11 refers to the arrangement table 142 and specifies the display position of each product. The control unit 11 divides the display screen of each signage into a plurality of display areas according to the display position of each product, generates a divided image for displaying the price tag of each product in each display area, and generates the projector signage 2 and the LED signage. Deliver to 3. The projector signage 2 displays the price tag image output from the server 1 (step S12). The LED signage 3 displays the price tag image output from the server 1 (step S13).

The control unit 11 of the server 1 acquires the detection result related to the customer behavior detected by the sensor device 4 by the communication unit 13 (step S14). For example, the sensor device 4 is an infrared sensor and detects the approach of a customer to the display shelf S. The server 1 acquires a detection result indicating whether or not the customer has approached the display shelf S from the sensor device 4.

The control unit 11 determines whether or not the customer has approached the display shelf S based on the acquired detection result (step S15). If it is determined that they are not close to each other (S15: NO), the control unit 11 returns the process to step S14. When it is determined that they are close to each other (S15: YES), the control unit 11 outputs special content different from the content output to the LED signage 3 to the projector signage 2 (step S16). The special content is a content image that presents more detailed information on the product than the above-mentioned price tag, advertisement, etc., and is sold to improve the sales of other products based on the product displayed on the first shelf board P1. It is a content image for promotion. Specifically, the special content includes information indicating that the displayed product according to the first shelf board P1 is a popular product, information on related products related to the displayed product related to the first shelf board P1 and the like. The server 1 promotes the consumption activity of the customer triggered by the main product by displaying the special content on the projector signage 2 provided on the first shelf board P1 on which the main product of the store is displayed. As a result, the server 1 promotes sales based on the main products. When the image related to the special content is output from the server 1, the control unit 21 of the projector signage 2 executes a subroutine for displaying the special content on the display surface 25 (step S17).

After executing the process of step S16, the control unit 11 refers to the product DB 141 and outputs the advertisement image of the displayed product to the LED signage 3 (step S18). That is, the control unit 11 switches the content displayed on the LED signage 3 from the price tag of the product to the advertisement in order to carry out basic sales promotion for the product displayed on the second shelf board P2. When the advertisement image is output from the server 1, the control unit 31 of the LED signage 3 displays the advertisement image (step S19). For example, the control unit 31 simultaneously displays the contents of the related products displayed on the second shelf board P2 in accordance with the display of the special contents in the projector signage 2.

Similar to step S14, the control unit 11 of the server 1 acquires the detection result related to the customer behavior from the sensor device 4 (step S20). The control unit 11 determines whether or not the customer has left the display shelf S based on the acquired detection result (step S21). If it is determined that the process has not been separated (S21: NO), the control unit 11 returns the process to step S16. As a result, the server 1 sequentially outputs the content images related to each displayed product to each signage. If it is determined that the user has left (S21: YES), the control unit 11 returns the process to step S11.

FIG. 13 is a flowchart showing an example of the processing procedure of the subroutine for displaying the special content. A subroutine for displaying special contents in step S17 will be described with reference to FIG.
The control unit 21 of the projector signage 2 displays the advertisement image of the product displayed on the first shelf board P1 on the display surface 25 (step S41). For example, as shown in FIG. 10, the control unit 21 displays an advertisement image of one displayed product displayed on the first shelf board P1 on the entire surface of the display surface 25.

The control unit 21 displays information on related products related to the products displayed on the first shelf board P1 on the display surface 25 (step S42). The related product is a product for which simultaneous purchase with the associated display product is recommended, and is a product specified by the store. As described above, for example, the related products are displayed on the second shelf board P2 related to the same display shelf S as the display products on the first shelf board P1. For example, the control unit 21 displays an advertisement image of a related product displayed on the same display shelf S.

The control unit 21 displays on the display surface 25 information indicating a usage example of the product displayed on the first shelf board P1 (step S43). The information indicating the usage example of the product is information for the convenience of the customer who purchases the product, such as a recipe example when the product is food, a coordination example when the product is clothing, and the like. The control unit 21 aims at further sales promotion by presenting a usage example of the product displayed on the first shelf board P1. For example, the control unit 21 may display a usage example in which the product displayed on the first shelf board P1 and the related product related to the product are combined.

The control unit 21 displays the privilege information related to the products displayed on the first shelf board P1 on the display surface 25 (step S44). The privilege information is a privilege given to a customer who purchases the product, such as a coupon that can be used when purchasing the product and points given by the purchase of the product. For example, the control unit 21 displays information related to the coupon at the time of purchasing the displayed product and a QR code or the like for downloading the coupon to the customer's mobile terminal. After executing the process of step S44, the control unit 21 returns the process to step S41 and repeats each of the above displays.

In the above, the sensor device 4 is assumed to be an infrared sensor, and the display content is switched when the approach of the customer to the display shelf S is detected, but the present embodiment is limited to this. is not it. For example, the sensor device 4 may be used as a line-of-sight detection sensor, and the display content may be switched when the customer sees the display screen of each signage. In this way, the system only needs to be able to switch the displayed content triggered by the behavior of the customer.

Further, although the special content related to the main product is assumed to be information on related products, information on usage examples, and privilege information, the present embodiment is not limited to this. For example, the special content may be information indicating the details of the main product, such as the seller of the product, the manufacturer, and the like. That is, the special content may be more detailed than the content of the displayed product according to the second shelf board P2, and the content is not particularly limited.

From the above, according to the first embodiment, it is possible to appropriately present information to the customer and to reduce the cost related to the introduction of the electronic shelf label.

Further, according to the first embodiment, by using the display device provided on the first shelf board P1 as the projection device built in the shelf board, detailed information related to the special content can be displayed.

Further, according to the first embodiment, by using a horizontally long LED display as the display device provided on the second shelf board P2, it is possible to present easy-to-understand information according to the display position of the product as in the projector signage 2. be. Further, by using the LED display, it is possible to suppress the power consumption for displaying the image and reduce the introduction cost of this system.

Further, according to the first embodiment, by displaying advertisements and the like of related products on the projector signage 2 as special contents, further sales promotion can be performed based on the products displayed on the first shelf board P1. ..

Further, according to the first embodiment, the related products are displayed on the second shelf board P2, and the advertisements of the related products are displayed on the LED signage 3 in cooperation with the projector signage 2, thereby further sales promotion. You can expect it.

Further, according to the first embodiment, information can be presented at an appropriate timing by switching the display content according to the customer behavior in the vicinity of the display shelf S.

(Embodiment 2)
In this embodiment, a mode in which the projector signage 2 is provided on the display shelf S installed in a specific section in a store will be described. In the following description, the same reference numerals will be given to the contents overlapping with the first embodiment, and the description thereof will be omitted.
FIG. 14 is an explanatory diagram showing a configuration example of the display shelf S according to the second embodiment. The display shelves S according to the present embodiment are roughly classified into two types of shelves represented by reference numerals S1 and S2, respectively. The display shelf S1 represented by the reference numeral S1 is a shelf installed in a specific section in the store. Specifically, the display shelf S1 is a shelf corresponding to a so-called end cap, and is installed at a position facing the main aisle where customers most pass in the store. In the following description, for convenience, the display shelf S1 is read as the end shelf S1. Generally, since the end shelf S1 is installed facing the main aisle, sales of displayed products tend to be higher than those of other shelves, and main products such as bargain items are displayed. In the present embodiment, paying attention to the above points, projector signage 2, 2, 2, ... Are provided on the shelf board of the display shelf S1 to display special contents.

The display shelf S2 represented by the reference numeral S2 is a shelf located in a so-called slot in the merchandise section of the store. In the following description, for convenience, the display shelf S2 is read as the slot shelf S2. In the present embodiment, the LED signage 3 is provided on the shelf board of the slot shelf S2, and the price tag display, advertisement display, and the like of the products displayed on the slot shelf S2 are performed.

As shown in FIG. 14, a plurality of slot shelves S2 are installed in a row on the back surface of the end shelf S1 to form a group of display shelves S. A plurality of groups of display shelves S shown in FIG. 14 are installed side by side in the store to form a product sales floor.

Although the end shelf S1 and the slot shelf S2 have been described above as separate display shelves S, the end shelf S1 and the slot shelf S2 may be configured as an integral shelf.
Further, in FIG. 14, a state in which the projector signage 2 is provided on all the shelf boards of the end shelf S1 is shown, but similarly to the display shelf S according to the first embodiment, for example, the shelf board of the end shelf S1. An LED signage 3 may be provided in a part thereof.

FIG. 15 is an explanatory diagram for explaining the content switching process according to the second embodiment. FIGS. 15A to 15C show an example of a display screen in the projector signage 2. For example, the projector signage 2 sequentially displays the images shown in FIGS. 15A to 15C.

For example, as shown in FIG. 15A, the control unit 21 of the projector signage 2 receives the distribution of the content from the server 1 and displays an image of the product displayed on the end shelf S1. Specifically, as in the first embodiment, the control unit 21 displays an advertisement image of the displayed product.

Further, for example, as shown in FIGS. 15B and 15C, the control unit 21 displays information about related products related to the displayed products on the end shelf S1. Here, for example, it is assumed that the related products are displayed on the slot shelves S2 connected to the end shelves S1. That is, the bargain items and related items are displayed on each shelf belonging to the same group. In the present embodiment, the projector signage 2 not only displays the content for promoting the display product of the end shelf S1, but also the special content for promoting the sales of the related product displayed on the slot shelf S2. By displaying, we aim to promote sales based on our main products.

For example, as shown in FIG. 15B, the control unit 21 displays the advertisement image of each related product on the display surface 25. Further, as shown in FIG. 15C, the control unit 21 displays a guide image that guides the display position of the related product. The guide image is, for example, a map image of the sales floor, and is an image showing the current location (position of the end shelf S1) and the display position of related products (display position in the slot shelf S2) on the map. The control unit 21 displays an image of the special content shown in FIGS. 15B and 15C, and prompts the customer to purchase a related product.

For example, the server 1 not only causes the projector signage 2 to display the above-mentioned special content, but also notifies the customer of the display position of the related product to the LED signage 3 in accordance with the content display in the projector signage 2. The notification display may be performed. For example, the server 1 blinks the LED signage 3 corresponding to the display position of the related product. As a result, the customer who browses the guide image of the related product in the projector signage 2 can accurately grasp the display position of the related product.

FIG. 16 is a flowchart showing an example of a processing procedure executed by the display shelf system according to the second embodiment. After executing the process of outputting the price tag image to the projector signage 2 and the LED signage 3 (step S11), the control unit 11 of the server 1 executes the following process.
The control unit 11 acquires the detection result of detecting the customer behavior in the vicinity of the end shelf S1 from the sensor device 4 by the communication unit 13 (step S201). For example, the sensor device 4 is provided on each of the end shelf S1 and the slot shelf S2, and the server 1 determines whether or not the approach of the customer is detected from the sensor devices 4, 4, 4, ... Provided on each shelf. Acquire the detection result shown.

The control unit 11 determines whether or not the customer has approached the end shelf S1 based on the acquired detection result (step S202). When it is determined that the end shelf S1 is not approached (S202: NO), the control unit 11 returns the process to step S201. When it is determined that the end shelf S1 is approached (S202: YES), the control unit 11 outputs the special content more detailed than the content output to the LED signage 3 to the projector signage 2 (step S203). The special content according to the present embodiment guides the position of the related product displayed on the slot shelf S2 in addition to the advertisement of the product displayed on the end shelf S1 and the advertisement of the related product related to the product. It is a guide image, etc. When the image related to the special content is output from the server 1, the projector signage 2 executes a subroutine for displaying the special content on the display surface 25 (step S204). After executing the process of step S204, the control unit 11 of the server 1 shifts the process to step S18.

FIG. 17 is a flowchart showing an example of the processing procedure of the subroutine for displaying the special content according to the second embodiment. A subroutine for displaying special contents in step S204 will be described with reference to FIG.
The control unit 21 of the projector signage 2 displays the advertisement image of the product displayed on the end shelf S1 on the display surface 25 (step S221). The control unit 21 further displays information on related products related to the products displayed on the end shelf S1 (step S222). For example, the control unit 21 displays an advertisement image of a related product displayed on the slot shelf S2.

The control unit 21 displays a guide image that guides the display position of the related product (step S223). For example, the control unit 21 displays the customer's current location and the display position of the related product to be guided by displaying the map diagram illustrated in FIG. 15C. As a result, the control unit 21 guides the customer to the slot shelf S2 where the related products are displayed. The control unit 21 returns the process to step S221.

In the above, the projector signage 2 is provided on the display shelf S located in the so-called end cap, but the present embodiment is not limited to this. For example, the projector signage 2 may be provided on the display shelf S located at the entrance of the store or around the checkout place. In general, sales are high relative to the sales floor area at the entrance of a store and the area around the checkout area. Therefore, by providing the projector signage 2 on the display shelf S located within a predetermined range from the entrance of the store or the accounting place and displaying the special content, the improvement of the sales promotion effect can be expected in the same manner as described above.

Based on the above, according to the second embodiment, the projector signage 2 is provided on the display shelf S installed in a specific section, and the projector signage 2 displays special contents, thereby flexibly responding to the store sales floor design. can do.

(Embodiment 3)
In this embodiment, a mode for determining the display arrangement of products from information such as sales or sales schedule of products will be described.
FIG. 18 is a block diagram showing a configuration example of the server 1 according to the third embodiment. The large-capacity storage device 14 of the server 1 according to the present embodiment stores the sales DB 143. The sales DB 143 stores sales information related to the sales of each product in the store.

FIG. 19 is an explanatory diagram showing an example of the record layout of the sales DB 143 according to the third embodiment. The sales DB 143 includes a date column, a product ID column, and a sales information column. The date column stores each business day of the store. The product ID column stores the product ID of each product in association with the date. The sales information column stores the sales information of each product in association with the date and the product ID. The sales information is, for example, the number of sales of each product, the sales amount, and the like.

FIG. 20 is an explanatory diagram for explaining the arrangement determination process according to the third embodiment. In the present embodiment, the server 1 determines the display arrangement of each product in the store based on the sales information stored in the sales DB 143.
For example, the server 1 is connected to a POS (Point of Sale) system (not shown) that manages sales of products in a store via a network N. The server 1 periodically performs synchronization processing with the POS system, acquires sales information of each product in the store, and stores it in the sales DB 143. Sales information is data related to sales of products sold in stores. The server 1 determines in which position each product should be displayed based on the sales of each product sold in the store.

For example, as shown in FIG. 20, the control unit 11 of the server 1 transfers the products with the highest sales among the products sold at the store within a predetermined period to the first shelf board P1 provided with the projector signage 2. Decide which product to display. That is, the control unit 11 determines that the so-called hot-selling products are displayed on the first shelf board P1.

Further, the control unit 11 determines the product to be displayed on the second shelf board P2 based on the display product of the first shelf board P1 determined above. For example, the control unit 11 refers to the product DB 141 and displays the related products associated with the display products of the first shelf board P1 on the second shelf board P2 of the display shelf S having the first shelf board P1. Decide which product to use. As a result, the control unit 11 determines the display arrangement of the products on each display shelf S. The control unit 11 updates the arrangement table 142 based on the determined display arrangement of each product.

In the above, the server 1 is arranged based on the sales of the product, but the present embodiment is not limited to this. For example, the server 1 may decide the arrangement so that the new product scheduled to be sold is displayed on the first shelf board P1. In this case, for example, the server 1 acquires sales information related to the new product from the POS system, and preferentially determines the new product indicated by the sales information as the product to be displayed on the first shelf board P1. That is, it suffices that the server 1 can determine the display arrangement based on the sales information indicating the sales or the sales schedule of the product.

Further, although the server 1 instructed the second shelf board P2 to display related products in the above description, the present embodiment is not limited to this. For example, the server 1 may determine the display product of the second shelf board P2 according to the attributes such as the type of the product. For example, when the type of the product displayed on the first shelf board P1 is "drinking water", the server 1 determines to display the product of the same type "drinking water" on the second shelf board P2. Therefore, the display arrangement is such that products of the same type are displayed together. That is, in the present embodiment, it is sufficient that the server 1 can determine at least the main product to be displayed on the first shelf board P1.

FIG. 21 is an explanatory diagram showing an example of an instruction screen according to the third embodiment. The server 1 generates instruction information for instructing the store clerk to change the arrangement of the products determined above to the display arrangement, and outputs the instruction information to the store clerk. The clerk displays the products based on the instructions.
The instruction information may be output to a predetermined local terminal or the like operated by a clerk, but in the present embodiment, the server 1 outputs the instruction information to the projector signage 2. The projector signage 2 displays an image showing the output instruction information on the display surface 25.

For example, the control unit 11 of the server 1 generates the instruction screen shown in FIG. 21 and outputs it to the projector signage 2. The instruction screen includes, for example, the name of each product, information indicating the shelf board to be displayed (arrow icon shown in FIG. 21), and the like. For example, the instruction screen may include an image of each product, the number of displayed products, and the like. The clerk displays the products by referring to the instruction screen. As a result, the store clerk does not have to display the products while considering the shelving allocation, and the work load of the store clerk can be reduced.

FIG. 22 is a flowchart showing an example of a processing procedure executed by the display shelf system according to the third embodiment. Based on FIG. 22, the processing content executed by the server 1 according to the present embodiment will be described.
The control unit 11 of the server 1 acquires sales information indicating the sales or sales schedule of each product (step S301). For example, the control unit 11 is connected to a POS system that manages the product sales of the store, and acquires the sales data of the store managed in the system via the network N. Further, for example, the control unit 11 also acquires information on a new product scheduled to be sold. The control unit 11 stores the acquired sales information in the sales DB 143.

The control unit 11 determines the products to be displayed on the first shelf board P1 based on the sales information of each product (step S302). For example, the control unit 11 refers to the sales data of each product indicated by the sales information, and determines the product sold at the store, which has the highest sales, as the product to be displayed on the first shelf board P1. Further, for example, the control unit 11 preferentially determines a new product to be sold as a product to be displayed on the first shelf board P1. The above-mentioned determination method relating to the display arrangement of products is an example, and the present embodiment is not limited to this. For example, the control unit 11 may determine a product having a large rate of increase in sales as a product to be displayed on the first shelf board P1 based on changes in sales over time rather than the magnitude of sales.

The control unit 11 determines the products to be displayed on the second shelf board P2 (step S303). For example, the control unit 11 refers to the product DB 141, and displays related products related to the product determined to be displayed on the first shelf board P1 in step S301 on the second shelf board S of the same display shelf S as the product. Decide on the product to be displayed on P2.

The control unit 11 determines the final display arrangement based on the determination contents in steps S302 and S303, and updates the arrangement table 142 (step S304). The control unit 11 refers to the updated arrangement table 142, generates instruction information instructing the display arrangement of each product, and outputs the instruction information to the projector signage 2 (step S305). The instruction information includes at least the instruction content that the product determined in step S302 should be displayed on the first shelf board P1, and is information for instructing the store clerk to change the arrangement. For example, the control unit 11 has a product to be displayed on the first shelf board P1 of each display shelf S and a second shelf board for the projector signage 2 provided on the first shelf board P1 of each display shelf S. An image indicating the products to be displayed is output on P2.

When the instruction information is output from the server 1, the control unit 21 of the projector signage 2 displays an instruction screen showing the display arrangement of each product (step S306). For example, as shown in FIG. 21, the instruction screen is an image showing the name, display position, and the like of each product. The control unit 21 ends a series of processes.

From the above, according to the third embodiment, it is possible to design an appropriate display arrangement of products based on sales information.

Further, according to the third embodiment, the store clerk can easily perform the product display work by referring to the instruction information displayed on the projector signage 2.

(Embodiment 4)
FIG. 23 is a functional block diagram showing the operation of the server 1 in the above-described form. When the control unit 11 executes the program P, the server 1 operates as follows. The storage unit 231 stores predetermined content and special content different from the content. The first output unit 232 is provided on the first shelf board of the display shelf installed in the store, and displays an image on a display surface extending in a rail shape along the front end portion of the first shelf board. 1 The special content is output to the display device. The second output unit 233 outputs the content to a second display device attached to a second shelf board different from the first shelf board.

Since the fourth embodiment is as described above and the other parts are the same as those of the first to third embodiments, the corresponding parts are designated by the same reference numerals and detailed description thereof will be omitted.

The embodiments disclosed this time should be considered to be exemplary in all respects and not restrictive. The scope of the present invention is indicated by the scope of claims, not the above-mentioned meaning, and is intended to include all modifications within the meaning and scope equivalent to the scope of claims.

1 Server (information processing device)
11 Control unit 12 Storage unit 13 Communication unit P program 14 Large-capacity storage device 141 Product DB
142 Arrangement table 143 Sales DB
2 Projector signage (first display device)
21 Control unit 22 Storage unit 23 Communication unit 24 Projection unit 25 Display surface 3 LED signage (second display device)
31 Control unit 32 Storage unit 33 Communication unit 34 Display unit 4 Sensor device S Display shelf P1 First shelf board P2 Second shelf board S1 End shelf S2 Slot shelf

Claims (9)

A first display device provided on the first shelf board and displaying an image on a display surface extending in a rail shape along the front end portion of the first shelf board.
It is attached to a second shelf board different from the first shelf board, and includes a second display device for displaying predetermined contents.
The first display device is special content different from the content, and is information on related products related to the product displayed on the first shelf board, information indicating a usage example of the product, or related to the product. Display special content including privilege information,
The first display device is further instruction information indicating the first or second shelf board on which the product should be displayed, and is a difference in the number of stages between the first shelf board and the shelf board on which the product should be displayed. A display shelf characterized by displaying instructional information that represents. The display shelf according to claim 1, wherein the first display device is a projection device built in the first shelf board and projecting an image on the display surface. The first or second aspect of the present invention, wherein the second display device is an LED display attached to a front end portion of the second shelf board and extending in a rail shape along the front end portion. Display shelves. The related products are displayed on the second shelf board, and the related products are displayed on the second shelf board.
The second display device, in accordance with the display of the related product information in the first display device, any one of claims 1 to 3, characterized in that displaying the content according to the related product Display shelves listed in section. A detection device for detecting customer behavior is provided on or near the display shelf.
The display shelf according to any one of claims 1 to 4 , wherein the first display device switches display contents according to customer behavior detected by the detection device. Information on predetermined contents and related products related to products displayed on the first shelf board of the display shelves installed in the store, which are special contents different from the contents, and information showing usage examples of the products. Or a storage unit that stores special content including privilege information related to the product,
A first output unit that outputs the special content to a first display device provided on the first shelf board and displaying an image on a display surface extending in a rail shape along the front end portion of the first shelf board. When,
A second output unit that outputs the content to a second display device attached to a second shelf board different from the first shelf board,
The first instructional information indicating the first or second shelf board on which the product should be displayed, and indicating the difference in the number of stages between the first shelf board and the shelf board on which the product should be displayed. An information processing device characterized by having an instruction output unit for outputting to a display device. An acquisition unit that acquires sales information indicating the sales or sales schedule of each product displayed on the display shelf, and the acquisition unit.
A determination unit that determines the display arrangement of each of the products based on the sales information acquired by the acquisition unit is provided.
The sixth aspect of the present invention is characterized in that the instruction output unit outputs the instruction information indicating that any of the products should be displayed on the first shelf board based on the display arrangement determined by the determination unit. The information processing device described. Information on predetermined contents and related products related to products displayed on the first shelf board of the display shelves installed in the store, which are special contents different from the contents, and information showing usage examples of the products. Alternatively, special content including privilege information related to the product is stored in the storage unit, and the storage unit is used.
Wherein provided on the first shelf plate, the outputs special content to the first display device for displaying an image on a display surface extending rail shape along the front end portion of the first shelf,
The content is output to a second display device attached to a second shelf board different from the first shelf board.
The first instructional information indicating the first or second shelf board on which the product should be displayed, and indicating the difference in the number of stages between the first shelf board and the shelf board on which the product should be displayed. A program characterized by having a computer execute a process to be output to a display device. A first display device provided on the first shelf board of a display shelf installed in a store and displaying an image on a display surface extending in a rail shape along the front end of the first shelf board.
A second display device attached to a second shelf board different from the first shelf board and displaying predetermined contents, and a second display device.
Special content that is different from the content and includes information on related products related to the product displayed on the first shelf board, information showing usage examples of the product, or privilege information related to the product. The first display device is provided with an information processing device that outputs the content to the second display device.
The information processing device further provides instruction information indicating the first or second shelf board on which the product should be displayed, and the difference in the number of stages between the first shelf board and the shelf board on which the product should be displayed. A display shelf system characterized in that the indicated instruction information is output to the first display device.

Images