JP5430726B1 - Information providing apparatus, network system, information providing method, and information providing program - Google Patents

Abstract

To easily associate a web page posted by a user with a web page of a store visited by the user.
An information providing apparatus according to the present application includes an obtaining unit, a specifying unit, and an associating unit. The acquisition unit acquires image data from a web server that holds a blog page including image data with imaging position information posted by a user. The specifying unit specifies a store corresponding to the position where the image data is captured based on the imaging position information given to the image data acquired by the acquiring unit. The associating unit associates the homepage of the store specified by the specifying unit with the blog page on which the image data is posted.
[Selection] Figure 1

Description

  The present invention relates to an information providing apparatus, a network system, an information providing method, and an information providing program.

  2. Description of the Related Art Conventionally, articles and images relating to user behavior and the like are posted on a web page such as a web log (hereinafter referred to as “blog”). For example, when a user goes to a restaurant or the like, the user posts an impression of a dish together with a dish image on a blog or the like. At this time, in order to introduce a restaurant, the user posts a URL (Uniform Resource Locator) of a restaurant web page (for example, a homepage) to the blog by using a link function called a blog trackback, for example. There is a case. Thus, by using the trackback, the user can associate his / her blog with the web page of the restaurant.

  In recent years, a technique for acquiring shooting position information from image data and searching a web page having position information close to the acquired shooting position information from a WWW server is known, although it is not a technique related to mutual links (patents). Reference 1). According to such a technique, it is considered that a web page having contents related to position information close to the shooting position information of the image data can be acquired.

JP 2006-309631 A

  However, the above-described conventional technique has a problem that it takes time and effort for the user to associate the web page such as a blog posted by the user with the web page of the store where the user visited. For example, when a user introduces a restaurant homepage using a trackback as in the above example, it is necessary to input the URL of the homepage, which is troublesome. In particular, in recent years, mobile terminals such as smartphones have become widespread. However, since such a mobile terminal has a limited UI for key input, inputting a URL is a complicated task for the user. In addition, the technique described in Patent Document 1 described above is merely a technique for searching for a web page from image data, and has not yet reduced the user's trouble of posting to a blog or the like.

  The present application has been made in view of the above, and an information providing apparatus, a network system, and an information providing method capable of easily associating a web page posted by a user with a web page of a store visited by the user And an information providing program.

  An information providing apparatus according to the present application includes an acquisition unit that acquires image data from a server device that holds a web page including image data with position information posted by a user, and image data acquired by the acquisition unit. Based on the given position information, the specifying means for specifying the store corresponding to the position where the image data is imaged, the web page of the store specified by the specifying means, and the web on which the image data is posted And an association means for associating the pages with each other.

  According to one aspect of the embodiment, there is an effect that the association between the web page posted by the user and the web page of the store where the user visited can be easily realized.

FIG. 1 is a diagram for explaining an example of association processing according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the network system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the web server according to the embodiment. FIG. 4 is a diagram illustrating an example of the web page storage unit according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. FIG. 6 is a diagram illustrating an example of the store information storage unit according to the embodiment. FIG. 7 is a diagram illustrating an example of a web page according to the embodiment. FIG. 8 is a sequence diagram illustrating association processing by the network system according to the embodiment.

  Hereinafter, an embodiment (hereinafter referred to as “embodiment”) for carrying out an information providing apparatus, a network system, an information providing method, and an information providing program according to the present application will be described in detail with reference to the drawings. Note that the information providing apparatus, the network system, the information providing method, and the information providing program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. (Association process)
First, the association process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram for explaining an example of association processing according to the embodiment. In the example illustrated in FIG. 1, the user terminal 10 is a mobile phone (for example, a smartphone), a PDA (Personal Digital Assistant), or the like, and is used by the user U1. The user terminal 10 has an imaging function (camera function), and when a predetermined subject is imaged, an image to which information on a captured position (hereinafter sometimes referred to as “imaging position information”) is given. Generate data.

  It is assumed that the user U1 who owns such a user terminal 10 goes to the store A, and the user terminal 10 images the dish provided by the store A (“cake” in the example of FIG. 1). In this case, the user terminal 10 generates the image data G10 of the dish “cake” to which the imaging position information indicating the position of the store A is given, and holds the image data G10 in the storage area in the user terminal 10.

  Subsequently, it is assumed that the user U1 has posted the image data G10 to the blog server together with the impression of the food provided at the store A. As a result, the impression of the dish “cake” posted by the user U1 and the image data G10 are published on the blog page B10 of the user U1 as in the example shown in FIG.

  Here, in the association process according to the embodiment, the information providing device that manages the homepage of each store acquires the image data G10 posted on the blog server. Then, the information providing apparatus specifies the store A corresponding to the position where the image data G10 is captured based on the imaging position information given to the image data G10. The information providing apparatus associates the home page W10 of the store A with the blog page B10 on which the image data G10 is posted.

  For example, the information providing apparatus notifies the blog server of the trackback URL of the home page W10. Then, the blog server tracks back so that the reference destination of the blog page B10 is the home page W10. Thus, since it is displayed on the blog page B10 that the homepage W10 is being tracked back, a link to the homepage W10 is displayed. Further, since it is displayed on the home page W10 that the track is backed on the blog page B10, a link to the blog page B10 is displayed. In this way, the information providing apparatus links the homepage W10 and the blog page B10 to each other.

  The information providing apparatus may display the image data G10 on the home page W10 as in the example illustrated in FIG. At this time, the information providing apparatus may place not only the link provided by the trackback function described above but also a link that transitions to the blog page B10 when the image data G10 is clicked on the image data G10, or the homepage W10. A link URL to the blog page B10 may be displayed.

  As described above, in the association processing according to the embodiment, when the user U1 posts the image data G10 to the blog server, the store visited by the user U1 based on the imaging position information given to the image data G10. A is specified. In the association process according to the embodiment, the identified home page W10 of the store A and the blog page B10 posted by the user U1 are associated with each other. Thereby, in the association processing according to the embodiment, the user can post a link between the home page W10 and the blog page B10 without causing the user to input the URL of the home page W10. Can be easily associated with the web page of the store.

  Further, in the association process according to the embodiment, when the user U1 posts the image data G10 on the blog, a link is established between the blog page B10 and the homepage W10. It can be recognized that the user U1 has visited the store A. For this reason, the manager of the store A and the like can give the user U1 an incentive such as a discount service for the user U1 advertising the store A on the blog page B10. This can encourage the user to post store information on the blog page, and as a result, the advertising effect of the store or the like can be enhanced using the web page posted by the user. Hereinafter, a network system that realizes such association processing will be described in detail.

[2. Network system configuration]
FIG. 2 is a diagram illustrating a configuration example of the network system according to the embodiment. As illustrated in FIG. 2, the network system 1 according to the embodiment includes user terminals 10 ₁ to 10 _n , a web server 100, and an information providing apparatus 200. The user terminals 10 ₁ to 10 _n , the web server 100, and the information providing apparatus 200 are connected via a network N so as to be communicable by wire or wirelessly.

The user terminals 10 ₁ to 10 _n correspond to the user terminal 10 illustrated in FIG. Hereinafter, when it is not necessary to distinguish the user terminals 10 ₁ to 10 _n , these may be collectively referred to as “user terminal 10”. The user terminal 10 has a GPS (Global Positioning System) reception function and acquires the current position of the user terminal 10. Specifically, the user terminal 10 receives a radio wave transmitted from a GPS satellite, and acquires position information (for example, latitude and longitude) of the user terminal 10 based on the received radio wave. Further, as described above, the user terminal 10 is equipped with a camera and has an imaging function. When the user terminal 10 captures a predetermined subject, the user terminal 10 generates image data of the subject, and adds imaging position information of the captured position to the image data.

  The web server 100 transmits HTML (HyperText Markup Language) text corresponding to the URL accessed by the user terminal 10 to the user terminal 10 based on HTTP (Hypertext Transfer Protocol). The web server 100 according to the embodiment is assumed to be a blog server that provides a blog page (for example, the blog page B10 illustrated in FIG. 1).

  The information providing apparatus 200 transmits HTML text or the like corresponding to the URL accessed by the user terminal 10 to the user terminal 10 based on HTTP. The information providing apparatus 200 according to the embodiment is a server apparatus that provides a homepage (for example, the homepage W10 shown in FIG. 1) related to each store such as a restaurant, a clothing store, a department store, a pharmacy, and a home appliance mass retailer. To do. For example, the information providing apparatus 200 corresponds to a server apparatus that provides a portal site or the like.

  2 illustrates an example in which the network system 1 includes one web server 100 and one information providing apparatus 200. However, the network system 1 includes a plurality of web servers 100 and a plurality of web servers 100. The information providing apparatus 200 may be included.

[3. Web server configuration]
Next, the web server 100 shown in FIG. 2 will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the web server 100 according to the embodiment. As illustrated in FIG. 3, the web server 100 includes a communication unit 110, a web page storage unit 120, and a control unit 130. The web server 100 may include an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator of the web server 100 and a display unit for displaying various information.

(About the communication unit 110)
The communication unit 110 is connected to the network N, and transmits and receives information to and from the user terminal 10 and the information providing apparatus 200 via the network N. The communication unit 110 is connected to the network N by wire or wireless, and is realized by, for example, a NIC (Network Interface Card).

(Web page storage unit 120)
The web page storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The web page storage unit 120 stores various information related to the web page provided by the web server 100. Here, FIG. 4 shows an example of the web page storage unit 120 according to the embodiment. As illustrated in FIG. 4, the web page storage unit 120 includes items such as “user ID”, “blog page”, and “image data”.

  “User ID” indicates identification information for identifying a user who uses the user terminal 10. The “blog page” indicates an HTML file of a blog in which articles and the like posted by the user are described. “Image data” indicates image data posted by the user. Such image data is provided with imaging position information.

  For example, FIG. 4 shows that the blog page posted by the user identified by the user ID “U1” is “B001.html” and the image data posted by the user is “100.gif”. . FIG. 4 shows an example in which the web page storage unit 120 stores a set of blog pages and image data in association with each user. However, the web page storage unit 120 actually stores information on each user. A plurality of sets of blog pages and image data can be stored in association with each other.

(About the control unit 130)
The control unit 130 is realized, for example, by executing a program stored in an internal storage device using a RAM as a work area by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. The control unit 130 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 130 includes a receiving unit 131, a providing unit 132, and a link unit 133, and implements or executes information processing functions and operations described below. Note that the internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as the information processing described below is performed.

(About the reception unit 131)
The accepting unit 131 accepts posting of article data or image data described in the blog page from the user terminal 10. The receiving unit 131 creates an HTML file based on the received article data and image data, and stores the created HTML file and image data in the web page storage unit 120.

  For example, the accepting unit 131 accepts posting of article data or image data by providing the user terminal 10 with an input form for posting a blog page. At this time, the reception unit 131 causes the user terminal 10 to log in to the web server 100 to acquire the user ID of the user, and associate article data and image data with the acquired user ID in the web page storage unit 120. Will be stored.

(About the providing unit 132)
The providing unit 132 provides the image data stored in the web page storage unit 120 to the information providing apparatus 200. Specifically, when receiving the image data acquisition request from the information providing apparatus 200, the providing unit 132 obtains image information including unprovided image data and the URL of the blog page on which the image data is posted. The information is provided to the information providing apparatus 200.

(About link part 133)
The link unit 133 tracks back a home page provided by the information providing device 200 so that the blog page refers to the URL when the track back URL is notified from the association unit 233 of the information providing device 200 described later. The processing by the link unit 133 will be described later together with the processing by the association unit 233.

[4. Configuration of information providing device]
Next, the information providing apparatus 200 shown in FIG. 2 will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the information providing apparatus 200 according to the embodiment. As illustrated in FIG. 5, the information providing apparatus 200 includes a communication unit 210, a store information storage unit 220, and a control unit 230. The information providing apparatus 200 may include an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator of the information providing apparatus 200 and a display unit that displays various types of information.

(About the communication unit 210)
The communication unit 210 is connected to the network N and transmits / receives information to / from the user terminal 10 and the web server 100 via the network N. The communication unit 210 is connected to the network N by wire or wireless, and is realized by, for example, a NIC.

(About the store information storage unit 220)
The store information storage unit 220 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The store information storage unit 220 stores various information related to the web page provided by the information providing apparatus 200. Here, FIG. 6 illustrates an example of the store information storage unit 220 according to the embodiment. As illustrated in FIG. 6, the store information storage unit 220 includes items such as “store ID”, “location location”, “homepage”, and “image data”.

  “Store ID” indicates identification information for identifying each store such as a restaurant or a clothing store. “Location” indicates the location of the store. FIG. 6 shows an example in which the store address is stored in “location”. “Homepage” indicates an HTML file forming the homepage of the store. “Image data” indicates image data captured in the store by the user.

  For example, in FIG. 6, the store identified by the store ID “C1” is located in “Minato-ku, Tokyo ...”, and the homepage of the store is formed by “W100.html” and “W101.html”. The image data captured by the user of the user terminal 10 in the store is “100.gif” and “200.gif”.

  Note that, as indicated by the store ID “C3” in FIG. 6, image data may not be stored in the store information storage unit 220. This indicates that no image is captured in the store whose store ID is “C3”, or that image data captured in the store is not posted on the web server 100.

(About the control unit 230)
The control unit 230 is realized, for example, by executing a program (corresponding to an example of an information providing program) stored in an internal storage device using the RAM as a work area by a CPU, MPU, or the like. The control unit 230 is realized by an integrated circuit such as ASIC or FPGA, for example.

  As shown in FIG. 5, the control unit 230 includes an acquisition unit 231, a specification unit 232, and an association unit 233, and realizes or executes information processing functions and operations described below. Note that the internal configuration of the control unit 230 is not limited to the configuration illustrated in FIG. 5, and may be another configuration as long as the information processing described below is performed.

(About the acquisition unit 231)
The acquisition unit 231 acquires image data with imaging position information posted to the web server 100 by the user of the user terminal 10 from the web server 100. Specifically, the acquisition unit 231 periodically transmits an image data acquisition request to the information providing apparatus 200. Then, the acquisition unit 231 acquires image information including the image data provided by the providing unit 132 of the web server 100 and the URL of the blog page in response to the acquisition request. Thus, the acquisition unit 231 performs a crawl process for periodically acquiring image information from the web server 100.

(About the specific part 232)
The identification unit 232 identifies a store corresponding to the position where the image data is captured based on the imaging position information given to the image data acquired by the acquisition unit 231. Specifically, the specifying unit 232 compares the imaging position information given to the image data with the location stored in the store information storage unit 220, thereby identifying the store where each image data is captured. Identify.

  In the example illustrated in FIG. 6, the store information storage unit 220 stores the address of each store. However, the store information storage unit 220 stores position information (for example, latitude and longitude) of each store. May be. In this case, the specifying unit 232 selects a store corresponding to the position information in which the difference from the imaging position information given to the image data is equal to or less than a predetermined threshold among the position information stored in the store information storage unit 220. The store where the image data was captured is specified.

(Associating unit 233)
The associating unit 233 associates the store home page specified by the specifying unit 232 with the blog page on which the image data is posted. Specifically, the associating unit 233 stores the image data acquired by the acquiring unit 231 in the store information storage unit 220 corresponding to the store ID of the store specified by the specifying unit 232. At this time, the associating unit 233 may store the image data included in the image information acquired by the acquiring unit 231 and the URL of the blog page in association with each other in a storage unit (not shown).

  Then, the associating unit 233 edits the home page stored in the store information storage unit 220 in association with the store ID of the store specified by the specifying unit 232, thereby converting the image data acquired by the acquiring unit 231 into the home page. To display. At this time, when the image data displayed on the store home page is clicked, the associating unit 233 may edit the web page so as to transition to the blog page to which the image data is posted.

  In addition, the associating unit 233 notifies the URL of the edited home page to the link unit 133 of the web server 100. Specifically, the associating unit 233 notifies the web server 100 of the track-back URL of the edited home page, thereby instructing the web server 100 to track back the home page. At this time, the associating unit 233 also notifies the web server 100 of the URL of the blog page on which the image data displayed on the store homepage is posted. As a result, the link unit 133 of the web server 100 identifies the blog page that is the reference source and the homepage of the store that is the reference destination, and tracks back so that the identified blog page of the reference source refers to the homepage of the reference destination. . In this way, the associating unit 233 causes a link between the blog page posted by the user and the store homepage.

  Thereby, since the manager of a store etc. can recognize the user who visited the store by checking the homepage of the store, the incentive can be given to the user. For example, the information providing apparatus 200 acquires an e-mail address from the user terminal 10 and notifies the acquired e-mail address to a store manager or the like. And the manager of a store etc. can give an incentive by transmitting a coupon ticket etc. to the mail address of user terminal 10.

(An example of a web page)
Here, an example of a blog page and a home page that have been associated by the association unit 233 will be described with reference to FIG. FIG. 7 is a diagram illustrating an example of a web page according to the embodiment.

  In the example shown in FIG. 7, the blog page B10 of the user U1 corresponds to “B001.html” stored in the web page storage unit 120 of FIG. 4, and the image data G10 posted on the blog page B10 is web. It is assumed that it corresponds to “100.gif” stored in the page storage unit 120. The blog page B20 of the user U2 corresponds to “B002.html” stored in the web page storage unit 120, and the image data G20 posted on the blog page B20 is stored in the web page storage unit 120. It shall correspond to “200.gif”. Furthermore, the store ID of the store A corresponds to “C1” stored in the store information storage unit 220 of FIG. 6, and the home page W100 of the store A is stored in the store information storage unit 220 of FIG. .Html ".

  In such a situation, the acquisition unit 231 of the information providing apparatus 200 acquires the image data G10 and G20 from the web server 100, and the specifying unit 232 specifies the store A as the store where the image data G10 and G20 are captured. Shall. In this case, the association unit 233 stores “100.gif” and “200.gif” in the store information storage unit 220 in association with the store ID “C1” as in the example illustrated in FIG. Then, the associating unit 233 edits “W100.html” to display the image data G10 “100.gif” and the image data G20 “200.gif” on the homepage W100 as shown in the display frame W110 of FIG. Display.

  Subsequently, the associating unit 233 notifies the web server 100 of the trackback URL of the home page W100. Thereby, the link unit 133 of the web server 100 tracks back so that the blog page B10 refers to the home page W100, and tracks back so that the blog page B20 refers to the home page W100. Thereby, the link L10 to the home page W100 that is the reference destination is displayed on the blog page B10, and the link L20 to the home page W100 that is the reference destination is displayed on the blog page B20. Further, on the home page W100, a link L11 to the blog page B10 that is the reference source is displayed, and a link L21 to the blog page B20 that is the reference source is displayed.

  As described above, in the network system 1 according to the embodiment, the user simply posts the image data to the web server 100, and the blog page where the image data is posted and the store corresponding to the position where the image data is captured. Are associated with each other. That is, in the network system 1 according to the embodiment, it is possible to reduce the time and effort of the user who inputs the URL of the store homepage and to easily associate the blog page with the store homepage.

[5. (Association process)
Next, association processing by the network system 1 according to the embodiment will be described with reference to FIG. FIG. 8 is a sequence diagram illustrating association processing by the network system 1 according to the embodiment.

  As illustrated in FIG. 8, the reception unit 131 of the web server 100 receives a post of article data or image data to be described on the blog page from the user terminal 10 (step S <b> 101). At this time, the receiving unit 131 stores the received article data and image data in the web page storage unit 120.

  Subsequently, the acquisition unit 231 of the information providing apparatus 200 transmits an image data acquisition request to the web server 100 (step S102). In response to the acquisition request received from the acquisition unit 231, the providing unit 132 of the web server 100 includes an image data that has not been provided to the information providing apparatus 200 and a URL of a blog page on which the image data has been posted. Information is provided to the information providing apparatus 200 (step S103). The acquisition unit 231 of the information providing apparatus 200 periodically performs a crawl process for acquiring image information from the web server 100.

  Subsequently, the specifying unit 232 of the information providing apparatus 200 specifies a store corresponding to the position where the image data is captured based on the imaging position information given to the image data acquired by the acquiring unit 231 ( Step S104).

  Subsequently, the associating unit 233 displays the image data acquired by the acquiring unit 231 on the homepage of the store specified by the specifying unit 232 (step S105). Then, the associating unit 233 notifies the web server 100 of the trackback URL on the store's home page specified by the specifying unit 232 and the URL of the blog page where the image data displayed on the store's home page is posted (step). S106). Note that the associating unit 233 can acquire the URL of the blog page to which the image data has been posted, from the image information acquired by the acquiring unit 231.

  Subsequently, the link unit 133 of the web server 100 identifies the blog page as the reference source based on the URL of the blog page notified from the associating unit 233, and the identified blog page is the trackback URL (that is, the identifying unit). Track back so as to refer to the store's website specified by H.232 (step S107). As a result, a link is established between the blog page posted by the user and the homepage of the store (step S108).

[6. (Modification)
The network system 1 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, another embodiment of the network system 1 will be described below.

[6-1. mutual link〕
In the above embodiment, an example has been described in which the web server 100 and the information providing apparatus 200 perform a process of associating a blog page and a homepage with each other using the trackback function. However, the web server 100 and the information providing apparatus 200 may associate the blog page and the homepage with each other without using the trackback function.

  Specifically, when the associating unit 233 of the information providing apparatus 200 displays the image data acquired by the acquiring unit 231 on the homepage of the store in the same manner as the above-described processing, the image data is clicked. A link to the blog page is added to the image data G10. As a result, the associating unit 233 can link the home page to the blog page. Furthermore, the associating unit 233 notifies the web server 100 of the URL of the home page. Then, the link unit 133 of the web server 100 displays the URL of the home page notified from the association unit 233 on the blog page. As a result, the link unit 133 can link the blog page to the home page.

  As described above, the web server 100 and the information providing apparatus 200 can associate the blog page and the homepage with each other without using the trackback function. That is, the network system 1 according to the embodiment can be applied even when the web server 100 and the information providing apparatus 200 do not support the trackback function. For example, the network system 1 according to the embodiment can be applied even when the web server 100 provides Twitter (registered trademark) or a user's homepage instead of a blog. That is, even if the web server 100 is a Twitter server, in the network system 1 according to the embodiment, when the user posts image data and posts (tweets) an article or the like, the article and the store's homepage are mutually displayed. Can be associated with

[6-2. (Trackback)
Further, in the above-described embodiment, the trackback in which the blog page posted by the user refers to the homepage of the store has been described as an example. However, the web server 100 and the information providing apparatus 200 may track back so that the store's homepage refers to the blog page.

  Specifically, when the providing unit 132 of the web server 100 receives an image data acquisition request from the acquiring unit 231 of the information providing apparatus 200, the unprovided image data and the blog page on which the image data is posted The image information including the trackback URL is provided to the information providing apparatus 200. Then, the associating unit 233 tracks back so that the homepage of the store specified by the specifying unit 232 refers to the trackback URL provided by the providing unit 132 (that is, the blog page). Thereby, since it is displayed on the store's homepage that the blog page is being tracked back, a link to the blog page is displayed. In addition, since it is displayed on the blog page that the track is backed on the homepage of the store, a link to the homepage is displayed. In this way, the information providing apparatus 200 can associate the blog page and the homepage with each other without causing the web server 100 to perform the trackback process.

[6-3. (Imaging date)
Moreover, in the said embodiment, the user terminal 10 showed the example which provides imaging position information to image data. However, the user terminal 10 may add the imaging date and time to the image data in addition to the imaging position information. Then, the associating unit 233 of the information providing apparatus 200 may display the date and time when the user visited the store on the homepage of the store based on the imaging date and time given to the image data. For example, in the example illustrated in FIG. 7, the associating unit 233 may display the visit date and time of the user U1 or the user U2 on the homepage W100.

  In addition, the associating unit 233 compares the imaging date and time assigned to the image data with the current date and time, and if the difference between the dates and times is equal to or less than a predetermined time threshold (for example, 30 minutes), the specifying unit 232 The manager of the store specified by the above may be notified that the user is visiting the store. Thereby, the store side can give an incentive such as a discount service on the spot to a user who is likely to visit the store at the present time. As a result, the service to the user can be improved. it can.

  Further, the associating unit 233 may display the degree of congestion in the store on the home page using the imaging date and time given to the image data. Specifically, the associating unit 233 counts the number of image data to which imaging dates / times past by a predetermined time from the current date / time are given. Then, the associating unit 233 predicts the degree of congestion in the store according to the counting result, and displays the prediction result on the homepage of the store. Thereby, since the information provision apparatus 200 can show the congestion degree in a shop, it can aim at the service improvement to a user.

[6-4. (Crawl process)
Moreover, in the said embodiment, the acquisition part 231 of the information provision apparatus 200 showed the example which acquires image information from the web server 100 by performing a crawl process. However, the providing unit 132 of the web server 100 may provide the posted image data to the information providing apparatus 200 in substantially real time each time image data is posted from the user terminal 10. As a result, the information providing apparatus 200 can acquire the image data posted by the user terminal 10 in substantially real time. Therefore, the above-described services (services that provide incentives to users currently visiting the store and congestion) Service for presenting the degree, etc.) can be realized with higher accuracy.

[6-5. event venue〕
In the above embodiment, the case where the user captures an image in the store has been described as an example. However, the present invention is not limited to this example, and the network system 1 described above is not limited to the user (the venue where the event is held, the public interest). The present invention can also be applied to imaging at various facilities such as facilities. That is, the information providing apparatus 200 described above may associate the web page on which the image data is posted with the home page related to the event when the user posts image data captured at the event venue.

[6-6. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  For example, in the above embodiment, the web server 100 and the information providing device 200 are different devices. However, the web server 100 and the information providing device 200 may be the same device. That is, the information providing apparatus 200 may accept posting of a blog page, similar to the web server 100 described above.

  Moreover, although the example in which the web server 100 is a blog server was shown in the above example, the present invention is not limited to this example. For example, as described above, the web server 100 may be a server device that provides a normal web page other than a blog, or may be a Twitter server that provides a Twitter (registered trademark) service.

[7. effect〕
As described above, the information providing apparatus 200 according to the embodiment includes the acquisition unit 231, the specification unit 232, and the association unit 233. The acquisition unit 231 acquires image data from a web server 100 (corresponding to an example of a server device) that holds a blog page (corresponding to an example of a web page) including image data with imaging position information posted by a user. . The identification unit 232 identifies a store corresponding to the position where the image data is captured based on the imaging position information given to the image data acquired by the acquisition unit 231. The associating unit 233 correlates the store home page (corresponding to an example of a web page) specified by the specifying unit 232 and the blog page on which image data is posted.

  Thereby, the information providing apparatus 200 according to the embodiment easily realizes the association between the blog page posted by the user and the homepage of the store visited by the user without causing the user to input the URL of the homepage of the store. Can do. For example, since the store side can recognize that the user has visited the store, an incentive such as a discount service can be given to the user.

  Further, the associating unit 233 of the information providing apparatus 200 according to the embodiment transmits the URL of the store's home page to the web server 100, thereby performing a process of linking the blog page where the image data is posted to the store's web page. Let the web server 100 do this.

  Thereby, since the information provision apparatus 200 which concerns on embodiment can link from the blog page which the user posted to the web page of a store, it can improve the advertising effect of a store.

  In addition, the acquisition unit 231 of the information providing apparatus 200 according to the embodiment further acquires the URL of the blog page on which the image data is posted. In addition, the associating unit 233 uses the URL acquired by the acquiring unit 231 to link to a web page on which image data is posted from the store homepage.

  Thereby, since the information providing apparatus 200 according to the embodiment can link the blog page posted by the user from the web page of the store, the blog page is provided to the browsing user who is browsing the web page of the store. It is possible to browse the impressions and the like of the stores described in.

  Further, the associating unit 233 of the information providing apparatus 200 according to the embodiment causes the image data acquired by the acquiring unit 231 to be displayed on the homepage of the store.

  Thereby, the information providing apparatus 200 according to the embodiment can post the image data in the store actually captured by the user on the homepage, so that the user who browses the homepage browses an image with a sense of reality. Can be made. Further, for example, image data prepared by the store side may be processed, and it cannot be said that the credibility is high. However, by posting image data captured by a user who visits a store on a homepage, it is possible for a browsing user to browse image data with high credibility. In addition, it may be costly to prepare the image data for the store, but select beautiful image data from the image data captured by the user and post it in the introduction column on the homepage. Thus, the photographing cost can be suppressed.

  Further, the associating unit 233 of the information providing apparatus 200 according to the embodiment establishes a link between the store home page and the blog page on which the image data is posted, by the track back function of the weblog.

  Thereby, the information providing apparatus 200 according to the embodiment can more easily realize the association between the blog page posted by the user and the homepage of the store where the user visited.

  In addition, the acquisition unit 231 of the information providing apparatus 200 according to the embodiment acquires, from the web server 100, image data to which an imaging date / time is given in addition to the imaging position information. Further, the associating unit 233 may store the store specified by the specifying unit 232 with respect to the store manager when the difference between the imaging date and time assigned to the image data and the current date and time is equal to or less than a predetermined time threshold. To notify that the user is visiting the store.

  Thereby, when the information providing apparatus 200 according to the embodiment is used, the store side can give an incentive such as a discount service on the spot to a user who is likely to visit the store at the present time. .

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art It is possible to implement the present invention in other forms with improvements.

  Further, the web server 100 or the information providing apparatus 200 described above may be realized by a plurality of server computers, and depending on the function, an external platform or the like may be called by API (Application Programming Interface) or network computing. The configuration can be changed flexibly.

  Further, the “means” described in the claims can be read as “section (module, unit)” or “circuit”. For example, the acquisition unit can be read as an acquisition unit or an acquisition circuit.

DESCRIPTION OF SYMBOLS 1 Network system 10 User terminal 100 Web server 120 Web page memory | storage part 130 Control part 131 Reception part 132 Provision part 133 Link part 200 Information provision apparatus 210 Communication part 220 Store information memory | storage part 230 Control part 231 Acquisition part 232 Specification part 233 Association part

Claims (9)

An acquisition means for acquiring the image data from a server device that holds a web page including image data with position information posted by a user;
Based on the position information given to the image data acquired by the acquisition means, a specifying means for specifying a store or a venue corresponding to the position where the image data was captured;
An association means for associating a store page that is a web page related to the store or the venue specified by the specifying means and a posting page that is a web page on which the image data is posted;
An information providing apparatus comprising: The association means includes
The information providing apparatus according to claim 1, wherein the server apparatus is caused to perform a process of linking the post page to the store page by transmitting a URL of the store web page to the server apparatus. . The acquisition means includes
Further acquiring the URL of the posting page,
The association means includes
The information providing apparatus according to claim 1, wherein a link is made from the store page to the posting page using the URL acquired by the acquisition unit. The association means includes
The information providing apparatus according to claim 1, wherein the image data acquired by the acquiring unit is displayed on the store page. The association means includes
The information providing apparatus according to claim 1, wherein a link is provided between the store page and the posting page by a track back function of a web log. The acquisition means includes
Acquiring image data to which an imaging date and time is given in addition to the position information from the server device;
The association means includes
When the difference between the imaging date and time given to the image data and the current date and time is equal to or less than a predetermined time threshold, the user visits the store for the store manager specified by the specifying means. The information providing device according to any one of claims 1 to 5, wherein the information providing device is notified. A network system including a server device that holds a web page including image data with position information posted by a user and an information providing device,
The information providing apparatus includes:
Obtaining means for obtaining the image data from the server device;
Based on the position information given to the image data acquired by the acquisition means, a specifying means for specifying a store or a venue corresponding to the position where the image data was captured;
Association means for setting a link from a store page that is a web page of the store or venue specified by the specifying means to a posting page that is a web page on which the image data is posted;
Notification means for notifying the store page to the server device,
The server device
A network system comprising link means for establishing a link from the posting page to the store page notified by the notification means. An information providing method executed by the information providing apparatus,
An acquisition step of acquiring the image data from a server device that holds a web page including image data with position information posted by a user;
Based on the position information given to the image data acquired by the acquisition step, a specifying step for specifying a store or a venue corresponding to the position where the image data was captured;
An associating step of associating a store page that is a web page related to the store or venue specified by the specifying step and a posting page that is a web page on which the image data is posted;
An information providing method comprising: An acquisition procedure for acquiring the image data from a server device that holds a web page including image data with position information posted by a user;
Based on the position information given to the image data acquired by the acquisition procedure, a specific procedure for specifying a store or a venue corresponding to the position where the image data was captured;
An association procedure for associating a store page that is a web page related to the store or venue specified by the specifying procedure and a posting page that is a web page on which the image data is posted;
An information providing program for causing a computer to execute.

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