JP7303860B2 - Information control device, information control method and program - Google Patents

Description

The present disclosure relates to an information control device, an information control method, and a program for controlling product information displayed on an electronic display device in a store.

A technology for installing an electronic display device called an electronic shelf label (ESL) or a touch panel signage on a product shelf in a store, and displaying product information such as the model number, product name, and sales price on the electronic shelf label. is prevalent. An example of a coupon issuing device (information control device) having such an electronic display device is described in Patent Document 1. The coupon issuing device described in Patent Document 1 includes acquisition means for acquiring information about a customer during their stay, which is generated based on an image of a customer visiting a store, and a coupon corresponding to the acquired information. A decision means for deciding and an output means for outputting the decided coupon to a customer visiting the store are provided.

Further, in Patent Document 1, a store includes a display area where products are displayed and a checkout area where a customer pays for the purchased product, and the output means, when a customer visiting the store is in the display area, It is described that the determined coupon is transmitted to the terminal owned by the customer. Furthermore, Patent Literature 1 describes that the output means outputs the determined coupon to the customer visiting the store on the display means (electronic display device) installed in the display area.

Japanese Patent Application Laid-Open No. 2021-140636

The inventors of the present application have recognized the problem that there is still room for improvement in terms of matching the product information displayed on the electronic display device to the moving route of the customer who came to the store.

An object of the present disclosure is to provide an information control device, an information control method, and a program capable of matching product information displayed on an electronic display device to a customer's travel route in a store.

The present disclosure relates to an information control device that controls a plurality of electronic display devices provided in a store to display product information of products sold in the store, and an individual that detects customer individual information in the store. product information according to the individual information of the customer based on the individual information of the customer detected by an information detection unit, a route prediction unit for predicting a route along which the customer moves within the store, and the individual information detection unit; and a control unit for displaying the product information selected by the selection unit on the electronic display device positioned in front of the customer in the direction in which the customer moves along the route, It is an information control device.

According to the present disclosure, it is possible to adapt the product information displayed on the electronic display device to the travel route of the customer in the store.

1 is a schematic diagram showing the configuration of an information control system including an information control device of the present disclosure; FIG. 1 is a schematic cross-sectional plan view showing an example of a layout of product shelves and aisles in a store; FIG. It is a typical front view of a product shelf. (A) is a front view showing a display example of the electronic display device, and (B) is a front view showing another display example of the electronic display device. 4 is a flowchart showing an example of an information control method performed by an information control device;

An example of a preferred embodiment for carrying out the present disclosure will be described below with reference to the drawings. An information control system including an information control device of the present disclosure includes an electronic display device provided in a store, a business terminal used in the store, a cloud server that controls the electronic display device, and the like. The information control device, information control method, and program of the present disclosure increase the customer's willingness to purchase the product and encourages the customer to purchase the product when the customer moves inside the store to purchase the product. Provide a supportive environment. Note that the specific example described with reference to the drawings is merely an example, and the technical scope of the present disclosure is not limited to this.

(overall structure)
FIG. 1 is a schematic diagram showing the configuration of an information control system 10 including an information control device of this embodiment. The information control system 10 has a business terminal 15 and an electronic display device 16 provided in at least one store 11 and a cloud server 19 that controls and manages the business terminal 15 and the electronic display device 16 . In the example shown in FIG. 1, a headquarters computer 12 is provided for convenience. Devices in the store 11 , the head office computer 12 and the cloud server 19 are connected via a network 20 so as to be able to communicate with each other. The headquarters computer 12 and the cloud server 19 shown in FIG. 1 are provided outside the store 11 .

The store 11 may be any of supermarkets, convenience stores, drug stores, and the like. In addition to a plurality of product shelves 13, the store 11 is provided with devices such as connectors 14, business terminals 15, electronic display devices 16, product sensors 17, accounting terminals (payment terminals) 18, and the like. The connector 14 is configured by, for example, a hub, an access point, etc. The connector 14 is capable of mutual communication with each device provided in the store 11 and is connected to the network 20. . The network 20 is constructed by at least one of wireless communication and wired communication. There may be a single store 11 or a plurality of stores 11, and for the sake of convenience, only one store 11 is shown in FIG.

(Store configuration)
FIG. 2 is a schematic plan view showing an example of the store 11. As shown in FIG. The inside E1 and the outside E2 of the store 11 are separated by a plurality of walls 70,71. A wall 70 and a wall 71 are provided with an interval therebetween, and a doorway 72 connecting the inside and the outside of the store 11 is provided in a part of the wall 70 . FIG. 2 shows an example in which walls 70 and 71 are provided parallel to each other. A customer 53 can come and go between the inside E1 and the outside E2 of the store 11 through the doorway 72 .

A plurality of product shelves 13, specifically product shelves 13A, 13B, 13C, 13D, 13E, and 13F are provided between the wall 70 and the wall 71 in the interior E1 of the store 11 . In a plan view of the store 11, the product shelves 13A, 13B, 13C, 13D, 13E, and 13F are arranged substantially linearly and parallel to each other. In a plan view of the store 11, the product shelves 13A, 13B, 13C, 13D, 13E, and 13F are arranged substantially perpendicular to the walls 70 and 71. As shown in FIG. In a plan view of the store 11, the product shelf 13A and the product shelf 13B are arranged with an interval therebetween, and the product shelf 13B and the product shelf 13D are arranged side by side. The product shelf 13C and the product shelf 13D are arranged at intervals, and the product shelf 13D and the product shelf 13E are arranged side by side. The product shelf 13E and the product shelf 13F are arranged at intervals.

A passage 73 is provided between the wall 70 and the product shelves 13A, 13B, 13C, 13D, 13E, and 13F. A passageway 73 is provided along the wall 70 . The passage 73 is connected to the entrance/exit 72 . A passage 74 is provided between the wall 71 and the product shelves 13A, 13B, 13C, 13D, 13E, and 13F. A passageway 74 is provided along the wall 71 . A passage 75 is provided between the product shelves 13A and 13B, a passage 76 is provided between the product shelves 13C and 13D, and a passage 77 is provided between the product shelves 13E and 13F. ing. Passage 73 connects to passages 75, 76 and 77 respectively, and passage 74 connects to passages 75, 76 and 77 respectively. The customer 53 enters the interior E1 of the store 11 through the doorway 72, and the customer 53 can freely walk or move along the passages 73, 74, 75, 76, and 77.

The product shelf 13 is a device for placing (displaying) products 21 to be sold at the store 11, as shown in FIG. The product shelf 13 has a plurality of shelves 63 arranged differently in the height direction. Each of the shelves 63 is a substantially horizontal plate material, and the products 21 are displayed on the upper surface of each shelf 63 . An identification symbol such as a bar code, QR code (registered trademark), or the like is attached to the product 21 . The identification symbol represents product information unique to the product 21 . The product information includes the name and type of the product 21, the price of each product 21, the expiry date of the product 21, and the like.

The names and types of the products 21 to be placed on each shelf 63, the number of each product 21, the positions of the products 21 to be placed on the shelves 63, etc. are the planogram information transmitted from the cloud server 19 to the device of the store 11, or It can be determined or changed based on various conditions such as independent judgment in the market, popularity and sales status of the product 21, season, weather, time zone during business hours of the store 11, and the like. A digital signage 65 is placed on the product shelf 13 . The digital signage 65 can display detailed product information of the product 21 in characters, images, and the like on the display unit 65A. The display unit 65A may be an electronic paper display, a plasma display, a liquid crystal display, or an organic electroluminescence display.

The business terminal 15 is a computer operated and used by the store clerk 52 of the store 11, that is, the merchandise manager. The number of business terminals 15 used in the store 11 may be singular or plural. The planogram information of the product 21 is transmitted from the cloud server 19 to the business terminal 15 and the electronic display device 16 . The planogram information of the products 21 includes the names and types of the products 21 displayed on each shelf 63, the sales price of each product 21, the number of each product 21, the position of each product 21 on each shelf 63, and the product 21 on each shelf 63. Including the positional relationship between them. Based on the planogram information, the store clerk 52 changes the type and number of products 21 to be displayed on each shelf 63 of the product shelf 13, replaces the product 21 to be displayed on the shelf 63 of the product shelf 13, and changes the products on the shelf 63 of the product shelf 13. Work such as determination and change of the display position every 21 is performed.

The store clerk 52 can carry the business terminal 15 , stop (stop) in the store 11 , and walk (move) in the store 11 . The business terminal 15 has a control unit 25, a storage unit 26, a display unit 27, operation buttons 28, and a communication unit 29, as shown in FIG. The control unit 25 has an input port, an output port, an arithmetic processing unit, a timer, and the like. The storage unit 26 stores programs and data used for various judgments, processes, controls, etc. performed by the control unit 25, individual information of the customer 53, and the like. The communication unit 29 is communicably connected to the cloud server 19 , the electronic display device 16 and the accounting terminal 18 .

When the store clerk 52 operates the operation button 28, the business terminal 15 is started and stopped, the processing performed by the business terminal 15 is selected and changed, and the signal indicating the timing of changing the display mode of the display section 33 of the electronic display device 16 is generated. Output and the like can also be performed. In the business terminal 15, the display unit 27 and the operation buttons 28 may be integrated with a touch panel.

Also, the store clerk 52 operates the business terminal 15 to manage the type and number of the products 21 sold to the customer 53, the price of each product 21 sold, the sales in the store 11, and the products 21 placed on the product shelf 13. , management of expiry dates of products 21, management of replacement timing and replenishment timing of products 21 placed on product shelves 13, and the like. Also, signals including information and data obtained by devices in the store 11 are transmitted to the cloud server 19 and the headquarters computer 12 via the connector 14 and the network 20 .

A plurality of electronic display devices 16 are provided, for example, in front of each shelf 63 of the product shelf 13 . The front of each shelf 63 means a position where it can be seen by a customer 53 in any of the aisles 75, 76, 77. As shown in FIG. The electronic display device 16 has the control unit 31, the storage unit 32, the communication unit 34, etc. shown in FIG. 1 in addition to the display unit 33 and the detection unit 30 shown in FIG. The control unit 31 has an input port, an output port, an arithmetic processing unit, a timer, and the like. The storage unit 32 stores programs, information, data, and the like used for various judgments, processes, controls, and the like performed by the control unit 31 . Mutual communication is possible between the electronic display device 16 and the cloud server 19 .

As shown in FIG. 3, the display section 33 and the detection section 30 are extended in a band shape (horizontally long shape) along the substantially horizontal direction (horizontal direction). The display unit 33 is, for example, a liquid crystal display or an electronic paper type display having an electrophoresis element or the like. In addition, the detection unit 30 is, for example, a projected electrostatic capacitance method (self-capacitance method, mutual capacitance method), a surface electrostatic capacitance method, a resistive film method, an ultrasonic surface acoustic wave method, an optical method, or the like. A touch panel using either method can be used.

Moreover, the detection unit 30 is provided so as to overlap the surface of the display unit 33 . The surface of the detection unit 30 is flat, and when the finger of the clerk 52 touches the surface of the detection unit 30 and moves along the surface of the detection unit 30, the detection unit 30 detects the movement of the finger. Detects the type and outputs a signal. The size and area of the display section 64 when the display section 33 is viewed from the front can be changed in accordance with the motion of the finger detected by the detection section 30 . The area of the display portion 64 shown in FIGS. 4A and 4B is smaller than the area of the display portion 65A shown in FIG. The position of the display portion 64 on the display portion 33 can be changed according to the motion of the finger detected by the detection portion 30 . Note that the specific configurations and functions of the display unit 33 and the detection unit 30 are publicly known as described in Japanese Unexamined Patent Application Publication No. 2019-109581.

The display section 33 displays a display section 64 as shown in FIG. A different display section 64 is separately displayed for each type of product 21 displayed on the shelf 63 . The display section 64 has a first display section 64A and a second display section 64B. The first display portion 64A is an area for displaying product information provided to all the customers 53 . The product information displayed on the first display portion 64A includes the name and type of the product 21, the price of each product 21, the expiration date of the product 21, and the like. The first display unit 64A provides information by means of identification symbols such as bar codes and QR codes (registered trademark) in addition to characters.

The second display portion 64B displays product information to be provided to the customer 53 according to the customer's 53 individual information. The product information displayed on the second display unit 64B includes the history of the product 21 that the customer 53 has purchased in the past, information that encourages the customer 53 to purchase the product 21, information on the product 21 that the customer 53 is interested in, etc. including. The individual information of the customer 53 includes the customer's 53 age, sex, purchase history of the product 21, and the like. The type and price of the product 21 purchased by the customer 53 differ depending on age, sex, and the like. On the second display portion 64B, characters such as "recommended", "on campaign", "price reduced", "limited stock", coupons, and the like are provided. The coupon is displayed by an identification symbol such as a bar code, QR code (registered trademark), or the like. Coupons and the like can be used for discounts when purchasing the product 21 at the store 11 .

The electronic display device 16 can control the display section 33 based on control signals transmitted from the business terminal 15 or the cloud server 19 . A power supply 22 is provided for powering the electronic display device 16 . Power supply 22 may be either an AC power supply or a DC power supply. A direct-current power supply contains a button battery. Each element constituting the electronic display device 16 starts up and functions when power is supplied from the power supply 22, and stops when the power is cut off.

Further, on the ceiling in the store 11, a plurality of position detection sensors 50 for detecting the position information of people in the interior E1 of the store 11, for example, the position information of the store clerk 52 and the position information of the customer 53 and outputting a signal are provided. It is A plurality of position detection sensors 50 are provided, for example, directly above the passages 73 , 74 , 75 , 76 , 77 and above each product shelf 13 . The position detection sensor 50 is a non-contact detection sensor, and the position detection sensor 50 includes an AI (Artificial Intelligence) camera 50A, a laser distance sensor 50B, and the like.

The AI camera 50A is a camera equipped with an AI algorithm, which captures an image of a person and outputs a signal. The laser distance sensor 50B irradiates an object with a laser beam, collects part of the light returned from the object after being diffusely reflected by a lens, and forms an image on the position sensor. A signal output from the position detection sensor 50 is input to the business terminal 15 and the cloud server 19 respectively. A plurality of position detection sensors 50 are provided, and the business terminal 15 and the cloud server 19 sequentially take over the processing of the signals of the plurality of position detection sensors 50 according to the movement of the customer 53 .

The business terminal 15 and the cloud server 19, based on the signal of the position detection sensor 50 and the map of the interior E1 of the store 11 stored in advance in the storage unit 38, the location information of the person in the interior E1 of the store 11, the specific Specifically, it is possible to predict and determine the positions of the salesclerk 52 and the customer 53 with respect to the rows of the product shelf 13, the movement routes of the salesclerk 52 and the customer 53, and the like in the store 11. FIG. A travel route of a person, for example, a travel route of the customer 53 includes a route that the customer 53 has traveled up to a certain point in time and a route that the customer 53 is expected to travel after a certain point in time. The moving route of the customer 53 can be represented by a line of flow.

The business terminal 15 and the cloud server 19 can also use the product purchase history of the customer 53 in addition to the signal from the position detection sensor 50 in predicting and judging the movement route of the customer 53 . Judging from the presence or absence of the product 21 that the customer 53 has purchased in the past, the time and number of purchases of the product 21 last time, and the like, the product shelf on which the product 21 is displayed in order to purchase the product 21 is determined. This is because there is a high possibility that the customer 53 will move closer to 13.

Then, the business terminal 15 and the cloud server 19 determine which electronic display device 16 the customer 53 is moving to a visible position, or which electronic display device 16 the customer 53 is moving to a visible position. can determine whether For example, in FIG. 2, a customer 53 entering an aisle 75 or a customer 53 in an aisle 75 determines that they can see the electronic displays 16 on the shelves 13A and 13B. Also, the customer who is about to enter the aisle 76 or the customer 53 who is in the aisle 76 is judged to be able to see the electronic display devices 16 on the product shelves 13C and 13D. Further, the customer 53 who is about to enter the aisle 77 or the customer 53 who is in the aisle 77 determines that the electronic display devices 16 on the product shelves 13E and 13F can be seen.

Further, human information detection sensors 51 are provided at the entrance/exit 72 and the accounting corner 79 shown in FIG. The human information detection sensor 51 includes an AI (Artificial Intelligence) camera 51A, a touch-type terminal authentication device 51B, a receiver 51C, and the like. The AI camera 51A is a camera equipped with an AI algorithm, and captures an image of a person and outputs a signal. Images of people include images of faces, images of clothes, and the like. Also, when the customer 53 brings the customer terminal 54 close to the terminal authentication device 51B, the business terminal 15 and the cloud server 19 authenticate the individual information of the customer 53 possessing the customer terminal 54 . While the customer 53 is in the interior E1 of the store 11, the business terminal 15 and the cloud server 19 authenticate the individual information of the customer 53, and connect the connector 14 between the cloud server 19 and the customer terminal 54. It is possible to communicate with each other through

The business terminal 15, the electronic display device 16, and the cloud server 19 can process the signal output from the human information detection sensor 51 to determine the gender of the customer 53, the clothing of the customer 53, and the like. The terminal authentication device 51B can receive signals output from the business terminal 15 owned by the store clerk 52 and the customer terminal 54 owned by the customer 53, and transmit the signals to the business terminal 15, the electronic display device 16, and the cloud server 19. can. The signal output from the customer terminal 54 possessed by the customer 53 includes age, sex, membership number at the store 11, and the like.

The customer terminal 54 is a computer having a control unit, a communication unit, a storage unit, a reading unit, etc. The customer terminal 54 includes a smart phone, a tablet terminal, and the like. The control unit is connected to the communication unit, storage unit, and reading unit. The storage unit of the customer terminal 54 stores information on the customer 53, such as age, sex, membership number at the store 11, and the like. The business terminal 15, the electronic display device 16, and the cloud server 19 process the signal output from the human information detection sensor 51, the signal output from the customer terminal 54, the signal output from the business terminal 15, etc. Information such as store clerk 52 or customer 53, whether customer 53 is a member of store 11, membership number of customer 53 in store 11, gender, age, purchase history of product 21, etc. can be determined.

With the above configuration, the business terminal 15 and the cloud server 19 can determine whether it is the store clerk 52 or the customer 53, and can also determine the positions of the store clerk 52 and the customer 53 in the store 11, their movement routes, and the like. Further, the reading unit of the customer terminal 54 reads a bar code reader, a QR code (registered trademark), a coupon displayed by an identification symbol, etc. displayed on the display unit 64 of the electronic display device 16, and the read signal is sent to the control unit. can be processed with

The product sensor 17 is provided on each shelf 63 of the product shelves 13, and detects whether or not the number of products 21 placed on each shelf 63 is equal to or less than a predetermined number for each product 21 type. It has the function of outputting a signal as The product sensor 17 also has a function of detecting the type of the product 21 and outputting a signal. A signal output from the product sensor 17 is transmitted to the business terminal 15 and the cloud server 19 . The product sensor 17 includes a contact sensor that outputs a signal upon contact with the product 21 and a non-contact sensor that outputs a signal without contacting the product 21 . As the contact sensor, for example, a smart mat equipped with a weight sensor that detects the weight of the product 21 and outputs a signal can be used. For example, an infrared camera, an ultrasonic sensor, a photoelectric sensor, or the like can be used as the non-contact sensor.

The checkout terminal 18 is provided in a checkout corner 79 near the entrance/exit 72 in the interior E1 of the store 11 , and is operated by the store clerk 52 . The accounting terminal 18 settles the account for the product 21 that the customer 53 intends to purchase, detects sales information such as the type, quantity and price of the product 21, and outputs a signal corresponding to the detection result. The checkout terminal 18 has a reading device that reads the identification symbol given to the product 21 and the individual information of the customer 53 from the customer terminal 54, and controls the information read by the reading device and the sales information of the product 21 in association with each other. and a storage unit and a communication unit connected to the control unit. The storage unit stores programs, data, and the like used for processing, judgment, control, and the like performed by the control unit. Signals output from the communication unit of accounting terminal 18 can be sent to business terminal 15 , electronic display device 16 and cloud server 19 . Note that the checkout terminal 18 may be an unmanned terminal that does not require operation by the store clerk 52 or a customer terminal 54 .

(Description of cloud server)
The cloud server 19 manages and controls the business terminal 15, the electronic display device 16, etc., manages sales at the store 11, manages the types of products 21 sold to customers, the number of sales and inventory for each product 21, and manages the inventory of each product. The computer has functions of selecting and managing the types of products 21 to be placed on the shelf 13, managing the expiry dates of the products 21, and managing the replacement timing and replenishment timing of the products 21 placed on the product shelf 13, and the like.

The cloud server 19 has a control section 35 , a communication section 36 and a storage section 38 . The control unit 35 has an input port, an output port, an arithmetic processing unit, a timer, and the like. The storage unit 38 stores programs, data, and the like used for various judgments, processes, controls, and the like performed by the control unit 35 . The control unit 35 is connected to the storage unit 38 and the communication unit 36, and the control unit 35 performs various judgments, processes, control, etc. In addition, the storage unit 38 stores individual information of the customer 53 in each store 11, such as membership number, sex, age, purchase history of the product 21, and the like. The purchase history of the product 21 includes the type and number of purchased products 21, the frequency of purchase of the product 21, the date and time of the last purchase of the product 21, etc. The purchase history of the product 21 and the membership number are stored in association with each other. .

The control unit 35 is connected to the communication unit 36 , and the communication unit 36 is communicably connected to each device in the store 11 and the head office computer 12 via the network 20 . The cloud server 19 is a computer that controls, manages, and monitors each device provided in the store 11 , and control signals output from the cloud server 19 are input to each device provided in the store 11 . Signals including information and data obtained by each device in the store 11 are input to the cloud server 19 via the network 20 .

(Description of headquarters computer)
The headquarters computer 12 constructs a system that integrates the devices provided in the cloud server 19 and the store 11 . The headquarters computer 12 has a control section 60 , a storage section 61 and a communication section 62 . The control unit 60 has an input port, an output port, an arithmetic processing unit, and the like. The storage unit 61 stores programs, data, and the like used for various judgments, processes, controls, and the like performed by the control unit 60 . The control unit 60 is connected to the storage unit 61 and the communication unit 62, and based on the programs and data stored in the storage unit 61, signals input from the communication unit 62, and the like, performs various judgments, processes, control, etc.

The control unit 60 is connected to a communication unit 62 , and the communication unit 62 is communicably connected to each device of the cloud server 19 and the store 11 via the network 20 . The headquarters computer 12 has a function of processing signals input via the network 20 and managing point-of-sale information of each store 11 . Point-of-sale information management includes the name of the product 21 sold at each store 11, the price of the product 21, the time zone in which the product 21 was sold, the amount of sales, inventory management of the product 21, and the like.

The head office computer 12 manages point-of-sale information and stores data, information, etc., stored in advance in the storage unit 61 as reference information used for changing the display mode of the electronic display device 16 at the store 11 outside business hours. Generate based on The reference information generated by the headquarters computer 12 is transmitted from the headquarters computer 12 to the cloud server 19 . The reference information includes planogram information and product information.

(Summary of store operation)
An operation outline of the information control system 10 in the present disclosure will be described. The cloud server 19 transmits signals including information such as the types of products 21 placed on each shelf 63 of the product shelves 13, the number of products 21, the position of the products 21 on each shelf 63, and the expiry date of the products 21 to the store 11. Send to each device. The electronic display device 16 displays product information on the display unit 33 based on information transmitted from the cloud server 19 .

A customer 53 who has entered the interior E1 from the exterior E2 of the store 11 through the doorway 72 passes through at least one of the passages 73, 74, 75, 76, and 77. Customer 53 picks up product 21 from shelf 63 and goes to checkout corner 79 . At the checkout corner 79, payment for the product 21 is made at the checkout terminal 18, and the purchase of the product 21 is completed. The accounting terminal 18 transmits a signal including information such as the type of the product 21 sold to the customer 53, the number of the product 21, the price of the product 21, and the like to the business terminal 15 and the cloud server 19. Therefore, the business terminal 15 and the cloud server 19 store the number (remaining number) of each product 21 placed on each shelf 63 of the product shelf 13, the price of each product 21, the price of each product 21 placed on each shelf 63, Each expiry date can be determined in real time.

The headquarters computer 12 also has a function of processing signals input via the network 20 and managing point-of-sale information for each store 11 . The point-of-sale information management includes the product name of the product 21 sold at each store 11, the price of the product 21, the time zone in which the product 21 was sold, sales, inventory management of the product 21, and the like.

(Example of control for changing the display of an electronic display device)
An example of an information control method for changing the display of the electronic display device 16 will be described with reference to the flowchart of FIG. Here, an example in which the cloud server 19 mainly performs the control example of FIG. 5 will be described. In step S10, the cloud server 19 determines the planogram information on each shelf 63 and the product information to be displayed on the display unit 33 of the electronic display device 16, and transmits an instruction signal corresponding to the determined content to the device of the store 11. do. Therefore, the product information is displayed on the first display portion 64A of the display portion 33 as shown in FIG. 4A. It is assumed that the product information is not displayed on the second display portion 64B of the display portion 33 in step S10. In step S11 subsequent to step S10, the cloud server 19 detects the position and moving route of the customer 53 in the interior E1 of the store 11, and also detects individual information of the customer 53. FIG.

The cloud server 19 predicts and judges the moving route of the customer 53 in the inside E1 of the store 11 in step S12. The cloud server 19 selects the product information of the product 21 located in front of the customer 53 in the moving direction of the customer 53 in step S13. For example, the product information of the product 21 located closest to the customer 53 in the moving direction of the customer 53 is selected. Further, in step S13, the cloud server 19 changes the display mode of the display section 33 that displays the product information of the selected product 21 among the electronic display devices 16 to one according to the individual information of the customer 53. FIG. Further, the cloud server 19 changes the display section 64 (shelf label) of the recommended product 21 according to the customer information and the purchase history of the customer 53 in step S13.

For example, from a display mode in which product information is displayed on the first display portion 64A and no product information is displayed on the second display portion 64B, as shown in FIG. , the display mode is changed so that the product information is displayed on the first display portion 64A and the product information is displayed on the second display portion 64B. Note that the cloud server 19 can erase the original display content of the display unit 33 and change it to new display information in step S13. Further, in step S13, a signal indicating that the product information has been displayed on the second display section 64B may be transmitted from the cloud server 19 to the customer terminal 54 via the network 20. FIG. Therefore, even if the customer 53 is not looking at the electronic display device 16, it is possible to make the customer aware that the product information is displayed on the second display section 64B.

In step S14 subsequent to step S13, the cloud server 19 determines whether or not the condition for changing the display information on the display unit 64 to the original display content is established. The cloud server 19 changes the display contents to the original content as follows: the customer 53 picks up the corresponding product 21 and looks at it; is established when at least one of the elapse of a predetermined time from the time when the display information on the display unit 64 is changed in is detected.

When the cloud server 19 determines Yes in step S14, in step S15, it outputs a signal for changing the display information of the display unit 64 to the original display content to the electronic display device 16, and ends the control example of FIG. . The cloud server 19 changed the information displayed on the display unit 64 in step S13 that the customer 53 is picking up and looking at the corresponding product 21, that the customer 53 has left the product shelf 13 of the corresponding product 21, and in step S13. If it is not detected that the predetermined time has elapsed since the time point, No is determined in step S14, the display information on the display unit 64 is held in step S16, and the process proceeds to determination in step S14. Note that the cloud server 19 may perform the processing of steps S10, S11 and S12 at the same time, or may perform the three steps in order regardless of the order.

The present disclosure can adapt the product information displayed on the display unit 64 of the electronic display device 16 to the moving route of the customer 53 in the store 11 . Therefore, the convenience of the customer 53 when purchasing the product 21 is enhanced, and the willingness to purchase the product 21 is enhanced.

In addition, product information corresponding to the purchase history of the customer 53 is displayed on the second display portion 64B of the display portion 64 . Therefore, the desire of the customer 53 to purchase the product 21 increases. In addition, the electronic display device 16 provided closest to the customer 53 in front of the moving direction of the customer 53 among the plurality of electronic display devices 16 can be displayed. Therefore, convenience for the customer 53 to purchase the product 21 is further enhanced.

Furthermore, when it is detected that the customer 53 is in front of the electronic display device 16 and the touch of the customer 53's finger on the display unit 64 is detected, and the detection signal is transmitted to the cloud server 19, The cloud server 19 may also transmit to the digital signage 65 a signal for displaying the details of the product information of the product 21 displayed on the display unit 64 touched by the finger on the display unit 65A of the digital signage 65. It is possible. By viewing the digital signage 65 , the customer 53 becomes more interested in the product 21 and more motivated to purchase the product 21 .

(supplementary explanation)
An example of the technical meaning of the matters disclosed in the present embodiment is as follows. Electronic display device 16 is an example of an electronic display device. The control unit 35 and the storage unit 38 are examples of an individual information detection unit. The control unit 35 and the storage unit 38 are examples of a route prediction unit. The control unit 35 and the storage unit 38 are an example of a selection unit and an example of a control unit. The control section 35 is an example of a finger detection section and a sub-control section.

The cloud server 19 is an example of an information control device and a computer. On the other hand, based on the information and signals obtained from the cloud server 19, the business terminal 15 can also process and judge each step in FIG. In this case, the cloud server 19 and business terminal 15 can be grasped as an information control device and as a computer. Furthermore, the business terminal 15 can be understood as an information control device and also as a computer. When the business terminal 15 is understood as an information control device, the control unit 25 and the storage unit 26 are examples of an individual information detection unit and a route prediction unit. Also, the control unit 25 is an example of a finger detection unit and a control unit. Step S11 in FIG. 5 is an example of the first step and the first means. Step S12 is an example of the second step and the second means. Step S13 is an example of the third step and third means, and an example of the fourth step and fourth means.

As described above, the present embodiment has been described based on the drawings, but the present embodiment is not limited to what is shown in the drawings. For example, the business terminal 15 may be a tablet terminal, a smart phone, or the like. Cloud server 19 may be any of a server, workstation, mainframe, supercomputer, or the like. Furthermore, the operation button 28 of the business terminal 15 may be a touch panel. The cloud server 19 and the headquarters computer 12 may be provided inside the store 11 . The cloud server 19 may also have the configuration and functions of the headquarters computer 12 . The information on the product 21 may be the expiration date instead of the expiration date, or may include both the expiration date and the expiration date.

DESCRIPTION OF SYMBOLS 10... Information control system, 15... Business terminal, 16... Electronic display device, 19... Cloud server, 25, 35... Control part, 26, 38... Storage part

Claims (7)

controlling a plurality of electronic display devices installed in the store to display product information of products sold in the store, and displaying the details of the product information on a product shelf on which the products are displayed; In the information control device that controls the displayed digital signage ,
an individual information detection unit that detects individual information of customers in the store;
a route prediction unit that predicts a route along which the customer moves within the store;
a selection unit that selects the product information corresponding to the individual information of the customer based on the individual information of the customer detected by the individual information detection unit;
a control unit for displaying the product information selected by the selection unit on the electronic display device positioned in front of the customer in the direction in which the customer moves along the route;
a finger detection unit that detects that the customer's finger touches the electronic display device;
a sub-controller that displays details of the product information selected by the selection unit on the digital signage when it is detected that the customer's finger touches the electronic display device;
An information control device having The information control device according to claim 1,
The customer's individual information includes a purchase history of the customer's purchase of the product at the store,
The information control device, wherein the selection unit selects the product information according to the purchase history of the customer. The information control device according to claim 1 or 2,
The control unit transmits the product information selected by the selection unit to the electronic display device which is provided at a position closest to the customer at the front in the moving direction of the customer, among the plurality of electronic display devices. Information control device to display. The information control device according to any one of claims 1 to 3,
After the control unit displays the product information selected by the selection unit on the electronic display device located in front of the customer in the direction in which the customer moves along the route,
the customer picking up and looking at the product on the product shelf that corresponds to the product information;
the customer has left the product shelf on which the electronic display device is provided;
that a predetermined time has passed since the product information was displayed on the electronic display device;
when at least one of the above is detected, the product information displayed on the electronic display device provided closest to the customer in the forward direction in the moving direction of the customer is returned to the original product information. Do, information controller. The information control device according to any one of claims 1 to 4,
The information control device, wherein the control unit transmits to a customer terminal owned by the customer that the product information selected by the selection unit is displayed on the electronic display device. controlling a plurality of electronic display devices installed in the store to display product information of products sold in the store, and displaying the details of the product information on a product shelf on which the products are displayed; In an information control method for controlling digital signage to be displayed ,
a first step of detecting individual customer information in the store;
a second step of predicting a route that the customer will travel within the store;
a third step of selecting the product information corresponding to the customer's individual information based on the customer's individual information detected in the first step;
a fourth step of displaying the product information selected in the third step on the electronic display device located in front of the customer in the direction in which the customer moves along the route;
a fifth step of detecting contact of the customer's finger with the electronic display device;
a sixth step of displaying details of the product information selected in the third step on the digital signage when it is detected that the customer's finger touches the electronic display device;
An information control method comprising: controlling a plurality of electronic display devices installed in the store to display product information of products sold in the store, and displaying the details of the product information on a product shelf on which the products are displayed; The computer that controls the digital signage to be displayed ,
a first means for detecting customer individual information in the store;
a second means for predicting a route for the customer to move through the store;
a third means for selecting the product information corresponding to the individual information of the customer based on the detection result of the first means;
a fourth means for displaying the product information selected by the third means on the electronic display device located in front of the customer in the direction in which the customer moves along the route;
fifth means for detecting that the customer's finger is in contact with the electronic display device;
sixth means for displaying details of the product information selected by the third means on the digital signage when it is detected that the customer's finger touches the electronic display device;
A program that functions as

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